Chapter 7


Why it’s important to develop a comprehensive strategy for your corporate Facebook usage.


Cristina Rotari
Customer Success Strategist


As long as it maintains its global userbase, and keeps offering some of the web’s most sophisticated ad targeting options, Facebook will continue to be an important part of the recruitment marketing landscape.

Users continue to see Facebook as a place where they can participate in meaningful discourse, engage with others, and build community, and there’s no reason your company can’t be a part of that—especially if you’re willing to put in the necessary work of building and maintaining a strong employer brand. If it’s where people spend their time, you should spend your time there, too.

Remember, your corporate Facebook page (or better yet, your career-specific Facebook page) can be an important tool in creating a brand that qualified candidates will want to engage with, but if you’re not supporting that page with ads and sponsored posts it can be difficult to gain traction.

Now more than ever, it’s important to develop a comprehensive strategy for your corporate Facebook usage—one that turns your employee personas, employer brand, and EVP into effective demographic targeting and brand messaging. This way, you can continue to optimize your impressions, clicks, and applications for each piece of employer-branded content.

The more cohesive your candidate-sourcing strategy, the more easily you’ll be able to track your efforts over time and make necessary adjustments as needed.

All of this might still seem a little daunting, but luckily you’re not alone!

We hope that this guide has helped to provide you with new tools, insights, and best practices that can aid you in your recruitment endeavors.

More than that, we hope that the overview we’ve provided has given you not just the know-how but the confidence to approach Facebook as an exciting recruitment tool that can help spread your employer brand, get candidates excited about your business, and improve your recruitment marketing ROI.

In this new, increasingly competitive era in modern recruitment, it’s more important than ever to make sure you’re using every tool at your disposal, ments as needed.