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How to become an employer of choice for passive candidates

As competition for top talent heats up, more and more employers are looking to become the employer of choice for passive candidates.

  • Nov 24
  • 13 min read

Why TikTok for recruitment is the way to go in 2023


  • Nov 14
  • 13 min read

How to Use Recruitment Marketing Automation to Attract Passive Candidates

A lot of recruitment focuses on attracting active candidates: those who are already looking for a job. The reality is that 75% of the workforce are passive candidates, meaning they are not actively looking for jobs even though they might be interested in new opportunities. 

  • Jan 14
  • 6 min read

Announcing SD Attract 3.0: transform your sourcing ecosystem into a talent pipeline engine.

After six months and more than 7,000 hours of development, we are excited to announce SD Attract 3.0.

We are privileged to work with companies using SD Attract across the globe and gather feedback from visionary employer branding and talent acquisition leaders. The result is a sourcing automation engine built by talent acquisition specialists for the new online sourcing environment.

So far, more than 25,000 campaigns have been created with SD Attract 3.0. The next 100,000 will be built faster and better.

  • Nov 01
  • 2 min read

How to Design the Perfect Job Landing Page

At one time or another, we’ve all been there: scrolling through your phone, you come across a job posting or an ad for a position that looks interesting. You click the link, and it takes you to a landing page that loads at glacial speeds. A second before you would have closed on the window and gone on with your day, the page finally loads—and it’s a mess. It’s clearly not optimized for mobile, and it’s got endless dry paragraphs of awkwardly formatted text, all in print too tiny to read.


At this point, most of us have given up, but if you soldier on you’re eventually presented with a deeply infuriating application, with no autofill functionality, no way to save, and potentially more than an hour’s worth of redundant forms to fill out.

  • Jul 03
  • 5 min read

5 Best Practices for Recruitment Marketing Automation

We’ve spoken more than once on this blog about the power of recruitment marketing automation. And, indeed, by streamlining the process of purchasing, constructing, and targeting ads across various web channels—not to mention automatically tracking clicks, forms filled out, and applications submitted—automation processes can help businesses save time and money. At the same time, we understand that these things can be daunting, and it can sometimes be difficult to get a handle on how best to approach automation technology in a way that aligns with your recruiting goals. Luckily, we’ve got a list of best practices that you can employ as you get started with recruitment marketing automation.


  • Oct 30
  • 4 min read

5 Steps for Crafting the Perfect Job Posting

Not many people think of them in these terms, but job listings are actually important pieces of employer branding. Yes, they often (though not always) reach candidates who have already moved passed the awareness stage of the candidate journey, but they also represent an important crossroads at which potential candidates decide whether or not to apply, largely based on their perception of your business and the value they would derive from working there. For this reason, crafting your job postings shouldn’t just be a matter of parroting out an internal job requisition. Rather, it should be a carefully constructed piece of branding. 

  • Sep 11
  • 4 min read

5 Ways for Recruiters to Increase Apply Rates

Anyone who works in recruiting can tell you that competition for talent is the most intense it’s been in years. As a result, most applicants can afford to be choosier about who they will even consider working for, leading to an across the board decrease in apply rates. These two circumstances combined may be pushing some recruiters and hiring managers to the brink of panic, but all is not lost! There are, in fact, a number of steps that businesses can take to combat low apply rates and strengthen their talent pipelines in the process.

  • Aug 21
  • 4 min read

Is Your Applicant Experience Costing You Qualified Candidates?

For years, most businesses have had things backwards. Conventional wisdom held that the application and interview processes were good ways to test the devotion of your applicants—after all, if a candidate wasn’t willing to spend 20 minutes filling out an online form, or wait two weeks for a response to her application, how could a company expect that person to be a dedicated and invested employee? Unfortunately, in an era where competition for the best talent is at its fiercest, this type of attitude can come at a steep price: losing high-quality applicants to companies that offer a better applicant experience.

  • Jul 31
  • 4 min read

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