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Marketing meets talent acquisition

Everything you need to know about recruitment marketing. From talent attraction to employer branding, candidate experience, and more.

How Auchan Recruits Retail Talent in a Difficult Labor Market

Over the past 55 years, Auchan has spread its chain of supermarkets and hypermarkets to 17 countries across three continents (Europe, Africa, and Asia). They have 10,000 employees spread across 50 stores in Romania alone, and their hiring needs are...

How to Optimize Your Talent Pipeline

Whether you’re a well-established business or a burgeoning startup, your talent pipeline is one of your most valuable assets. If you have an existing...

How to Attract Young Talent When Recruiting for BPO

Like it or not, the image that most people have of BPO jobs is pretty grim: they imagine dingy call centers where workers take on undesirable shifts...

How-to: Building the Perfect Applicant Funnel

Recruitment marketing is still in its infancy when compared to either its older sibling HR recruiting, or its first cousin Marketing. There are...

Avoiding The Black Hole: Where Your Employer Brand Meets Your ATS

Or maybe we should say, “where you don’t want your employer brand meeting your ATS?”

The “ATS black hole” is that dark corner of your ATS, the place...

5 Tips for Making Your ATS a Recruitment Marketing Machine

As a recruiter, your applicant tracking system (ATS) is one of your most important tools. Without one, it would be exponentially more difficult and...

6 Social Media Stats Recruiters Need to Know

The era of job boards is over. Recruiters in the modern talent market need to attract passive, not just active, job candidates in order to find and...

The Employer Branding Playbook

Your company is a great place to work, and you’ve got a strong employer brand to show for it. But how do you turn that employer brand into a steady flow of qualified applicants?

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5 Employer Branding Statistics to Know

Do businesses really need a strong employer brand to hire the best candidates? If employer branding does make an impact on hiring and talent...

How Applicant Experience Affects Your Talent Pipeline

In sales and marketing, the sales pipeline refers to the process of moving customers and potential customers through the buyer’s journey from...

The Importance of Candidate Personas in Modern Recruiting

Successful recruitment isn’t about sourcing the most applicants, it’s about sourcing the right applicants. Unfortunately, many of the strategies that...

Don't Have a Facebook Career Page? Here's Why You Should

Facebook is gigantic. To paraphrase Douglas Adams (albeit he was talking about space), you won’t believe how vastly, hugely, mind-bogglingly big it...

What Your Employer Brand Says to Potential Applicants

There are too many definitions of marketing to count, but one of our favorites comes from Dr. Philip Kotler, who says, “Marketing identifies...

The 5 Biggest Obstacles to Hiring Your Top Candidate

Somewhere out there, right now, is the developer, or marketer, or manager who’s going to make a huge impact on your business. Let’s be optimists for...

Learn how F500 companies are using SmartDreamers to transform talent acquisition