Infosys is a global leader in next-generation digital services and consulting. With over 300,000 employees and operations across the globe, Infosys is using SmartDreamers as the center point solution for all recruitment marketing processes.
Started using SD
Increased career page traffic
Increased conversion rate
Optimizing Talent Attraction
Given the talent market context, one in which the candidates are less active as job-seekers, Infosys required a solution to efficiently reach candidates where they spend their time: social media. Working with agencies implied high costs and fragmented processes, with a lack of visibility of real-time data.
"Talent Marketing is a strategic initiative at Infosys and we have chosen SmartDreamers to manage all recruitment marketing processes in a unified platform."
Rohit Sharma, AVP Head Talent Acquisition
By using SmartDreamers Talent Attraction, Infosys democratized social media recruitment and:
Optimizing the Career Page
With the Talent Attraction funnel segment optimized, the next step was creating an outstanding experience for users across all career pages.
Users had a different experience on the career website homepage and the pages managed via the ATS (job listing, job description, and application form). As such, the conversion rate was negatively impacted by inconsistent experience for the users and a lack o data tracking accuracy for understanding the user behavior.
With the integration between SmartDreamers CMS and IBM Kenexa, the Infosys team was able to bring all pages under one URL, delivering an outstanding layout and design for an optimized user experience. On top of the upgraded pages, the Infosys team was able to:
Creating a real-time data dashboard that unifies all metrics from the candidate's journey
If there was one thing that stood out in the meetings with Infosys it was the data-driven approach. Consolidating data from the entire candidate's journey was the north star for the Infosys team. For us, it was a challenge accepted!
Currently, data from advertising channels, career and landing pages, and the ATS is centralized in the SmartDreamers Talent Analytics module and delivered in real-time.
Working with A F1,000 company
We are privileged to have a customer such as Infosys. For us and Infosys, setting up the technology foundation for all recruitment marketing processes is not a "set and forget" - it is a continuous process that aligns Infosys's talent acquisition ecosystem with the latest market trends.