--- title: The Employer Brand Book description: Everything you always wanted to know about employer branding but were too afraid to ask. --- [ d ](https://www.smartdreamers.com/?hsLang=ro) Menu Solutions TALENT ATTRACTION ### [Social media advertising](https://www.smartdreamers.com/social-media-recruitment?hsLang=ro) [All your social media channels available on one platform.](https://www.smartdreamers.com/social-media-recruitment?hsLang=ro) ### [Retargeting](https://www.smartdreamers.com/remarketing?hsLang=ro) [Bring back career page visitors and generate more applications.](https://www.smartdreamers.com/remarketing?hsLang=ro) ### [Employer branding](https://www.smartdreamers.com/employer-branding?hsLang=ro) [Your target audience and your EB brought together.](https://www.smartdreamers.com/employer-branding?hsLang=ro) ### [Diversity and inclusion](https://www.smartdreamers.com/diversity-and-inclusion?hsLang=ro) [All your D&I platforms in one unified platform.](https://www.smartdreamers.com/diversity-and-inclusion?hsLang=ro) TALENT EXPERIENCE ### [Career page CMS](https://www.smartdreamers.com/career-site?hsLang=ro) [Take control of your career page and make it outstanding.](https://www.smartdreamers.com/career-site?hsLang=ro) ### [Landing pages](https://www.smartdreamers.com/custom-landing-pages?hsLang=ro) [Create custom branded landing pages at scale.](https://www.smartdreamers.com/custom-landing-pages?hsLang=ro) ### [Forms](https://www.smartdreamers.com/convert-forms?hsLang=ro) [Build lead capture or any other forms, integrated with your ATS.](https://www.smartdreamers.com/convert-forms?hsLang=ro) ### [Talent Community](https://www.smartdreamers.com/talent-community?hsLang=ro) [All you need to build a Talent Community, on one platform.](https://www.smartdreamers.com/talent-community?hsLang=ro) TALENT ANALYTICS ### [Sourcing channels analytics](https://www.smartdreamers.com/sourcing-channels-metrics?hsLang=ro) [All metrics, from all sourcing channels, in one interface.](https://www.smartdreamers.com/sourcing-channels-metrics?hsLang=ro) ### [Career pages analytics](https://www.smartdreamers.com/career-page-analytics?hsLang=ro) [Track candidate behavior on all your career pages.](https://www.smartdreamers.com/career-page-analytics?hsLang=ro) ### [ATS data tracking](https://www.smartdreamers.com/ats-and-crm-metrics?hsLang=ro) [Connect SmartDreamers with your ATS to track soucing channels' ROI with precision.](https://www.smartdreamers.com/ats-and-crm-metrics?hsLang=ro) AUTOMATION ### [CRM](https://www.smartdreamers.com/crm?hsLang=ro) [Build and nurture relationships with all candidates](https://www.smartdreamers.com/crm?hsLang=ro) ### [Processes automation](https://www.smartdreamers.com/recruitment-marketing-automation?hsLang=ro) [Make your talent acquisition ecosystem fully automated](https://www.smartdreamers.com/recruitment-marketing-automation?hsLang=ro) --- ### [Integrations](https://www.smartdreamers.com/integrations?hsLang=ro) [Learn how SmartDreamers integrates with your ATS and other tools, creating a streamlined Talent Acquisition process from the first interaction to hiring.](https://www.smartdreamers.com/integrations?hsLang=ro) Insights [**Blog**](https://www.smartdreamers.com/blog?hsLang=ro) Insights from the world of recruitment marketing. [**Resources**](https://www.smartdreamers.com/resources?hsLang=ro) Ebooks, podcasts, and more from the talent acquisition space. [**Help Center**](https://helpcenter.smartdreamers.com/en/) [Advice and answers from the SmartDreamers Product Team](https://helpcenter.smartdreamers.com/en/) **[Building The Ultimate Career Website](https://www.smartdreamers.com/building-the-ultimate-career-website-book?hsLang=ro)** In and outs on creating the ultimate career website. [![ebook-Oct-12-2023-03-56-43-0425-AM](https://www.smartdreamers.com/hubfs/ebook-Oct-12-2023-03-56-43-0425-AM.jpg "ebook-Oct-12-2023-03-56-43-0425-AM")](https://www.smartdreamers.com/building-the-ultimate-career-website-book?hsLang=ro) [**Press Release**](https://www.smartdreamers.com/smartdreamers-recognized-in-fosway-9-grid-talent-acquisition?hsLang=ro) [SmartDreamers Climbs in the 2024 Fosway 9-Grid™ to Potential Leader](https://www.smartdreamers.com/smartdreamers-recognized-in-fosway-9-grid-talent-acquisition?hsLang=ro) [![Fosway-2024](https://www.smartdreamers.com/hubfs/Fosway-2024.jpg "Fosway-2024")](https://www.smartdreamers.com/smartdreamers-recognized-in-fosway-9-grid-talent-acquisition-2024?hsLang=ro) Customers [**bp**](https://www.smartdreamers.com/bp-case-study?hsLang=ro) [Driving talent marketing with the power of AI efficiently and at scale.](https://www.smartdreamers.com/bp-case-study?hsLang=ro) [![Artboard 2-Oct-15-2025-11-44-54-2499-AM](https://www.smartdreamers.com/hubfs/Artboard%202-Oct-15-2025-11-44-54-2499-AM.svg "Artboard 2-Oct-15-2025-11-44-54-2499-AM")](https://www.smartdreamers.com/bp-case-study?hsLang=ro) ### [L'Oreal](https://www.smartdreamers.com/case-study-loreal?hsLang=ro) [Scaling recruitment marketing in over 30 markers across the globe.](https://www.smartdreamers.com/case-study-loreal?hsLang=ro) [![Artboard 4-Oct-15-2025-11-44-54-2689-AM](https://www.smartdreamers.com/hubfs/Artboard%204-Oct-15-2025-11-44-54-2689-AM.svg "Artboard 4-Oct-15-2025-11-44-54-2689-AM")](https://www.smartdreamers.com/case-study-loreal?hsLang=ro) [**Johnson Controls**](https://www.smartdreamers.com/johnson-controls-case-study?hsLang=ro) [How Johnson Controls increased the careers website conversion rate 3.8 times](https://www.smartdreamers.com/johnson-controls-case-study?hsLang=ro) [![Artboard 5-Oct-15-2025-11-44-54-2280-AM](https://www.smartdreamers.com/hubfs/Artboard%205-Oct-15-2025-11-44-54-2280-AM.svg "Artboard 5-Oct-15-2025-11-44-54-2280-AM")](https://www.smartdreamers.com/johnson-controls-case-study?hsLang=ro) ### [Infosys](https://www.smartdreamers.com/case-study-infosys?hsLang=ro) [Transforming talent acquisition without replacing the ATS](https://www.smartdreamers.com/case-study-infosys?hsLang=ro) [![Artboard 3-Oct-15-2025-11-44-54-1449-AM](https://www.smartdreamers.com/hubfs/Artboard%203-Oct-15-2025-11-44-54-1449-AM.svg "Artboard 3-Oct-15-2025-11-44-54-1449-AM")](https://www.smartdreamers.com/case-study-infosys?hsLang=ro) [**Read more customers stories**](https://www.smartdreamers.com/customers?hsLang=ro) Learn how leading global companies are transforming talent acquisition with the SmartDreamers platform. Company [**About us**](https://www.smartdreamers.com/about-us?hsLang=ro) [Learn how it all good started and how we envision the future.](https://www.smartdreamers.com/about-us?hsLang=ro) [**Careers**](https://careers.smartdreamers.com/) [Join our journey in building the leading talent marketing solution.](https://careers.smartdreamers.com/) [**Contacts us**](https://www.smartdreamers.com/get-in-touch?hsLang=ro) [Questions, bug reports, feedback, feature requests - we're here for it all.](https://www.smartdreamers.com/get-in-touch?hsLang=ro) [**Hiring now**](https://smartdreamers.com/smartdreamers/career-page/job-sales-engineer/182366) [Sales Engineer, Remote.](https://smartdreamers.com/smartdreamers/career-page/job-solution-architect/290077) ![sales-engineer](https://www.smartdreamers.com/hubfs/sales-engineer.jpg "sales-engineer") [**Hiring now**](https://smartdreamers.com/smartdreamers/career-page/job-growth-hacker/190137) [Growth Hacker, Remote.](https://smartdreamers.com/smartdreamers/career-page/job-growth-hacker/190137) ![growth-hacker](https://www.smartdreamers.com/hubfs/growth-hacker.jpg "growth-hacker") [ Login ](https://smartdreamers.com/login) [ Demo ](https://www.smartdreamers.com/demo-request?hsLang=ro) # **The Employer Brand Playbook** More than 70% of candidates will take a business’ employer brand into consideration before they even send out an application. The Employer Brand Playbook provides an actionable framework for crafting a strong employer brand and engaging with candidates. ![EB book-8](https://www.smartdreamers.com/hubfs/EB%20book-8.png "EB book-8") ## Contributors ![adi-cernat@4x](https://www.smartdreamers.com/hubfs/adi-cernat@4x.png "adi-cernat@4x")   **Adrian Cernat** **Founder and CEO** ![ovidiu-marginean](https://www.smartdreamers.com/hubfs/ovidiu-marginean.png "ovidiu-marginean")   **Ovidiu Marginean** **Product Marketing Manager** ![cristina-rotari](https://www.smartdreamers.com/hubfs/cristina-rotari.png "cristina-rotari")   **Cristina Rotari ** **Customer Success Strategist**