As recruitment marketing and talent acquisition continue to change
and evolve, the technology that powers them will have to change just as quickly. Methods that once seemed cutting edge will become standard practice, and tools that were once ubiquitous will be replaced by technology that’s more efficient and better suited to changing realities.
We believe that this increased rate of change can be a good thing. Not only that, but we think that new technology will, paradoxically, help to put the focus of the HR industry back on human activities: human activities like interacting face-to-face with job candidates and coming up with big, exciting ideas that can make a difference for your business or field.
This isn’t just talking. Together with UiPath, we’ve been able to turn RPA into a tool for taking recruiters’ focus off of rote, repetitive tasks and putting it back on the human-focused activities that no robot can take on. As we hope we demonstrated with our case studies, this technology really does have the power to be transformative: Genpact reduced their time spent advertising jobs on the web by 80%. Imagine what the average HR department could do with that much recouped time.
Looking toward the future, we see big changes ahead for the HR
industry. As tools like social media and Google Analytics become more important to HR’s everyday job duties, the typical software ecosystem will encompass more and more functionality, keeping recruiters and hiring managers connected and efficient. Right now, RPA is one of the best ways to make that connectivity possible. Like RMA more broadly, RPA helps recruiters to do their jobs better by making them more knowledgeable about the effects of their efforts and giving them more control over how those efforts take shape.
For these reasons, we see the role of this technology growing in
importance in the years to come. In fact, UiPath and SmartDreamers
are already hard at work finding new applications for RPA in the world of HR. As its use cases continue to expand, we’re confident that it will help even more recruiters to attract, engage, convert, and measure qualified job candidates.
Likewise, as RPA becomes more widespread, we’ll increasingly see the
HR industry is defined by smart processes, meaningful engagement, and exceptional ROI.
