Genpact Case Study

How recruiters can cut their time spent promoting jobs by 80%

For the past 20 years, Genpact has managed to build a solid reputation as a global leader in providing digital solutions to its customers in a wide range of industries.



BPO Industry





Main features

Advertising, Reports, Engage, Convert

For the past 20 years, Genpact has managed to build a solid reputation as a global leader in providing digital solutions to its customers in a wide range of industries.

The company now has nearly 80,000 employees on its payroll, and a recruitment process set out to:

  • Attract the best candidates;
  • Strengthen the employer branding across the web.

Genpact turned to SmartDreamers looking for an innovative solution to make achieving the above-mentioned goals quicker and more convenient.

Here is how Genpact used SmartDreamers to boost their recruitment process and ultimately increase the number and quality of their applicants.

1. Automating Recruitment Marketing Activities with a Few Clicks

By using SmartDreamers to automate their recruiting marketing activities, Genpact recruiters were able to manage job advertising across the web from a single platform.

The SmartDreamers dashboard served as a command centre to promote jobs across 14 recruitment channels in a quick and easy way. In addition to traditional recruiting platforms, Genpact was able to automate their job promotion efforts on:

  • online communities;
  • social media;
  • YouTube;
  • and other virtual media.

2. An Integrated Approach to Leveraging Multiple Channels for Job Advertising

The pool of active candidates is currently down to only 20% of the market.

SmartDreamers has provided Genpact with an easy way to reach the other 80% who are not actively looking for a job but who may still consider making a career move if the position was right.

This way, Genpact recruiters were able to access a network of alternative recruitment channels where the right candidates are most likely to spend their time:

  • on social media where thousands of interactions happen every day online communities
  • different websites which have a niche audience
  • online publications with millions of readers
  • popular news portals
  • and more

This integrated approach came with significant benefits, giving Genpact an opportunity to reach a wider pool of candidates and gain an increased level of exposure for the Genpact brand in an unconventional way.


"What we love most about SmartDreamers is the simplicity to automate the recruitment marketing process with just a few clicks."

Genpact Recruitment Team

Also, the time needed to promote jobs was significantly less, as mentioned in this testimonial:

“Promoting each job separately on classic as well as alternative recruitment channels is a time consuming process. SmartDreamers has provided us with the solution of the automated recruitment marketing process, which led to resource savings in the HR department.”



The SmartDreamers platform helped Genpact achieve a 736,588 reach among bilingual and trilingual candidates and spend 80% less time promoting jobs across the web.

By using cutting-edge software, Genpact was successful at automating their recruitment marketing activities and leveraging alternative challenges for job advertising.

As a result, the company's goals to attract the best candidates and gain more exposure for their brand are now easier to achieve than ever.


Get a free demo to see how SmartDreamers can work for you

In just 30 minutes, our team of specialists in recruitment marketing will guide you through the product and analyse how SmartDreamers best fits your talent acquisition ecosystem.