How to Use Social Media to Amplify Your Employer Brand

Social media has brought changes to every corner of the global
economy, and the world of recruitment is no different. Case in point,
one of the first things potential candidates will do is look up your
company on social media.

This can be something of a double-edged sword. On the one hand,
your employer brand and company history are now highly public. On
the other, social platforms now oer exciting new opportunities for
hiring managers to generate goodwill and provide job seekers a
first-hand view of life at the company—meaning that if you're not
leveraging social media, you are missing out on an excellent
opportunity to engage and attract outstanding candidates.

One of the most significant advantages social media has provided
recruiters in the past few years is the ability to reach potential
applicants in different stages of the recruitment process. Even if the
desired candidate is not actively looking for a job, a strong employer
brand can stick in her mind and increase the likelihood that she will
eventually consider your company as a place of employment.

Once these first points of contact have been accomplished, there
are numerous strategies you can use to amplify your employer brand
on social media:

• Use your company's LinkedIn page to communicate information about your core mission, brand values, and goals.
• Mentor, advise, share relevant blog posts, and respond to queries on your Facebook profile. This will encourage engagement and make your employer brand more personal, genuine, and authentic.
• Generate passion and excitement for your organization's mission and goals. Use content on social media to demonstrate your brand expertise and to create an ongoing discussion about your company culture.
• Join in the conversation on forums and online communities where you don’t control the message about your brand.
• Encourage and make it easy for your employees to share positive brand messages on their personal social media accounts. Job seekers are more likely to trust an employee's review or comment than ones from the company itself.

PRO TIP: Use recruitment marketing automation tools to attract passive candidates on social media and other online platforms. Even thought these candidates are not actively looking for new employment, many of them would gladly switch jobs if the right opportunity presented itself. By reaching these candidates early and often, you get them excited about the prospects of working for your organization and prime them for an eventual application.

Only 20% of candidates are on traditional recruitment platforms. Automation technology oers you a chance to reach the other 80%,
many of whom are present on the most popular social media
platforms.