L'Oréal Groupe is the world's leading beauty company with a presence in 150 countries, generating over 29 billion euros in sales across its 36 brands.
Started using SD
Scaling and democratizing recruitment marketing
L'Oréal started using the SmartDreamers solution in six countries.
The objective was to set up a collaboration structure that allows additional markets to adopt the SmartDreamers technology effortlessly, consolidate global talent marketing efforts in a unified platform, and provide the Global HQ team to oversee brand alignment in all markets.
"We've started using SmartDreamers in 6 markets and scaled to over 30 in a year."
Lisa MacNeill, Global Employer Brand Manager
Branding channels such as LinkedIn, Instagram, Facebook, TikTok, Google, Youtube, Reddit, Snapchat, and many more are available to all teams.
The performance data from all channels is then imported, in real-time, into the SmartDreamers reporting dashboards, drastically reducing the time needed to analyze ROI, both locally and globally.
countries using the SmartDreamers product
traffic increase on the career pages
faster campaigns implementation with SmartDreamers
From a decentralized and highly fragmented process, L'Oréal and SmartDreamers have built a consolidated system, empowering teams to use the latest tools and techniques to attract and engage with talent while optimizing the entire funnel.
Talent acquisition transformation at an F500 company
We are privileged to have L'Oréal as a customer for over three years. In collaboration with L'Oréal, we have an ideal mix between scalability and the appetite to innovate a candidate-centric strategy.