<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=88070&amp;fmt=gif">

SD Perspectives: 5 Tips for Employer Branding in Mass Media

It’s no secret that recruiters in 2019 need to spread their employer brands across multiple channels in order to catch the attention of qualified job candidates. Most recruiters tend to focus on social media channels like Facebook and Instagram—with good reason—but there’s also more to life than tweets and Snaps. If recruiters really want to gain a competitive edge in the war for talent, they need to consider pitching journalists and mass media outlets to improve brand visibility.    With 10 years of media experience and dozens of e...
Damian Samoila
Author
The Top 5 Metrics for Measuring Recruitment Success
Recruitment marketing success. Sounds great, doesn’t it? How are you measuring your team's effectiveness? If you ran into the COO in the elevator and they asked for a single fact that demonstrated this effectiveness, would you be able to answer? And if so, what would you say?   There’s no shortage of metrics available in the recruiting world, and they can give you both a high-level view of how things are going, or a fine-grained view of just one single aspect of your overall efficiency. So many choices can be daunting, so today we’re going to look at ...
SmartDreamers Team
Author
How SmartDreamers Social Will Make Your Life Easier
As recruitment marketing and hiring become more and more like traditional marketing, it’s increasingly worth thinking about how broader trends in marketing might apply to talent acquisition. For instance, a lot of marketers in recent years have taken steps to centralize all of their social media activities, including posting, advertising, and measuring, into one streamlined system. This typically comes with an automation component, meaning that marketers are able to save time by scheduling posts in advance and gathering data on various campaigns automatically.   <...
Damian Samoila
Author
How (and Why) to Tailor Your EVP to Your Snapchat Audience
Your EVP can and should encompass a lot of diverse elements, from high quality benefits packages and stock options to exciting research tools and preeminence within a particular field. Each of your candidate personas should be excited about some of the ways that you provide value (if they’re not, it may be time to go back to the drawing board about a few things), but none of them will be interested in all of the ways that you provide value. Thus, it stands to reason that you should segment your EVP based on which persona you’re targeting with any particular ad. &n...
SmartDreamers Team
Author
Introducing SmartDreamers Academy: Your RMA Learning HQ
It seems like every year talent acquisition gets harder and harder. Qualified job candidates have more choice of where to work than ever, and as a result, they have considerable leverage over any companies that are trying to entice them into a new position. At the same time, traditional methods of finding talent (posting on job boards, contracting recruiting agencies, etc.) are proving costlier and less effective than ever—leaving recruiters with unfilled seats and interminable times-to-hire.    As a recruiter trying to build an all-star team and win
Andra Iliescu
Author
Why (and How) Recruiters Should Segment Their Audience
If you’re a recruiter, a hiring manager, or a recruitment marketer, take a second to think about your existing team. At a medium or large company, you’re likely to see a lot of diversity. People of different ages, different experience levels, and different goals or interests. Even in industries like law or tech where most hires at prestigious firms will have similar educational backgrounds or specific qualifications, there will still be a big difference between what motivates each individual employee to get up and work in the morning. Needless to say, if you had to hire all of your coworker...
SmartDreamers Team
Author
5 Interesting Facts About Recruitment Marketing Automation
You have your company’s employee value proposition nailed down. You have your ideal candidate personas broken down by position, and you've selected a number of social channels that might be good fits for running targeted ad campaigns. Now, you're wondering how best to implement this strategy and begin spreading your employer brand and EVP to an audience of future applicants. Maybe someone has brought up the idea of using recruitment marketing automation (RMA), but you're not sure whether or not to d...
SmartDreamers Team
Author

Give your email. Get our newsletter

SmartDreamers’ Perspectives: A Job is Not an FMCG
Let’s say you’re a fast-growing company. Maybe you’ve just gotten a new round of funding and you’re hiring for a few newly-opened positions. You put the word out that you’re looking for top talent, and the applications start to pour in droves—perfect! That’s exactly what you want, right? Well, not so fast…   One of the most common questions we’ve heard being asked in HR departments about unfilled positions is: “how many applications did we get?” The assumpt...
Adrian Cernat
Author
Is Snapchat the Next Big Thing in Employer Branding?
For plenty of folks in marketing and recruitment, Snapchat has been looming on the horizon for a few years now. Early adopters have experimented with different ways to attract customers and candidates on the platform, and it’s now becoming clear that some strategies work (employee “takeovers,” heavy use of lenses and filters, etc.) and some don’t. It’s also becoming clear that many demographics, millennials especially, are much better represented on Snapchat than elsewhere—not just in terms of usership, but in terms of acti...
SmartDreamers Team
Author
Guest Post: Employer Branding in the Automotive Industry
The automotive industry will evolve more in the next 5 years than it has in the last 50. Automakers across the world are working to create electric and autonomous vehicles as the industry changes rapidly around them. At Groupe Renault Romania, we are working to reinvent mobility for all, leveraging fast-paced technological change into cutting edge innovations that will dramatically evolve the way people use the vehicle: for example, if today robo-vehicle ride-hailing services are concepts, tomorrow they will become reality. As the industry evolves and what...
Ema Dobre
Author
5 Key Components of a Robust Talent Network
The recruiting world can learn a lot from the marketing realm, especially now that recruitment marketing is becoming more established. Organized campaigns, content marketing, and using social media to reach passive job hunters are some of the ideas that made their way in between these two sectors. Another idea that makes sense to cross over is the idea of a multi-channel approach to building a talent network. Just what is a talent network in this context? It’s your followers on social media, readers of your content, and your pool of potential candidates. It’s the p...
SmartDreamers Team
Author
Can Automation Help You Spread Your EVP?
Employer brand and EVP: they’re not the same thing. Sure, they’re related, and they’re often used interchangeably, but there are important differences between the two. While your employer brand is a story that potential recruits can latch onto as they move deeper and deeper into your recruitment funnel, it doesn’t necessarily need to provide too many specifics about the way that your organization provides value to its people. EVP, in this regard, is just the opposite: it should be a concrete acco...
SmartDreamers Team
Author
How to Promote Your Employer Brand on Snapchat
The idea of Web 2.0, in which there are just as many people creating content on the internet as consuming it, seems a little quaint these days. YouTube, for instance, which started out as basically a platform for people’s home movies, now has its own TV service and a complex video suggestion algorithm—a great resource, certainly, but not quite the “everyone’s a creator” utopia that some people envisioned. On Snapchat (a platform that didn’t even exist a decade ago), however, things are different. Of the ...
SmartDreamers Team
Author
SmartDreamers’ Perspectives: 6 Social Media Stats Recruiters Need to Know
The era of job boards is over. Recruiters in the modern talent market need to attract passive, not just active, job candidates in order to find and retain the best hires. For most modern HR teams, a crucial part of passive candidate attraction revolves around the use of platforms like Facebook, LinkedIn, Twitter, YouTube, and any other social media site you care to mention. Why? Because these are the places where virtually all job candidates—passive and active alike—already spend their ti...
Adrian Cernat
Author
The Top 5 Recruitment Channels in Great Britain
Britain has been in the news quite a bit recently, but mixed in with all the political noise there’s one salient point you can be forgiven if you missed—employment is at record levels. The 2018 average unemployment number was just 4.2% (source). The question remains, where should you be courting passive job seekers? Social media provides the answer. Numbers for social ...
SmartDreamers Team
Author
5 Challenges Recruiters Face on Snapchat
Snapchat: it’s not just for kids anymore! As this unique social platform has grown from something you’d barely heard of and didn’t want to try into an intriguing platform for directly interfacing with your target personas, whether that’s as a traditional marketer or a recruitment marketer. As hiring and recruitment marketing are increasingly moving away from traditional channels like job boards towards the sites where potential future employees actually spend their time (think Facebook, Reddit, Instagram, etc.), Snapchat is quickly emerging as an attractive option for growing your employer ...
SmartDreamers Team
Author
SmartDreamers’ Perspectives: Why Your Recruitment Marketing Should Connect to Your ATS
Imagine a scenario: you've put a lot of time and money into developing an eye-catching campaign to promote an open job at your company. You rolled it out through paid ads across a few different social media channels, and—wouldn’t you know it—it worked! Building on your existing brand gravity, the ads caught the interest of a slew of qualified applicants, one of whom you’ve now hired and started onboarding. The ad didn’t have to run for too long to yield results, so your cost-per-hire on this position stayed relatively low, making this a big win from an HR perspective.  
Andra Iliescu
Author
Inside SmartDreamers: Why Every HR Professional Should Attend TechHR
Last month’s TechHR conference in Singapore was like an HR startup’s dream come true. More than 1,000 HR leaders, startups, technology providers, and experts came together to discuss the future of talent acquisition and HR technology, with an eye towards that kind of transformative new ideas that we get excited about here at SmartDreamers. If it sounds good on paper, we can attest to the fact that it was just as good in real life, with speakers and innovator...
Alpar Major
Author
5 Ways Recruiters Can Optimize Their Instagram Page for Conversions
If you’re a recruiter using Instagram as part of your recruitment marketing strategy, it’s time to ask yourself a big question: what is the goal of your Instagram page? There are a range of acceptable answers. You might be trying to increase employer brand awareness, in which case your goal will be to maximize impressions and follows from the right people. You might, on the other hand, be actively trying to jumpstart your hiring efforts, in which case your goal should be conversions, whether that means converting traffic i...
SmartDreamers Team
Author
How to Use Snapchat for Recruitment
A few years ago, it was only really savvy recruiters who thought to use Snapchat to attract new applicants. As an opening gambit, most business who were attuned to the platform’s potential were using it to offer potential candidates a unique, creative way to apply for jobs. A company would send out a Snap advertising a position, and would promise a job interview to the person with the best or most creative response—whether this meant engaging with a particular brand in a fun way, showing off some skills with visual media, or anything else that might entice people into this new version of th...
SmartDreamers Team
Author
The Top 5 Challenges for Recruiters on Instagram
Just for fun, let’s envision a universe where you have to attract job candidates with nothing but pictures. You can place want ads in the newspaper, or you post a job on Craigslist, and these postings can contain a phone number or an e-mail address, but no other text. How would you let potential candidates know what job was being offered? More than that, how would you convey to potential applicants the value that your company is able to provide them? How many individual pictures do you think it would take to give the prospective candidate a real sense of your EVP and attract the right candi...
SmartDreamers Team
Author
Avoid These 5 Mistakes When Recruiting on YouTube
If you use YouTube on a regular basis, whether that’s for personal or professional purposes, you’ve probably noticed that the platform is being used in a whole range of different ways by its users. You may have also noticed that some of these ways are… ineffective. For every viral hit, there’s plenty of other videos that seems doomed to languish in obscurity, whether it’s due to technical problems (like an unappealing thumbnail image or a confusing title and description) or creative ones (some videos, let’s just say it, are ...
SmartDreamers Team
Author
How to Choose the Right Venue for Your Employer Brand
Sometimes it can seem like social media is taking over the world. And sometimes that can be a good thing. Your company is on a recruiting spree, and you know you need to be reaching people in your target demographic who may not be actively looking to move. However, research is showing that a fair number of these people will move if the right position, at the right company, comes up. The question you need to answer is, how are you going to get your company culture and em...
SmartDreamers Team
Author
5 Myths About Employer Branding
Ah, employer branding. As with any popular—dare we say trendy?—topic, discussions of employer brands and employer branding are often loaded with misconceptions. Some people are confused about what it is, some are confused about how it works, and some are confused about how to do it. The result? General difficulty for recruiters trying to create, leverage, or refine a strong employer brand, owing to the many and manifold myths that surround this critical recruiting topic. Luckily, we’re here to help! ...
SmartDreamers Team
Author
The Top 10 Quotes About Talent and Leadership
At SmartDreamers, we’re working hard every day to help businesses get faster, smarter, and better when it comes to recruitment marketing. Why? Because nothing ever gets accomplished without a team—and nothing great gets accomplished with...
Adrian Cernat
Author
The Top 5 Hurdles Recruiters Face on YouTube
It’s a common tale. You want to use sites like YouTube to bolster your recruiting efforts, but you don’t know where to start. Or, your recruiting efforts aren’t getting the traction you had hoped for, and you’re not sure what steps you can take to turn your efforts around. In point of fact, YouTube can be a particularly challenging venue for recruiters, not because it doesn’t offer the reach and the tools to help you succeed, but because it is in many ways unlike any other social media platform of its size. Creating video co...
SmartDreamers Team
Author
The Importance of a Strong EVP in Tech Recruiting
Whether you’re a large tech company or a growing startup, you’ve probably noticed that attracting top talent into your recruitment funnel is harder than ever. Employment rates are high across various industries, but especially in tech, meaning that candidates can afford to be pickier than ever in choosing where and for whom to work. This puts the onus on recruiters and recruitment marketers to develop strong employer brands and position themselves as employers of choice within their fields. How do they go about doing this? By leveraging a strong employee value proposition, or
SmartDreamers Team
Author
6 Tips for Better Recruiting on Instagram
50% of Instagram users follow at least one brand, and even more say that they’ve learned about a product or service via Instagram. That’s 50% of 800 million monthly active users, spread across all corners of the globe (80% of the platform’s users are outside the United States). These numbers should give you a sense of the often-untapped power of this unique social media network for attracting and engaging with customer or—for recruitment marketers—job candidates. The question, however, remains: ...
SmartDreamers Team
Author
Product Feature: How We’ve Automated Employer Branding with RPA
Employer branding can be a little bit paradoxical at times. Because passive job seekers outnumber active job seekers by such a large margin, limiting yourself to recruitment-focused platforms like Craigslist and Indeed doesn’t make as a much sense as it used to. At the same time, those traditional recruitment platforms are the only ones operating with the needs of recruitment marketers in mind. To reach your dream candidates where they are, you need to get off the beaten trail, branching...
Oana Korda
Product Manager
Is Google AdWords the Right Venue for Promoting Your EVP?
Google AdWords is one of the most intriguing advertising platforms on the web, offering businesses the chance to appear as sponsored results in Google search results. While it has long been a bastion of traditional marketing and advertising, recruiters are starting to see the potential that such a platform could have for strengthening their employer brands and attracting new job candidates. After all, if your ideal candidate personas are using Google to search for new knowledge and information (and, let’s be real, they almost certainly are), then what better place could there be for them to...
SmartDreamers Team
Author
SmartDreamers' Perspectives: The 3-Step Guide to Accelerating HR Tech Adoption
Every year, HR and recruitment look like they’re going to firmly enter the digital age—adopting the fancy analytics and technology solutions folks have been imagining since the early 2000s—and every year the reality is a little bit… messier. In some emerging markets we’re seeing widespread technology implementation in HR (90% of those surveyed in Brazil said that technology was powering smarter hiring decisions, compared to around 60% in Europe), but by and large adoption of new solutions is lagging. There are plenty of buzzwords, from chatbots and ATS to people analytics and AI, but real, ...
Alpar Major
Author
5 Employer Branding Statistics to Know
Do businesses really need a strong employer brand to hire the best candidates? If employer branding does make an impact on hiring and talent acquisition, where does that impact come from and how can businesses make the most of it? Sure, the talent market is becoming increasingly competitive, but what implications does that have for your recruitment marketing practices and your overall hiring strategy? As always, we at the SmartDreamers blog have plenty of opinions on these matte...
SmartDreamers Team
Author
SmartDreamers' Perspectives: Building a Product in the HR Industry
Recruitment. Hiring. All of these fields are changing so quickly that it can be hard to keep up. As a product manager at SmartDreamers, I get to see first hand all of the ways that recruitment software products are evolving to keep up with this rapid pace of change. In fact, I get to play a big role in that evolution, helping to create synergy between marketing, development, customer success, and other teams to create the best possible product for our customers’ unique needs.
Oana Korda
Product Manager
The Top 5 Hurdles in Facebook Recruitment
As a recruiter, it might sometimes feel like Facebook is actively working to make life difficult. Organic reach is harder than ever to come by, and companies that don’t follow fairly detailed best practices when posting and advertising in order to spread their employer brand are often penalized severely. At the same time, the sheer size and scope of Facebook as a platform makes it hard for recruiters to ignore. If you’re going after passive job candidates (and you really should be), you’re fairly likely to find that you...
SmartDreamers Team
Author
Case Study: How Genpact Got More Out of Its Recruitment Marketing
Genpact has always prided itself on innovation. When the company spun off from General Electric in 2005, they were determined to spread the gospel of lean management across the globe, providing data-driven professional services help to a diverse array of businesses spread across the globe. Since then, they’ve only gotten more cutting-edge, incorporating AI and advanced analytics into their offerings as they've helped businesses to completely reimagine their established processes. As result of the success of this innovative spirit, between 2006 and 2017 Genpact quadrupled in size, adding 60,...
SmartDreamers Team
Author
Recruiting Dos and Don'ts as Told by Disney Princesses
Millions of people around the world grew up with watching Disney movies, learning valuable–and sometimes questionable–lessons from the fantastical worlds populated by lantern-jawed heroes, anthropomorphic animals, and Robin Williams-voiced genies. Many of these classic stories hinge on one character or another seeking true love, and contemporary viewers might just roll their eyes at how these actual fairy tale romances play out. But what would happen if we took the old premise of “someday your prince will come” and applied that to
Adrian Cernat
Author
Case Study: How EATON Reached More Technical Job Candidates
As almost everyone reading this right now can probably attest, the current global talent market can make things extremely difficult for recruiters. There’s a shortage of skilled labor in many industries, and businesses are constantly competing to establish themselves as the employer of choice through employer branding efforts that tend to be costly, complex, and time-consuming. This can be especially troubling for large, global businesses, who might have incredibly varied staffing needs at locations around the world.  
SmartDreamers Team
Author
Tips and Tricks for Recruiting with Instagram
On a fundamental level, what are the differences between traditional marketing and recruitment marketing? In both cases, businesses are seeking to familiarize a carefully selected target audience with their brand. In the digital era, both processes depend on campaigns and strategies that center around driving up engagement and clicks in order to entice people into a sale or recruitment funnel, and to convert those already in the funnel into buyers or applicants. Sure, recruitment marketers are trying to garner applications rather than purchases, but in the modern era these two goals don’t n...
SmartDreamers Team
Author
The Recruitment Marketer's Guide to YouTube
Employer branding comes in all shapes and sizes. Often, when businesses attempt to spread their employer brand and educate potential applicants about their EVP they’ll make use of traditional advertisements comprised of text and images. These types of ads are often fairly easily transferred from one platform to another, and while they certainly reward effort, skill, and dedication, they needn’t be especially complicated or resource intensive to produce.   When it comes to videos, things are rather different. As a medium for transmitting your employ...
SmartDreamers Team
Author
How to Craft the Perfect YouTube Recruitment Video
Ah, the recruitment video. For some people, this concept might evoke grainy VHS corporate marketing materials that seem contractually obligated to trot out as many clichés as they can think of—and, to be sure, there’s more than enough videos like that to go around. But as recruiting and recruitment marketing increasingly embrace the world of smartphones and social media, the recruitment ad can be a more vital piece of the talent acquisition puzzle than ever before. The rise of YouTube as ...
SmartDreamers Team
Author
The Top 5 Challenges Recruiters Face on Google AdWords
Google AdWords presents businesses with an intriguing prospect for promoting their employer brand and driving up job applications. While we’ve spoken at length on this blog about how useful social media can be as a tool for increasing the reach of your employer brand, Google’s ads platform gives you the opportunity to move beyond social media sites and start attracting...
SmartDreamers Team
Author
No Connection, No Problem: How RPA Can Aid Recruiters
Let’s say you’re a recruitment marketer trying to reach passive job candidates on various niche platforms across the web. You know that active job seekers make up only 20% of candidates. You know that in order to reach the other 80% (many of whom would gladly switch jobs for the right company) you have to go where they are, and you’ve endeavored to do so, rolling out a recruitment marketing campaign on the sites where your ideal candidate personas spend their time, with the hopes of familiarizing them with your
SmartDreamers Team
Author
What Makes Facebook an Ideal Venue for Employer Branding?
At the beginning of 2018, Facebook announced (as it so often does) that it was changing its algorithm. This time, its goal was to show users less content from businesses and more content from friends and family in their newsfeeds. For marketers in general and recruitment marketers in particular, this seemed like a catastrophe. The platform had already been making organic reach harder and harder to come by, and now they were going to drive the final nail in the coffin. The world, however, didn’t end, and Facebook continu...
SmartDreamers Team
Author
5 Tips for Measuring Your Google AdWords Campaign
Of all the platforms that are currently available for recruitment marketing, Google AdWords can often seem like the most complicated. Setting up a campaign involves lots of keyword research and a whole host of minute details that have to be managed very carefully. After all that, the business of tracking your campaign presents further challenges, and arriving at a measurable ROI can sometimes seem like a herculean task. Luckily, we’re here to help! If you’re having trouble measuring your AdWords campaign, or just need a l...
SmartDreamers Team
Author
How a Strong EVP Can Help You Fight the Global Talent Shortage
It’s no secret that in many industries right now there simply isn't enough talent to go around. Companies have tried to combat this talent shortage in a host of ways, from sourcing potential job candidates more aggressively to implementing employee engagement programs to retain existing talent—but the tasks involved are daunting, and businesses sometimes meet with limited success. Employee engagement programs, for instance, often suffer from low participation and poor follow-throu...
SmartDreamers Team
Author
5 Tips for Sourcing Candidates Through Social Media
Fun fact: only 20% of potential job candidates frequent traditional job boards like Craigslist and Indeed. Of the remaining 80%, most already have a job, but a large percentage of these passive job candidates would gladly switch jobs if the right offer came around. This means that if you’re focusing all of your sourcing efforts on old-school job sites, you’re cutting yourself off from a whole wealth of candidates who might be perfect fits for your team.   How can recruiters best avoid this fate and reach the widest possible pool of qualified candidates with the...
SmartDreamers Team
Author
Employer Brand vs. EVP: What's the Difference?
Kurt Vonnegut once said, in response to the question of why one should write books when senators and generals and other important people won’t read them, “you catch people before they become generals and presidents.” As it is with the lessons of literature, so too is it with employer branding. More than 70% of candidates will take a business’ employer brand into consideration before they even send out an application—meaning that if you haven’t made a good impression on most candidates b...
SmartDreamers Team
Author
How to Run a Recruitment Campaign with Google AdWords
It’s a rare group of businesses that are so integral to the fabric of society that their names become commonly-used verbs. For a time, Xerox managed it. FedEx is still used as a verb from time to time. But since the dawn of the modern web, Google has been the most obvious example. It’s not just a powerful web platform, it’s an activity.   Of course, Google is also an extremely integral part of the recruitment landscape. Nowadays, when businesses worry about SEO (search engine optimization), they’re almost always worrying about Google in particular. Whe...
SmartDreamers Team
Author
How Applicant Experience Affects Your Talent Pipeline
In sales and marketing, the sales pipeline refers to the process of moving customers and potential customers through the buyer’s journey from awareness to consideration to decision. At each level of the funnel, salespeople and marketers know that each time a potential customer encounters their brand or interacts with their company, they’re being influenced one way or another towards either becoming a customer or dropping out of the pipeline. As such, smart businesses treat each touchpoint within the funnel as a chance to provide value to customers and give them an experience that causes the...
SmartDreamers Team
Author
The Importance of Candidate Personas in Modern Recruiting
Successful recruitment isn’t about sourcing the most applicants, it’s about sourcing the right applicants. Unfortunately, many of the strategies that modern recruiters employ to aid their hiring efforts are designed to generate a large number of applications, suitable or not. Often, the end result of these strategies is a giant pile of resumes that are mostly off-target. Or worse, a giant pile of applications in which it’s almost impossible to tell how well any particular candidate meets the company’s needs. How can recruiters break out of this cycle and start sourcing candidates t...
SmartDreamers Team
Author
The Top 5 Recruitment Channels in Brazil
Following the Rio Olympics in 2016, it seemed like there was a surge of interest in Brazil as a business destination. As the largest country in Latin America, it boasts the world’s 8th largest GDP, and more than two dozen of the world’s 2,000 largest companies call it home. From a recruitment perspective, there are some elements of Brazil’s labor landscape that it make it a tough sell for some companies: namely that it has fairly stringent labor laws (businesses are required by law to pay for employees’ transportation and often some meals, Christmas bonuses are mandated, etc.), a...
SmartDreamers Team
Author
5 Tips for Promoting Your Employer Brand on YouTube
When you think of the most obvious places to promote your employer brand, your first thoughts might be of professional networks like LinkedIn, or popular social media platforms like Facebook and Twitter. What many people don’t think of in this context is YouTube—even though it has more than 1 billion users! Not only does it have a billion users, those users watch 1 billion hours of video each day through its website and mobile app. Sure, the platform has its obvious strictures and l...
SmartDreamers Team
Author
5 Best Practices for Recruitment Marketing Automation
We’ve spoken more than once on this blog about the power of recruitment marketing automation. And, indeed, by streamlining the process of purchasing, constructing, and targeting ads across various web channels—not to mention automatically tracking clicks, forms filled out, and applications submitted—automation processes can help businesses save time and money. At the same time, we understand that these things can be daunting, and it can sometimes be difficult to get a...
SmartDreamers Team
Author
What Our €1.2 M Funding Series Means for You, Our Customers
This week, SmartDreamers had a €1.2 million investment round led by GapMinder Venture Partners, with participation by private equity and venture capital fund Catalyst Romania. We are, of course, extremely proud to see all the hard work of the past few years paying off in this way, and we’re thrilled at the opportunity to keep working to create the most sophisticated solution for recruitment marketing automation. But, on some level, this exciting news isn’t really about us—it’s abou...
Adrian Cernat
Author
The Recruitment Marketer's Guide to Instagram
If we told you that we were going to spend this post talking about a global social network with more than 400 million daily active users, 1 billion monthly active users, and one of the most sophisticated advertising platforms across all social media networks, which platform would you guess we were talking about? If you said Instagram, congratulations! You’ve got a real handle on one of the most intriguing platforms on the web right now. Though it sometimes flies under the radar compar...
SmartDreamers Team
Author
The Top 5 Ways to Improve Your Cost per Hire
Recruiters use all sorts of metrics to track their efforts: retention rate, time to hire, time to fill, etc. But in many hiring departments one metric stands above the rest in terms of weight and importance. Yes, we’re talking about cost per hire. As it happens, many of the other metrics, like time to fill and time to hire, have a direct impact on cost per hire, just as cost per hire itself has a direct impact on your company’s bottom line. The age-old question is, “what can recrui...
SmartDreamers Team
Author
The Impact of Machine Learning on Modern Recruitment
Recruitment has changed a lot over the decades. What used to be done via print classified ads and fax machines is now, for many businesses, almost entirely digital—with even job interviews sometimes taking place over Skype. In some ways, recruiters’ jobs have become more difficult as a result of these technological shifts: it’s now imperative that businesses develop and track their employer brands across numerous online channels, meaning that recruitment is no longer a matter of crafting a succinct ...
SmartDreamers Team
Author
Don't Have a Facebook Career Page? Here's Why You Should
Facebook is gigantic. To paraphrase Douglas Adams (albeit he was talking about space), you won’t believe how vastly, hugely, mind-bogglingly big it is. It boasts a total user base over 2 billion, and monthly active user over 1 billion, which represents a huge percentage of both passive and active job users all across the world—which means that the questions isn’t whether to use Facebook in recruitment efforts, but how best to take advantage of what the global social media giant offers. If you’re reading this article, it...
SmartDreamers Team
Author
Can Marketing Automation Help Your Social Media Recruitment Efforts?
In 1982, a few years before the creation of the World Wide Web, computer scientists at Carnegie Mellon University in Pittsburgh, Pennsylvania decided that enough was enough. The lone soda vending machine in their workspace was down a long hallway, and because it was restocked by grad student volunteers there was an ever-present danger that the machine would be empty or, even worse, the soda in the machine would be warm. Rather than trudging from their offices to the machine simply to discover that the machine was empty or wasting their money on warm cola, they decided to install counters in...
SmartDreamers Team
Author
How (and Why) to Attract Quality Job Candidates on Facebook
The title of this post may be a little misleading, because we’re actually going to start with the “why” and move on to the “how” as we go. But it is an important question: given all of the possible venues for sourcing candidates in modern recruitment, why use Facebook? Of course, there’s the elephant in the room. Or, rather, the billion monthly active elephants. Not only does Facebook boast more than a quarter of the entire world’s population as registered users, it lays claim to a shocking amount of our collec...
SmartDreamers Team
Author
5 Best Practices for Recruitment Marketing on Facebook
Of the seven billion people on this planet, two billion use Facebook at least once a month. Each day, Facebook has more than a billion unique visitors. Its groups functionality attracts users with all sorts of niche interests and talents, and its ads platform has some of the most comprehensive targeting options among social media sites. What better place to spread your employer brand and try to source qualified job candidates for...
SmartDreamers Team
Author
5 Key Metrics for Tracking Your Employer Brand
Employer branding isn’t something you have, it’s something you do. This is the reason that so many businesses struggle when trying to measure the effectiveness of their employer brand: they believe that they are trying to measure the effects of a thing, an abstract concept, when in reality they need to measure the effects that their employer branding actions have on their recruitment efforts. This means that things like social posts and everything that makes up the applicant and employee experience at your company all count towards the overall impact of your
SmartDreamers Team
Author
Hire Developers Faster with These 5 Tips
As of a few years ago, there were five job openings for every job-seeking developer in the United States. The unemployment rate for developers continues to be well below the national average, and there are more than a few behemoth tech companies who have the time and the inclination to scoop up as much of the field’s top talent as possible. On top of this high level of competition, recruiting developers can often be a slow process, involving multiple technical and behavioral intervie...
SmartDreamers Team
Author
Apply Rates Are Dropping: What Does This Mean for Recruiters?
In 2017, 65% of recruiters cited a general shortage of quality talent as their most significant recruiting challenge, and things have only gotten more difficult since then. The average job posting receives about 250 responses, and that number is slowly decreasing due to shrinking apply rates. At the same time, the vast majority of recruiters still report that their job offers are being accepted at rates of ar...
SmartDreamers Team
Author
How to Define Your Employee Value Proposition
In today’s red-hot market for top talent, it can be difficult for companies to stand out from the crowd. According to a recent poll, 57% of recruiters say their top challenge is differentiating their company from the competition, and with new businesses getting into the game all the time that task is only getting harder. What can businesses do to make an impression on potential candidates and outpace their competitors when it comes to talent acquisition? A well defined
SmartDreamers Team
Author
Can Recruitment Marketing Automation Decrease Time to Hire?
Marketing automation is all the rage, and recruitment marketing is sure to follow the same trend into the world of automated workflows. But will it be worth the hype? Will automation in recruitment marketing tasks enable recruiters and HR professionals to improve on the metrics that they really care about? Let’s find out!  Communicating Your EVP   At its heart, marketing automation is about facilitating the sorts of tasks that marketers do over and over...
SmartDreamers Team
Author
What Your Employer Brand Says to Potential Applicants
There are too many definitions of marketing to count, but one of our favorites comes from Dr. Philip Kotler, who says, “Marketing identifies unfulfilled needs and desires." 86% of HR professionals think that recruitment is becoming more like marketing, and given Dr. Kotler’s definition, it’s easy to see why. While in earlier eras recruiters might have gotten away with targeting only the 20% of candidates who are actively job-seeking at any given time, it’s become crucial in the modern...
SmartDreamers Team
Author
5 Steps for Crafting the Perfect Job Posting
Not many people think of them in these terms, but job listings are actually important pieces of employer branding. Yes, they often (though not always) reach candidates who have already moved passed the awareness stage of the candidate journey, but they also represent an important crossroads at which potential candidates decide whether or not to apply, largely based on their perception of your business and the value they would derive from working there. For this reason, crafting your job pos...
SmartDreamers Team
Author
The Top 5 Recruitment Channels in Japan
It’s hardly a secret that the Japanese recruitment market is one of the toughest in the world. In Tokyo right now there are two job openings for every candidate, and cultural differences in thinking about work and career decisions can create a disconnect between foreign employers and top quality Japanese talent. That said, just because a task is daunting doesn’t mean that it can’t be accomplished. Promoting your employer brand through social media channels remains an important ...
SmartDreamers Team
Author
How Your ATS Impacts Applicant Experience (And Why You Should Care)
Okay, okay. We realize that it’s the opposite of what we promised in the title, but we’re going to talk about the importance of applicant experience up front. Why? Because it is an unbelievably important part of the recruitment process. In a recent study, Gartner found that a best-in-class applicant experience not only improved a company’s talent pool (with 95% of applicants saying that they wou...
SmartDreamers Team
Author
The Recruitment Marketer's Guide to Lead Generation
Let’s say you’re in the HR department at a promising new startup. One day, one of your most talented developers abruptly quits, giving no notice and taking no steps to ease the transition of her responsibilities to another worker. No one wants to be put in a situation like this one, but what will it take to keep this unexpected snafu from transforming into a full blown crisis?   In this case, the difference between a temporary slowdown and a catastrophe will come down to the strength of your
SmartDreamers Team
Author
The 5 Biggest Obstacles to Hiring Your Top Candidate
Somewhere out there, right now, is the developer, or marketer, or manager who’s going to make a huge impact on your business. Let’s be optimists for a few minutes and say that there may even be several someones out there who would be ideal fits for your company culture, and who have the skills, experience, and drive to make a difference. How do you make sure that one of those ideal candidates comes to your organization instead of one of your competitors?   Now, you might be thinking, “if these people are such ideal culture fits, how could they possibly ...
SmartDreamers Team
Author
What is the Future of Employer Branding?
There’s no denying that in the last few years employer branding has become a much more central piece of the talent acquisition puzzle. Talk to any recruiter or recruitment marketer for more than a few minutes and employer branding is sure to come up—and with good reason. Employer brand can play a starring role in building your company’s reputation, and a good or bad reputation can actually save or cost you money in the hiring process. And this is after only a relatively short period of prominence for employer branding as a concept. What about five, ten, or twenty years from...
SmartDreamers Team
Author
5 Ways for Recruiters to Increase Apply Rates
Anyone who works in recruiting can tell you that competition for talent is the most intense it’s been in years. As a result, most applicants can afford to be choosier about who they will even consider working for, leading to an across the board decrease in apply rates. These two circumstances combined may be pushing some recruiters and hiring managers to the brink of panic, but all is not lost! There are, in fact, a number of steps that businesses can take to combat low apply rates and strengthen their talent pipelines in the process. 1. Define your EVP<...
SmartDreamers Team
Author
Is Your ATS Causing Recruiting Silos?
Let’s consider a hypothetical: you’re a recruitment marketer, and you’ve been promoting your employer brand through Twitter, Facebook, and LinkedIn for the past several months. You know from analytics on your end that your posts are reaching people and garnering clicks, but these clicks haven’t translated into a steady stream of new hires. What could be going wrong?   Alternatively, imagine that you’re a hiring manager. You’ve invested in attracting candidates...
SmartDreamers Team
Author
Recruiting Developers: Crafting an Online Hiring Strategy
Recruiting a developer can be extremely time and resource intensive, often taking over a month and costing upwards of $30,000. Given this fact, and given the high level of competition for top talent in the tech world, it’s hard to overstate the importance of finding and hiring the right people for your team. After all, the cost of each new hire is an investment in your company’s future success, and if you invest in the wrong people you’re potentially endangering the continued health of your business. This is why crafting a robust online recruitment strategy to attract top developers has nev...
SmartDreamers Team
Author
A Recruitment Marketer's Guide to the Candidate Journey
They say you shouldn’t judge someone until you’ve walked a mile in their shoes. Good advice for anyone, but especially potent when it comes to recruitment marketing. Gaining a better understanding of what your applicants are thinking and feeling when they encounter and engage with your company and its branding can go a long way towards informing smoother, more efficient recruiting processes. The best way to do this? By mastering the candidate journey.    No doubt you’ve heard of the customer journey in reference to traditional marketing, but what, you migh...
SmartDreamers Team
Author
How to Amplify Your Employer Brand on Social Media
Your company is a great place to work, and you’ve got a strong employer brand to show for it. But what do you have to show for your employer brand? If you’ve been having a difficult time attracting applicants and recruiting top talent, you might be saying, “not much.” If you’re in these dire recruitment straits, you may sometimes think that a strong employer brand isn’t enough to attract qualified people to apply to positions at your company. And you’d be right—because what good is a brand if no one sees, reads, or hears about it? These days one of the most important parts of a recruiter’s ...
SmartDreamers Team
Author
Going Mobile: Recruitment in the Smartphone Era
Gone are the days when finding a job was about walking from one office to the next, resume in hand, and presenting yourself to the manager. Even the days of the classified newspaper ad are arguably behind us, replaced by an era in which mobile devices are increasingly coming to dominate the job-seeking landscape. 28% of Americans use their smartphones for job searching, but for young adults (age 18-29) that number balloons up to 53%, su...
SmartDreamers Team
Author
Is Your Applicant Experience Costing You Qualified Candidates?
For years, most businesses have had things backwards. Conventional wisdom held that the application and interview processes were good ways to test the devotion of your applicants—after all, if a candidate wasn’t willing to spend 20 minutes filling out an online form, or wait two weeks for a response to her application, how could a company expect that person to be a dedicated and invested employee? Unfortunately, in an era where competition for the best talent is at its fiercest, this type of attitude can come...
SmartDreamers Team
Author
How a Strong Employer Brand Can Decrease Cost per Hire
When it comes to hiring, reputation matters. Not only can your employer brand influence people when deciding whether or not to apply for a position at your company in the first place, it can also have a tremendous impact on how costly it is to hire and retain them once they do so. To wit, research by the Harvard Business Review found that employers with a poor reputation had to offer a 10% higher salary than employers with a better reputation in order to get appl...
SmartDreamers Team
Author
5 Strategies for Building a Stronger Talent Pipeline
Fun fact: recruiting a software developer can take more than 6 months and cost more than $30,000 on average—and that’s without accounting for lost productivity during a lengthy recruitment process. Though the numbers may be less eye-popping in other fields, there’s no denying the fact the recruiting even a single employee can be a costly and time-consuming affair, one that makes it difficult for many businesses to attract and engage the type of high quality talent that ca...
SmartDreamers Team
Author
The Top 5 Ways to Highlight Your Employee Value Proposition
Anyone who thinks that the best recruits always gravitate toward the highest salaries hasn’t been in recruitment very long. Money and benefits are important, of course, but company culture, intellectual stimulation, work-life balance, career advancement opportunities, and a myriad of other factors can play just as meaningful of a role when it’s time for a candidate to select the right offer. Taken together, these non-monetary considerations comprise your company’s employee value proposition (EVP), and they can have an outsized impact on your ability to attract top talent to your company.
Brian Hoey
Author
What is Recruitment Marketing Automation?
Consider the following hypothetical: your small business is in the middle of a major hiring push and suddenly your lead hiring manager is taken ill and will be unable to perform her job for a matter of weeks or months. What structures or tools would need to be in place to prevent your recruitment efforts from screeching to a halt in the face a catastrophe of this sort? What would make it easier to continue ongoing employer branding efforts on social media and other platforms? How the would the interim hiring manager turn position profiles stored in the company's ATS into online recruiting s...
Brian Hoey
Author
5 Myths About Recruitment Marketing
Let’s face it: when we think about the job of crafting a company’s public image, we mostly think of traditional marketing aimed at potential customers (and, to an extent, shareholders). What we often fail to think about, on the other hand, is recruitment marketing. No business can succeed without the right people, and competition for top talent is fiercer than ever in many industries—but, in spite of this fact, recruitment marketing often remains an afterthought, playing second fiddle to traditional marketing in terms of resources and perceived value.
SmartDreamers Team
Author

Give your email. Get our newsletter