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Marketing meets talent acquisition

Everything you need to know about recruitment marketing. From talent attraction, to employer branding and candidate experience.

Why TikTok for recruitment is the way to go in 2023

You must be out of touch these days if you have yet to hear about TikTok or know what Tiktok is. And if you think that TikTok is all about young people dancing to popular songs, you're way beyond the trends. What started as social media for sharing...

5 Ways to Improve Your Recruitment Game for the New Era of Talent Shortage

COVID-19 has made things difficult for talent acquisition teams across industries. Companies had to adapt to sudden changes that came with...

How to Use Recruitment Marketing Automation to Attract Passive Candidates

A lot of recruitment focuses on attracting active candidates: those who are already looking for a job. The reality is that 75% of the workforce are...

Announcing SD Attract 3.0: transform your sourcing ecosystem into a talent pipeline engine.

After six months and more than 7,000 hours of development, we are excited to announce SD Attract 3.0.

We are privileged to work with companies using...

The Optimal Mix in Recruitment Marketing: Advertising Jobs vs. Content

Most companies today are heavily focused on job advertising, or emphasizing why qualified candidates should apply for a position, with a more...

How Social Media Is Changing Recruitment

The recruiting world has undergone a seachange in the last few years. Actually, it’s seen several in rapid succession, with each new wave sweeping...

The Employer Branding Playbook

Your company is a great place to work, and you’ve got a strong employer brand to show for it. But how do you turn that employer brand into a steady flow of qualified applicants?

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Snapchat vs Youtube: Where Should Recruiters Spend Their Time?

You’ve been advertising on Snapchat recently, because you read somewhere that it was a good place to find millennials. Then someone said you should...

How Auchan Recruits Retail Talent in a Difficult Labor Market

Over the past 55 years, Auchan has spread its chain of supermarkets and hypermarkets to 17 countries across three continents (Europe, Africa, and...

How Retail Recruiters Can Fight the 60%(!) Industry Turnover Rate

Yes, you read that right: the turnover rate in retail right now is a little over 60%, more than quadruple the United States average across all...

The Ultimate Guide to Crafting Employer Branding Videos

Without a doubt, video is the rising star of social media content, and the reasons why are pretty clear. Let’s start with the numbers: Facebook users...

The Top 5 Recruitment Channels in the United States

Recruitment channels. There are just so many of them to choose from, right? How do you know where your candidate personas are hanging out in order to...

Facebook vs. Instagram: Which is the Best Fit for Your Employer Brand?

It’s a question we’ve asked on this blog before: what is the best venue for promoting your employer brand and spreading your EVP? And while there is,...

5 Key Components of a Robust Talent Network

The recruiting world can learn a lot from the marketing realm, especially now that recruitment marketing is becoming more established. Organized...

6 Social Media Stats Recruiters Need to Know

The era of job boards is over. Recruiters in the modern talent market need to attract passive, not just active, job candidates in order to find and...

The Top 5 Recruitment Channels in Great Britain

Britain has been in the news quite a bit recently, but mixed in with all the political noise there’s one salient point you can be forgiven if you...

6 Tips for Better Recruiting on Instagram

50% of Instagram users follow at least one brand, and even more say that they’ve learned about a product or service via Instagram. That’s 50% of 800...

Case Study: How Genpact Got More Out of Its Recruitment Marketing

Genpact has always prided itself on innovation. When the company spun off from General Electric in 2005, they were determined to spread the gospel of...

Learn how other leading companies are using SmartDreamers to transform talent acquisition