Driving Talent Acquisition Innovation at a Global Scale Using SmartDreamers

The beginnings

Our journey with L'Oréal started at the beginning of 2019. From our first meeting in Paris, one thing was clear: L'Oréal embraces recruitment marketing as a core strategy within the talent acquisition ecosystem, with the candidate at the center stage. For us, it was a clear sign of synergy between our solution and L'Oréal's recruitment marketing operations structure. A few months later, the stars aligned, and it was time to map the SmartDreamers product onboarding in the first six countries.

Challenges
 
Scaling and managing talent marketing in an enterprise environment comes with many challenges if you don't have the right solutions. 
Companies end up in highly fragmented processes when implementing recruitment marketing, accessing multiple tools from various vendors, and being bound to manage operations separately. Add the complex structure of a global company, with multiple distributed teams, and challenges grow exponentially.
 
Efficiently implementing recruitment marketing in an enterprise requires:
 
- A scalable go-to-market system with a solution accessible to all teams;
- Training and Upskilling your workforce;
- Consolidated, easily accessible data with analytics dashboards available to all groups for fast decision-making;
- A solution that's connected to your existing talent acquisition software ecosystem to streamline processes
- Engaging stakeholders on the importance of a consistent talent marketing strategy