--- title: What is Recruitment Marketing, and How Can it Help Recruiters? description: Recruitment marketing is gaining steam. If you're not familiar with this new mix of marketing and recruiting, it's time to get you up to speed. image: https://www.smartdreamers.com/hubfs/All%20About%20Recruitment%20Marketing,%20and%20How%20Can%20it%20Help%20Recruiters_2%20copy.png --- [ d ](https://www.smartdreamers.com/) Menu Solutions TALENT ATTRACTION ### [Social media advertising](https://www.smartdreamers.com/social-media-recruitment) [All your social media channels available on one platform.](https://www.smartdreamers.com/social-media-recruitment) ### [Retargeting](https://www.smartdreamers.com/remarketing) [Bring back career page visitors and generate more applications.](https://www.smartdreamers.com/remarketing) ### [Employer branding](https://www.smartdreamers.com/employer-branding) [Your target audience and your EB brought together.](https://www.smartdreamers.com/employer-branding) ### [Diversity and inclusion](https://www.smartdreamers.com/diversity-and-inclusion) [All your D&I platforms in one unified platform.](https://www.smartdreamers.com/diversity-and-inclusion) TALENT EXPERIENCE ### [Career page CMS](https://www.smartdreamers.com/career-site) [Take control of your career page and make it outstanding.](https://www.smartdreamers.com/career-site) ### [Landing pages](https://www.smartdreamers.com/custom-landing-pages) [Create custom branded landing pages at scale.](https://www.smartdreamers.com/custom-landing-pages) ### [Forms](https://www.smartdreamers.com/convert-forms) [Build lead capture or any other forms, integrated with your ATS.](https://www.smartdreamers.com/convert-forms) ### [Talent Community](https://www.smartdreamers.com/talent-community) [All you need to build a Talent Community, on one platform.](https://www.smartdreamers.com/talent-community) TALENT ANALYTICS ### [Sourcing channels analytics](https://www.smartdreamers.com/sourcing-channels-metrics) [All metrics, from all sourcing channels, in one interface.](https://www.smartdreamers.com/sourcing-channels-metrics) ### [Career pages analytics](https://www.smartdreamers.com/career-page-analytics) [Track candidate behavior on all your career pages.](https://www.smartdreamers.com/career-page-analytics) ### [ATS data tracking](https://www.smartdreamers.com/ats-and-crm-metrics) [Connect SmartDreamers with your ATS to track soucing channels' ROI with precision.](https://www.smartdreamers.com/ats-and-crm-metrics) AUTOMATION ### [CRM](https://www.smartdreamers.com/crm) [Build and nurture relationships with all candidates](https://www.smartdreamers.com/crm) ### [Processes automation](https://www.smartdreamers.com/recruitment-marketing-automation) [Make your talent acquisition ecosystem fully automated](https://www.smartdreamers.com/recruitment-marketing-automation) --- ### [Integrations](https://www.smartdreamers.com/integrations) [Learn how SmartDreamers integrates with your ATS and other tools, creating a streamlined Talent Acquisition process from the first interaction to hiring.](https://www.smartdreamers.com/integrations) Insights [**Blog**](https://www.smartdreamers.com/blog) Insights from the world of recruitment marketing. [**Resources**](https://www.smartdreamers.com/resources) Ebooks, podcasts, and more from the talent acquisition space. [**Help Center**](https://helpcenter.smartdreamers.com/en/) [Advice and answers from the SmartDreamers Product Team](https://helpcenter.smartdreamers.com/en/) **[Building The Ultimate Career Website](https://www.smartdreamers.com/building-the-ultimate-career-website-book)** In and outs on creating the ultimate career website. [![ebook-Oct-12-2023-03-56-43-0425-AM](https://www.smartdreamers.com/hubfs/ebook-Oct-12-2023-03-56-43-0425-AM.jpg "ebook-Oct-12-2023-03-56-43-0425-AM")](https://www.smartdreamers.com/building-the-ultimate-career-website-book) [**Press Release**](https://www.smartdreamers.com/smartdreamers-recognized-in-fosway-9-grid-talent-acquisition) [SmartDreamers Climbs in the 2024 Fosway 9-Grid™ to Potential Leader](https://www.smartdreamers.com/smartdreamers-recognized-in-fosway-9-grid-talent-acquisition) [![Fosway-2024](https://www.smartdreamers.com/hubfs/Fosway-2024.jpg "Fosway-2024")](https://www.smartdreamers.com/smartdreamers-recognized-in-fosway-9-grid-talent-acquisition-2024) Customers [**bp**](https://www.smartdreamers.com/bp-case-study) [Driving talent marketing with the power of AI efficiently and at scale.](https://www.smartdreamers.com/bp-case-study) [![Artboard 2-Oct-15-2025-11-44-54-2499-AM](https://www.smartdreamers.com/hubfs/Artboard%202-Oct-15-2025-11-44-54-2499-AM.svg "Artboard 2-Oct-15-2025-11-44-54-2499-AM")](https://www.smartdreamers.com/bp-case-study) ### [L'Oreal](https://www.smartdreamers.com/case-study-loreal) [Scaling recruitment marketing in over 30 markers across the globe.](https://www.smartdreamers.com/case-study-loreal) [![Artboard 4-Oct-15-2025-11-44-54-2689-AM](https://www.smartdreamers.com/hubfs/Artboard%204-Oct-15-2025-11-44-54-2689-AM.svg "Artboard 4-Oct-15-2025-11-44-54-2689-AM")](https://www.smartdreamers.com/case-study-loreal) [**Johnson Controls**](https://www.smartdreamers.com/johnson-controls-case-study) [How Johnson Controls increased the careers website conversion rate 3.8 times](https://www.smartdreamers.com/johnson-controls-case-study) [![Artboard 5-Oct-15-2025-11-44-54-2280-AM](https://www.smartdreamers.com/hubfs/Artboard%205-Oct-15-2025-11-44-54-2280-AM.svg "Artboard 5-Oct-15-2025-11-44-54-2280-AM")](https://www.smartdreamers.com/johnson-controls-case-study) ### [Infosys](https://www.smartdreamers.com/case-study-infosys) [Transforming talent acquisition without replacing the ATS](https://www.smartdreamers.com/case-study-infosys) [![Artboard 3-Oct-15-2025-11-44-54-1449-AM](https://www.smartdreamers.com/hubfs/Artboard%203-Oct-15-2025-11-44-54-1449-AM.svg "Artboard 3-Oct-15-2025-11-44-54-1449-AM")](https://www.smartdreamers.com/case-study-infosys) [**Read more customers stories**](https://www.smartdreamers.com/customers) Learn how leading global companies are transforming talent acquisition with the SmartDreamers platform. Company [**About us**](https://www.smartdreamers.com/about-us) [Learn how it all good started and how we envision the future.](https://www.smartdreamers.com/about-us) [**Careers**](https://careers.smartdreamers.com/) [Join our journey in building the leading talent marketing solution.](https://careers.smartdreamers.com/) [**Contacts us**](https://www.smartdreamers.com/get-in-touch) [Questions, bug reports, feedback, feature requests - we're here for it all.](https://www.smartdreamers.com/get-in-touch) [**Hiring now**](https://smartdreamers.com/smartdreamers/career-page/job-sales-engineer/182366) [Sales Engineer, Remote.](https://smartdreamers.com/smartdreamers/career-page/job-solution-architect/290077) ![sales-engineer](https://www.smartdreamers.com/hubfs/sales-engineer.jpg "sales-engineer") [**Hiring now**](https://smartdreamers.com/smartdreamers/career-page/job-growth-hacker/190137) [Growth Hacker, Remote.](https://smartdreamers.com/smartdreamers/career-page/job-growth-hacker/190137) ![growth-hacker](https://www.smartdreamers.com/hubfs/growth-hacker.jpg "growth-hacker") [ Login ](https://smartdreamers.com/login) [ Demo ](https://www.smartdreamers.com/demo-request) # What is Recruitment Marketing, and How Can it Help Recruiters? - ![](https://www.smartdreamers.com/hubfs/SD-Logo.jpg) - By [SmartDreamers Team](https://www.smartdreamers.com/blog/author/smartdreamers-team) - • - 6 mins read ![](https://www.smartdreamers.com/hubfs/All%20About%20Recruitment%20Marketing,%20and%20How%20Can%20it%20Help%20Recruiters_2%20copy.png) Have you noticed a shift in the tasks you’re being asked to do as a recruiter recently? Things like monitoring your company’s reputation on review sites, being sure to respond to mentions on social media, and even writing posts for the company blog you weren’t even aware existed? That means your department is moving into taking a longer view of the recruiting process and pivoting to include what’s called recruitment marketing. Recruitment marketing is the use of tactics borrowed from the world of content, or inbound, marketing and applying them to more traditional HR practices. There’s a heavy dose of digital savvy involved, making good use of [social media and networking](https://www.smartdreamers.com/talent-attraction), as well as focusing on monitoring the organization's online reputation. This is all in the interest of reaching the ~80% of the workforce that is not actively seeking a new position. You read that right, these activities are aimed at drawing in potential candidates who are not even currently looking for work. So what’s changed that this set of practices is taking off with such gusto in the last few years? Several things, actually. Mainly, the current job market. It’s tipped decidedly in the candidate's favor. Employment numbers haven’t been this high in recent memory, meaning that the openings outnumber the candidates. With things skewed this direction, the recruiter's job has become a lot harder, there just aren’t enough interested people to fill all the openings. At least, out of the 20% that traditional recruiting tactics target. **Enter Recruitment Marketing.** With its focus on the long-game and attracting passive job seekers by providing ample evidence of your stellar employer brand and employee value proposition in the form of an active social media presence, informative and engaging content on the company blog, and even videos of all sorts gracing your YouTube channel. By way of explaining why all this is good news for you and your HR team, we’ve compiled a short list of ways Recruitment Marketing can help you be more efficient, and attract exactly the applicants you need for your next openings. These are by no means exhaustive, just a brief sample to help you understand the direction the recruiting world is moving and how it’s going to help you out in the long run. ## Cost-Per-Hire - Recruitment Marketing slashes it Perhaps the single best known and most important metric in all of HR, cost-per-hire is the holy grail of Recruitment Marketing. Traditionally measured by dividing the total cost of running a recruiting operation (internal costs + external costs) by the total number of hires brought in. This metric is what management uses when justifying budgets, demonstrating ROI, and making internal hiring decisions.       One of the best-established ways to lower these costs has to do with your talent pool (see #2 below) while at the same time slashing the number of employees needed to run your job searches/campaigns. Recruitment Marketing automation can take the place of several people, allowing one recruiter to set up posts for the week, or even month, in just an afternoon. Then all they have to do is monitor the accounts in order to engage with your followers, keeping that talent pool at the ready.   ## Talent Pool - Ready and waiting As mentioned above, a large talent pool is one of the best ways to lower cost-per-hire. It’s also one of the primary benefits of engaging in recruitment marketing practices. Recruitment Marketing simplifies this process of building a talent pool because it turns your entire base of followers into that pool. Rather than relying solely on past applicants or others who have expressed an interest in being added to your ATS, social media followers, blog readers, and Youtube commenters are all now part of your pool, just waiting for the right job to open up so they can apply and join the fray.   As the reach of your employer brand increases, the number of candidates who are waiting for the right moment to apply will increase as well. This way, you can greatly reduce the amount of time you spend sourcing, and thus improve your hiring velocity.   When a new opening does appear, all you have to do is ensure the landing page is set up and the position is in your ATS ready to accept applicants. Then get the word out with Tweets, Facebook posts, and maybe a blog article with the spotlight on the team or a recently completed project. Then sit back and watch the organic clicks from that suddenly not-so-passive talent pool you’ve been nurturing. ## The Candidate Journey - Recruitment Marketing puts candidates in the fast lane The candidate journey is a term borrowed from the buyer’s journey used in traditional marketing and details the process a candidate goes through, starting when they first hear of your company and culminates in their becoming a new-hire. The candidate journey is generally represented as having 6 stages:     Recruitment Marketing comes in and wipes out 1-3 in one go. With the expanded reach of your social media presence and all the posting you do spreading the word about your EVP, your pool of potential candidates already knows what they need to know, and they’re ready to apply as soon as they see the right opening in one of your other posts. Awareness, consideration, and interest; check! ## Candidate Quality - Recruitment Marketing raises it The passive job seekers targeted by Recruitment Marketing tactics are, on the whole, a higher quality pool of candidates than you’re used to finding scouring job boards and agency databases. That’s because they let their work speak for itself. These folks aren’t actively marketing themselves, so there’s no resume double-speak to dig through. They have active projects and coworkers to use as references, so there’s no chance of surprising a former boss who wasn’t expecting to hear from you. And there’s far less chance of someone being desperate enough to lie about experience since they’re still actively working and know you can check on that.     [Recruitment marketing](https://www.smartdreamers.com/blog/how-can-recruitment-marketing-impact-business-growth) is the long-term way to success for recruiters and HR departments overall. Between the shift in the labor market to a candidate focus, the possibilities for automation and other cost savings to improve ROI, and the relationships that can develop via engaging interactions online, Recruitment Marketing is proving itself a great addition to the quiver of recruiters everywhere. - [Facebook](https://www.facebook.com/sharer/sharer.php?u=https://www.smartdreamers.com/blog/what-is-recruitment-marketing-and-how-can-it-help-recruiters) - [Twitter](https://twitter.com/intent/tweet?text=https://www.smartdreamers.com/blog/what-is-recruitment-marketing-and-how-can-it-help-recruiters) - [Linkedin](https://www.linkedin.com/shareArticle?mini=true&url=https://www.smartdreamers.com/blog/what-is-recruitment-marketing-and-how-can-it-help-recruiters) ### What to read next [![](https://www.smartdreamers.com/hubfs/ChatGPT%20and%20Recruitment%20Marketing.jpg) ](https://www.smartdreamers.com/blog/chatgpt-and-recruitment-marketing) ### [ChatGPT and recruitment marketing](https://www.smartdreamers.com/blog/chatgpt-and-recruitment-marketing) - By Cristina Radu - • - 5 mins read [![](https://www.smartdreamers.com/hubfs/Why%20the%20Future%20of%20Recruitment%20Is%20Inbound-01.png) ](https://www.smartdreamers.com/blog/why-the-future-of-recruitment-is-inbound) - [**Candidate Journey**](https://www.smartdreamers.com/blog/tag/candidate-journey) ### [Why the Future of Recruitment Is Inbound](https://www.smartdreamers.com/blog/why-the-future-of-recruitment-is-inbound) - By Ovidiu Marginean - • - 4 mins read [![](https://www.smartdreamers.com/hubfs/What%20is%20Inbound%20Recruitment%20Marketing-02%20%281%29.png) ](https://www.smartdreamers.com/blog/what-is-inbound-recruitment-marketing) - [**Candidate Journey**](https://www.smartdreamers.com/blog/tag/candidate-journey) ### [What is Inbound Recruitment Marketing?](https://www.smartdreamers.com/blog/what-is-inbound-recruitment-marketing) - By SmartDreamers Team - • - 2 mins read ### Stay up to date with the latest news and articles in recruitment marketing