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Whether you’re a large tech company or a growing startup, you’ve probably noticed that attracting top talent into your recruitment funnel is harder than ever. Employment rates are high across various industries, but especially in tech, meaning that...
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4 mins read
50% of Instagram users follow at least one brand, and even more say that they’ve learned about a product or service via Instagram. That’s 50% of 800...
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4 mins read
Google Ads is one of the most intriguing advertising platforms on the web, offering businesses the chance to appear as sponsored results in Google...
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4 mins read
Do businesses really need a strong employer brand to hire the best candidates? If employer branding does make an impact on hiring and talent...
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4 mins read
Genpact has always prided itself on innovation. When the company spun off from General Electric in 2005, they were determined to spread the gospel of...
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4 mins read
On a fundamental level, what are the differences between traditional marketing and recruitment marketing? In both cases, businesses are seeking to...
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4 mins read
At the beginning of 2018, Facebook announced (as it so often does) that it was changing its algorithm. This time, its goal was to show users less...
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4 mins read
Of all the platforms that are currently available for recruitment marketing, Google Ads can often seem like the most complicated. Setting up a...
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3 mins read
It’s no secret that in many industries right now, there simply isn't enough talent to go around. Companies have tried to combat this talent shortage...
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3 mins read
Fun fact: only 20% of potential job candidates frequent traditional job boards like Craigslist and Indeed. Of the remaining 80%, most already have a...
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3 mins read
Kurt Vonnegut once said, in response to the question of why one should write books when senators and generals and other important people won’t read...
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3 mins read
The way people search for jobs changed in the last years, and Google remains one of the main starting places in looking for a job. This means that...
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7 mins read
In sales and marketing, the sales pipeline refers to the process of moving customers and potential customers through the buyer’s journey from...
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3 mins read
Successful recruitment isn’t about sourcing the most applicants, it’s about sourcing the right applicants. Unfortunately, many of the strategies that...
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3 mins read
Following the Rio Olympics in 2016, it seemed like there was a surge of interest in Brazil as a business destination. As the largest country in Latin...
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When you think of the most obvious places to promote your employer brand, your first thoughts might be of professional networks like LinkedIn, or...
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4 mins read
We’ve spoken more than once on this blog about the power of recruitment marketing automation. And, indeed, by streamlining the process of purchasing,...
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3 mins read
Recruiters use all sorts of metrics to track their efforts: retention rate, time to hire, time to fill, etc. But in many hiring departments one...
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4 mins read
Recruitment has changed a lot over the decades. What used to be done via print classified ads and fax machines is now, for many businesses, almost...
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3 mins read