Facebook for Recruitment

Of the seven billion people on this planet, two billion use Facebook at least once a month. Each day, Facebook has more than a billion unique visitors. How can you leverage Facebook to spread your employer brand and source candidates? This guide will help.

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Contributors

ana-mares
 
Ana Maria Mares
Digital Analytics Strategist
ovidiu-marginean
 
Ovidiu Marginean
Product Marketing Manager
cristina-rotari
 
Cristina Rotari
Customer Success Strategist

What’s inside

Chapter 1

Introduction

How does Facebook embody the principles of modern talent acquisition and why should you adapt your employer brand narrative.

Chapter 2

The Mysteries of the Facebook Algorithm

What is the Facebook algorithm, how does it work and what does this mean for your recruitment marketing strategy?

Chapter 3

The Basics: Using Facebook Ads for Recruitment

A breakdown of the main components of building a successful recruitment marketing campaign with Facebook Ads.

Chapter 4

Best Practices for Employer Branding on Facebook

How Facebook ads can turn your employer branding efforts into a healthy and robust talent pipeline.

Chapter 5

Why You Should Create a Facebook Career Page

What's the reasoning behind having a Facebook career page that's separate from your standard corporate page and how does it help your recruitment efforts?

Chapter 6

Best Practices for Building a Facebook Career Page

How can you share your company culture in a way that’s consistent with your employer brand and your employee value proposition.

Chapter 7

Conclusion

Why it’s important to develop a comprehensive strategy for your corporate Facebook usage.