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How Auchan Recruits Retail Talent in a Difficult Labor Market

Over the past 55 years, Auchan has spread its chain of supermarkets and hypermarkets to 17 countries across three continents (Europe, Africa, and Asia). They have 10,000 employees spread across 50 stores in Romania alone, and their hiring needs are as robust as you would expect for a company of its size and scope. Though Auchan has a long history of success as an organization, it still has to face the same challenges that other employers in the retail space regularly encounter: high hiring volumes, high turnover, and high competition for the best candidates. ...
Aurelia Mihai
Head of Recruitment & HR Development @ Auchan Romania
How Retail Recruiters Can Fight the 60%(!) Industry Turnover Rate
Yes, you read that right: the turnover rate in retail right now is a little over 60%, more than quadruple the United States average across all industries. Even the turnover rate for CEOs in retail is high right now (23%), albeit probably for different reasons.      
Daniel Spinciu
Can Google Analytics Help You Track Your Employer Brand?
An employer brand is a terrible thing to waste. After all, it takes a lot of time and effort to craft a narrative that positions your business as an employment destination, and then roll out a series of ads and posts on social media and other web platforms in order to make sure that your ideal applicants are actually encountering this narrative. So, how do you know if your employer brand is going to waste? Easy, measure it. How do you measure? Well, that one’s a little more complicated.   For most HR departments, there will be a handful of
SmartDreamers Team
How to Optimize Your Talent Pipeline
Whether you’re a well-established business or a burgeoning startup, your talent pipeline is one of your most valuable assets. If you have an existing flow of interested, qualified applicants into your hiring process at all times you can be virtually assured of quicker time to fill, quicker time to hire, and, as a result, lower cost per hire than you would if you had to start your talent search from scratch every time there was a vacancy. Of course, a talent pipeline can be somewhat of a nebulous concept: you might think that yours is fairly robust, but when it comes time to source some cand...
SmartDreamers Team
Google Analytics vs. Facebook: Why Don’t They Agree?
Analytics processes have come a long way towards making recruitment marketing more effective and efficient, giving recruiters the insights they need in order to understand their efforts and replicate what works. But wait—what happens when your various analytics seem to be telling a different story? Let’s say, according to Facebook, a particular ad was clicked 2,000 times, but your Google Analytics account asserts that it resulted in only 1,500 sessions. Or, maybe your Google Ads is showing you differ...
Tarina Pop
5 Strategies for More Efficient Hiring in 2019
Today’s job market landscape is unprecedented. Unemployment rates are at record lows, which means competition for the best candidates is fierce. It also means you may need to up your recruiting game if you want to attract, hire, and retain the best talent. Are your HR strategies up to the challenge? Is your hiring process streamlined, without too many hurdles for candidates to have to jump over on their journey to accepting that offer? Check out our 5 top tips for ensuring your hiring process is as efficient as possible, just in case! #1: Use
SmartDreamers Team
How to Attract Young Talent When Recruiting for BPO
Like it or not, the image that most people have of BPO jobs is pretty grim: they imagine dingy call centers where workers take on undesirable shifts for poor wages, and they look at the high attrition rates within the industry as proof. Unsurprisingly, this has a tendency to make life difficult for recruiters—especially those who are using traditional methods like job boards and recruiting agencies in order to find qualified talent. Often, you have to settle for whatever talent you can find, and the self-fulfilling prophecy of low quality hires and high turnover rates continues anew. <...
Monica Cocian

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How Do You Reach 83% Of Millennials? (Hint: Employer Brand Gravity)
You know about employer brand, and you may have heard of brand gravity, but are you on top of your employer brand gravity? Brand gravity is defined in many ways, being a newer concept on the scene, so for our purposes we’re defining it as: “the pull your brand creates in people, on an emotional level, that makes them want to interact with you.”   In technical terms, this is a combination of your SEO pull and your overall brand recognition. In other words, it’s what you get when someone Googles both your brand name AND your ranking keywords. Considering th...
SmartDreamers Team
SmartDreamers Perspectives: How Google Analytics Integration is Changing Recruitment
Everyone wants to be more data-driven, but when it comes to recruitment marketing that’s not always as easy as it might seem. Sure, when you roll out a social media advertising campaign you can pretty easily find out how many candidates are seeing your ads and clicking your links—but what happens after that? How can you gain insight into users’ behavior once they’ve clicked through your CTA and navigated to your career page or job landing page?   For many or even most recruiters, the knee jerk answer here is “Google Analytics.” But this, too, can be deceptively...
Tarina Pop
Machine Learning: 5 Uses for AI in HR
It seems like the back-and-forth has been going on for years now. Is AI coming to change everything right now, or is it still in its infancy? Should we all start updating our resumes in case the robots automate our jobs, or should we wait and see what real changes these emerging technologies actually bring? At SmartDreamers, we tend to err on the side of the latter: sure, AI really is emerging as an important piece of the HR-industry’s technological landscape, but so far we’re mostly seeing changes that improve recruiters’ existing capabilities and make their lives easier. What are...
SmartDreamers Team
Snapchat vs. Instagram: Which is the Best Employer Brand Venue?
In the current talent market, successful recruitment sometimes comes down to your ability to meet your ideal job candidates where they are. This means not just finding the venue or venues in which your target demographics are best represented, but also engaging with those demographics in a way that feels right to them and inspires them to interact with your brand further. In order to keep them moving through the buyer’s journey to the application stage, you need to provide your target personas with the right content, in the right place, at the right time.    ...
SmartDreamers Team
The Ultimate Guide to Crafting Employer Branding Videos
Without a doubt, video is the rising star of social media content, and the reasons why are pretty clear. Let’s start with the numbers: Facebook users watch 8 billion videos per day, 300 hours of video are uploaded to YouTube every minute, and video content taken as a whole is expected to make up 82% of internet traffic by 2021. If we take things a step further, we can see that video content also plays a major role of boosting engagement levels on virtually all social media platforms thanks to its power to convey a deep, meaningful message to users within seconds.  
Ana Mares
Just 39% of Canadian Co.’s Are Online: What Can This Tell Recruiters?
Canada is a connected country. With a total population of approximately 37 million (2017), Canada boasts a whopping 34 million internet users. That means ~93% of the total population is online. And if you’re looking to grow your talent pool in Canada, that’s great news. Of that total number...
SmartDreamers Team
66% of Recruiters Don't Track Quality of Hire: Do You?
Campaign tracking: why should you be sure you’re tracking your recruitment marketing campaigns? Isn’t it enough that you know they’re bringing in candidates? Frankly, no, not really. This may look a lot like a list of metrics, and there’s a good reason for that. The ultimate goal of a recruitment marketing campaign is to attract potential candidates, right? So what better way to check that they’re working than to track things like, you know, applicants? We’ll explain along the way how to use each...
SmartDreamers Team
How RPA Will Change the World of Recruitment Marketing
New and emerging technologies have always played a big part in the way that companies recruit. The introduction of the telephone into wide business use changed the way recruiters found and interacted with talent. The birth of the internet did the same again. If we’re willing to get a little bit wonkier, the introduction of the first ATS into the HR tech market made quite a splash, offering recruiters new tools for tracking applications and developing relationships. At the present moment, technological change is playing just as big a role in recruitment as ever. And possibly the most impactf...
Ceusan Mihai
Tips and Tricks for Spreading Your Employer Brand
Employer brand. You know you should be paying attention to it, and you know it’s somehow related to your role as recruiter. What you’re wondering is, just what does that mean? It means your job as recruiter, especially if you’re managing a recruitment marketing campaign, is largely about spreading your employer brand message far and wide. You’re doing this to attract the best quality potential candidates to your company, and make them want to work there.   But how do you go about ensuring that you're getting your brand in front of the right audience...
SmartDreamers Team
Q&A: How Genpact Reached 700,000 Multilingual Candidates
At Genpact, digital transformation is a way of life. For more than a decade, the lean-obsessed professional services company has used data and analytics to help their clients reimagine processes and drive end-to-end improvements within their businesses.   Today, their highly-skilled workforce is 80,000 strong and spread across more than two dozen countries. This gives them a wide reach into various markets and an impressive gl...
Paula Fratila
What is Employer Brand Gravity (and Why Should You Care)?
You’ve been working on spreading your employer brand through ongoing recruitment marketing campaigns. You’ve even got your social media presence on message. Now it’s time to work on your employer brand gravity. Yep, gravity. Brand gravity is the term for when a brand has the emotional pull necessary for people to remember you and your company, even when they don’t really know why. In terms of recruitment marketing, it means you have people going straight to your careers page when they’re ready to look for an opening, because they already know and love your
SmartDreamers Team
How Holotech Increased Organic Searches by 30%
Some of you have probably heard of FaceRig—the real-time facial animation software that lets users embody a range of fantastical characters using just a standard webcam—but possibly far fewer have heard of Holotech Studios, the development team behind this innovative and engaging piece of technology. But while they may not be a big name (yet), they have a team of experienced game designers and motion capture experts with a passion for delighting their users, and with that team, they’ve been able to do a lot of technically impressive work in their field.
Adina Constantin

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