After 10 months of development, CRM 2.0 is finally here. So how did we get here?
The journey started with our CMS. When we launched it back in 2020, one of the earliest customer requests was to add lead capture forms. That simple need sparked the development of our very first CRM features.
Since then, we’ve had the privilege of working with some of the world’s largest companies, allowing us to test and refine the CRM at enterprise scale. Their usage, combined with continuous feedback, laid the groundwork for what we’re introducing today: a smarter, faster, more candidate-centric CRM 2.0.
A CRM built for what your ATS was never meant to do
The lines between CRMs and ATSs are increasingly blurred. Many systems try to do both, leading to overlap and confusion about where each process begins and ends. But at SmartDreamers, we believe clarity, and specialization, drive better outcomes.
The SmartDreamers CRM is purpose-built for top-of-funnel talent engagement, focused entirely on delivering an outstanding candidate experience. It empowers talent teams to manage marketing communications, personalized campaigns, and lead nurturing, all before a candidate even enters the formal recruitment pipeline.
Once a candidate is ready to apply, the transition to the ATS is seamless. The ATS continues the journey, managing the structured recruitment process, interviews, feedback, offers, and hiring.
This clear division of roles creates powerful synergy between the SmartDreamers CRM and any ATS. Each system does what it does best, with no overlap, no confusion, just a streamlined, end-to-end candidate journey.
What's new in CRM 2.0?
The new CRM 2.0 brings major improvements, giving users more flexibility, control, and brand consistency when engaging with candidates.
A More Advanced Email Front-End Editor
Designing engaging, branded emails is now easier than ever. Our new email editor includes:
- Drag-and-drop functionality – Easily build and customize emails with modular components, no coding required.
- Global blocks – Create and reuse pre-designed branded elements (like headers, footers, or CTAs) across multiple campaigns for consistent design and faster execution.
- Multiple layout options – Choose from a variety of layout templates to match your message type and campaign objective, whether you’re sending job alerts, newsletters, or event invitations.
Media Library
Easily manage all your creative assets in one centralized location. The Media Library allows you to upload, organize, and store images, logos, and other media files for quick access and reuse across all your campaigns.
With intuitive folders, search, and tagging capabilities, you can ensure your team always uses the latest, brand-approved visuals, making content creation faster, more consistent, and more collaborative.
100% Custom-Branded Emails
With the new template editor, you can design emails that are 100% customized to reflect your employer brand, from layout and fonts to colors and visual elements.
This level of customization ensures your email communications are fully aligned with the look and feel of your careers website (which, of course, deserves the best CMS on the market). The result? A consistent, professional candidate experience at every touchpoint, from first click to final application.
Whether you’re sending job alerts, event invites, or nurture campaigns, every message reinforces your brand and builds trust with top talent.
Automated Job Alert Emails
The integration between the SmartDreamers CRM and your ATS allows you to easily drag and drop job listings directly into email templates and set up automated job alerts with advanced filtering options.
This ensures that each candidate receives only the most relevant opportunities, tailored to their interests, location, or skill set. You can also define criteria such as sending alerts only when a minimum number of new jobs are available, helping you maintain relevance and avoid over-communication.
AI Content Assistant
Create compelling content in seconds, right when you need it.
The AI Content Assistant helps you craft job descriptions, email copy, campaign messages, and more, directly within the CRM. Whether you’re starting from scratch or optimizing existing text, the assistant generates suggestions that are clear, on-brand, and tailored to your audience.
It’s like having a copywriter built into your workflow—saving time, boosting creativity, and helping your team move faster without compromising quality.
With CRM 2.0, we’re not just introducing new features, we’re redefining how talent teams engage with candidates. From advanced email tools and a centralized media library to AI-powered content and seamless ATS integration, every element is designed to create a smarter, more personalized, and scalable recruitment experience. As the expectations of candidates continue to rise, CRM 2.0 ensures you’re not just keeping up, but staying ahead.
