<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=88070&amp;fmt=gif">

Marketing meets talent acquisition

Everything you need to know about recruitment marketing. From talent attraction to employer branding, candidate experience, and more.

Optimizing Job Application Forms: Single-Step vs. Multi-Step Approaches

The job application form is a pivotal element in a candidate's journey, often serving as their first interaction with a potential employer. This initial experience can significantly influence a company's overall talent acquisition strategy. For...

How to Measure the ROI of Your Recruitment Marketing

In the face of economic uncertainty, talent acquisition leaders are often confronted with substantial cuts to their recruitment budgets. A recent...

5 ways to use an ATS to improve the candidate experience

Let's talk about the importance of applicant experience. Why? Because, like it or not, your recruitment success depends on it. In a recent study, ...

SmartDreamers Partners with Indeed to Boost Recruiting Efficiency

In January 2021 we started a strategic partnership with Indeed, the world’s number one job search engine. The platform includes job listings from...

Introducing SmartDreamers Nurture – A Candidate Centric Communication Engine

The context of the global pandemic has sparked innovations in how companies engage with their talent pool remotely. Since casting the widest net is...

How to Design the Perfect Job Landing Page

At one time or another, we’ve all been there: scrolling through your phone, you come across a job posting or an ad for a position that looks...

How to Track the Entire Talent Acquisition Funnel

Candidate journey, recruitment funnel, applicant funnel, talent acquisition funnel...so many trips and funnels it can be hard to keep them all...

The Employer Branding Playbook

Your company is a great place to work, and you’ve got a strong employer brand to show for it. But how do you turn that employer brand into a steady flow of qualified applicants?

the-EB

How Automation Makes Life Easier in a Candidate's Market

By now, you’ve heard us talk about the wonders of recruitment marketing automation (RMA) and all the joy it can bring to your recruiting efforts....

Why (and How) Recruitment Marketers Should Segment Their Audience

If you’re a recruiter, a hiring manager, or a recruitment marketer, take a second to think about your existing team. At a medium or large company,...

Why Should Recruiters Focus on Passive Job Seekers?

Think back over your last 9-10 hires. Where were they sourced?

The Top Channels for BPO Recruitment

Business process outsourcing, or BPO, is a dispersed industry by nature. As such, operations need to be agile, lean, and able to scale up to meet...

5 Predictions for Recruitment in 2020

We don’t have to tell you that the HR world is ever-changing and that to keep up recruiters in particular need to be fast on their feet, able to...

CRM vs ATS: What's the Difference?

A huge transformation is taking place. A shift in the talent acquisition world from being a largely reactive effort to a predominantly proactive one....

What is Inbound Recruitment Marketing?

Inbound methodologies have taken the marketing world by storm over the last few years. And with RM already borrowing pages from the marketing...

The Top 5 Metrics for Measuring Candidate Experience

Candidate experience has always been a primary concern for HR and recruitment marketing. That said, the current candidate-centered job market has...

Mobile Recruitment: Why It Matters

Recruitment marketing has one primary goal, to reach the right potential candidates, at the right time, and in the right place. Increasingly, that...

Why Candidate Experience affects your Recruitment Marketing

Recruitment marketing is about attracting passive job seekers and making them want to search for openings at your company. What role does candidate...

Learn how F500 companies are using SmartDreamers to transform talent acquisition