A lot of recruitment focuses on attracting active candidates: those who are already looking for a job. The reality is that 75% of the workforce are passive candidates, meaning they are not actively looking for jobs even though they might be interested in new opportunities.
When thinking about User Experience (UX), most companies tend to focus on customer experience more than anything else. And it makes sense: customers are the people who buy what you sell, and companies want to give them the best experience possible to maximize customer satisfaction and retention.
Recruitment is a central part of almost any business. Are you doing everything you can to ensure that you’re hiring the best possible applicants to work for you? In marketing, one of the most commonly used tools is the “buyer persona”: an archetype of a business’s perfect customer, what they look like, and how to approach and attract them as a business. The persona tool can be used outside of just marketing, however. Talent Acquisition is one of the best areas to make use of personas, where recruiters build their ideal candidate for a specific role. Building candidate personas is crucial to having a strong TA strategy. So, here are some of the most important steps of building candidate personas for your recruiters to work with.
AI’s presence across the economy is growing rapidly. It can be found in sales, manufacturing, customer service, marketing, and even in recruiting. The trend toward AI has also made it desirable in general, with businesses making sure to tell their customers that they use AI to make their product.
Traditionally, the way companies have gone about talent acquisition has followed a transactional model. Companies announce that they have a job opening through various channels (word of mouth, ads, job portals) and they wait for job-seekers to apply to it. This strategy has worked for as long as anyone can remember, but that doesn’t mean it’s the best approach.
Most companies today are heavily focused on job advertising, or emphasizing why qualified candidates should apply for a position, with a more transactional approach in talent acquisition. However, without variety in their recruitment marketing their efforts will fall short.
At this point, we’ve all heard the statistics: more diverse teams promote internal innovation, improve sales, and develop better products. You don’t necessarily need a reason to strive for inclusiveness in the workplace, but there are plenty of them to choose from. In spite of this fact, many or even most businesses are still struggling to create diverse workforces. This can be attributed to a whole host of factors, from work environment to historical factors, but on some level your ability to field a diverse team comes down to your ability to hire a diverse team.
The era of job boards is over. Recruiters in the modern talent market need to attract passive, not just active, job candidates in order to find and retain the best hires. For most modern HR teams, a crucial part of passive candidate attraction revolves around the use of platforms like Facebook, LinkedIn, Twitter, YouTube, and any other social media site you care to mention. Why? Because these are the places where virtually all job candidates—passive and active alike—already spend their time. Thus, your next hire could easily encounter your employer brand messaging on a platform like Snapchat, taking the first step on the candidate journey before submitting an application at your company. For recruiters, the trick is to understand the importance of these new employer branding venues and find a way to turn them into a competitive advantage in the war for talent—hopefully some of these stats will help you to do just that.
At SmartDreamers, we’re working hard every day to help businesses get faster, smarter, and better when it comes to recruitment marketing. Why? Because nothing ever gets accomplished without a team—and nothing great gets accomplished without an All-Star team. This philosophy doesn’t just apply to our products and customers, but to our own passionate, inspiring group of people. As SmartDreamers continues to grow and evolve, I’m thankful for the hard work and insight my colleagues provide on a daily basis, and I’m reminded that all of ongoing efforts to put together just the right group of people have been more valuable than we could possibly calculate.