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SMARTDREAMERS ACADEMY

Master High-Impact Recruitment Marketing Skills

SmartDreamers Academy is a one-stop learning center for all things hiring, talent acquisition, and recruitment marketing automation. We’ve spent years gaining expertise and accumulating knowledge about how to find, hire, and retain the best people - and we now want to share that knowledge with the world.

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Course 1: Attract

This comprehensive introduction into Recruitment Marketing offers a concrete overview of all the basics, from building your strategy to what channels to focus on and how to structure your campaigns to attract your target personas with your employer brand. Automation will also be covered, giving users a sense of what the term means and how automation can add value in their workflows.

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Course 2: Engage

Once you have your strategy laid out, it’s time to engage. This course covers the ideas behind inbound marketing and how to measure your reach and success. After diving into ways to engage with your target personas depending on their specific demographics, you will also be offered a look at how to vary your content on a channel, between ads and organic content.

Course 3: Convert

This course provides an overview of CTAs (calls-to-action), landing pages, A/B tests, ATS integration, and all of the other factors that go into maximizing your conversion rate and turn those engaged visitors intro actual applicants. You will learn how to leverage your recruitment software ecosystem to create a positive applicant experience while maximizing the strength of your talent pipeline.

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Course 4: Measure

The final course explores all the ways you can measure and quantify the results of your recruitment marketing efforts by going over key metrics to monitor, the use of UTM codes, and the difference between Google Analytics and Facebook Pixel. The module is wrapped up with a discussion of SEO optimization and how to use it to further your employer brand’s reach and scope.

Earn industry-recognized recruitment marketing certifications that will make you stand out from the crowd

SmartDreamers expands the reach of your employer brand by automating recruitment advertising and social media posting. With so many critical recruitment tools in one place, we pave the way for creativity, collaboration, and exponential growth. 

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Academy Courses

Recruitment Marketing Strategy

Learn the fundamentals of running a successful recruitment marketing campaign.

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Recruitment Marketing Channels

Find the perfect channels recipe to complement your Recruitment Marketing Strategy. 

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Targeting Parameters and Remarketing

Defining parameters according to your desired target persona.

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Backed by experts
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Andra Iliescu

Project Manager for all things technical. SmartDreamers Academy Godfather and Content Creator.

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Tarina Pop

Head of Recruitment Marketing. Turning online strategies into hands-on results. Creative thinker.

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Raluca Alexandru

Employer Branding Strategist. Helping customers to unlock the human story behind every data point.