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In sales and marketing, the sales pipeline refers to the process of moving customers and potential customers through the buyer’s journey from awareness to consideration to decision. At each level of the funnel, salespeople and marketers know that...
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4 mins read
Successful recruitment isn’t about sourcing the most applicants, it’s about sourcing the right applicants. Unfortunately, many of the strategies that...
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4 mins read
Following the Rio Olympics in 2016, it seemed like there was a surge of interest in Brazil as a business destination. As the largest country in Latin...
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7 mins read
When you think of the most obvious places to promote your employer brand, your first thoughts might be of professional networks like LinkedIn, or...
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5 mins read
We’ve spoken more than once on this blog about the power of recruitment marketing automation. And, indeed, by streamlining the process of purchasing,...
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4 mins read
Recruiters use all sorts of metrics to track their efforts: retention rate, time to hire, time to fill, etc. But in many hiring departments one...
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5 mins read
Recruitment has changed a lot over the decades. What used to be done via print classified ads and fax machines is now, for many businesses, almost...
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4 mins read
Facebook is gigantic. To paraphrase Douglas Adams (albeit he was talking about space), you won’t believe how vastly, hugely, mind-bogglingly big it...
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3 mins read
In 1982, a few years before the creation of the World Wide Web, computer scientists at Carnegie Mellon University in Pittsburgh, Pennsylvania decided...
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3 mins read
The title of this post may be a little misleading, because we’re actually going to start with the “why” and move on to the “how” as we go. But it is...
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3 mins read
Of the seven billion people on this planet, two billion use Facebook at least once a month. Each day, Facebook has more than a billion unique...
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4 mins read
Employer branding isn’t something you have, it’s something you do. This is the reason that so many businesses struggle when trying to measure the...
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3 mins read
As of a few years ago, there were five job openings for every job-seeking developer in the United States. The unemployment rate for developers...
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3 mins read
In today’s red-hot market for top talent, it can be difficult for companies to stand out from the crowd. According to a recent poll, 57% of recruiters
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3 mins read
Marketing automation is all the rage, and recruitment marketing is sure to follow the same trend into the world of automated workflows. But will it...
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3 mins read
There are too many definitions of marketing to count, but one of our favorites comes from Dr. Philip Kotler, who says, “Marketing identifies...
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3 mins read
Not many people think of them in these terms, but job listings are actually important pieces of employer branding. Yes, they often (though not...
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3 mins read
It’s hardly a secret that the Japanese recruitment market is one of the toughest in the world. In Tokyo right now there are two job openings for...
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3 mins read
Let’s say you’re in the HR department at a promising new startup. One day, one of your most talented developers abruptly quits, giving no notice and...
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3 mins read