<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=88070&amp;fmt=gif">

Marketing meets talent acquisition

Everything you need to know about recruitment marketing. From talent attraction to employer branding, candidate experience, and more.

How Can Automation Maximize Your Recruitment ROI?

In recruitment, as in so many other fields, it can be difficult to separate the innovations from the buzzwords. Things like employer branding, recruitment marketing, recruitment automation, etc. all sound nice enough on their face, but how can...

Snapchat vs Youtube: Where Should Recruiters Spend Their Time?

You’ve been advertising on Snapchat recently, because you read somewhere that it was a good place to find millennials. Then someone said you should...

How Auchan Recruits Retail Talent in a Difficult Labor Market

Over the past 55 years, Auchan has spread its chain of supermarkets and hypermarkets to 17 countries across three continents (Europe, Africa, and...

How Retail Recruiters Can Fight the 60%(!) Industry Turnover Rate

Yes, you read that right: the turnover rate in retail right now is a little over 60%, more than quadruple the United States average across all...

Can Google Analytics Help You Track Your Employer Brand?

An employer brand is a terrible thing to waste. After all, it takes a lot of time and effort to craft a narrative that positions your business as an...

How to Optimize Your Talent Pipeline

Whether you’re a well-established business or a burgeoning startup, your talent pipeline is one of your most valuable assets. If you have an existing...

The Employer Branding Playbook

Your company is a great place to work, and you’ve got a strong employer brand to show for it. But how do you turn that employer brand into a steady flow of qualified applicants?

the-EB

How to Attract Young Talent When Recruiting for BPO

Like it or not, the image that most people have of BPO jobs is pretty grim: they imagine dingy call centers where workers take on undesirable shifts...

The Ultimate Guide to Crafting Employer Branding Videos

Without a doubt, video is the rising star of social media content, and the reasons why are pretty clear. Let’s start with the numbers: Facebook users...

How RPA Will Change the World of Recruitment Marketing

New and emerging technologies have always played a big part in the way that companies recruit. The introduction of the telephone into wide business...

What is Employer Brand Gravity (and Why Should You Care)?

You’ve been working on spreading your employer brand through ongoing recruitment marketing campaigns. You’ve even got your social media presence on...

The Top 5 Recruitment Channels in the United States

Recruitment channels. There are just so many of them to choose from, right? How do you know where your candidate personas are hanging out in order to...

How-to: Building the Perfect Applicant Funnel

Recruitment marketing is still in its infancy when compared to either its older sibling HR recruiting, or its first cousin Marketing. There are...

How UiPath's Team Has Grown from 100 to 2,700 in 2 Years

For anyone who already knows what RPA (robotic process automation) is, UiPath should require no introduction. They were Romania’s first “unicorn”...

Avoiding The Black Hole: Where Your Employer Brand Meets Your ATS

Or maybe we should say, “where you don’t want your employer brand meeting your ATS?”

The “ATS black hole” is that dark corner of your ATS, the place...

5 Tips for Making Your ATS a Recruitment Marketing Machine

As a recruiter, your applicant tracking system (ATS) is one of your most important tools. Without one, it would be exponentially more difficult and...

Facebook vs. Instagram: Which is the Best Fit for Your Employer Brand?

It’s a question we’ve asked on this blog before: what is the best venue for promoting your employer brand and spreading your EVP? And while there is,...

How RMA Promotes Diversity in Hiring

At this point, we’ve all heard the statistics: more diverse teams promote internal innovation, improve sales, and develop better products. You don’t...

How Can Recruitment Marketing Impact Business Growth?

Let’s say you’re a scrappy young startup. You’ve got an innovative product and a dedicated team. While you’re certainly not working out of your...

Learn how F500 companies are using SmartDreamers to transform talent acquisition