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    5 Employer Branding Statistics to Know

    Do businesses really need a strong employer brand to hire the best candidates? If employer branding does make an impact on hiring and talent acquisition, where does that impact come from and how can businesses make the most of it? Sure, the talent market is becoming increasingly competitive, but what implications does that have for your recruitment marketing practices and your ove...
    SmartDreamers Team 22 January 3 minute read
    SmartDreamers' Perspectives: Building a Product in the HR Industry
    Recruitment. Hiring. All of these fields are changing so quickly that it can be hard to keep up. As a product manager at SmartDreamers, I get to see first hand all of the ways that recruitment software products are evolving to keep up with this rapid pace of change. In fact, I get to play a big role in that evolution, helping to create synergy between marketing, development, customer success, and other teams to create the best possible product for our customers’ unique needs.
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    The Top 5 Hurdles in Facebook Recruitment
    As a recruiter, it might sometimes feel like Facebook is actively working to make life difficult. Organic reach is harder than ever to come by, and companies that don’t follow fairly detailed best practices when posting and advertising in order to spread their employer brand are often penalized severely. At the same time, the sheer size and scope of Facebook as a platform makes it hard for recruiters to ignore. If you’re going after passive job candidates (and you really should be), you’re fairly likely to find that you...
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    Video Killed the Job Board Star
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    Case Study: How Genpact Got More Out of Its Recruitment Marketing
    Genpact has always prided itself on innovation. When the company spun off from General Electric in 2005, they were determined to spread the gospel of lean management across the globe, providing data-driven professional services help to a diverse array of businesses spread across the globe. Since then, they’ve only gotten more cutting-edge, incorporating AI and advanced analytics into their offerings as they've helped businesses to completely reimagine their established processes. As result of the success of this innovative spirit, between 2006 and 2017 Genpact quadrupled in size, adding 60,...
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    Recruiting Dos and Don'ts as Told by Disney Princesses
    Millions of people around the world grew up with watching Disney movies, learning valuable–and sometimes questionable–lessons from the fantastical worlds populated by lantern-jawed heroes, anthropomorphic animals, and Robin Williams-voiced genies. Many of these classic stories hinge on one character or another seeking true love, and contemporary viewers might just roll their eyes at how these actual fairy tale romances play out. But what would happen if we took the old premise of “someday your prince will come” and applied that to
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    Case Study: How EATON Reached More Technical Job Candidates
    As almost everyone reading this right now can probably attest, the current global talent market can make things extremely difficult for recruiters. There’s a shortage of skilled labor in many industries, and businesses are constantly competing to establish themselves as the employer of choice through employer branding efforts that tend to be costly, complex, and time-consuming. This can be especially troubling for large, global businesses, who might have incredibly varied staffing needs at locations around the world.  
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    Tips and Tricks for Recruiting with Instagram
    On a fundamental level, what are the differences between traditional marketing and recruitment marketing? In both cases, businesses are seeking to familiarize a carefully selected target audience with their brand. In the digital era, both processes depend on campaigns and strategies that center around driving up engagement and clicks in order to entice people into a sale or recruitment funnel, and to convert those already in the funnel into buyers or applicants. Sure, recruitment marketers are trying to garner applications rather than purchases, but in the modern era these two goals don’t n...
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    The Recruitment Marketer's Guide to YouTube
    Employer branding comes in all shapes and sizes. Often, when businesses attempt to spread their employer brand and educate potential applicants about their EVP they’ll make use of traditional advertisements comprised of text and images. These types of ads are often fairly easily transferred from one platform to another, and while they certainly reward effort, skill, and dedication, they needn’t be especially complicated or resource intensive to produce.   When it comes to videos, things are rather different. As a medium for transmitting your employ...
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    How to Craft the Perfect YouTube Recruitment Video
    Ah, the recruitment video. For some people, this concept might evoke grainy VHS corporate marketing materials that seem contractually obligated to trot out as many clichés as they can think of—and, to be sure, there’s more than enough videos like that to go around. But as recruiting and recruitment marketing increasingly embrace the world of smartphones and social media, the recruitment ad can be a more vital piece of the talent acquisition puzzle than ever before. The rise of YouTube as ...
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    The Top 5 Challenges Recruiters Face on Google AdWords
    Google AdWords presents businesses with an intriguing prospect for promoting their employer brand and driving up job applications. While we’ve spoken at length on this blog about how useful social media can be as a tool for increasing the reach of your employer brand, Google’s ads platform gives you the opportunity to move beyond social media sites and start attracting...
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    No Connection, No Problem: How RPA Can Aid Recruiters
    Let’s say you’re a recruitment marketer trying to reach passive job candidates on various niche platforms across the web. You know that active job seekers make up only 20% of candidates. You know that in order to reach the other 80% (many of whom would gladly switch jobs for the right company) you have to go where they are, and you’ve endeavored to do so, rolling out a recruitment marketing campaign on the sites where your ideal candidate personas spend their time, with the hopes of familiarizing them with your
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    What Makes Facebook an Ideal Venue for Employer Branding?
    At the beginning of 2018, Facebook announced (as it so often does) that it was changing its algorithm. This time, its goal was to show users less content from businesses and more content from friends and family in their newsfeeds. For marketers in general and recruitment marketers in particular, this seemed like a catastrophe. The platform had already been making organic reach harder and harder to come by, and now they were going to drive the final nail in the coffin. The world, however, didn’t end, and Facebook continu...
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    5 Tips for Measuring Your Google AdWords Campaign
    Of all the platforms that are currently available for recruitment marketing, Google AdWords can often seem like the most complicated. Setting up a campaign involves lots of keyword research and a whole host of minute details that have to be managed very carefully. After all that, the business of tracking your campaign presents further challenges, and arriving at a measurable ROI can sometimes seem like a herculean task. Luckily, we’re here to help! If you’re having trouble measuring your AdWords campaign, or just need a l...
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    How a Strong EVP Can Help You Fight the Global Talent Shortage
    It’s no secret that in many industries right now there simply isn't enough talent to go around. Companies have tried to combat this talent shortage in a host of ways, from sourcing potential job candidates more aggressively to implementing employee engagement programs to retain existing talent—but the tasks involved are daunting, and businesses sometimes meet with limited success. Employee engagement programs, for instance, often suffer from low participation and poor follow-throu...
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    The recruiter's Guide to Google Adwords
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    5 Tips for Sourcing Candidates Through Social Media
    Fun fact: only 20% of potential job candidates frequent traditional job boards like Craigslist and Indeed. Of the remaining 80%, most already have a job, but a large percentage of these passive job candidates would gladly switch jobs if the right offer came around. This means that if you’re focusing all of your sourcing efforts on old-school job sites, you’re cutting yourself off from a whole wealth of candidates who might be perfect fits for your team.   How can recruiters best avoid this fate and reach the widest possible pool of qualified candidates with the...
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    Employer Brand vs. EVP: What's the Difference?
    Kurt Vonnegut once said, in response to the question of why one should write books when senators and generals and other important people won’t read them, “you catch people before they become generals and presidents.” As it is with the lessons of literature, so too is it with employer branding. More than 70% of candidates will take a business’ employer brand into consideration before they even send out an application—meaning that if you haven’t made a good impression on most candidates b...
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    How to Run a Recruitment Campaign with Google AdWords
    It’s a rare group of businesses that are so integral to the fabric of society that their names become commonly-used verbs. For a time, Xerox managed it. FedEx is still used as a verb from time to time. But since the dawn of the modern web, Google has been the most obvious example. It’s not just a powerful web platform, it’s an activity.   Of course, Google is also an extremely integral part of the recruitment landscape. Nowadays, when businesses worry about SEO (search engine optimization), they’re almost always worrying about Google in particular. Whe...
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    How Applicant Experience Affects Your Talent Pipeline
    In sales and marketing, the sales pipeline refers to the process of moving customers and potential customers through the buyer’s journey from awareness to consideration to decision. At each level of the funnel, salespeople and marketers know that each time a potential customer encounters their brand or interacts with their company, they’re being influenced one way or another towards either becoming a customer or dropping out of the pipeline. As such, smart businesses treat each touchpoint within the funnel as a chance to provide value to customers and give them an experience that causes the...
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    The Employer Brand Playbook
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    The Importance of Candidate Personas in Modern Recruiting
    Successful recruitment isn’t about sourcing the most applicants, it’s about sourcing the right applicants. Unfortunately, many of the strategies that modern recruiters employ to aid their hiring efforts are designed to generate a large number of applications, suitable or not. Often, the end result of these strategies is a giant pile of resumes that are mostly off-target. Or worse, a giant pile of applications in which it’s almost impossible to tell how well any particular candidate meets the company’s needs. How can recruiters break out of this cycle and start sourcing candidates t...
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    The Top 5 Recruitment Channels in Brazil
    Following the Rio Olympics in 2016, it seemed like there was a surge of interest in Brazil as a business destination. As the largest country in Latin America, it boasts the world’s 8th largest GDP, and more than two dozen of the world’s 2,000 largest companies call it home. From a recruitment perspective, there are some elements of Brazil’s labor landscape that it make it a tough sell for some companies: namely that it has fairly stringent labor laws (businesses are required by law to pay for employees’ transportation and often some meals, Christmas bonuses are mandated, etc.), a...
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    5 Tips for Promoting Your Employer Brand on YouTube
    When you think of the most obvious places to promote your employer brand, your first thoughts might be of professional networks like LinkedIn, or popular social media platforms like Facebook and Twitter. What many people don’t think of in this context is YouTube—even though it has more than 1 billion users! Not only does it have a billion users, those users watch 1 billion hours of video each day through its website and mobile app. Sure, the platform has its obvious strictures and l...
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    5 Best Practices for Recruitment Marketing Automation
    We’ve spoken more than once on this blog about the power of recruitment marketing automation. And, indeed, by streamlining the process of purchasing, constructing, and targeting ads across various web channels—not to mention automatically tracking clicks, forms filled out, and applications submitted—automation processes can help businesses save time and money. At the same time, we understand that these things can be daunting, and it can sometimes be difficult to get a...
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    What Our €1.2 M Funding Series Means for You, Our Customers
    This week, SmartDreamers had a €1.2 million investment round led by GapMinder Venture Partners, with participation by private equity and venture capital fund Catalyst Romania. We are, of course, extremely proud to see all the hard work of the past few years paying off in this way, and we’re thrilled at the opportunity to keep working to create the most sophisticated solution for recruitment marketing automation. But, on some level, this exciting news isn’t really about us—it’s abou...
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    The Recruitment Marketer's Guide to Instagram
    If we told you that we were going to spend this post talking about a global social network with more than 400 million daily active users, 1 billion monthly active users, and one of the most sophisticated advertising platforms across all social media networks, which platform would you guess we were talking about? If you said Instagram, congratulations! You’ve got a real handle on one of the most intriguing platforms on the web right now. Though it sometimes flies under the radar compar...
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    The Top 5 Ways to Improve Your Cost per Hire
    Recruiters use all sorts of metrics to track their efforts: retention rate, time to hire, time to fill, etc. But in many hiring departments one metric stands above the rest in terms of weight and importance. Yes, we’re talking about cost per hire. As it happens, many of the other metrics, like time to fill and time to hire, have a direct impact on cost per hire, just as cost per hire itself has a direct impact on your company’s bottom line. The age-old question is, “what can recrui...
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    The Impact of Machine Learning on Modern Recruitment
    Recruitment has changed a lot over the decades. What used to be done via print classified ads and fax machines is now, for many businesses, almost entirely digital—with even job interviews sometimes taking place over Skype. In some ways, recruiters’ jobs have become more difficult as a result of these technological shifts: it’s now imperative that businesses develop and track their employer brands across numerous online channels, meaning that recruitment is no longer a matter of crafting a succinct ...
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    Don't Have a Facebook Career Page? Here's Why You Should
    Facebook is gigantic. To paraphrase Douglas Adams (albeit he was talking about space), you won’t believe how vastly, hugely, mind-bogglingly big it is. It boasts a total user base over 2 billion, and monthly active user over 1 billion, which represents a huge percentage of both passive and active job users all across the world—which means that the questions isn’t whether to use Facebook in recruitment efforts, but how best to take advantage of what the global social media giant offers. If you’re reading this article, it...
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    Can Marketing Automation Help Your Social Media Recruitment Efforts?
    In 1982, a few years before the creation of the World Wide Web, computer scientists at Carnegie Mellon University in Pittsburgh, Pennsylvania decided that enough was enough. The lone soda vending machine in their workspace was down a long hallway, and because it was restocked by grad student volunteers there was an ever-present danger that the machine would be empty or, even worse, the soda in the machine would be warm. Rather than trudging from their offices to the machine simply to discover that the machine was empty or wasting their money on warm cola, they decided to install counters in...
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    How (and Why) to Attract Quality Job Candidates on Facebook
    The title of this post may be a little misleading, because we’re actually going to start with the “why” and move on to the “how” as we go. But it is an important question: given all of the possible venues for sourcing candidates in modern recruitment, why use Facebook? Of course, there’s the elephant in the room. Or, rather, the billion monthly active elephants. Not only does Facebook boast more than a quarter of the entire world’s population as registered users, it lays claim to a shocking amount of our collec...
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    5 Best Practices for Recruitment Marketing on Facebook
    Of the seven billion people on this planet, two billion use Facebook at least once a month. Each day, Facebook has more than a billion unique visitors. Its groups functionality attracts users with all sorts of niche interests and talents, and its ads platform has some of the most comprehensive targeting options among social media sites. What better place to spread your employer brand and try to source qualified job candidates for...
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    5 Key Metrics for Tracking Your Employer Brand
    Employer branding isn’t something you have, it’s something you do. This is the reason that so many businesses struggle when trying to measure the effectiveness of their employer brand: they believe that they are trying to measure the effects of a thing, an abstract concept, when in reality they need to measure the effects that their employer branding actions have on their recruitment efforts. This means that things like social posts and everything that makes up the applicant and employee experience at your company all count towards the overall impact of your
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    Hire Developers Faster with These 5 Tips
    As of a few years ago, there were five job openings for every job-seeking developer in the United States. The unemployment rate for developers continues to be well below the national average, and there are more than a few behemoth tech companies who have the time and the inclination to scoop up as much of the field’s top talent as possible. On top of this high level of competition, recruiting developers can often be a slow process, involving multiple technical and behavioral intervie...
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    Apply Rates Are Dropping: What Does This Mean for Recruiters?
    In 2017, 65% of recruiters cited a general shortage of quality talent as their most significant recruiting challenge, and things have only gotten more difficult since then. The average job posting receives about 250 responses, and that number is slowly decreasing due to shrinking apply rates. At the same time, the vast majority of recruiters still report that their job offers are being accepted at rates of ar...
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    How to Define Your Employee Value Proposition
    In today’s red-hot market for top talent, it can be difficult for companies to stand out from the crowd. According to a recent poll, 57% of recruiters say their top challenge is differentiating their company from the competition, and with new businesses getting into the game all the time that task is only getting harder. What can businesses do to make an impression on potential candidates and outpace their competitors when it comes to talent acquisition? A well defined
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    Can Recruitment Marketing Automation Decrease Time to Hire?
    Marketing automation is all the rage, and recruitment marketing is sure to follow the same trend into the world of automated workflows. But will it be worth the hype? Will automation in recruitment marketing tasks enable recruiters and HR professionals to improve on the metrics that they really care about? Let’s find out!  Communicating Your EVP   At its heart, marketing automation is about facilitating the sorts of tasks that marketers do over and over...
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    What Your Employer Brand Says to Potential Applicants
    There are too many definitions of marketing to count, but one of our favorites comes from Dr. Philip Kotler, who says, “Marketing identifies unfulfilled needs and desires." 86% of HR professionals think that recruitment is becoming more like marketing, and given Dr. Kotler’s definition, it’s easy to see why. While in earlier eras recruiters might have gotten away with targeting only the 20% of candidates who are actively job-seeking at any given time, it’s become crucial in the modern...
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    5 Steps for Crafting the Perfect Job Posting
    Not many people think of them in these terms, but job listings are actually important pieces of employer branding. Yes, they often (though not always) reach candidates who have already moved passed the awareness stage of the candidate journey, but they also represent an important crossroads at which potential candidates decide whether or not to apply, largely based on their perception of your business and the value they would derive from working there. For this reason, crafting your job pos...
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    The Top 5 Recruitment Channels in Japan
    It’s hardly a secret that the Japanese recruitment market is one of the toughest in the world. In Tokyo right now there are two job openings for every candidate, and cultural differences in thinking about work and career decisions can create a disconnect between foreign employers and top quality Japanese talent. That said, just because a task is daunting doesn’t mean that it can’t be accomplished. Promoting your employer brand through social media channels remains an important ...
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    How Your ATS Impacts Applicant Experience (And Why You Should Care)
    Okay, okay. We realize that it’s the opposite of what we promised in the title, but we’re going to talk about the importance of applicant experience up front. Why? Because it is an unbelievably important part of the recruitment process. In a recent study, Gartner found that a best-in-class applicant experience not only improved a company’s talent pool (with 95% of applicants saying that they wou...
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    The Recruitment Marketer's Guide to Lead Generation
    Let’s say you’re in the HR department at a promising new startup. One day, one of your most talented developers abruptly quits, giving no notice and taking no steps to ease the transition of her responsibilities to another worker. No one wants to be put in a situation like this one, but what will it take to keep this unexpected snafu from transforming into a full blown crisis?   In this case, the difference between a temporary slowdown and a catastrophe will come down to the strength of your
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    The 5 Biggest Obstacles to Hiring Your Top Candidate
    Somewhere out there, right now, is the developer, or marketer, or manager who’s going to make a huge impact on your business. Let’s be optimists for a few minutes and say that there may even be several someones out there who would be ideal fits for your company culture, and who have the skills, experience, and drive to make a difference. How do you make sure that one of those ideal candidates comes to your organization instead of one of your competitors?   Now, you might be thinking, “if these people are such ideal culture fits, how could they possibly ...
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    What is the Future of Employer Branding?
    There’s no denying that in the last few years employer branding has become a much more central piece of the talent acquisition puzzle. Talk to any recruiter or recruitment marketer for more than a few minutes and employer branding is sure to come up—and with good reason. Employer brand can play a starring role in building your company’s reputation, and a good or bad reputation can actually save or cost you money in the hiring process. And this is after only a relatively short period of prominence for employer branding as a concept. What about five, ten, or twenty years from...
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    5 Ways for Recruiters to Increase Apply Rates
    Anyone who works in recruiting can tell you that competition for talent is the most intense it’s been in years. As a result, most applicants can afford to be choosier about who they will even consider working for, leading to an across the board decrease in apply rates. These two circumstances combined may be pushing some recruiters and hiring managers to the brink of panic, but all is not lost! There are, in fact, a number of steps that businesses can take to combat low apply rates and strengthen their talent pipelines in the process. 1. Define your EVP<...
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    Is Your ATS Causing Recruiting Silos?
    Let’s consider a hypothetical: you’re a recruitment marketer, and you’ve been promoting your employer brand through Twitter, Facebook, and LinkedIn for the past several months. You know from analytics on your end that your posts are reaching people and garnering clicks, but these clicks haven’t translated into a steady stream of new hires. What could be going wrong?   Alternatively, imagine that you’re a hiring manager. You’ve invested in attracting candidates...
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    Recruiting Developers: Crafting an Online Hiring Strategy
    Recruiting a developer can be extremely time and resource intensive, often taking over a month and costing upwards of $30,000. Given this fact, and given the high level of competition for top talent in the tech world, it’s hard to overstate the importance of finding and hiring the right people for your team. After all, the cost of each new hire is an investment in your company’s future success, and if you invest in the wrong people you’re potentially endangering the continued health of your business. This is why crafting a robust online recruitment strategy to attract top developers has nev...
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    A Recruitment Marketer's Guide to the Candidate Journey
    They say you shouldn’t judge someone until you’ve walked a mile in their shoes. Good advice for anyone, but especially potent when it comes to recruitment marketing. Gaining a better understanding of what your applicants are thinking and feeling when they encounter and engage with your company and its branding can go a long way towards informing smoother, more efficient recruiting processes. The best way to do this? By mastering the candidate journey.    No doubt you’ve heard of the customer journey in reference to traditional marketing, but what, you migh...
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    How to Amplify Your Employer Brand on Social Media
    Your company is a great place to work, and you’ve got a strong employer brand to show for it. But what do you have to show for your employer brand? If you’ve been having a difficult time attracting applicants and recruiting top talent, you might be saying, “not much.” If you’re in these dire recruitment straits, you may sometimes think that a strong employer brand isn’t enough to attract qualified people to apply to positions at your company. And you’d be right—because what good is a brand if no one sees, reads, or hears about it? These days one of the most important parts of a recruiter’s ...
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    Going Mobile: Recruitment in the Smartphone Era
    Gone are the days when finding a job was about walking from one office to the next, resume in hand, and presenting yourself to the manager. Even the days of the classified newspaper ad are arguably behind us, replaced by an era in which mobile devices are increasingly coming to dominate the job-seeking landscape. 28% of Americans use their smartphones for job searching, but for young adults (age 18-29) that number balloons up to 53%, su...
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    Is Your Applicant Experience Costing You Qualified Candidates?
    For years, most businesses have had things backwards. Conventional wisdom held that the application and interview processes were good ways to test the devotion of your applicants—after all, if a candidate wasn’t willing to spend 20 minutes filling out an online form, or wait two weeks for a response to her application, how could a company expect that person to be a dedicated and invested employee? Unfortunately, in an era where competition for the best talent is at its fiercest, this type of attitude can come...
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    How a Strong Employer Brand Can Decrease Cost per Hire
    When it comes to hiring, reputation matters. Not only can your employer brand influence people when deciding whether or not to apply for a position at your company in the first place, it can also have a tremendous impact on how costly it is to hire and retain them once they do so. To wit, research by the Harvard Business Review found that employers with a poor reputation had to offer a 10% higher salary than employers with a better reputation in order to get appl...
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    5 Strategies for Building a Stronger Talent Pipeline
    Fun fact: recruiting a software developer can take more than 6 months and cost more than $30,000 on average—and that’s without accounting for lost productivity during a lengthy recruitment process. Though the numbers may be less eye-popping in other fields, there’s no denying the fact the recruiting even a single employee can be a costly and time-consuming affair, one that makes it difficult for many businesses to attract and engage the type of high quality talent that ca...
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    The Top 5 Ways to Highlight Your Employee Value Proposition
    Anyone who thinks that the best recruits always gravitate toward the highest salaries hasn’t been in recruitment very long. Money and benefits are important, of course, but company culture, intellectual stimulation, work-life balance, career advancement opportunities, and a myriad of other factors can play just as meaningful of a role when it’s time for a candidate to select the right offer. Taken together, these non-monetary considerations comprise your company’s employee value proposition (EVP), and they can have an outsized impact on your ability to attract top talent to your company.
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    What is Recruitment Marketing Automation?
    Consider the following hypothetical: your small business is in the middle of a major hiring push and suddenly your lead hiring manager is taken ill and will be unable to perform her job for a matter of weeks or months. What structures or tools would need to be in place to prevent your recruitment efforts from screeching to a halt in the face a catastrophe of this sort? What would make it easier to continue ongoing employer branding efforts on social media and other platforms? How the would the interim hiring manager turn position profiles stored in the company's ATS into online recruiting s...
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    5 Myths About Recruitment Marketing
    Let’s face it: when we think about the job of crafting a company’s public image, we mostly think of traditional marketing aimed at potential customers (and, to an extent, shareholders). What we often fail to think about, on the other hand, is recruitment marketing. No business can succeed without the right people, and competition for top talent is fiercer than ever in many industries—but, in spite of this fact, recruitment marketing often remains an afterthought, playing second fiddle to traditional marketing in terms of resources and perceived value.
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