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The Recruitment Marketer's Guide to Lead Generation

Let’s say you’re in the HR department at a promising new startup. One day, one of your most talented developers abruptly quits, giving no notice and taking no steps to ease the transition of her responsibilities to another worker. No one wants to be put in a situation like this one, but what will it take to keep this unexpected snafu from transforming into a full blown crisis?

  • Aug 30
  • 4 min read

The 5 Biggest Obstacles to Hiring Your Top Candidate

Somewhere out there, right now, is the developer, or marketer, or manager who’s going to make a huge impact on your business. Let’s be optimists for a few minutes and say that there may even be several someones out there who would be ideal fits for your company culture, and who have the skills, experience, and drive to make a difference. How do you make sure that one of those ideal candidates comes to your organization instead of one of your competitors?

  • Aug 28
  • 4 min read

What is the Future of Employer Branding?

There’s no denying that in the last few years employer branding has become a much more central piece of the talent acquisition puzzle. Talk to any recruiter or recruitment marketer for more than a few minutes and employer branding is sure to come up—and with good reason. Employer brand can play a starring role in building your company’s reputation, and a good or bad reputation can actually save or cost you money in the hiring process. And this is after only a relatively short period of prominence for employer branding as a concept. What about five, ten, or twenty years from now, when employer branding has developed a long history of driving recruitment efforts? 

  • Aug 23
  • 4 min read

5 Ways for Recruiters to Increase Apply Rates

Anyone who works in recruiting can tell you that competition for talent is the most intense it’s been in years. As a result, most applicants can afford to be choosier about who they will even consider working for, leading to an across the board decrease in apply rates. These two circumstances combined may be pushing some recruiters and hiring managers to the brink of panic, but all is not lost! There are, in fact, a number of steps that businesses can take to combat low apply rates and strengthen their talent pipelines in the process.

  • Aug 21
  • 4 min read

Recruiting Developers: Crafting an Online Hiring Strategy

Recruiting a developer can be extremely time and resource intensive, often taking over a month and costing upwards of $30,000. Given this fact, and given the high level of competition for top talent in the tech world, it’s hard to overstate the importance of finding and hiring the right people for your team. After all, the cost of each new hire is an investment in your company’s future success, and if you invest in the wrong people you’re potentially endangering the continued health of your business. This is why crafting a robust online recruitment strategy to attract top developers has never been more imperative.

  • Aug 14
  • 4 min read

A Recruitment Marketer's Guide to the Candidate Journey

They say you shouldn’t judge someone until you’ve walked a mile in their shoes. Good advice for anyone, but especially potent when it comes to recruitment marketing. Gaining a better understanding of what your applicants are thinking and feeling when they encounter and engage with your company and its branding can go a long way towards informing smoother, more efficient recruiting processes. The best way to do this? By mastering the candidate journey. 

  • Aug 09
  • 4 min read

How to Amplify Your Employer Brand on Social Media

Your company is a great place to work, and you’ve got a strong employer brand to show for it.


But what do you have to show for your employer brand? If you’ve been having a difficult time attracting applicants and recruiting top talent, you might be saying, “not much.” If you’re in these dire recruitment straits, you may sometimes think that a strong employer brand isn’t enough to attract qualified people to apply to positions at your company. And you’d be right—because what good is a brand if no one sees, reads, or hears about it?


These days one of the most important parts of a recruiter’s job is finding ways to maximize the impact of his or her company’s employer branding. This can be done through traditional job platforms, sure, but it’s becoming increasingly imperative to leverage social media as a tool for spreading the word about your company. 

  • Aug 07
  • 5 min read

Is Your Applicant Experience Costing You Qualified Candidates?

For years, most businesses have had things backwards. Conventional wisdom held that the application and interview processes were good ways to test the devotion of your applicants—after all, if a candidate wasn’t willing to spend 20 minutes filling out an online form, or wait two weeks for a response to her application, how could a company expect that person to be a dedicated and invested employee? Unfortunately, in an era where competition for the best talent is at its fiercest, this type of attitude can come at a steep price: losing high-quality applicants to companies that offer a better applicant experience.

  • Jul 31
  • 4 min read

How a Strong Employer Brand Can Decrease Cost per Hire

When it comes to hiring, reputation matters. Not only can your employer brand influence people when deciding whether or not to apply for a position at your company in the first place, it can also have a tremendous impact on how costly it is to hire and retain them once they do so. To wit, research by the Harvard Business Review found that employers with a poor reputation had to offer a 10% higher salary than employers with a better reputation in order to get applicants to accept a position. Compound this over dozens or hundreds of hires and you could be looking at millions of dollars spent combatting the effects of a poor employer brand. By contrast, the added value of a good reputation (i.e. a strong employer brand) can be just as significant, making your business more competitive when it comes to attracting high quality talent in an increasingly cutthroat marketplace. But how, exactly, does your employer brand translate into measurable ROI? 

  • Jul 26
  • 4 min read

5 Strategies for Building a Stronger Talent Pipeline

Fun fact: recruiting a software developer can take more than 6 months and cost more than $30,000 on average—and that’s without accounting for lost productivity during a lengthy recruitment process. Though the numbers may be less eye-popping in other fields, there’s no denying the fact the recruiting even a single employee can be a costly and time-consuming affair, one that makes it difficult for many businesses to attract and engage the type of high quality talent that can make a real impact on their operations. Luckily, there are steps that recruiters can take to speed up time to hire and decrease hiring cost. Chief among them? Building a strong talent pipeline. 

  • Jul 17
  • 4 min read

The Top 5 Ways to Highlight Your Employee Value Proposition

Anyone who thinks that the best recruits always gravitate toward the highest salaries hasn’t been in recruitment very long. Money and benefits are important, of course, but company culture, intellectual stimulation, work-life balance, career advancement opportunities, and a myriad of other factors can play just as meaningful of a role when it’s time for a candidate to select the right offer. Taken together, these non-monetary considerations comprise your company’s employee value proposition (EVP), and they can have an outsized impact on your ability to attract top talent to your company.


  • Jul 17
  • 4 min read

What is Recruitment Marketing Automation?

Consider the following hypothetical: your small business is in the middle of a major hiring push and suddenly your lead hiring manager is taken ill and will be unable to perform her job for a matter of weeks or months. What structures or tools would need to be in place to prevent your recruitment efforts from screeching to a halt in the face a catastrophe of this sort? What would make it easier to continue ongoing employer branding efforts on social media and other platforms? How the would the interim hiring manager turn position profiles stored in the company's ATS into online recruiting strategies that are consistent with existing efforts? Simply put, the most straightforward answer is recruitment marketing automation.


  • Jul 17
  • 3 min read

5 Myths About Recruitment Marketing

Let’s face it: when we think about the job of crafting a company’s public image, we mostly think of traditional marketing aimed at potential customers (and, to an extent, shareholders). What we often fail to think about, on the other hand, is recruitment marketing. No business can succeed without the right people, and competition for top talent is fiercer than ever in many industries—but, in spite of this fact, recruitment marketing often remains an afterthought, playing second fiddle to traditional marketing in terms of resources and perceived value. 

  • Jul 04
  • 4 min read
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