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The Recruiter's Guide to Google Ads

Google is an indispensable tool in your daily job duties, with the power to connect you to the knowledge, information, and resources that you need for continued success. In this eBook, we’ll show you how to turn that power on its head, helping to ensure that potential job applicants are connecting with you, your company, and your employer brand.
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What's inside

How to use sponsored search results to reach passive job candidates with your EVP and your employer brand.
What the Google Display Network (GDN) is and how it can help you target your recruitment marketing more precisely. 
Tips, tricks, and best practices for optimizing your bid strategy, relevance score, and overall ROI on Google Ads.