--- title: The Recruiter's Guide to Google Ads description: From the Google Display Network to sponsored Search Ads, Google Ads gives recruiters a wide range of opportunities for spreading their employer brands. --- [ d ](https://www.smartdreamers.com/?hsLang=ro) Menu Solutions TALENT ATTRACTION ### [Social media advertising](https://www.smartdreamers.com/social-media-recruitment?hsLang=ro) [All your social media channels available on one platform.](https://www.smartdreamers.com/social-media-recruitment?hsLang=ro) ### [Retargeting](https://www.smartdreamers.com/remarketing?hsLang=ro) [Bring back career page visitors and generate more applications.](https://www.smartdreamers.com/remarketing?hsLang=ro) ### [Employer branding](https://www.smartdreamers.com/employer-branding?hsLang=ro) [Your target audience and your EB brought together.](https://www.smartdreamers.com/employer-branding?hsLang=ro) ### [Diversity and inclusion](https://www.smartdreamers.com/diversity-and-inclusion?hsLang=ro) [All your D&I platforms in one unified platform.](https://www.smartdreamers.com/diversity-and-inclusion?hsLang=ro) TALENT EXPERIENCE ### [Career page CMS](https://www.smartdreamers.com/career-site?hsLang=ro) [Take control of your career page and make it outstanding.](https://www.smartdreamers.com/career-site?hsLang=ro) ### [Landing pages](https://www.smartdreamers.com/custom-landing-pages?hsLang=ro) [Create custom branded landing pages at scale.](https://www.smartdreamers.com/custom-landing-pages?hsLang=ro) ### [Forms](https://www.smartdreamers.com/convert-forms?hsLang=ro) [Build lead capture or any other forms, integrated with your ATS.](https://www.smartdreamers.com/convert-forms?hsLang=ro) ### [Talent Community](https://www.smartdreamers.com/talent-community?hsLang=ro) [All you need to build a Talent Community, on one platform.](https://www.smartdreamers.com/talent-community?hsLang=ro) TALENT ANALYTICS ### [Sourcing channels analytics](https://www.smartdreamers.com/sourcing-channels-metrics?hsLang=ro) [All metrics, from all sourcing channels, in one interface.](https://www.smartdreamers.com/sourcing-channels-metrics?hsLang=ro) ### [Career pages analytics](https://www.smartdreamers.com/career-page-analytics?hsLang=ro) [Track candidate behavior on all your career pages.](https://www.smartdreamers.com/career-page-analytics?hsLang=ro) ### [ATS data tracking](https://www.smartdreamers.com/ats-and-crm-metrics?hsLang=ro) [Connect SmartDreamers with your ATS to track soucing channels' ROI with precision.](https://www.smartdreamers.com/ats-and-crm-metrics?hsLang=ro) AUTOMATION ### [CRM](https://www.smartdreamers.com/crm?hsLang=ro) [Build and nurture relationships with all candidates](https://www.smartdreamers.com/crm?hsLang=ro) ### [Processes automation](https://www.smartdreamers.com/recruitment-marketing-automation?hsLang=ro) [Make your talent acquisition ecosystem fully automated](https://www.smartdreamers.com/recruitment-marketing-automation?hsLang=ro) --- ### [Integrations](https://www.smartdreamers.com/integrations?hsLang=ro) [Learn how SmartDreamers integrates with your ATS and other tools, creating a streamlined Talent Acquisition process from the first interaction to hiring.](https://www.smartdreamers.com/integrations?hsLang=ro) Insights [**Blog**](https://www.smartdreamers.com/blog?hsLang=ro) Insights from the world of recruitment marketing. [**Resources**](https://www.smartdreamers.com/resources?hsLang=ro) Ebooks, podcasts, and more from the talent acquisition space. [**Help Center**](https://helpcenter.smartdreamers.com/en/) [Advice and answers from the SmartDreamers Product Team](https://helpcenter.smartdreamers.com/en/) **[Building The Ultimate Career Website](https://www.smartdreamers.com/building-the-ultimate-career-website-book?hsLang=ro)** In and outs on creating the ultimate career website. [![ebook-Oct-12-2023-03-56-43-0425-AM](https://www.smartdreamers.com/hubfs/ebook-Oct-12-2023-03-56-43-0425-AM.jpg "ebook-Oct-12-2023-03-56-43-0425-AM")](https://www.smartdreamers.com/building-the-ultimate-career-website-book?hsLang=ro) [**Press Release**](https://www.smartdreamers.com/smartdreamers-recognized-in-fosway-9-grid-talent-acquisition?hsLang=ro) [SmartDreamers Climbs in the 2024 Fosway 9-Grid™ to Potential Leader](https://www.smartdreamers.com/smartdreamers-recognized-in-fosway-9-grid-talent-acquisition?hsLang=ro) [![Fosway-2024](https://www.smartdreamers.com/hubfs/Fosway-2024.jpg "Fosway-2024")](https://www.smartdreamers.com/smartdreamers-recognized-in-fosway-9-grid-talent-acquisition-2024?hsLang=ro) Customers [**bp**](https://www.smartdreamers.com/bp-case-study?hsLang=ro) [Driving talent marketing with the power of AI efficiently and at scale.](https://www.smartdreamers.com/bp-case-study?hsLang=ro) [![Artboard 2-Oct-15-2025-11-44-54-2499-AM](https://www.smartdreamers.com/hubfs/Artboard%202-Oct-15-2025-11-44-54-2499-AM.svg "Artboard 2-Oct-15-2025-11-44-54-2499-AM")](https://www.smartdreamers.com/bp-case-study?hsLang=ro) ### [L'Oreal](https://www.smartdreamers.com/case-study-loreal?hsLang=ro) [Scaling recruitment marketing in over 30 markers across the globe.](https://www.smartdreamers.com/case-study-loreal?hsLang=ro) [![Artboard 4-Oct-15-2025-11-44-54-2689-AM](https://www.smartdreamers.com/hubfs/Artboard%204-Oct-15-2025-11-44-54-2689-AM.svg "Artboard 4-Oct-15-2025-11-44-54-2689-AM")](https://www.smartdreamers.com/case-study-loreal?hsLang=ro) [**Johnson Controls**](https://www.smartdreamers.com/johnson-controls-case-study?hsLang=ro) [How Johnson Controls increased the careers website conversion rate 3.8 times](https://www.smartdreamers.com/johnson-controls-case-study?hsLang=ro) [![Artboard 5-Oct-15-2025-11-44-54-2280-AM](https://www.smartdreamers.com/hubfs/Artboard%205-Oct-15-2025-11-44-54-2280-AM.svg "Artboard 5-Oct-15-2025-11-44-54-2280-AM")](https://www.smartdreamers.com/johnson-controls-case-study?hsLang=ro) ### [Infosys](https://www.smartdreamers.com/case-study-infosys?hsLang=ro) [Transforming talent acquisition without replacing the ATS](https://www.smartdreamers.com/case-study-infosys?hsLang=ro) [![Artboard 3-Oct-15-2025-11-44-54-1449-AM](https://www.smartdreamers.com/hubfs/Artboard%203-Oct-15-2025-11-44-54-1449-AM.svg "Artboard 3-Oct-15-2025-11-44-54-1449-AM")](https://www.smartdreamers.com/case-study-infosys?hsLang=ro) [**Read more customers stories**](https://www.smartdreamers.com/customers?hsLang=ro) Learn how leading global companies are transforming talent acquisition with the SmartDreamers platform. Company [**About us**](https://www.smartdreamers.com/about-us?hsLang=ro) [Learn how it all good started and how we envision the future.](https://www.smartdreamers.com/about-us?hsLang=ro) [**Careers**](https://careers.smartdreamers.com/) [Join our journey in building the leading talent marketing solution.](https://careers.smartdreamers.com/) [**Contacts us**](https://www.smartdreamers.com/get-in-touch?hsLang=ro) [Questions, bug reports, feedback, feature requests - we're here for it all.](https://www.smartdreamers.com/get-in-touch?hsLang=ro) [**Hiring now**](https://smartdreamers.com/smartdreamers/career-page/job-sales-engineer/182366) [Sales Engineer, Remote.](https://smartdreamers.com/smartdreamers/career-page/job-solution-architect/290077) ![sales-engineer](https://www.smartdreamers.com/hubfs/sales-engineer.jpg "sales-engineer") [**Hiring now**](https://smartdreamers.com/smartdreamers/career-page/job-growth-hacker/190137) [Growth Hacker, Remote.](https://smartdreamers.com/smartdreamers/career-page/job-growth-hacker/190137) ![growth-hacker](https://www.smartdreamers.com/hubfs/growth-hacker.jpg "growth-hacker") [ Login ](https://smartdreamers.com/login) [ Demo ](https://www.smartdreamers.com/demo-request?hsLang=ro) # **Google Ads for Recruitment** Google is an indispensable tool in your daily job duties, with the power to connect you to the knowledge, information, and resources that you need for continued success. In this eBook, we’ll show you how to turn that power on its head, helping to ensure that potential job applicants are connecting with you, your company, and your employer brand. ![Google Ads for recruitment-8](https://www.smartdreamers.com/hubfs/Google%20Ads%20for%20recruitment-8.png "Google Ads for recruitment-8") ## Contributors ![ana-mares](https://www.smartdreamers.com/hubfs/Blog/Blog%20authors%20photos/ana-mares.jpg "ana-mares")   **Ana Maria Mares** **Digital Analytics Strategist** ![cosmin-popa@2x](https://www.smartdreamers.com/hubfs/cosmin-popa@2x.png "cosmin-popa@2x")   **Cosmin Popa** **Digital Marketing Specialist** ![ovidiu-marginean](https://www.smartdreamers.com/hubfs/ovidiu-marginean.png "ovidiu-marginean")   **Ovidiu Marginean** **Product Marketing Manager**