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Marketing meets talent acquisition

Everything you need to know about recruitment marketing. From talent attraction, to employer branding and candidate experience.

How a Strong Employer Brand Can Decrease Cost per Hire

When it comes to hiring, reputation matters. Not only can your employer brand influence people when deciding whether or not to apply for a position at your company in the first place, it can also have a tremendous impact on how costly it is to hire...

5 Strategies for Building a Stronger Talent Pipeline

Fun fact: recruiting a software developer can take more than 6 months and cost more than $30,000 on average—and that’s without accounting for lost...

The Top 5 Ways to Highlight Your Employee Value Proposition

Anyone who thinks that the best recruits always gravitate toward the highest salaries hasn’t been in recruitment very long. Money and benefits are...

What is Recruitment Marketing Automation?

Consider the following hypothetical: your small business is in the middle of a major hiring push and suddenly your lead hiring manager is taken ill...

5 Myths About Recruitment Marketing

Let’s face it: when we think about the job of crafting a company’s public image, we mostly think of traditional marketing aimed at potential...

The Employer Branding Playbook

Your company is a great place to work, and you’ve got a strong employer brand to show for it. But how do you turn that employer brand into a steady flow of qualified applicants?

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Learn how other leading companies are using SmartDreamers to transform talent acquisition