Or maybe we should say, “where you don’t want your employer brand meeting your ATS?”
The “ATS black hole” is that dark corner of your ATS, the place some applicants go, never to be heard from again. And that’s the last thing your all-important...
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5 mins read
As a recruiter, your applicant tracking system (ATS) is one of your most important tools. Without one, it would be exponentially more difficult and...
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4 mins read
It’s a question we’ve asked on this blog before: what is the best venue for promoting your employer brand and spreading your EVP? And while there is,...
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4 mins read
At this point, we’ve all heard the statistics: more diverse teams promote internal innovation, improve sales, and develop better products. You don’t...
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5 mins read
Let’s say you’re a scrappy young startup. You’ve got an innovative product and a dedicated team. While you’re certainly not working out of your...
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4 mins read
The automotive industry will evolve more in the next 5 years than it has in the last 50. Automakers across the world are working to create electric...
By Ema Dobre
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2 mins read
The recruiting world can learn a lot from the marketing realm, especially now that recruitment marketing is becoming more established. Organized...
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4 mins read
Employer brand and EVP: they’re not the same thing. Sure, they’re related, and they’re often used interchangeably, but there are important...
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3 mins read
The era of job boards is over. Recruiters in the modern talent market need to attract passive, not just active, job candidates in order to find and...
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3 mins read
Britain has been in the news quite a bit recently, but mixed in with all the political noise there’s one salient point you can be forgiven if you...
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3 mins read
A few years ago, it was only really savvy recruiters who thought to use Snapchat to attract new applicants. As an opening gambit, most business who...
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3 mins read
Ah, employer branding. As with any popular—dare we say trendy?—topic, discussions of employer brands and employer branding are often loaded with...
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3 mins read
At SmartDreamers, we’re working hard every day to help businesses get faster, smarter, and better when it comes to recruitment marketing. Why?...
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Whether you’re a large tech company or a growing startup, you’ve probably noticed that attracting top talent into your recruitment funnel is harder...
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3 mins read
50% of Instagram users follow at least one brand, and even more say that they’ve learned about a product or service via Instagram. That’s 50% of 800...
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Google Ads is one of the most intriguing advertising platforms on the web, offering businesses the chance to appear as sponsored results in Google...
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Do businesses really need a strong employer brand to hire the best candidates? If employer branding does make an impact on hiring and talent...
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Genpact has always prided itself on innovation. When the company spun off from General Electric in 2005, they were determined to spread the gospel of...
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3 mins read
On a fundamental level, what are the differences between traditional marketing and recruitment marketing? In both cases, businesses are seeking to...
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