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Johnson Controls is a global leader in creating smart, healthy, and sustainable buildings. With a history spanning over 135 years, Johnson Controls offers innovative products, services, and solutions to optimize energy and operational efficiencies of buildings worldwide. The company serves a diverse range of industries, including commercial, industrial, and residential sectors.
The challenge
Johnson Controls was facing a significant challenge with low conversion rates on their career website. Despite their efforts to attract high-quality candidates, the application process was cumbersome and inefficient, leading to a high drop-off rate. The existing application forms were not user-friendly, causing potential candidates to abandon the application process midway.
The solution
Johnson Controls turned to SmartDreamers for a solution to improve the candidate experience and increase conversion rates. SmartDreamers proposed a comprehensive overhaul of the application process, starting with the replacement of the existing Workday application forms. The new forms were designed to:
Be more intuitive and user-friendly, significantly enhancing the application experience for candidates;
Offer better accuracy in data-tracking;
Making the account creation process optional post application;
Creating a design that is in line with the career website for user experience consistency.
By enhancing their application forms, Johnson Controls addressed one of the most critical stages in the candidate journey: the application process. This improvement not only streamlined the process for candidates, making it more user-friendly and efficient, but also significantly increased their conversion rates, ensuring that more qualified candidates completed their applications and moved forward in the hiring process.
"Candidate experience is a critical aspect for us at Johnson Controls. We continuously invest in ensuring that each step of the process is optimized. With the help of SmartDreamers, we were able to significantly enhance one of the most important steps: the application process."
Mike Aronson
Global Talent Acquisition Leader at Johnson Controls
The SmartDreamers and WorkDay synergy
The SmartDreamers platform works in perfect synergy with Workday. When a candidate applies for a job, the application data is seamlessly imported into Workday via API, ensuring a smooth and efficient process for both the candidate and the Recruitment team at Johnson Controls.
The results
The implementation of the new application forms built on the SmartDreamers CMS yielded impressive results for Johnson Controls, boosting the number of applications from 18,000 per month to 51,000! (see chart below).
Another critical metric that has seen significant improvement is the time to apply, which was reduced from 15 minutes to less than 3 minutes. This drastic reduction not only reflects the efficiency of the new application forms but also highlights the enhanced candidate experience. By streamlining the process, Johnson Controls has made it quicker and easier for candidates to complete their applications, ultimately increasing engagement and satisfaction.”
The partnership between Johnson Controls and SmartDreamers showcases the transformative impact that a well-executed overhaul of the application process can have on a company’s recruitment efforts. By implementing more intuitive, user-friendly application forms and ensuring seamless integration with Workday, Johnson Controls significantly improved the candidate experience, leading to a substantial increase in both application numbers and conversion rates.