Transforming talent acquisition without replacing the ATS

By using SmartDreamers Talent Attraction, Infosys democratized social media recruitment and:

• reduced go-to-market campaigns time by 12X;
• Increase the career page traffic by 23%;
• collected data 9X faster in a unified interface;
• increased the employer brand awareness;
• deployed campaigns in new markets for high-volume hiring.

Optimizing the Career Page

With the Talent Attraction funnel segment optimized, the next step was creating an outstanding experience for users across all career pages.

Users had a different experience on the career website homepage and the pages managed via the ATS (job listing, job description, and application form). As such, the conversion rate was negatively impacted by inconsistent experience for the users and a lack o data tracking accuracy for understanding the user behavior.

With the integration between SmartDreamers CMS and IBM Kenexa, the Infosys team was able to bring all pages under one URL, delivering an outstanding layout and design for an optimized user experience. On top of the upgraded pages, the Infosys team was able to:

• Increase the conversion rate by 24%;
• Create custom forms at scale, integrated with the ATS;
• Deploy landing pages on the fly;
• Create sophisticated email flows connected with the forms;
• Rely on the SmartDreamers support for continuous UX improvement.

Creating a real-time data dashboard that unifies all metrics from the candidate's journey

If there was one thing that stood out in the meetings with Infosys it was the data-driven approach. Consolidating data from the entire candidate's journey was the north star for the Infosys team. For us, it was a challenge accepted!

Currently, data from advertising channels, career and landing pages, and the ATS is centralized in the SmartDreamers Talent Analytics module and delivered in real-time.

Working with A F1,000 company

We are privileged to have a customer such as Infosys. For us and Infosys, setting up the technology foundation for all recruitment marketing processes is not a "set and forget" - it is a continuous process that aligns Infosys's talent acquisition ecosystem with the latest market trends.