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Marketing meets talent acquisition

Everything you need to know about recruitment marketing. From talent attraction to employer branding, candidate experience, and more.

5 Tips for Making Your ATS a Recruitment Marketing Machine

As a recruiter, your applicant tracking system (ATS) is one of your most important tools. Without one, it would be exponentially more difficult and time-consuming to track all of the applications that are coming in, pull critical information from...

Facebook vs. Instagram: Which is the Best Fit for Your Employer Brand?

It’s a question we’ve asked on this blog before: what is the best venue for promoting your employer brand and spreading your EVP? And while there is,...

How RMA Promotes Diversity in Hiring

At this point, we’ve all heard the statistics: more diverse teams promote internal innovation, improve sales, and develop better products. You don’t...

How Can Recruitment Marketing Impact Business Growth?

Let’s say you’re a scrappy young startup. You’ve got an innovative product and a dedicated team. While you’re certainly not working out of your...

Guest Post: Employer Branding in the Automotive Industry

The automotive industry will evolve more in the next 5 years than it has in the last 50. Automakers across the world are working to create electric...

5 Key Components of a Robust Talent Network

The recruiting world can learn a lot from the marketing realm, especially now that recruitment marketing is becoming more established. Organized...

Can Automation Help You Spread Your EVP?

Employer brand and EVP: they’re not the same thing. Sure, they’re related, and they’re often used interchangeably, but there are important...

The Employer Branding Playbook

Your company is a great place to work, and you’ve got a strong employer brand to show for it. But how do you turn that employer brand into a steady flow of qualified applicants?

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6 Social Media Stats Recruiters Need to Know

The era of job boards is over. Recruiters in the modern talent market need to attract passive, not just active, job candidates in order to find and...

The Top 5 Recruitment Channels in Great Britain

Britain has been in the news quite a bit recently, but mixed in with all the political noise there’s one salient point you can be forgiven if you...

How to Use Snapchat for Recruitment

A few years ago, it was only really savvy recruiters who thought to use Snapchat to attract new applicants. As an opening gambit, most business who...

5 Myths About Employer Branding

Ah, employer branding. As with any popular—dare we say trendy?—topic, discussions of employer brands and employer branding are often loaded with...

The Top 10 Quotes About Talent and Leadership

At SmartDreamers, we’re working hard every day to help businesses get faster, smarter, and better when it comes to recruitment marketing. Why?...

The Importance of a Strong EVP in Tech Recruiting

Whether you’re a large tech company or a growing startup, you’ve probably noticed that attracting top talent into your recruitment funnel is harder...

6 Tips for Better Recruiting on Instagram

50% of Instagram users follow at least one brand, and even more say that they’ve learned about a product or service via Instagram. That’s 50% of 800...

Is Google Ads the Right Venue for Promoting Your EVP?

Google Ads is one of the most intriguing advertising platforms on the web, offering businesses the chance to appear as sponsored results in Google...

5 Employer Branding Statistics to Know

Do businesses really need a strong employer brand to hire the best candidates? If employer branding does make an impact on hiring and talent...

Case Study: How Genpact Got More Out of Its Recruitment Marketing

Genpact has always prided itself on innovation. When the company spun off from General Electric in 2005, they were determined to spread the gospel of...

Tips and Tricks for Recruiting with Instagram

On a fundamental level, what are the differences between traditional marketing and recruitment marketing? In both cases, businesses are seeking to...

What Makes Facebook an Ideal Venue for Employer Branding?

At the beginning of 2018, Facebook announced (as it so often does) that it was changing its algorithm. This time, its goal was to show users less...

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