At this point, we’ve all heard the statistics: more diverse teams promote internal innovation, improve sales, and develop better products. You don’t necessarily need a reason to strive for inclusiveness in the workplace, but there are plenty of them...
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5 mins read
Let’s say you’re a scrappy young startup. You’ve got an innovative product and a dedicated team. While you’re certainly not working out of your...
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4 mins read
The automotive industry will evolve more in the next 5 years than it has in the last 50. Automakers across the world are working to create electric...
By Ema Dobre
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2 mins read
The recruiting world can learn a lot from the marketing realm, especially now that recruitment marketing is becoming more established. Organized...
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4 mins read
Employer brand and EVP: they’re not the same thing. Sure, they’re related, and they’re often used interchangeably, but there are important...
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4 mins read
The era of job boards is over. Recruiters in the modern talent market need to attract passive, not just active, job candidates in order to find and...
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5 mins read
Britain has been in the news quite a bit recently, but mixed in with all the political noise there’s one salient point you can be forgiven if you...
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5 mins read
A few years ago, it was only really savvy recruiters who thought to use Snapchat to attract new applicants. As an opening gambit, most business who...
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3 mins read
Ah, employer branding. As with any popular—dare we say trendy?—topic, discussions of employer brands and employer branding are often loaded with...
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3 mins read
At SmartDreamers, we’re working hard every day to help businesses get faster, smarter, and better when it comes to recruitment marketing. Why?...
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Whether you’re a large tech company or a growing startup, you’ve probably noticed that attracting top talent into your recruitment funnel is harder...
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3 mins read
50% of Instagram users follow at least one brand, and even more say that they’ve learned about a product or service via Instagram. That’s 50% of 800...
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3 mins read
Google Ads is one of the most intriguing advertising platforms on the web, offering businesses the chance to appear as sponsored results in Google...
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3 mins read
Do businesses really need a strong employer brand to hire the best candidates? If employer branding does make an impact on hiring and talent...
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3 mins read
Genpact has always prided itself on innovation. When the company spun off from General Electric in 2005, they were determined to spread the gospel of...
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3 mins read
On a fundamental level, what are the differences between traditional marketing and recruitment marketing? In both cases, businesses are seeking to...
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3 mins read
At the beginning of 2018, Facebook announced (as it so often does) that it was changing its algorithm. This time, its goal was to show users less...
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3 mins read
Of all the platforms that are currently available for recruitment marketing, Google Ads can often seem like the most complicated. Setting up a...
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3 mins read
It’s no secret that in many industries right now, there simply isn't enough talent to go around. Companies have tried to combat this talent shortage...
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3 mins read