SmartDreamers Academy is a one-stop learning center for all things hiring, talent acquisition, and recruitment marketing automation. We’ve spent years gaining expertise and accumulating knowledge about how to find, hire, and retain the best people - and we now want to share that knowledge with the world.
This comprehensive introduction into Recruitment Marketing offers a concrete overview of all the basics, from building your strategy to what channels to focus on and how to structure your campaigns to attract your target personas with your employer brand. Automation will also be covered, giving users a sense of what the term means and how automation can add value in their workflows.
Once you have your strategy laid out, it’s time to engage. This course covers the ideas behind inbound marketing and how to measure your reach and success. After diving into ways to engage with your target personas depending on their specific demographics, you will also be offered a look at how to vary your content on a channel, between ads and organic content.
This course provides an overview of CTAs (calls-to-action), landing pages, A/B tests, ATS integration, and all of the other factors that go into maximizing your conversion rate and turn those engaged visitors intro actual applicants. You will learn how to leverage your recruitment software ecosystem to create a positive applicant experience while maximizing the strength of your talent pipeline.
The final course explores all the ways you can measure and quantify the results of your recruitment marketing efforts by going over key metrics to monitor, the use of UTM codes, and the difference between Google Analytics and Facebook Pixel. The module is wrapped up with a discussion of SEO optimization and how to use it to further your employer brand’s reach and scope.
The SmartDreamers Recruitment Marketing Certification shows that you are keeping pace with today's talent acquisition challenges. Gain the knowledge you need to advance your career and build credibility within the industry.
Learn the fundamentals of running a successful recruitment marketing campaign.
Find the perfect channels recipe to complement your Recruitment Marketing Strategy.
Project Manager for all things technical. SmartDreamers Academy Godfather and Content Creator.
Head of Recruitment Marketing. Turning online strategies into hands-on results. Creative thinker.
Employer Branding Strategist. Helping customers to unlock the human story behind every data point.