Google Ads for Recruitment

Google is an indispensable tool in your daily job duties, with the power to connect you to the knowledge, information, and resources that you need for continued success. In this eBook, we’ll show you how to turn that power on its head, helping to ensure that potential job applicants are connecting with you, your company, and your employer brand.

Google Ads for recruitment-8


Ana Maria Mares
Digital Analytics Strategist
Cosmin Popa
Digital Marketing Specialist
Ovidiu Marginean
Product Marketing Manager

What’s inside

Chapter 1

What is Google Ads?


The fundamentals of Google Ads, the search network and the display network.

Chapter 2

How to Use Sponsored Search Results for Recruitment

How do Google's sponsored search ads can help your recruitment efforts.

Chapter 3

Employer Branding with the Google Display Network

What the Google Display Network (GDN) is and how it can help you reach passive job candidates with your EVP and your employer brand.

Chapter 4

The Nitty Gritty: Tracking and Metrics


Measure the effectiveness of your campaigns and make adjustments as needed to improve your recruiting efforts.

Chapter 5

Tips, Tricks, and Best Practices

Tips, tricks, and best practices for optimizing your bid strategy, relevance score, and overall ROI on Google Ads.

Chapter 6


A strong Google Ads strategy can help you target your recruitment marketing more precisely and improve your recruitment advertising ROI.