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Marketing meets talent acquisition

Everything you need to know about recruitment marketing. From talent attraction to employer branding, candidate experience, and more.

The perfect combo of Recruitment Marketing and Job Boards

In the dynamic world of recruitment, Return on Investment (ROI) has emerged as a pivotal metric. Every dollar spent in the hiring process should ideally lead to a quantifiable return, whether in the form of a top-tier hire, reduced time-to-fill, or...

Best Career Pages to Inspire You

In the digital age, a company's career page is more than just a list of job openings. It's a window into the organization's culture, values, and...

Talent Analytics for Greater TA Success

The need for highly skilled professionals remains high among employers worldwide in the present day. The challenging truth is that businesses aiming...

Developing an Employer Branding Strategy: Key Steps for Success

As a marketer, I understand the importance of investing effort in building a strong brand in order to attract new customers. You have likely come...

Tech Hiring Trends of 2023

Geopolitical obstacles, rising inflation, economic downturn, and the phenomena of "The Great Hesitation" and "The Great Resignation" have been widely...

How to Measure the ROI of Your Recruitment Marketing

In the face of economic uncertainty, talent acquisition leaders are often confronted with substantial cuts to their recruitment budgets. A recent...

SmartDreamers named as a Specialist and Challenger in Recruitment Marketing in Fosway 9-Grid™ Talent Acquisition

The talent acquisition landscape is rapidly evolving, and companies are continuously seeking innovative solutions to attract and retain top talent....

The Employer Branding Playbook

Your company is a great place to work, and you’ve got a strong employer brand to show for it. But how do you turn that employer brand into a steady flow of qualified applicants?

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AI Recruiting in 2023: The Ultimate Guide

In recent years, the talent acquisition industry has undergone a significant transformation, with artificial intelligence (AI) being at the forefront...

How to Use TikTok for Recruitment Marketing: Tips and Strategies

If you're looking for a fresh and exciting way to reach potential candidates, consider using TikTok for recruitment marketing. With over a billion...

Recruitment Marketing in 2023: 7 Strategies to Attract Top Talent

As talent acquisition teams look to the future, staying ahead of emerging trends in recruitment marketing is critical for a competitive edge. Whether...

Best Recruitment Ads You’ve Ever Seen

Recruitment ads are an essential component of any complete recruitment marketing strategy. "We are hiring" ads on social media, particularly...

ChatGPT and recruitment marketing

Picture this - there is a free AI tool that can help you with the entire recruitment process from start to end. It not only supports in writing and...

Diversity and inclusion in recruitment marketing

Recognizing the need for diversity in recruitment is no longer just a trend - it's a competitive advantage. Large and small companies see that...

How to become an employer of choice for passive candidates

As competition for top talent heats up, more and more employers are looking to become the employer of choice for passive candidates.

Why TikTok for recruitment is the way to go in 2023

You must be out of touch these days if you have yet to hear about TikTok or know what Tiktok is. And if you think that TikTok is all about young...

Learn how F500 companies are using SmartDreamers to transform talent acquisition