Insights from the world of recruitment marketing.
Ebooks, podcasts, and more from the talent acquisition space.
In and outs on creating the ultimate career website.
Learn how leading global companies are transforming talent acquisition with the SmartDreamers platform.
Everything you need to know about recruitment marketing. From talent attraction to employer branding, candidate experience, and more.
At this point, we’ve all heard the statistics: more diverse teams promote internal innovation, improve sales, and develop better products. You don’t necessarily need a reason to strive for inclusiveness in the workplace, but there are plenty of them...
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5 mins read
Let’s say you’re a scrappy young startup. You’ve got an innovative product and a dedicated team. While you’re certainly not working out of your...
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4 mins read
The automotive industry will evolve more in the next 5 years than it has in the last 50. Automakers across the world are working to create electric...
By Ema Dobre
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2 mins read
The recruiting world can learn a lot from the marketing realm, especially now that recruitment marketing is becoming more established. Organized...
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4 mins read
Employer brand and EVP: they’re not the same thing. Sure, they’re related, and they’re often used interchangeably, but there are important...
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4 mins read
The era of job boards is over. Recruiters in the modern talent market need to attract passive, not just active, job candidates in order to find and...
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5 mins read
Britain has been in the news quite a bit recently, but mixed in with all the political noise there’s one salient point you can be forgiven if you...
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5 mins read
Your company is a great place to work, and you’ve got a strong employer brand to show for it. But how do you turn that employer brand into a steady flow of qualified applicants?
A few years ago, it was only really savvy recruiters who thought to use Snapchat to attract new applicants. As an opening gambit, most business who...
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3 mins read
Ah, employer branding. As with any popular—dare we say trendy?—topic, discussions of employer brands and employer branding are often loaded with...
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3 mins read
At SmartDreamers, we’re working hard every day to help businesses get faster, smarter, and better when it comes to recruitment marketing. Why?...
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Whether you’re a large tech company or a growing startup, you’ve probably noticed that attracting top talent into your recruitment funnel is harder...
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3 mins read
50% of Instagram users follow at least one brand, and even more say that they’ve learned about a product or service via Instagram. That’s 50% of 800...
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3 mins read
Google Ads is one of the most intriguing advertising platforms on the web, offering businesses the chance to appear as sponsored results in Google...
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3 mins read
Do businesses really need a strong employer brand to hire the best candidates? If employer branding does make an impact on hiring and talent...
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3 mins read
Genpact has always prided itself on innovation. When the company spun off from General Electric in 2005, they were determined to spread the gospel of...
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3 mins read
On a fundamental level, what are the differences between traditional marketing and recruitment marketing? In both cases, businesses are seeking to...
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3 mins read
At the beginning of 2018, Facebook announced (as it so often does) that it was changing its algorithm. This time, its goal was to show users less...
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3 mins read
Of all the platforms that are currently available for recruitment marketing, Google Ads can often seem like the most complicated. Setting up a...
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3 mins read
It’s no secret that in many industries right now, there simply isn't enough talent to go around. Companies have tried to combat this talent shortage...
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3 mins read