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    What Makes Facebook an Ideal Venue for Employer Branding?

    At the beginning of 2018, Facebook announced (as it so often does) that it was changing its algorithm. This time, its goal was to show users less content from businesses and more content from friends and family in their newsfeeds. For marketers in general and recruitment marketers in particular, this seemed like a catastrophe. The platform had already been making organic reach harder and harder to come by, and now they we...
    SmartDreamers Team 11 December 4 minute read
    5 Tips for Measuring Your Google AdWords Campaign
    Of all the platforms that are currently available for recruitment marketing, Google AdWords can often seem like the most complicated. Setting up a campaign involves lots of keyword research and a whole host of minute details that have to be managed very carefully. After all that, the business of tracking your campaign presents further challenges, and arriving at a measurable ROI can sometimes seem like a herculean task. Luc...
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    How a Strong EVP Can Help You Fight the Global Talent Shortage
    It’s no secret that in many industries right now there simply isn't enough talent to go around. Companies have tried to combat this talent shortage in a host of ways, from sourcing potential job candidates more aggressively to implementing employee engagement programs to retain existing talent—but the tasks involved are daunting, and businesses sometimes meet with limited success. E...
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    5 Tips for Sourcing Candidates Through Social Media
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    Employer Brand vs. EVP: What's the Difference?
    Kurt Vonnegut once said, in response to the question of why one should write books when senators and generals and other important people won’t read them, “you catch pe...
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    How to Run a Recruitment Campaign with Google AdWords
    It’s a rare group of businesses that are so integral to the fabric of society that their names become commonly-used verbs. For a time, Xerox managed it. FedEx is still...
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    How Applicant Experience Affects Your Talent Pipeline
    In sales and marketing, the sales pipeline refers to the process of moving customers and potential customers through the buyer’s journey from awareness to consideratio...
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    The Importance of Candidate Personas in Modern Recruiting
    Successful recruitment isn’t about sourcing the most applicants, it’s about sourcing the right applicants. Unfortunately, many of the strategies that modern r...
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    The Top 5 Recruitment Channels in Brazil
    Following the Rio Olympics in 2016, it seemed like there was a surge of interest in Brazil as a business destination. As the largest country in Latin America, it boast...
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    5 Tips for Promoting Your Employer Brand on YouTube
    When you think of the most obvious places to promote your employer brand, your first thoughts might be of professional networks like LinkedIn, or popular social media ...
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    5 Best Practices for Recruitment Marketing Automation
    We’ve spoken more than once on this blog about the power of recruitment marketing automation. And, indeed, by streamlining the process of purchasing, constructing, and...
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    What Our €1.2 M Funding Series Means for You, Our Customers
    This week, SmartDreamers had a €1.2 million investment round led by GapMinder Venture Partners, with participation by private equity and venture capital fund Catalyst ...
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    The Recruitment Marketer's Guide to Instagram
    If we told you that we were going to spend this post talking about a global social network with more than 400 million daily active users, 1 billion monthly active user...
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    The Top 5 Ways to Improve Your Cost per Hire
    Recruiters use all sorts of metrics to track their efforts: retention rate,
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    The Impact of Machine Learning on Modern Recruitment
    Recruitment has changed a lot over the decades. What used to be done via print classified ads and fax machines is now, for many businesses, almost entirely digital—wit...
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    Don't Have a Facebook Career Page? Here's Why You Should
    Facebook is gigantic. To paraphrase Douglas Adams (albeit he was talking about space), you won’t believe how vastly, hugely, mind-bogglingly big it is. It boasts a tot...
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    Can Marketing Automation Help Your Social Media Recruitment Efforts?
    In 1982, a few years before the creation of the World Wide Web, computer scientists at Carnegie Mellon University in Pittsburgh, Pennsylvania decided that enough was e...
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    How (and Why) to Attract Quality Job Candidates on Facebook
    The title of this post may be a little misleading, because we’re actually going to start with the “why” and move on to the “how” as we go. But it is an important quest...
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    5 Best Practices for Recruitment Marketing on Facebook
    Of the seven billion people on this planet, two billion use Facebook at least once a month. Each day,
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    5 Key Metrics for Tracking Your Employer Brand
    Employer branding isn’t something you have, it’s something you do. This is the reason that so many businesses struggle when trying to measure the effe...
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    Hire Developers Faster with These 5 Tips
    As of a few years ago, there were five job openings for every job-seeking developer in the United States. The unemployment rate for
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    Apply Rates Are Dropping: What Does This Mean for Recruiters?
    In 2017, 65% of recruiters cited a general shortage of quality talent as their most significant r...
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    How to Define Your Employee Value Proposition
    In today’s red-hot market for top talent, it can be difficult for companies to stand out from the crowd. According to a recent poll,
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    Can Recruitment Marketing Automation Decrease Time to Hire?
    Marketing automation is all the rage, and recruitment marketing is sure to follow the same trend into the world of automated workflows. But will it be worth the hype? ...
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    What Your Employer Brand Says to Potential Applicants
    There are too many definitions of marketing to count, but one of our favorites comes from Dr. Philip Kotler, who says, “Marketing identifies unfulfilled needs and desi...
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    5 Steps for Crafting the Perfect Job Posting
    Not many people think of them in these terms, but job listings are actually important pieces of employer branding. Yes, they often (though not always) reach candidates...
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    The Top 5 Recruitment Channels in Japan
    It’s hardly a secret that the Japanese recruitment market is one of the toughest in the world. In Tokyo right now there are two job openings for every candidat...
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    How Your ATS Impacts Applicant Experience (And Why You Should Care)
    Okay, okay. We realize that it’s the opposite of what we promised in the title, but we’re going to talk about the importance of
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    The Recruitment Marketer's Guide to Lead Generation
    Let’s say you’re in the HR department at a promising new startup. One day, one of your most talented developers abruptly quits, giving no notice and taking no steps to...
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    The 5 Biggest Obstacles to Hiring Your Top Candidate
    Somewhere out there, right now, is the developer, or marketer, or manager who’s going to make a huge impact on your business. Let’s be optimists for a few minutes and ...
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    What is the Future of Employer Branding?
    There’s no denying that in the last few years employer branding has become a much more central piece of the talent acquisition puzzle. Talk to any recruiter or recruit...
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    5 Ways for Recruiters to Increase Apply Rates
    Anyone who works in recruiting can tell you that competition for talent is the most intense it’s been in years. As a result, most applicants can afford to be c...
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    Is Your ATS Causing Recruiting Silos?
    Let’s consider a hypothetical: you’re a recruitment marketer, and you’ve been promoting your
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    Recruiting Developers: Crafting an Online Hiring Strategy
    Recruiting a developer can be extremely time and resource intensive, often taking over a month and costing upwards of $30,000. Given this fact, and given the high leve...
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    A Recruitment Marketer's Guide to the Candidate Journey
    They say you shouldn’t judge someone until you’ve walked a mile in their shoes. Good advice for anyone, but especially potent when it comes to recruitment marketing. G...
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    How to Amplify Your Employer Brand on Social Media
    Your company is a great place to work, and you’ve got a strong employer brand to show for it. But what do you have to show for your employer brand? If you’ve been havi...
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    Going Mobile: Recruitment in the Smartphone Era
    Gone are the days when finding a job was about walking from one office to the next, resume in hand, and presenting yourself to the manager. Even the days of the classi...
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    Is Your Applicant Experience Costing You Qualified Candidates?
    For years, most businesses have had things backwards. Conventional wisdom held that ...
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    How a Strong Employer Brand Can Decrease Cost per Hire
    When it comes to hiring, reputation matters. Not only can your employer brand influence people when deciding whether or not to apply for a position at your company in ...
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    5 Strategies for Building a Stronger Talent Pipeline
    Fun fact: recruiting a software developer can take more than 6 months and cost more than 
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