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Marketing meets talent acquisition

Everything you need to know about recruitment marketing. From talent attraction to employer branding, candidate experience, and more.

The Untapped Potential of Landing Pages in Recruitment Marketing

In the marketing world, landing pages play a critical role in crafting user journeys that increase conversion rates. They offer the flexibility to create tailored content without altering the main website. For instance, in e-commerce, you might land...

Optimizing Job Application Forms: Single-Step vs. Multi-Step Approaches

The job application form is a pivotal element in a candidate's journey, often serving as their first interaction with a potential employer. This...

Chatbot Versus Job Search: Which Is Better

From the viewpoint of job seekers navigating a career website, the traditional process typically involves looking through job listings and then...

Talent Acquisition Technology Predictions for 2024

As 2024 unfolds, we are witnessing a rapid evolution in the talent acquisition sector. The advancements of AI and machine learning are heralding a...

Recruitment Marketing as a Core Function in Talent Acquisition

In the dynamic market of talent acquisition, a significant paradigm shift is occurring. The adoption of recruitment marketing is not just a trend but...

The perfect combo of Recruitment Marketing and Job Boards

In the dynamic world of recruitment, Return on Investment (ROI) has emerged as a pivotal metric. Every dollar spent in the hiring process should...

Best Career Pages to Inspire You

In the digital age, a company's career page is more than just a list of job openings. It's a window into the organization's culture, values, and...

The Employer Branding Playbook

Your company is a great place to work, and you’ve got a strong employer brand to show for it. But how do you turn that employer brand into a steady flow of qualified applicants?

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Talent Analytics for Greater TA Success

The need for highly skilled professionals remains high among employers worldwide in the present day. The challenging truth is that businesses aiming...

Developing an Employer Branding Strategy: Key Steps for Success

As a marketer, I understand the importance of investing effort in building a strong brand in order to attract new customers. You have likely come...

Tech Hiring Trends of 2023

Geopolitical obstacles, rising inflation, economic downturn, and the phenomena of "The Great Hesitation" and "The Great Resignation" have been widely...

How to Measure the ROI of Your Recruitment Marketing

In the face of economic uncertainty, talent acquisition leaders are often confronted with substantial cuts to their recruitment budgets. A recent...

SmartDreamers named as a Specialist and Challenger in Recruitment Marketing in Fosway 9-Grid™ Talent Acquisition

The talent acquisition landscape is rapidly evolving, and companies are continuously seeking innovative solutions to attract and retain top talent....

AI Recruiting in 2023: The Ultimate Guide

In recent years, the talent acquisition industry has undergone a significant transformation, with artificial intelligence (AI) being at the forefront...

How to Use TikTok for Recruitment Marketing: Tips and Strategies

If you're looking for a fresh and exciting way to reach potential candidates, consider using TikTok for recruitment marketing. With over a billion...

Recruitment Marketing in 2023: 7 Strategies to Attract Top Talent

As talent acquisition teams look to the future, staying ahead of emerging trends in recruitment marketing is critical for a competitive edge. Whether...

5 ways to use an ATS to improve the candidate experience

Let's talk about the importance of applicant experience. Why? Because, like it or not, your recruitment success depends on it. In a recent study, ...

Best Recruitment Ads You’ve Ever Seen

Recruitment ads are an essential component of any complete recruitment marketing strategy. "We are hiring" ads on social media, particularly...

ChatGPT and recruitment marketing

Picture this - there is a free AI tool that can help you with the entire recruitment process from start to end. It not only supports in writing and...

Diversity and inclusion in recruitment marketing

Recognizing the need for diversity in recruitment is no longer just a trend - it's a competitive advantage. Large and small companies see that...

Learn how F500 companies are using SmartDreamers to transform talent acquisition