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Marketing meets talent acquisition

Everything you need to know about recruitment marketing. From talent attraction to employer branding, candidate experience, and more.

The Top 5 Recruitment Channels in Japan 2020

It’s hardly a secret that the Japanese recruitment market is one of the toughest in the world. In Tokyo right now there are two job openings for every candidate, and cultural differences in thinking about work and career decisions can create a...

The Recruitment Marketer's Guide to Lead Generation

Let’s say you’re in the HR department at a promising new startup. One day, one of your most talented developers abruptly quits, giving no notice and...

The 5 Biggest Obstacles to Hiring Your Top Candidate

Somewhere out there, right now, is the developer, or marketer, or manager who’s going to make a huge impact on your business. Let’s be optimists for...

What is the Future of Employer Branding?

There’s no denying that in the last few years employer branding has become a much more central piece of the talent acquisition puzzle. Talk to any...

5 Ways for Recruiters to Increase Apply Rates

Anyone who works in recruiting can tell you that competition for talent is the most intense it’s been in years. As a result, most applicants can...

Recruiting Developers: Crafting an Online Hiring Strategy

Recruiting a developer can be extremely time and resource intensive, often taking over a month and costing upwards of $30,000. Given this fact, and...

A Recruitment Marketer's Guide to the Candidate Journey

They say you shouldn't judge someone until you've walked a mile in their shoes—good advice for anyone, but incredibly potent when it comes to...

The Employer Branding Playbook

Your company is a great place to work, and you’ve got a strong employer brand to show for it. But how do you turn that employer brand into a steady flow of qualified applicants?

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How to Amplify Your Employer Brand on Social Media

Your company is a great place to work, and you’ve got a strong employer brand to show for it.

But what do you have to show for your employer brand?...

Is Your Applicant Experience Costing You Qualified Candidates?

For years, most businesses have had things backwards. Conventional wisdom held that the application and interview processes were good ways to test...

How a Strong Employer Brand Can Decrease Cost per Hire

When it comes to hiring, reputation matters. Not only can your employer brand influence people when deciding whether or not to apply for a position...

5 Strategies for Building a Stronger Talent Pipeline

Fun fact: recruiting a software developer can take more than 6 months and cost more than $30,000 on average—and that’s without accounting for lost...

The Top 5 Ways to Highlight Your Employee Value Proposition

Anyone who thinks that the best recruits always gravitate toward the highest salaries hasn’t been in recruitment very long. Money and benefits are...

What is Recruitment Marketing Automation?

Consider the following hypothetical: your small business is in the middle of a major hiring push and suddenly your lead hiring manager is taken ill...

5 Myths About Recruitment Marketing

Let’s face it: when we think about the job of crafting a company’s public image, we mostly think of traditional marketing aimed at potential...

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