Conclusion

As competition for high-quality talent gets stiffer, companies need to
take a proactive approach to differentiating themselves from the competition.

Organizations that successfully develop, market, and maintain an attractive employer brand image put themselves in position to win the race for attracting and retaining top talent in any economic climate.

That said, your employer brand is established in real-time, and it requires maintenance, upkeep, and continued attention, even when things are going well. Slack off, and you could lose control of your brand narrative, and lose the attention of your target audience in the process.

Perhaps now more than ever, every organization needs a comprehensive, long-term strategy for attracting high-quality recruits and developing a robust talent pipeline—one that can help create and maintain a culture of success and productivity within your organization.

To that end, you ignore employer branding at your own peril.