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Marketing meets talent acquisition

Everything you need to know about recruitment marketing. From talent attraction, to employer branding and candidate experience.

Diversity and inclusion in recruitment marketing

Recognizing the need for diversity in recruitment is no longer just a trend - it's a competitive advantage. Large and small companies see that building diverse teams can give them an edge over their rivals to help them get ahead.

How to become an employer of choice for passive candidates

As competition for top talent heats up, more and more employers are looking to become the employer of choice for passive candidates.

Why TikTok for recruitment is the way to go in 2023

You must be out of touch these days if you have yet to hear about TikTok or know what Tiktok is. And if you think that TikTok is all about young...

How to Use Recruitment Marketing Automation to Attract Passive Candidates

A lot of recruitment focuses on attracting active candidates: those who are already looking for a job. The reality is that 75% of the workforce are...

Announcing SD Attract 3.0: transform your sourcing ecosystem into a talent pipeline engine.

After six months and more than 7,000 hours of development, we are excited to announce SD Attract 3.0.

We are privileged to work with companies using...

Are You Building Candidate Personas To Attract Ideal Employees?

Recruitment is a central part of almost any business. Are you doing everything you can to ensure that you’re hiring the best possible applicants to...

How to Create Lead Generation Engines in Talent Acquisition

Traditionally, the way companies have gone about talent acquisition has followed a transactional model. Companies announce that they have a job...

The Employer Branding Playbook

Your company is a great place to work, and you’ve got a strong employer brand to show for it. But how do you turn that employer brand into a steady flow of qualified applicants?

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Key Metrics for Employer Branding

It is common knowledge that any business should have a corporate brand; the company's mission, values, and objectives, but what about the employer...

How to Design the Perfect Job Landing Page

At one time or another, we’ve all been there: scrolling through your phone, you come across a job posting or an ad for a position that looks...

5 Best Practices for Recruitment Marketing Automation

We’ve spoken more than once on this blog about the power of recruitment marketing automation. And, indeed, by streamlining the process of purchasing,...

5 Steps for Crafting the Perfect Job Posting

Not many people think of them in these terms, but job listings are actually important pieces of employer branding. Yes, they often (though not...

5 Ways for Recruiters to Increase Apply Rates

Anyone who works in recruiting can tell you that competition for talent is the most intense it’s been in years. As a result, most applicants can...

Is Your Applicant Experience Costing You Qualified Candidates?

For years, most businesses have had things backwards. Conventional wisdom held that the application and interview processes were good ways to test...

Learn how other leading companies are using SmartDreamers to transform talent acquisition