--- title: Recruitment Marketing Blog | Alpar Major description: Bringing you tips and tricks for talent acquisition, plus case studies from the smartest companies across the world. Fresh articles as you want them, directly to your inbox. --- [ d ](https://www.smartdreamers.com/) Menu Solutions ### Everything you need on top of your ATS [**Career Website CMS**](https://www.smartdreamers.com/career-website-cms) [Take control of your career page and make it outstanding.](https://www.smartdreamers.com/career-website-cms) [**CRM**](https://www.smartdreamers.com/talent-acquisition-crm) [Nurture and engage talent at scale.](https://www.smartdreamers.com/talent-acquisition-crm) [**AI Automation**](https://www.smartdreamers.com/ai-automation) [The power of AI leveraged throughout your entire TA ecosystem.](https://www.smartdreamers.com/ai-automation) [**Talent Analytics **](https://www.smartdreamers.com/ai-talent-analytics) [Data from the entire funnel available in one interface.](https://www.smartdreamers.com/ai-talent-analytics) [**Talent Attraction**](https://www.smartdreamers.com/ai-talent-attraction) [One-stop-shop for talent marketing advertising.](https://www.smartdreamers.com/ai-talent-attraction) [**Integrations**](https://www.smartdreamers.com/integrations) [All your advertising channels and touchpoints within the TA funnel consolidated in a unified platform.](https://www.smartdreamers.com/integrations) ### What's new [![Ai CMS-2](https://www.smartdreamers.com/hubfs/Ai%20CMS-2.svg "Ai CMS-2")](https://www.smartdreamers.com/ai-automation) [**AI CMS Content Assistant**](https://www.smartdreamers.com/ai-automation) [Create content on your career website with the power of AI.](https://www.smartdreamers.com/ai-automation) [![AI CV-2](https://www.smartdreamers.com/hubfs/AI%20CV-2.svg "AI CV-2")](https://www.smartdreamers.com/ai-automation) [**AI CV Parser**](https://www.smartdreamers.com/ai-automation) [Transform application forms for best-in-class candidate experience.](https://www.smartdreamers.com/ai-automation) Insights [**Blog**](https://www.smartdreamers.com/blog) Insights from the world of recruitment marketing. [**Resources**](https://www.smartdreamers.com/resources) Ebooks, podcasts, and more from the talent acquisition space. [**Help Center**](https://helpcenter.smartdreamers.com/en/) [Advice and answers from the SmartDreamers Product Team](https://helpcenter.smartdreamers.com/en/) **[Building The Ultimate Career Website](https://www.smartdreamers.com/building-the-ultimate-career-website-book)** In and outs on creating the ultimate career website. [![ebook-Oct-12-2023-03-56-43-0425-AM](https://www.smartdreamers.com/hubfs/ebook-Oct-12-2023-03-56-43-0425-AM.jpg "ebook-Oct-12-2023-03-56-43-0425-AM")](https://www.smartdreamers.com/building-the-ultimate-career-website-book) [**Press Release**](https://www.smartdreamers.com/smartdreamers-recognized-in-fosway-9-grid-talent-acquisition) [SmartDreamers Climbs in the 2024 Fosway 9-Grid™ to Potential Leader](https://www.smartdreamers.com/smartdreamers-recognized-in-fosway-9-grid-talent-acquisition) [![Fosway-2024](https://www.smartdreamers.com/hubfs/Fosway-2024.jpg "Fosway-2024")](https://www.smartdreamers.com/smartdreamers-recognized-in-fosway-9-grid-talent-acquisition-2024) Customers [**bp**](https://www.smartdreamers.com/bp-case-study) [Driving talent marketing with the power of AI efficiently and at scale.](https://www.smartdreamers.com/bp-case-study) [![Artboard 2-Oct-15-2025-11-44-54-2499-AM](https://www.smartdreamers.com/hubfs/Artboard%202-Oct-15-2025-11-44-54-2499-AM.svg "Artboard 2-Oct-15-2025-11-44-54-2499-AM")](https://www.smartdreamers.com/bp-case-study) ### [L'Oreal](https://www.smartdreamers.com/case-study-loreal) [Scaling recruitment marketing in over 30 markers across the globe.](https://www.smartdreamers.com/case-study-loreal) [![Artboard 4-Oct-15-2025-11-44-54-2689-AM](https://www.smartdreamers.com/hubfs/Artboard%204-Oct-15-2025-11-44-54-2689-AM.svg "Artboard 4-Oct-15-2025-11-44-54-2689-AM")](https://www.smartdreamers.com/case-study-loreal) [**Johnson Controls**](https://www.smartdreamers.com/johnson-controls-case-study) [How Johnson Controls increased the careers website conversion rate 3.8 times](https://www.smartdreamers.com/johnson-controls-case-study) [![Artboard 5-Oct-15-2025-11-44-54-2280-AM](https://www.smartdreamers.com/hubfs/Artboard%205-Oct-15-2025-11-44-54-2280-AM.svg "Artboard 5-Oct-15-2025-11-44-54-2280-AM")](https://www.smartdreamers.com/johnson-controls-case-study) ### [Infosys](https://www.smartdreamers.com/case-study-infosys) [Transforming talent acquisition without replacing the ATS](https://www.smartdreamers.com/case-study-infosys) [![Artboard 3-Oct-15-2025-11-44-54-1449-AM](https://www.smartdreamers.com/hubfs/Artboard%203-Oct-15-2025-11-44-54-1449-AM.svg "Artboard 3-Oct-15-2025-11-44-54-1449-AM")](https://www.smartdreamers.com/case-study-infosys) [**Read more customers stories**](https://www.smartdreamers.com/customers) Learn how leading global companies are transforming talent acquisition with the SmartDreamers platform. Company [**About us**](https://www.smartdreamers.com/about-us) [Learn how it all good started and how we envision the future.](https://www.smartdreamers.com/about-us) [**Careers**](https://careers.smartdreamers.com/) [Join our journey in building the leading talent marketing solution.](https://careers.smartdreamers.com/) [**Contacts us**](https://www.smartdreamers.com/get-in-touch) [Questions, bug reports, feedback, feature requests - we're here for it all.](https://www.smartdreamers.com/get-in-touch) [**Hiring now**](https://smartdreamers.com/smartdreamers/career-page/job-sales-engineer/182366) [Sales Engineer, Remote.](https://smartdreamers.com/smartdreamers/career-page/job-solution-architect/290077) ![sales-engineer](https://www.smartdreamers.com/hubfs/sales-engineer.jpg "sales-engineer") [**Hiring now**](https://smartdreamers.com/smartdreamers/career-page/job-growth-hacker/190137) [Growth Hacker, Remote.](https://smartdreamers.com/smartdreamers/career-page/job-growth-hacker/190137) ![growth-hacker](https://www.smartdreamers.com/hubfs/growth-hacker.jpg "growth-hacker") [ Login ](https://smartdreamers.com/login) [ Demo ](https://www.smartdreamers.com/demo-request) # Marketing meets talent acquisition Everything you need to know about recruitment marketing. From talent attraction to employer branding, candidate experience, and more. - [View all](https://www.smartdreamers.com/blog) - [Social Recruiting](https://www.smartdreamers.com/blog/tag/social-recruiting) - [Candidate Journey](https://www.smartdreamers.com/blog/tag/candidate-journey) - [Automation](https://www.smartdreamers.com/blog/tag/automation) - [Employer Branding](https://www.smartdreamers.com/blog/tag/employer-branding) - [Career Website](https://www.smartdreamers.com/blog/tag/career-website) - [Analytics](https://www.smartdreamers.com/blog/tag/analytics) - [Product Updates](https://www.smartdreamers.com/blog/tag/product-updates) - [crm](https://www.smartdreamers.com/blog/tag/crm) [![](https://www.smartdreamers.com/hubfs/CRM%20vs%20ATS-01.png) ](https://www.smartdreamers.com/blog/crm-vs-ats-difference) - [**Candidate Journey**](https://www.smartdreamers.com/blog/tag/candidate-journey) ### [CRM vs ATS: What's the Difference?](https://www.smartdreamers.com/blog/crm-vs-ats-difference) A huge transformation is taking place. A shift in the talent acquisition world from being a largely reactive effort to a predominantly proactive one. This is leading to confusion across sectors, as recruiters and talent acquisition leaders struggle... - ![](https://www.smartdreamers.com/hubfs/alpar-major-profile-image.jpg) - By [Alpar Major](https://www.smartdreamers.com/author/alpar-major) - • - 7 mins read ### The Employer Branding Playbook Your company is a great place to work, and you’ve got a strong employer brand to show for it. But how do you turn that employer brand into a steady flow of qualified applicants? [ Download the eBook ](https://www.smartdreamers.com/the-employer-brand-playbook) ![the-EB](https://www.smartdreamers.com/hubfs/the-EB.jpg "the-EB") ## Learn how F500 companies are using SmartDreamers to transform talent acquisition [ Learn more ](https://www.smartdreamers.com/)