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Marketing meets talent acquisition

Everything you need to know about recruitment marketing. From talent attraction, to employer branding and candidate experience.

SmartDreamers Partners with Indeed to Boost Recruiting Efficiency

In January 2021 we started a strategic partnership with Indeed, the world’s number one job search engine. The platform includes job listings from major job boards and company career pages. It generates more than 250 million unique job seekers every...

Introducing SmartDreamers Nurture – A Candidate Centric Communication Engine

The context of the global pandemic has sparked innovations in how companies engage with their talent pool remotely. Since casting the widest net is...

How to Design the Perfect Job Landing Page

At one time or another, we’ve all been there: scrolling through your phone, you come across a job posting or an ad for a position that looks...

How to Track the Entire Talent Acquisition Funnel

Candidate journey, recruitment funnel, applicant funnel, talent acquisition funnel...so many trips and funnels it can be hard to keep them all...

How Automation Makes Life Easier in a Candidate's Market

By now, you’ve heard us talk about the wonders of recruitment marketing automation (RMA) and all the joy it can bring to your recruiting efforts....

Why (and How) Recruitment Marketers Should Segment Their Audience

If you’re a recruiter, a hiring manager, or a recruitment marketer, take a second to think about your existing team. At a medium or large company,...

The Employer Branding Playbook

Your company is a great place to work, and you’ve got a strong employer brand to show for it. But how do you turn that employer brand into a steady flow of qualified applicants?

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Why Should Recruiters Focus on Passive Job Seekers?

Think back over your last 9-10 hires. Where were they sourced?

The Top Channels for BPO Recruitment

Business process outsourcing, or BPO, is a dispersed industry by nature. As such, operations need to be agile, lean, and able to scale up to meet...

How EU Tech Companies Build an Employer Brand in a Market Hungry for Talent

The Star-Trek-like future...is happening today.

 

5 Predictions for Recruitment in 2020

We don’t have to tell you that the HR world is ever-changing and that to keep up recruiters in particular need to be fast on their feet, able to...

CRM vs ATS: What's the Difference?

A huge transformation is taking place. A shift in the talent acquisition world from being a largely reactive effort to a predominantly proactive one....

What is Inbound Recruitment Marketing?

Inbound methodologies have taken the marketing world by storm over the last few years. And with RM already borrowing pages from the marketing...

The Top 5 Metrics for Measuring Candidate Experience

Candidate experience has always been a primary concern for HR and recruitment marketing. That said, the current candidate-centered job market has...

Mobile Recruitment: Why It Matters

Recruitment marketing has one primary goal, to reach the right potential candidates, at the right time, and in the right place. Increasingly, that...

Why Candidate Experience affects your Recruitment Marketing

Recruitment marketing is about attracting passive job seekers and making them want to search for openings at your company. What role does candidate...

Why the Future of Recruitment Is Inbound

In 2006, HubSpot coined the phrase “Inbound Marketing” as a key part of its larger "inbound" methodology. The term refers to a proactive method of...

How Auchan Recruits Retail Talent in a Difficult Labor Market

Over the past 55 years, Auchan has spread its chain of supermarkets and hypermarkets to 17 countries across three continents (Europe, Africa, and...

How to Optimize Your Talent Pipeline

Whether you’re a well-established business or a burgeoning startup, your talent pipeline is one of your most valuable assets. If you have an existing...

Learn how other leading companies are using SmartDreamers to transform talent acquisition