Marketing automation is all the rage, and recruitment marketing is sure to follow the same trend into the world of automated workflows. But will it be worth the hype? Will automation in recruitment marketing tasks enable recruiters and HR...
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4 mins read
There are too many definitions of marketing to count, but one of our favorites comes from Dr. Philip Kotler, who says, “Marketing identifies...
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4 mins read
Not many people think of them in these terms, but job listings are actually important pieces of employer branding. Yes, they often (though not...
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4 mins read
It’s hardly a secret that the Japanese recruitment market is one of the toughest in the world. In Tokyo right now there are two job openings for...
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5 mins read
Let’s say you’re in the HR department at a promising new startup. One day, one of your most talented developers abruptly quits, giving no notice and...
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4 mins read
Somewhere out there, right now, is the developer, or marketer, or manager who’s going to make a huge impact on your business. Let’s be optimists for...
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4 mins read
There’s no denying that in the last few years employer branding has become a much more central piece of the talent acquisition puzzle. Talk to any...
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4 mins read
Anyone who works in recruiting can tell you that competition for talent is the most intense it’s been in years. As a result, most applicants can...
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3 mins read
Recruiting a developer can be extremely time and resource intensive, often taking over a month and costing upwards of $30,000. Given this fact, and...
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3 mins read
They say you shouldn't judge someone until you've walked a mile in their shoes—good advice for anyone, but incredibly potent when it comes to...
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7 mins read
Your company is a great place to work, and you’ve got a strong employer brand to show for it.
But what do you have to show for your employer brand?...
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3 mins read
For years, most businesses have had things backwards. Conventional wisdom held that the application and interview processes were good ways to test...
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3 mins read
When it comes to hiring, reputation matters. Not only can your employer brand influence people when deciding whether or not to apply for a position...
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3 mins read
Fun fact: recruiting a software developer can take more than 6 months and cost more than $30,000 on average—and that’s without accounting for lost...
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3 mins read
Anyone who thinks that the best recruits always gravitate toward the highest salaries hasn’t been in recruitment very long. Money and benefits are...
By Brian Hoey
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3 mins read
Consider the following hypothetical: your small business is in the middle of a major hiring push and suddenly your lead hiring manager is taken ill...
By Brian Hoey
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3 mins read
Let’s face it: when we think about the job of crafting a company’s public image, we mostly think of traditional marketing aimed at potential...
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3 mins read