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The Recruiter's Guide to Google Ads

Google is an indispensable tool in your daily job duties, with the power to connect you to the knowledge, information, and resources that you need for continued success. In this eBook, we’ll show you how to turn that power on its head, helping to ensure that potential job applicants are connecting with you, your company, and your employer brand.

The Recruiters Guide to Google Ads


Tarina Pop about recruiting with Google Ads
Ana Mares about recruiting with Google Ads


While it has long been a bastion of traditional marketing and advertising, recruiters are starting to see the potential that Google Ads could have for strengthening their employer brands and attracting new job candidates. After all, if your ideal candidate personas are using Google to search for new knowledge and information (and, let’s be real, they almost certainly are), then what better place could there be for them to encounter your employer brand?

Intro to the recruiter's guide to Google Ads

What's inside

How to use sponsored search results to reach passive job candidates with your EVP and your employer brand.
What the Google Display Network (GDN) is and how it can help you target your recruitment marketing more precisely. 
Tips, tricks, and best practices for optimizing your bid strategy, relevance score, and overall ROI on Google Ads.