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5 Key Components of a Robust Talent Network

The recruiting world can learn a lot from the marketing realm, especially now that recruitment marketing is becoming more established. Organized campaigns, content marketing, and using social media to reach passive job hunters are some of the ideas that made their way in between these two sectors. Another idea that makes sense to cross over is the idea of a multi-channel approach to building a talent network.

  • Mar 26
  • 4 min read

Can Automation Help You Spread Your EVP?

Employer brand and EVP: they’re not the same thing. Sure, they’re related, and they’re often used interchangeably, but there are important differences between the two. While your employer brand is a story that potential recruits can latch onto as they move deeper and deeper into your recruitment funnel, it doesn’t necessarily need to provide too many specifics about the way that your organization provides value to its people. EVP, in this regard, is just the opposite: it should be a concrete accounting of things like educational opportunities, benefits, growth opportunities, and office perks, all aimed at showing prospective recruits that your employer brand isn’t just talk—that you can back it up with real added value. 

  • Mar 22
  • 4 min read

6 Social Media Stats Recruiters Need to Know

The era of job boards is over. Recruiters in the modern talent market need to attract passive, not just active, job candidates in order to find and retain the best hires. For most modern HR teams, a crucial part of passive candidate attraction revolves around the use of platforms like Facebook, LinkedIn, Twitter, YouTube, and any other social media site you care to mention. Why? Because these are the places where virtually all job candidates—passive and active alike—already spend their time. Thus, your next hire could easily encounter your employer brand messaging on a platform like Snapchat, taking the first step on the candidate journey before submitting an application at your company. For recruiters, the trick is to understand the importance of these new employer branding venues and find a way to turn them into a competitive advantage in the war for talent—hopefully some of these stats will help you to do just that. 

  • Mar 18
  • 5 min read

The Top 5 Recruitment Channels in Great Britain

Britain has been in the news quite a bit recently, but mixed in with all the political noise there’s one salient point you can be forgiven if you missed—employment is at record levels. The 2018 average unemployment number was just 4.2% (source).

  • Mar 14
  • 5 min read

How to Use Snapchat for Recruitment

A few years ago, it was only really savvy recruiters who thought to use Snapchat to attract new applicants. As an opening gambit, most business who were attuned to the platform’s potential were using it to offer potential candidates a unique, creative way to apply for jobs. A company would send out a Snap advertising a position, and would promise a job interview to the person with the best or most creative response—whether this meant engaging with a particular brand in a fun way, showing off some skills with visual media, or anything else that might entice people into this new version of the applicant funnel. This was all the rage for a while, but it quickly became apparent that Snapchat could be used for so much more.

 

  • Mar 05
  • 4 min read

5 Myths About Employer Branding

Ah, employer branding. As with any popular—dare we say trendy?—topic, discussions of employer brands and employer branding are often loaded with misconceptions. Some people are confused about what it is, some are confused about how it works, and some are confused about how to do it. The result? General difficulty for recruiters trying to create, leverage, or refine a strong employer brand, owing to the many and manifold myths that surround this critical recruiting topic. Luckily, we’re here to help! Here are a few myths about employer branding, debunked.

  • Feb 19
  • 4 min read

The Top 10 Quotes About Talent and Leadership

At SmartDreamers, we’re working hard every day to help businesses get faster, smarter, and better when it comes to recruitment marketing. Why? Because nothing ever gets accomplished without a team—and nothing great gets accomplished without an All-Star team. This philosophy doesn’t just apply to our products and customers, but to our own passionate, inspiring group of people. As SmartDreamers continues to grow and evolve, I’m thankful for the hard work and insight my colleagues provide on a daily basis, and I’m reminded that all of ongoing efforts to put together just the right group of people have been more valuable than we could possibly calculate.

  • Feb 18
  • 2 min read

The Importance of a Strong EVP in Tech Recruiting

Whether you’re a large tech company or a growing startup, you’ve probably noticed that attracting top talent into your recruitment funnel is harder than ever. Employment rates are high across various industries, but especially in tech, meaning that candidates can afford to be pickier than ever in choosing where and for whom to work. This puts the onus on recruiters and recruitment marketers to develop strong employer brands and position themselves as employers of choice within their fields. How do they go about doing this? By leveraging a strong employee value proposition, or EVP.

  • Feb 12
  • 4 min read

6 Tips for Better Recruiting on Instagram

50% of Instagram users follow at least one brand, and even more say that they’ve learned about a product or service via Instagram. That’s 50% of 800 million monthly active users, spread across all corners of the globe (80% of the platform’s users are outside the United States). These numbers should give you a sense of the often-untapped power of this unique social media network for attracting and engaging with customer or—for recruitment marketers—job candidates. The question, however, remains: how can businesses leverage this platform to spread their employer brand and drive up job applications? Here are six tips for doing just that.

  • Feb 07
  • 4 min read

Is Google Ads the Right Venue for Promoting Your EVP?

Google Ads is one of the most intriguing advertising platforms on the web, offering businesses the chance to appear as sponsored results in Google search results. While it has long been a bastion of traditional marketing and advertising, recruiters are starting to see the potential that such a platform could have for strengthening their employer brands and attracting new job candidates. After all, if your ideal candidate personas are using Google to search for new knowledge and information (and, let’s be real, they almost certainly are), then what better place could there be for them to encounter your employer brand?

 

  • Jan 29
  • 4 min read

5 Employer Branding Statistics to Know

Do businesses really need a strong employer brand to hire the best candidates? If employer branding does make an impact on hiring and talent acquisition, where does that impact come from and how can businesses make the most of it? Sure, the talent market is becoming increasingly competitive, but what implications does that have for your recruitment marketing practices and your overall hiring strategy? As always, we at the SmartDreamers blog have plenty of opinions on these matters, but we won’t ask you to take our word for it. Instead, here are some statistics that suggest the answers to the questions above. Hopefully, they can give you some valuable insight into the ways that employer branding is reshaping modern recruitment. 

  • Jan 22
  • 4 min read

Case Study: How Genpact Got More Out of Its Recruitment Marketing

Genpact has always prided itself on innovation. When the company spun off from General Electric in 2005, they were determined to spread the gospel of lean management across the globe, providing data-driven professional services help to a diverse array of businesses spread across the globe. Since then, they’ve only gotten more cutting-edge, incorporating AI and advanced analytics into their offerings as they've helped businesses to completely reimagine their established processes. As result of the success of this innovative spirit, between 2006 and 2017 Genpact quadrupled in size, adding 60,000 new employees to their existing 20,000. Needless to say, they were doing their darnedest to ensure that that level of positive growth continued.

  • Jan 15
  • 4 min read

Tips and Tricks for Recruiting with Instagram

On a fundamental level, what are the differences between traditional marketing and recruitment marketing? In both cases, businesses are seeking to familiarize a carefully selected target audience with their brand. In the digital era, both processes depend on campaigns and strategies that center around driving up engagement and clicks in order to entice people into a sale or recruitment funnel, and to convert those already in the funnel into buyers or applicants. Sure, recruitment marketers are trying to garner applications rather than purchases, but in the modern era these two goals don’t necessarily look all that different. This fact has a whole host of implications, but one of the most critical is that recruitment marketers can and should make use of the platforms that traditional marketers have historically had a monopoly on.

 

  • Jan 02
  • 4 min read

What Makes Facebook an Ideal Venue for Employer Branding?

At the beginning of 2018, Facebook announced (as it so often does) that it was changing its algorithm. This time, its goal was to show users less content from businesses and more content from friends and family in their newsfeeds. For marketers in general and recruitment marketers in particular, this seemed like a catastrophe. The platform had already been making organic reach harder and harder to come by, and now they were going to drive the final nail in the coffin. The world, however, didn’t end, and Facebook continues to be a platform that can help you further your employer brand and attract job candidates who can make a difference for your organization. How is it able to do this? We’re glad you asked. 

  • Dec 11
  • 4 min read

5 Tips for Measuring Your Google Ads Campaign

Of all the platforms that are currently available for recruitment marketing, Google Ads can often seem like the most complicated. Setting up a campaign involves lots of keyword research and a whole host of minute details that have to be managed very carefully. After all that, the business of tracking your campaign presents further challenges, and arriving at a measurable ROI can sometimes seem like a herculean task. Luckily, we’re here to help! If you’re having trouble measuring your Google Ads campaign, or just need a little help getting yourself oriented, considering these five tips should do the trick.

  • Dec 06
  • 4 min read

How a Strong EVP Can Help You Fight the Global Talent Shortage

It’s no secret that in many industries right now there simply isn't enough talent to go around. Companies have tried to combat this talent shortage in a host of ways, from sourcing potential job candidates more aggressively to implementing employee engagement programs to retain existing talent—but the tasks involved are daunting, and businesses sometimes meet with limited success. Employee engagement programs, for instance, often suffer from low participation and poor follow-through from management. To wit, when companies give their annual engagement surveys, one third of employees on average now opt out or lie.

 

  • Nov 27
  • 4 min read

5 Tips for Sourcing Candidates Through Social Media

Fun fact: only 20% of potential job candidates frequent traditional job boards like Craigslist and Indeed. Of the remaining 80%, most already have a job, but a large percentage of these passive job candidates would gladly switch jobs if the right offer came around. This means that if you’re focusing all of your sourcing efforts on old-school job sites, you’re cutting yourself off from a whole wealth of candidates who might be perfect fits for your team.

  • Nov 22
  • 4 min read

Employer Brand vs. EVP: What's the Difference?

Kurt Vonnegut once said, in response to the question of why one should write books when senators and generals and other important people won’t read them, “you catch people before they become generals and presidents.” As it is with the lessons of literature, so too is it with employer branding. More than 70% of candidates will take a business’ employer brand into consideration before they even send out an application—meaning that if you haven’t made a good impression on most candidates by the time they’re contemplating an application, it’s already too late. Perhaps for this reason, studies have shown that a great employer brand can reduce cost per hire by as much as 50% while leading to an up to 50% increase in qualified applicants.

 

  • Nov 20
  • 4 min read

How to Run a Recruitment Campaign with Google Ads

It’s a rare group of businesses that are so integral to the fabric of society that their names become commonly-used verbs. For a time, Xerox managed it. FedEx is still used as a verb from time to time. But since the dawn of the modern web, Google has been the most obvious example. It’s not just a powerful web platform, it’s an activity.

 

  • Nov 15
  • 4 min read
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