---
title: Recruitment Marketing Blog | Social Recruiting
description: Social Recruiting | Bringing you tips and tricks for talent acquisition, plus case studies from the smartest companies across the world. Fresh articles as you want them, directly to your inbox.
---

[ d ](https://www.smartdreamers.com/)

Menu

Solutions

### Everything you need on top of your ATS

[**Career Website CMS**](https://www.smartdreamers.com/career-website-cms)

[Take control of your career page and make it outstanding.](https://www.smartdreamers.com/career-website-cms)

[**CRM**](https://www.smartdreamers.com/talent-acquisition-crm)

[Nurture and engage talent at scale.](https://www.smartdreamers.com/talent-acquisition-crm)

[**AI Automation**](https://www.smartdreamers.com/ai-automation)

[The power of AI leveraged throughout your entire TA ecosystem.](https://www.smartdreamers.com/ai-automation)

[**Talent Analytics **](https://www.smartdreamers.com/ai-talent-analytics)

[Data from the entire funnel available in one interface.](https://www.smartdreamers.com/ai-talent-analytics)

[**Talent Attraction**](https://www.smartdreamers.com/ai-talent-attraction)

[One-stop-shop for talent marketing advertising.](https://www.smartdreamers.com/ai-talent-attraction)

[**Integrations**](https://www.smartdreamers.com/integrations)

[All your advertising channels and touchpoints within the TA funnel consolidated in a unified platform.](https://www.smartdreamers.com/integrations)

### What's new

[![Ai CMS-2](https://www.smartdreamers.com/hubfs/Ai%20CMS-2.svg "Ai CMS-2")](https://www.smartdreamers.com/ai-automation)

[**AI CMS Content Assistant**](https://www.smartdreamers.com/ai-automation)

[Create content on your career website with the power of AI.](https://www.smartdreamers.com/ai-automation)

[![AI CV-2](https://www.smartdreamers.com/hubfs/AI%20CV-2.svg "AI CV-2")](https://www.smartdreamers.com/ai-automation)

[**AI CV Parser**](https://www.smartdreamers.com/ai-automation)

[Transform application forms for best-in-class candidate experience.](https://www.smartdreamers.com/ai-automation)

Insights

[**Blog**](https://www.smartdreamers.com/blog)

Insights from the world of recruitment marketing.

[**Resources**](https://www.smartdreamers.com/resources)

Ebooks, podcasts, and more from the talent acquisition space.

[**Help Center**](https://helpcenter.smartdreamers.com/en/)

[Advice and answers from the SmartDreamers Product Team](https://helpcenter.smartdreamers.com/en/)

**[Building The Ultimate Career Website](https://www.smartdreamers.com/building-the-ultimate-career-website-book)**

In and outs on creating the ultimate career website.

[![ebook-Oct-12-2023-03-56-43-0425-AM](https://www.smartdreamers.com/hubfs/ebook-Oct-12-2023-03-56-43-0425-AM.jpg "ebook-Oct-12-2023-03-56-43-0425-AM")](https://www.smartdreamers.com/building-the-ultimate-career-website-book)

[**Press Release**](https://www.smartdreamers.com/smartdreamers-recognized-in-fosway-9-grid-talent-acquisition)

[SmartDreamers Climbs in the 2024 Fosway 9-Grid™ to Potential Leader](https://www.smartdreamers.com/smartdreamers-recognized-in-fosway-9-grid-talent-acquisition)

[![Fosway-2024](https://www.smartdreamers.com/hubfs/Fosway-2024.jpg "Fosway-2024")](https://www.smartdreamers.com/smartdreamers-recognized-in-fosway-9-grid-talent-acquisition-2024)

Customers

[**bp**](https://www.smartdreamers.com/bp-case-study)

[Driving talent marketing with the power of AI efficiently and at scale.](https://www.smartdreamers.com/bp-case-study)

[![Artboard 2-Oct-15-2025-11-44-54-2499-AM](https://www.smartdreamers.com/hubfs/Artboard%202-Oct-15-2025-11-44-54-2499-AM.svg "Artboard 2-Oct-15-2025-11-44-54-2499-AM")](https://www.smartdreamers.com/bp-case-study)

### [L'Oreal](https://www.smartdreamers.com/case-study-loreal)

[Scaling recruitment marketing in over 30 markers across the globe.](https://www.smartdreamers.com/case-study-loreal)

[![Artboard 4-Oct-15-2025-11-44-54-2689-AM](https://www.smartdreamers.com/hubfs/Artboard%204-Oct-15-2025-11-44-54-2689-AM.svg "Artboard 4-Oct-15-2025-11-44-54-2689-AM")](https://www.smartdreamers.com/case-study-loreal)

[**Johnson Controls**](https://www.smartdreamers.com/johnson-controls-case-study)

[How Johnson Controls increased the careers website conversion rate 3.8 times](https://www.smartdreamers.com/johnson-controls-case-study)

[![Artboard 5-Oct-15-2025-11-44-54-2280-AM](https://www.smartdreamers.com/hubfs/Artboard%205-Oct-15-2025-11-44-54-2280-AM.svg "Artboard 5-Oct-15-2025-11-44-54-2280-AM")](https://www.smartdreamers.com/johnson-controls-case-study)

### [Infosys](https://www.smartdreamers.com/case-study-infosys)

[Transforming talent acquisition without replacing the ATS](https://www.smartdreamers.com/case-study-infosys)

[![Artboard 3-Oct-15-2025-11-44-54-1449-AM](https://www.smartdreamers.com/hubfs/Artboard%203-Oct-15-2025-11-44-54-1449-AM.svg "Artboard 3-Oct-15-2025-11-44-54-1449-AM")](https://www.smartdreamers.com/case-study-infosys)

[**Read more customers stories**](https://www.smartdreamers.com/customers)

Learn how leading global companies are transforming talent acquisition with the SmartDreamers platform.

Company

[**About us**](https://www.smartdreamers.com/about-us)

[Learn how it all good started and how we envision the future.](https://www.smartdreamers.com/about-us)

[**Careers**](https://careers.smartdreamers.com/)

[Join our journey in building the leading talent marketing solution.](https://careers.smartdreamers.com/)

[**Contacts us**](https://www.smartdreamers.com/get-in-touch)

[Questions, bug reports, feedback, feature requests - we're here for it all.](https://www.smartdreamers.com/get-in-touch)

[**Hiring now**](https://smartdreamers.com/smartdreamers/career-page/job-sales-engineer/182366)

[Sales Engineer, Remote.](https://smartdreamers.com/smartdreamers/career-page/job-solution-architect/290077)

![sales-engineer](https://www.smartdreamers.com/hubfs/sales-engineer.jpg "sales-engineer")

[**Hiring now**](https://smartdreamers.com/smartdreamers/career-page/job-growth-hacker/190137)

[Growth Hacker, Remote.](https://smartdreamers.com/smartdreamers/career-page/job-growth-hacker/190137)

![growth-hacker](https://www.smartdreamers.com/hubfs/growth-hacker.jpg "growth-hacker")

[ Login ](https://smartdreamers.com/login)

[ Demo ](https://www.smartdreamers.com/demo-request)

# Marketing meets talent acquisition

Everything you need to know about recruitment marketing. From talent attraction to employer branding, candidate experience, and more.

- [View all](https://www.smartdreamers.com/blog)
- [Social Recruiting](https://www.smartdreamers.com/blog/tag/social-recruiting)
- [Candidate Journey](https://www.smartdreamers.com/blog/tag/candidate-journey)
- [Automation](https://www.smartdreamers.com/blog/tag/automation)
- [Employer Branding](https://www.smartdreamers.com/blog/tag/employer-branding)
- [Career Website](https://www.smartdreamers.com/blog/tag/career-website)
- [Analytics](https://www.smartdreamers.com/blog/tag/analytics)
- [Product Updates](https://www.smartdreamers.com/blog/tag/product-updates)
- [crm](https://www.smartdreamers.com/blog/tag/crm)

[![](https://www.smartdreamers.com/hubfs/blog-image.jpg) ](https://www.smartdreamers.com/blog/tech-hiring-trends)

- [**Social Recruiting**](https://www.smartdreamers.com/blog/tag/social-recruiting)
- [**Employer Branding**](https://www.smartdreamers.com/blog/tag/employer-branding)

### [Tech Hiring Trends of 2023](https://www.smartdreamers.com/blog/tech-hiring-trends)

Geopolitical obstacles, rising inflation, economic downturn, and the phenomena of "The Great Hesitation" and "The Great Resignation" have been widely discussed. It is important to note that the battle for talent, often referred to as the...

- ![](https://www.smartdreamers.com/hubfs/CristinaRadu.jpg)
- By [Cristina Radu](https://www.smartdreamers.com/author/cristina-radu)
- •
- 9 mins read

[![](https://www.smartdreamers.com/hubfs/Artboard%204%20copy%2014-100.jpg) ](https://www.smartdreamers.com/blog/how-to-use-tiktok-for-recruitment)

- [**Social Recruiting**](https://www.smartdreamers.com/blog/tag/social-recruiting)
- [**Employer Branding**](https://www.smartdreamers.com/blog/tag/employer-branding)

### [How to Use TikTok for Recruitment Marketing: Tips and Strategies](https://www.smartdreamers.com/blog/how-to-use-tiktok-for-recruitment)

If you're looking for a fresh and exciting way to reach potential candidates, consider using [TikTok for recruitment marketing](https://www.smartdreamers.com/social-media-recruitment). With over a billion...

- ![](https://www.smartdreamers.com/hubfs/CristinaRadu.jpg)
- By [Cristina Radu](https://www.smartdreamers.com/author/cristina-radu)
- •
- 9 mins read

[![](https://www.smartdreamers.com/hubfs/ads-examples.jpg) ](https://www.smartdreamers.com/blog/best-recruitment-ads-youve-ever-seen)

- [**Social Recruiting**](https://www.smartdreamers.com/blog/tag/social-recruiting)
- [**Employer Branding**](https://www.smartdreamers.com/blog/tag/employer-branding)

### [Best Recruitment Ads You’ve Ever Seen](https://www.smartdreamers.com/blog/best-recruitment-ads-youve-ever-seen)

[Recruitment ads](https://www.smartdreamers.com/talent-attraction) are an essential component of any complete recruitment marketing strategy. "We are hiring" ads on social media, particularly...

- ![](https://www.smartdreamers.com/hubfs/CristinaRadu.jpg)
- By [Cristina Radu](https://www.smartdreamers.com/author/cristina-radu)
- •
- 11 mins read

[![](https://www.smartdreamers.com/hubfs/tiktok-1.jpg) ](https://www.smartdreamers.com/blog/tiktok-for-recruitment)

- [**Social Recruiting**](https://www.smartdreamers.com/blog/tag/social-recruiting)
- [**Employer Branding**](https://www.smartdreamers.com/blog/tag/employer-branding)

### [Why TikTok for recruitment is the way to go in 2023](https://www.smartdreamers.com/blog/tiktok-for-recruitment)

You must be out of touch these days if you have yet to hear about TikTok or know what Tiktok is. And if you think that TikTok is all about young...

- ![](https://www.smartdreamers.com/hubfs/CristinaRadu.jpg)
- By [Cristina Radu](https://www.smartdreamers.com/author/cristina-radu)
- •
- 13 mins read

[![](https://www.smartdreamers.com/hubfs/candidate-UX.jpg) ](https://www.smartdreamers.com/blog/5-ways-to-improve-your-recruitment-game-for-the-new-era-of-talent-shortage)

- [**Social Recruiting**](https://www.smartdreamers.com/blog/tag/social-recruiting)

### [5 Ways to Improve Your Recruitment Game for the New Era of Talent Shortage](https://www.smartdreamers.com/blog/5-ways-to-improve-your-recruitment-game-for-the-new-era-of-talent-shortage)

COVID-19 has made things difficult for talent acquisition teams across industries. Companies had to adapt to sudden changes that came with...

- ![](https://www.smartdreamers.com/hubfs/SD-Logo.jpg)
- By [SmartDreamers Team](https://www.smartdreamers.com/author/smartdreamers-team)
- •
- 6 mins read

[![](https://www.smartdreamers.com/hubfs/blog-3.jpg) ](https://www.smartdreamers.com/blog/how-to-use-recruitment-marketing-automation-to-attract-passive-candidates)

- [**Social Recruiting**](https://www.smartdreamers.com/blog/tag/social-recruiting)
- [**Automation**](https://www.smartdreamers.com/blog/tag/automation)
- [**Employer Branding**](https://www.smartdreamers.com/blog/tag/employer-branding)

### [How to Use Recruitment Marketing Automation to Attract Passive Candidates](https://www.smartdreamers.com/blog/how-to-use-recruitment-marketing-automation-to-attract-passive-candidates)

A lot of recruitment focuses on attracting active candidates: those who are already looking for a job. The reality is that [75% of the workforce are...](https://blog.iqtalentpartners.com/best-practices-recruiting-passive-candidates)

- ![](https://www.smartdreamers.com/hubfs/image-Sep-26-2022-10-30-42-30-AM.png)
- By [Adrian Cernat](https://www.smartdreamers.com/author/adrian-cernat)
- •
- 6 mins read

[![](https://www.smartdreamers.com/hubfs/SD-Attract-3.0.jpg) ](https://www.smartdreamers.com/blog/announcing-sd-attract-3.0-transform-your-sourcing-ecosystem-into-a-talent-pipeline-engine)

- [**Social Recruiting**](https://www.smartdreamers.com/blog/tag/social-recruiting)
- [**Automation**](https://www.smartdreamers.com/blog/tag/automation)
- [**Employer Branding**](https://www.smartdreamers.com/blog/tag/employer-branding)

### [Announcing SD Attract 3.0: transform your sourcing ecosystem into a talent pipeline engine.](https://www.smartdreamers.com/blog/announcing-sd-attract-3.0-transform-your-sourcing-ecosystem-into-a-talent-pipeline-engine)

After six months and more than 7,000 hours of development, we are excited to announce SD Attract 3.0.

We are privileged to work with companies using...

- ![](https://www.smartdreamers.com/hubfs/SD-Logo.jpg)
- By [SmartDreamers Team](https://www.smartdreamers.com/author/smartdreamers-team)
- •
- 2 mins read

### The Employer Branding Playbook

Your company is a great place to work, and you’ve got a strong employer brand to show for it. But how do you turn that employer brand into a steady flow of qualified applicants?

[ Download the eBook ](https://www.smartdreamers.com/the-employer-brand-playbook)

![the-EB](https://www.smartdreamers.com/hubfs/the-EB.jpg "the-EB")

[![](https://www.smartdreamers.com/hubfs/content-marketing-1.jpg) ](https://www.smartdreamers.com/blog/the-optimal-mix-in-recruitment-marketing-advertising-jobs-vs.-content)

- [**Social Recruiting**](https://www.smartdreamers.com/blog/tag/social-recruiting)

### [The Optimal Mix in Recruitment Marketing: Advertising Jobs vs. Content](https://www.smartdreamers.com/blog/the-optimal-mix-in-recruitment-marketing-advertising-jobs-vs.-content)

Most companies today are heavily focused on job advertising, or emphasizing why qualified candidates should apply for a position, with a more...

- ![](https://www.smartdreamers.com/hubfs/image-Sep-26-2022-10-30-42-30-AM.png)
- By [Adrian Cernat](https://www.smartdreamers.com/author/adrian-cernat)
- •
- 5 mins read

[![](https://www.smartdreamers.com/hubfs/How%20to%20manage%20your%20Employer%20Brand%20%20through%20the%20coronavirus%20crisis-01.png) ](https://www.smartdreamers.com/blog/how-to-manage-your-employer-brand-through-the-coronavirus-crisis)

- [**Social Recruiting**](https://www.smartdreamers.com/blog/tag/social-recruiting)

### [How to Manage Your Employer Brand Through the Coronavirus Crisis](https://www.smartdreamers.com/blog/how-to-manage-your-employer-brand-through-the-coronavirus-crisis)

- ![](https://www.smartdreamers.com/hubfs/SD-Logo.jpg)
- By [SmartDreamers Team](https://www.smartdreamers.com/author/smartdreamers-team)
- •
- 4 mins read

[![](https://www.smartdreamers.com/hubfs/How%20Social%20Media%20Is%20Changing%20Recruitment-01.png) ](https://www.smartdreamers.com/blog/social-media-changing-recruitment)

- [**Social Recruiting**](https://www.smartdreamers.com/blog/tag/social-recruiting)

### [How Social Media Is Changing Recruitment](https://www.smartdreamers.com/blog/social-media-changing-recruitment)

The recruiting world has undergone a seachange in the last few years. Actually, it’s seen several in rapid succession, with each new wave sweeping...

- ![](https://www.smartdreamers.com/hubfs/SD-Logo.jpg)
- By [SmartDreamers Team](https://www.smartdreamers.com/author/smartdreamers-team)
- •
- 4 mins read

[![](https://www.smartdreamers.com/hubfs/The%20Best%20Examples%20of%20Employer%20Branding%20on%20the%20Web-01.png) ](https://www.smartdreamers.com/blog/employer-branding-web)

- [**Social Recruiting**](https://www.smartdreamers.com/blog/tag/social-recruiting)

### [The Best Employer Branding on the Web in 2019](https://www.smartdreamers.com/blog/employer-branding-web)

- ![](https://www.smartdreamers.com/hubfs/SD-Logo.jpg)
- By [SmartDreamers Team](https://www.smartdreamers.com/author/smartdreamers-team)
- •
- 3 mins read

[![](https://www.smartdreamers.com/hubfs/Snapchat%20vs%20Youtube%20where%20should%20recruiters%20spend%20their%20time-01.png) ](https://www.smartdreamers.com/blog/snapchat-youtube-recruiting)

- [**Social Recruiting**](https://www.smartdreamers.com/blog/tag/social-recruiting)

### [Snapchat vs Youtube: Where Should Recruiters Spend Their Time?](https://www.smartdreamers.com/blog/snapchat-youtube-recruiting)

You’ve been advertising on Snapchat recently, because you read somewhere that it was a good place to find millennials. Then someone said you should...

- ![](https://www.smartdreamers.com/hubfs/SD-Logo.jpg)
- By [SmartDreamers Team](https://www.smartdreamers.com/author/smartdreamers-team)
- •
- 4 mins read

[![](https://www.smartdreamers.com/hubfs/How%20Auchan%20Recruits%20Retail%20Talent%20in%20a%20Difficult%20Labor%20Market-01.png) ](https://www.smartdreamers.com/blog/auchan-recruits-retail-talent)

- [**Social Recruiting**](https://www.smartdreamers.com/blog/tag/social-recruiting)
- [**Candidate Journey**](https://www.smartdreamers.com/blog/tag/candidate-journey)

### [How Auchan Recruits Retail Talent in a Difficult Labor Market](https://www.smartdreamers.com/blog/auchan-recruits-retail-talent)

Over the past 55 years, Auchan has spread its chain of supermarkets and hypermarkets to 17 countries across three continents (Europe, Africa, and...

- ![](https://www.smartdreamers.com/hubfs/aurelia-mihai-profile-image.jpg)
- By [Aurelia Mihai](https://www.smartdreamers.com/author/aurelia-mihai)
- •
- 3 mins read

[![](https://www.smartdreamers.com/hubfs/How%20Retail%20Recruiters%20Can%20Fight%20the%2060%25%20Industry%20Turnover%20Rate-01.png) ](https://www.smartdreamers.com/blog/retail-recruiters-turnover)

- [**Social Recruiting**](https://www.smartdreamers.com/blog/tag/social-recruiting)

### [How Retail Recruiters Can Fight the 60%(!) Industry Turnover Rate](https://www.smartdreamers.com/blog/retail-recruiters-turnover)

Yes, you read that right: the turnover rate in retail right now is a little *over *60%, more than quadruple the United States average across all...

- ![](https://www.smartdreamers.com/hubfs/daniel-spinciu-profile-image-1.jpg)
- By [Daniel Spinciu](https://www.smartdreamers.com/author/daniel-spinciu)
- •
- 2 mins read

[![](https://www.smartdreamers.com/hubfs/The%20Ultimate%20Guide%20to%20Crafting%20Employer%20Branding%20Videos-01.png) ](https://www.smartdreamers.com/blog/ultimate-employer-branding-videos)

- [**Social Recruiting**](https://www.smartdreamers.com/blog/tag/social-recruiting)

### [The Ultimate Guide to Crafting Employer Branding Videos](https://www.smartdreamers.com/blog/ultimate-employer-branding-videos)

Without a doubt, video is the rising star of social media content, and the reasons why are pretty clear. Let’s start with the numbers: Facebook users...

- ![](https://www.smartdreamers.com/hubfs/ana-mares-profile-image.jpg)
- By [Ana Mares](https://www.smartdreamers.com/author/ana-mares)
- •
- 3 mins read

[![](https://www.smartdreamers.com/hubfs/The%20Top%205%20Recruitment%20Channels%20in%20the%20United%20States-01.png) ](https://www.smartdreamers.com/blog/recruitment-channels-us)

- [**Social Recruiting**](https://www.smartdreamers.com/blog/tag/social-recruiting)

### [The Top 5 Recruitment Channels in the United States](https://www.smartdreamers.com/blog/recruitment-channels-us)

Recruitment channels. There are just so many of them to choose from, right? How do you know where your candidate personas are hanging out in order to...

- ![](https://www.smartdreamers.com/hubfs/SD-Logo.jpg)
- By [SmartDreamers Team](https://www.smartdreamers.com/author/smartdreamers-team)
- •
- 3 mins read

[![](https://www.smartdreamers.com/hubfs/Facebook%20vs.%20Instagram%20Which%20is%20the%20Best%20Fit%20for%20Your%20Employer%20Brand-01.png) ](https://www.smartdreamers.com/blog/facebook-vs.-instagram)

- [**Social Recruiting**](https://www.smartdreamers.com/blog/tag/social-recruiting)

### [Facebook vs. Instagram: Which is the Best Fit for Your Employer Brand?](https://www.smartdreamers.com/blog/facebook-vs.-instagram)

It’s a question we’ve asked on this blog before: what is the best venue for promoting your employer brand and spreading your EVP? And while there is,...

- ![](https://www.smartdreamers.com/hubfs/SD-Logo.jpg)
- By [SmartDreamers Team](https://www.smartdreamers.com/author/smartdreamers-team)
- •
- 3 mins read

[![](https://www.smartdreamers.com/hubfs/5%20Key%20Components%20of%20a%20Robust%20Talent%20Network-01%20%281%29-1.png) ](https://www.smartdreamers.com/blog/robust-talent-network)

- [**Social Recruiting**](https://www.smartdreamers.com/blog/tag/social-recruiting)

### [5 Key Components of a Robust Talent Network](https://www.smartdreamers.com/blog/robust-talent-network)

The recruiting world can learn a lot from the marketing realm, especially now that recruitment marketing is becoming more established. Organized...

- ![](https://www.smartdreamers.com/hubfs/SD-Logo.jpg)
- By [SmartDreamers Team](https://www.smartdreamers.com/author/smartdreamers-team)
- •
- 3 mins read

[![](https://www.smartdreamers.com/hubfs/SmartDreamers%E2%80%99%20Perspectives%206%20Social%20Media%20Stats%20Recruiters%20Need%20to%20Know-01.png) ](https://www.smartdreamers.com/blog/social-media-stats-recruiters)

- [**Social Recruiting**](https://www.smartdreamers.com/blog/tag/social-recruiting)
- [**Candidate Journey**](https://www.smartdreamers.com/blog/tag/candidate-journey)

### [6 Social Media Stats Recruiters Need to Know](https://www.smartdreamers.com/blog/social-media-stats-recruiters)

The era of job boards is over. Recruiters in the modern talent market need to attract passive, not just active, job candidates in order to find and...

- ![](https://www.smartdreamers.com/hubfs/image-Sep-26-2022-10-30-42-30-AM.png)
- By [Adrian Cernat](https://www.smartdreamers.com/author/adrian-cernat)
- •
- 3 mins read

## Learn how F500 companies are using SmartDreamers to transform talent acquisition

[ Learn more ](https://www.smartdreamers.com/)

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