You can see the video below:

You can have a look at the video below.

The cup was filmed in our studio and incorporates motion graphics and editing effects to create a short and powerful promotional video.

You can see the video on YouTube or you can see it below.

This was a co-production with our colleagues at MotionGrafix.

If you would like to create a video like this then please contact us.

In the last two years web videos have become increasingly popular – creating a new form of web video marketing called video commerce. These are online videos that sell specific products on e-commerce sites. Retailers are becoming aware of the power of video commerce and the strong positive influence it has on building customer confidence and increasing conversion rates.

So what exactly is a product video? It is simply a short video that showcases all of the products USPs and allows the viewer to get a full impression of what they may be purchasing before they part with their credit card number. An example of a product video that we have produced can be found here http://www.smartdreamers.com/showreel

These are some of the results that can be expected from having a product video on your e-commerce site or website:
Higher Conversion Rates

Many retailers are finding that since they have started to have product videos featured in their sites they are benefiting from increased conversion rates. Some examples of this are the online retailer Ice.com who increased their conversion rate by 400% with their products that featured videos. Similarly Shoeline had a 44% increase*. Videos are able to provide the customer with greater levels of interaction and sell all of the key benefits of a product more than using text and images alone.

The strange thing is that even if customers do not view the video there is still a higher conversion rate than those products without a video. This suggests that consumers feel a greater level of trust in the product if they are aware that a video has been made about it. This is often because they feel you are willing to let the product be seen from lots of different angles and that you have invested money in creating a video about it.
Lower Return Rates

A lower level of customer returns is experienced by online retailers if the product has a video. The product video answers a lot of questions that the customer may have because they can see the product in all its glory and know what to expect when they receive the product.
So how should you display the product video on the page….

It is better to display the video as an embedded video in the product page as opposed to a link that opens a pop up player. As is the rule with most e-commerce sites you need to make the whole process as easy as possible. It might also be advisable to have some still images of the video next to the player so that customers know exactly what they are about to watch…this will encourage the customer to play the video.

It is also really important to remember that videos can be used off site. They can be put on social media sites such as YouTube, Facebook and blogs. This can be another great way to market and promote your products.

As with everything quality is important – so make sure that whatever video strategy you choose when creating your product videos….you make sure that you create a quality final video.

[line]

Jake Peryer is director of SmartDreamers Productions Ltd, a corporate video production company who specialise in creating high quality web videos, promotional films, training videos and product video production.

* – http://econsultancy.com/uk/blog/6834-why-etailers-need-product-videos

Video marketing and particularly online video marketing is becoming increasingly popular. With increasingly high quality equipment available at cheaper prices – video production has never been more economical.

Before you embark on your video production there are a few things to bear in mind when you are choosing a production company to ensure high quality work and excellent value for money.

1. Quality Of Work

It is absolutely essential that you check out the quality of the videos created by the production company that you are considering. It is quite common for potential customers not to fully check previous examples of work instead basing their decision on a “highlight” video that sits on the front page of the website. This may be misleading as often they only contain the best shots or sequences that a company has produced.

Ask to see a full range of videos as this will give you an idea of the different styles and capabilities that the production company has to offer.

2. High Quality Footage

Videos are one of the most flexible marketing tools available. They can be used in a plethora of different ways – such as web, exhibitions, DVDs, smart devices etc. It is important to make sure that when your video production is filmed…..it is shot in the highest quality format possible. Make sure that your production company films your material in high definition as this means that your video footage will be future proof, can be displayed on large screens and look good on multiple platforms.

3. Think About More Than Just The Video

For most companies a corporate video is not something that exists in isolation. It is part of a larger marketing or training strategy. When you choose your video production company make sure that you choose one that is forward thinking and can understand and contribute towards your future goals.

One vogue marketing trend of 2011 is the integration of video into social media. Check that the production company are experienced in delivering video that works on social media sites such as Facebook, You Tube, Vimeo.

4. Make Sure The Company Can Deliver

If you want to produce a corporate video that requires multi country shoots and big “Hollywood” style production values make sure that the video production company is in a position to deliver this. What previous experience have they had putting together projects with actors, narrators, animation etc? Their showreel should give you a good demonstration of their capabilities and if they have the resources to provide you with a complete service.

5. Your Own Production Company

My philosophy with corporate video is that a video production company should become a natural extension of your business and team. It should feel as though if you have any video production requirements they are at the end of an email or telephone call.

Ensure that you have a good strong working relationship between yourself and the video production company you choose to work with

6. Don’t Be Afraid Of Small Production Companies

One of the biggest mistakes that businesses sometimes make is choosing a video production company based on their size. There have been situations where companies have paid many thousands of pounds for simple videos when using a smaller production company would have cost them dramatically less.

Larger companies often have higher overheads meaning higher production costs whereas smaller production companies have lower costs and are more flexible. If you chose to work with a smaller production company they will usually be so pleased to work with you that they normally go that extra mile!

7. Check Testimonials

One of the most important things to do is to check out a companies’ testimonials. Normally these are on the website…but it is important to make sure that a company has been given good reviews from previous clients. Another good tip is to see if they have repeat clients as if this is the case it means that more often than not they have satisfied customers.

8. Quotes

Make sure that you have everything in writing with regards to proposals and quotes. One of the biggest complaints in the video production business are hidden costs that are sometimes lumped onto the final bill that you had not agreed initially.

Familiarise yourself with the terms of video production so that you will not get the wool pulled over your eyes when it comes to the costing of a job.

It would be good to get quotes in for video production work. Although be careful with this as you will often find lots of different price points for video production work and quality will vary accordingly. I would suggest that you don’t make price the deciding factor in who you choose to do your video production work….look at the whole package.

9. Have Fun

Introducing promotional and training videos into your toolkit is a great opportunity to be creative, have fun and use one of the most powerful and effective marketing tools currently available today. Make sure that whoever you choose to do your video production, you feel comfortable with them and that they will deliver what you want. Never be afraid to tell someone you don’t like it as you are paying them and they are there to please you!

[hr]

Jake Peryer is director of SmartDreamers Productions Ltd, a corporate video production company who specialise in creating high quality web videos, promotional films and training videos. If you have any questions then please do not hesitate to contact me at info@smartdreamers.com
www.smartdreamers.com