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Marketing meets talent acquisition

Everything you need to know about recruitment marketing. From talent attraction to employer branding, candidate experience, and more.

How to make your career page the number one source for hiring

In today’s recruiting landscape, companies rely on third-party platforms, like LinkedIn, recruitment agencies, and others, to generate hires. While these platforms are valuable, companies ideally want to have their career page be their number one...

How to Use Recruitment Marketing Automation to Attract Passive Candidates

A lot of recruitment focuses on attracting active candidates: those who are already looking for a job. The reality is that 75% of the workforce are...

Candidate Experience: The Future of Hiring

When thinking about User Experience (UX), most companies tend to focus on customer experience more than anything else. And it makes sense: customers...

Are You Building Candidate Personas To Attract Ideal Employees?

Recruitment is a central part of almost any business. Are you doing everything you can to ensure that you’re hiring the best possible applicants to...

The Problem With AI in Talent Acquisition

AI’s presence across the economy is growing rapidly. It can be found in sales, manufacturing, customer service, marketing, and even in recruiting....

How to Create Lead Generation Engines in Talent Acquisition

Traditionally, the way companies have gone about talent acquisition has followed a transactional model. Companies announce that they have a job...

The Optimal Mix in Recruitment Marketing: Advertising Jobs vs. Content

Most companies today are heavily focused on job advertising, or emphasizing why qualified candidates should apply for a position, with a more...

The Employer Branding Playbook

Your company is a great place to work, and you’ve got a strong employer brand to show for it. But how do you turn that employer brand into a steady flow of qualified applicants?

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How RMA Promotes Diversity in Hiring

At this point, we’ve all heard the statistics: more diverse teams promote internal innovation, improve sales, and develop better products. You don’t...

6 Social Media Stats Recruiters Need to Know

The era of job boards is over. Recruiters in the modern talent market need to attract passive, not just active, job candidates in order to find and...

The Top 10 Quotes About Talent and Leadership

At SmartDreamers, we’re working hard every day to help businesses get faster, smarter, and better when it comes to recruitment marketing. Why?...

Learn how F500 companies are using SmartDreamers to transform talent acquisition