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Marketing meets talent acquisition

Everything you need to know about recruitment marketing. From talent attraction to employer branding, candidate experience, and more.

How to Use Recruitment Marketing Automation to Attract Passive Candidates

A lot of recruitment focuses on attracting active candidates: those who are already looking for a job. The reality is that 75% of the workforce are passive candidates, meaning they are not actively looking for jobs even though they might be...

Announcing SD Attract 3.0: transform your sourcing ecosystem into a talent pipeline engine.

After six months and more than 7,000 hours of development, we are excited to announce SD Attract 3.0.

We are privileged to work with companies using...

The Problem With AI in Talent Acquisition

AI’s presence across the economy is growing rapidly. It can be found in sales, manufacturing, customer service, marketing, and even in recruiting....

Why Recruitment Marketing Automation is the Future of Hiring

If you had a crystal ball, and you asked what the future of HR and talent acquisition was going to look like, what do you think you would see? For...

5 Strategies for Leveraging Technology in Recruitment

The labor market turned a corner when no one was looking. It’s now largely, if not completely, candidate-driven. That means HR departments and...

What is RPA’s Role in the Future of Recruitment Marketing?

Technology moves fast, and these days so does recruitment. The introduction of recruitment marketing automation into the HR landscape, for instance,...

Kaufland’s Perspective: Blue Collar vs. White Collar Recruiting

At Kaufland, we have to hire a high volume of blue-collar workers each year. With nearly 1,300 hypermarkets in Europe (including 126 stores in...

The Employer Branding Playbook

Your company is a great place to work, and you’ve got a strong employer brand to show for it. But how do you turn that employer brand into a steady flow of qualified applicants?

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How Talent Acquisition Leaders Drive Digital Transformation in Retail

Historically, retail businesses haven’t been the quickest to change. Compared to industries like tech and automotive where new technologies are...

How Can Automation Maximize Your Recruitment ROI?

In recruitment, as in so many other fields, it can be difficult to separate the innovations from the buzzwords. Things like employer branding,...

How RPA Will Change the World of Recruitment Marketing

New and emerging technologies have always played a big part in the way that companies recruit. The introduction of the telephone into wide business...

How RMA Promotes Diversity in Hiring

At this point, we’ve all heard the statistics: more diverse teams promote internal innovation, improve sales, and develop better products. You don’t...

Can Automation Help You Spread Your EVP?

Employer brand and EVP: they’re not the same thing. Sure, they’re related, and they’re often used interchangeably, but there are important...

5 Best Practices for Recruitment Marketing Automation

We’ve spoken more than once on this blog about the power of recruitment marketing automation. And, indeed, by streamlining the process of purchasing,...

The Impact of Machine Learning on Modern Recruitment

Recruitment has changed a lot over the decades. What used to be done via print classified ads and fax machines is now, for many businesses, almost...

Can Marketing Automation Help Your Social Media Recruitment Efforts?

In 1982, a few years before the creation of the World Wide Web, computer scientists at Carnegie Mellon University in Pittsburgh, Pennsylvania decided...

5 Best Practices for Recruitment Marketing on Facebook

Of the seven billion people on this planet, two billion use Facebook at least once a month. Each day, Facebook has more than a billion unique...

The Recruitment Marketer's Guide to Lead Generation

Let’s say you’re in the HR department at a promising new startup. One day, one of your most talented developers abruptly quits, giving no notice and...

What is the Future of Employer Branding?

There’s no denying that in the last few years employer branding has become a much more central piece of the talent acquisition puzzle. Talk to any...

How to Amplify Your Employer Brand on Social Media

Your company is a great place to work, and you’ve got a strong employer brand to show for it.

But what do you have to show for your employer brand?...

Learn how F500 companies are using SmartDreamers to transform talent acquisition