In today’s red-hot market for top talent, it can be difficult for companies to stand out from the crowd. According to a recent poll, 57% of recruiters say their top challenge is differentiating their company from the competition, and with new...
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4 mins read
Marketing automation is all the rage, and recruitment marketing is sure to follow the same trend into the world of automated workflows. But will it...
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4 mins read
There are too many definitions of marketing to count, but one of our favorites comes from Dr. Philip Kotler, who says, “Marketing identifies...
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4 mins read
Not many people think of them in these terms, but job listings are actually important pieces of employer branding. Yes, they often (though not...
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4 mins read
It’s hardly a secret that the Japanese recruitment market is one of the toughest in the world. In Tokyo right now there are two job openings for...
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5 mins read
Okay, okay. We realize that it’s the opposite of what we promised in the title, but we’re going to talk about the importance of applicant experience...
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4 mins read
Let’s say you’re in the HR department at a promising new startup. One day, one of your most talented developers abruptly quits, giving no notice and...
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4 mins read
Somewhere out there, right now, is the developer, or marketer, or manager who’s going to make a huge impact on your business. Let’s be optimists for...
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3 mins read
There’s no denying that in the last few years employer branding has become a much more central piece of the talent acquisition puzzle. Talk to any...
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3 mins read
Anyone who works in recruiting can tell you that competition for talent is the most intense it’s been in years. As a result, most applicants can...
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3 mins read
Recruiting a developer can be extremely time and resource intensive, often taking over a month and costing upwards of $30,000. Given this fact, and...
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3 mins read
They say you shouldn't judge someone until you've walked a mile in their shoes—good advice for anyone, but incredibly potent when it comes to...
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7 mins read
Your company is a great place to work, and you’ve got a strong employer brand to show for it.
But what do you have to show for your employer brand?...
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3 mins read
For years, most businesses have had things backwards. Conventional wisdom held that the application and interview processes were good ways to test...
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3 mins read
When it comes to hiring, reputation matters. Not only can your employer brand influence people when deciding whether or not to apply for a position...
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3 mins read
Fun fact: recruiting a software developer can take more than 6 months and cost more than $30,000 on average—and that’s without accounting for lost...
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3 mins read
Anyone who thinks that the best recruits always gravitate toward the highest salaries hasn’t been in recruitment very long. Money and benefits are...
By Brian Hoey
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3 mins read
Consider the following hypothetical: your small business is in the middle of a major hiring push and suddenly your lead hiring manager is taken ill...
By Brian Hoey
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3 mins read
Let’s face it: when we think about the job of crafting a company’s public image, we mostly think of traditional marketing aimed at potential...
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3 mins read