Insights from the world of recruitment marketing.
Ebooks, podcasts, and more from the talent acquisition space.
In and outs from the world of employer branding.
Learn how leading global companies are transforming talent acquisition with the SmartDreamers platform.
Everything you need to know about recruitment marketing. From talent attraction to employer branding, candidate experience, and more.
In the dynamic world of recruitment, Return on Investment (ROI) has emerged as a pivotal metric. Every dollar spent in the hiring process should ideally lead to a quantifiable return, whether in the form of a top-tier hire, reduced time-to-fill, or...
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9 mins read
Geopolitical obstacles, rising inflation, economic downturn, and the phenomena of "The Great Hesitation" and "The Great Resignation" have been widely...
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9 mins read
If you're looking for a fresh and exciting way to reach potential candidates, consider using TikTok for recruitment marketing. With over a billion...
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9 mins read
Recruitment ads are an essential component of any complete recruitment marketing strategy. "We are hiring" ads on social media, particularly...
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11 mins read
Recognizing the need for diversity in recruitment is no longer just a trend - it's a competitive advantage. Large and small companies see that...
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8 mins read
As competition for top talent heats up, more and more employers are looking to become the employer of choice for passive candidates.
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14 mins read
You must be out of touch these days if you have yet to hear about TikTok or know what Tiktok is. And if you think that TikTok is all about young...
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13 mins read
Your company is a great place to work, and you’ve got a strong employer brand to show for it. But how do you turn that employer brand into a steady flow of qualified applicants?
A lot of recruitment focuses on attracting active candidates: those who are already looking for a job. The reality is that 75% of the workforce are...
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4 mins read
After six months and more than 7,000 hours of development, we are excited to announce SD Attract 3.0.
We are privileged to work with companies using...
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Recruitment is a central part of almost any business. Are you doing everything you can to ensure that you’re hiring the best possible applicants to...
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5 mins read
Traditionally, the way companies have gone about talent acquisition has followed a transactional model. Companies announce that they have a job...
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5 mins read
It is common knowledge that any business should have a corporate brand; the company's mission, values, and objectives, but what about the employer...
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6 mins read
At one time or another, we’ve all been there: scrolling through your phone, you come across a job posting or an ad for a position that looks...
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3 mins read
We’ve spoken more than once on this blog about the power of recruitment marketing automation. And, indeed, by streamlining the process of purchasing,...
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3 mins read
Not many people think of them in these terms, but job listings are actually important pieces of employer branding. Yes, they often (though not...
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3 mins read
Anyone who works in recruiting can tell you that competition for talent is the most intense it’s been in years. As a result, most applicants can...
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3 mins read
For years, most businesses have had things backwards. Conventional wisdom held that the application and interview processes were good ways to test...
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3 mins read