Of all the platforms that are currently available for recruitment marketing, Google Ads can often seem like the most complicated. Setting up a campaign involves lots of keyword research and a whole host of minute details that have to be managed very...
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4 mins read
It’s no secret that in many industries right now, there simply isn't enough talent to go around. Companies have tried to combat this talent shortage...
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4 mins read
Fun fact: only 20% of potential job candidates frequent traditional job boards like Craigslist and Indeed. Of the remaining 80%, most already have a...
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4 mins read
Kurt Vonnegut once said, in response to the question of why one should write books when senators and generals and other important people won’t read...
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4 mins read
The way people search for jobs changed in the last years, and Google remains one of the main starting places in looking for a job. This means that...
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10 mins read
In sales and marketing, the sales pipeline refers to the process of moving customers and potential customers through the buyer’s journey from...
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4 mins read
Successful recruitment isn’t about sourcing the most applicants, it’s about sourcing the right applicants. Unfortunately, many of the strategies that...
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4 mins read
Following the Rio Olympics in 2016, it seemed like there was a surge of interest in Brazil as a business destination. As the largest country in Latin...
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2 mins read
When you think of the most obvious places to promote your employer brand, your first thoughts might be of professional networks like LinkedIn, or...
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4 mins read
We’ve spoken more than once on this blog about the power of recruitment marketing automation. And, indeed, by streamlining the process of purchasing,...
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3 mins read
Recruiters use all sorts of metrics to track their efforts: retention rate, time to hire, time to fill, etc. But in many hiring departments one...
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4 mins read
Recruitment has changed a lot over the decades. What used to be done via print classified ads and fax machines is now, for many businesses, almost...
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3 mins read
Facebook is gigantic. To paraphrase Douglas Adams (albeit he was talking about space), you won’t believe how vastly, hugely, mind-bogglingly big it...
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3 mins read
In 1982, a few years before the creation of the World Wide Web, computer scientists at Carnegie Mellon University in Pittsburgh, Pennsylvania decided...
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3 mins read
The title of this post may be a little misleading, because we’re actually going to start with the “why” and move on to the “how” as we go. But it is...
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3 mins read
Of the seven billion people on this planet, two billion use Facebook at least once a month. Each day, Facebook has more than a billion unique...
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4 mins read
Employer branding isn’t something you have, it’s something you do. This is the reason that so many businesses struggle when trying to measure the...
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3 mins read
As of a few years ago, there were five job openings for every job-seeking developer in the United States. The unemployment rate for developers...
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3 mins read
In today’s red-hot market for top talent, it can be difficult for companies to stand out from the crowd. According to a recent poll, 57% of recruiters
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3 mins read