Solutions
TALENT ATTRACTION

Social media advertising

All your social media channels available on one platform.

Retargeting

Bring back career page visitors and generate more applications.

Employer branding

Your target audience and your EB brought together.

Diversity and inclusion

All your D&I platforms in one unified platform.

TALENT EXPERIENCE

Career page CMS

Take control of your career page and make it outstanding.

Landing pages

Create custom branded landing pages at scale.

Forms

Build lead capture or any other forms, integrated with your ATS.

Talent Community

All you need to build a Talent Community, on one platform.

TALENT ANALYTICS

Sourcing channels analytics

All metrics, from all sourcing channels, in one interface.

Career pages analytics

Track candidate behavior on all your career pages.

ATS data tracking

Connect SmartDreamers with your ATS to track soucing channels' ROI with precision.

AUTOMATION

CRM

Build and nurture relationships with all candidates

Processes automation

Make your talent acquisition ecosystem fully automated

Integrations

Learn how SmartDreamers integrates with your ATS and other tools, creating a streamlined Talent Acquisition process from the first interaction to hiring.

Insights
Blog

Insights from the world of recruitment marketing.

Resources

Ebooks, podcasts, and more from the talent acquisition space.

Help Center

Advice and answers from the SmartDreamers Product Team

Academy

Master recruitment marketing

The Employer Branding PlayBook

In and outs from the world of employer branding.

employer-branding-playbook
From the blog

What is Recruitment Marketing Automation?

recruitment-marketing-automation
Customers
Company

L'Oréal
Scaling recruitment marketing in 35+ countries

L'Oréal Groupe is the world's leading beauty company with a presence in 150 countries, generating over 29 billion euros in sales across its 36 brands.

Company size

88,000

Headquarters

Clichy, France

Started using SD

February 2019

HubSpot Video
 
 
 
Our journey with L'Oréal starts at the beginning of 2019. From our first meeting in Paris, one thing was clear: L'Oréal embraces recruitment marketing as a core strategy within the talent acquisition ecosystem, with the candidate at the center stage. For us, it was a clear sign of synergy between our solution and L'Oréal's recruitment marketing operations structure. A few months later, the stars aligned, and it was time to map the SmartDreamers product onboarding in the first six countries.
 
 
Challenges
 
 
Scaling and managing talent marketing in an enterprise environment comes with many challenges if you don't have the right solutions. 
Companies end up in highly fragmented processes when implementing recruitment marketing, accessing multiple tools from various vendors, and being bound to manage operations separately. Add the complex structure of a global company, with multiple distributed teams, and challenges grow exponentially.
 
Efficiently implementing recruitment marketing in an enterprise requires:
 
  • A scalable go-to-market system with a solution accessible to all teams;
  • Training and Upskilling your workforce;
  • Consolidated, easily accessible data with analytics dashboards available to all groups for fast decision making;
  • A solution that's connected to your existing talent acquisition software ecosystem to streamline processes
  • Engaging stakeholders on the importance of a consistent talent marketing strategy
funnel

Scaling and democratizing recruitment marketing

L'Oréal started using the SmartDreamers solution in six countries.
The objective was to set up a collaboration structure that allows additional markets to adopt the SmartDreamers technology effortlessly, consolidate global talent marketing efforts in a unified platform, and provide the Global HQ team to oversee brand alignment in all markets.

 

"We've started using SmartDreamers in 6 markets and scaled to over 30 in a year."

Lisa MacNeill, Global Employer Brand Manager

 
 
 
Managing SmartDreamers is easy because each local team has a dedicated account within the SmartDreamers platform (sub-account) to drive their initiatives, review performance, and manage their budgets.

The HQ (Paris) can supervise global performance via the Admin account, where all talent marketing operations and data are centralized.
 
map-1

 

 

Branding channels such as LinkedIn, Instagram, Facebook, TikTok, Google, Youtube, Reddit, Snapchat, and many more are available to all teams.

The performance data from all channels is then imported, in real-time, into the SmartDreamers reporting dashboards, drastically reducing the time needed to analyze ROI, both locally and globally.

30+
countries using the SmartDreamers product

10%
traffic increase on the career pages

9X
faster campaigns implementation with SmartDreamers

 

From a decentralized and highly fragmented process, L'Oréal and SmartDreamers have built a consolidated system, empowering teams to use the latest tools and techniques to attract and engage with talent while optimizing the entire funnel.

Loreal-ad

Talent acquisition transformation at an F500 company

 

We are privileged to have L'Oréal as a customer for over three years. In collaboration with L'Oréal, we have an ideal mix between scalability and the appetite to innovate a candidate-centric strategy.

 

Drive talent acquisition transformation like Infosys does