The era of job boards is over. Recruiters in the modern talent market need to attract passive, not just active, job candidates in order to find and retain the best hires. For most modern HR teams, a crucial part of passive candidate attraction revolves around the use of platforms like Facebook, LinkedIn, Twitter, YouTube, and any other social media site you care to mention. Why? Because these are the places where virtually all job candidates—passive and active alike—already spend their time. Thus, your next hire could easily encounter your employer brand messaging on a platform like Snapchat, taking the first step on the candidate journey before submitting an application at your company. For recruiters, the trick is to understand the importance of these new employer branding venues and find a way to turn them into a competitive advantage in the war for talent—hopefully some of these stats will help you to do just that.