When you think of the most obvious places to promote your employer brand, your first thoughts might be of professional networks like LinkedIn, or popular social media platforms like Facebook and Twitter. What many people don’t think of in this context is YouTube—even though it has more than 1 billion users! Not only does it have a billion users, those users watch 1 billion hours of video each day through its website and mobile app. Sure, the platform has its obvious strictures and limitations (it exclusively focuses on video content, which can be costly and time consuming to produce), but if you’re producing videos for your recruitment efforts anyway, YouTube is the obvious place to promote them. So, let’s dive into some tips and tricks for spreading your employer brand on the world’s biggest video-sharing platform.
- Nov 01
- 5 min read