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How to Build Loyalty in a Volatile Startup Environment

We’ve all seen it happen: a startup starts getting some press, or gets a new round of funding, and they make a desperate, fast-paced push to hire new people and grow their team. Everyone expects things to move and change quickly in a fast-growing business, but the hope is that your core team mostly stays the same as you add new members. Unfortunately, your hastily acquired talent churns a lot more quickly than you expected—some in less than a year—and pretty soon you’re right back where you started.   This is the type of challenge that every business has to deal with, bu...
Dana Gradinaru
Why Candidate Experience affects your Recruitment Marketing
Recruitment marketing is about attracting passive job seekers and making them want to search for openings at your company. What role does candidate experience (CX) play in that? Well, since CX refers to each and every touchpoint a potential applicant encounters on their way from audience member to employee, and those touchpoints are created by your recruitment marketing efforts, we’d say quite a bit, wouldn’t you? After all,
SmartDreamers Team
The Top Recruitment Marketing Channels in Germany
Of all the countries in western Europe, Germany has been the slowest to warm up to social media. Whether that’s a holdover from the Cold War era and people’s lingering concerns over governmental prying, or whether it’s due to the coming generation’s distrust for the privacy policies many social media companies have in place remains to be seen. That said, the upcoming Millennial generation is making its presence felt in the growing adoption of platforms like Facebook, Instagram, and others in mainstream German culture. There are some things to know about German culture...
SmartDreamers Team
How Temenos Automates Their Talent Acquisition Process
Across the Fintech industry, digital transformation is causing people to change they way they do business on everything from sales and marketing to recruitment and talent acquisition. For Temenos, one of the leaders in the field of digital banking software solutions, things are no different. Though they’ve been a pioneer in Fintech software for more than 25 years, they’re not content to rest on their laurels—instead making every effort to leverage new technology and new strategies in their talent acquisition processes....
Andreea Nicolescu
How to Build Your Employer Brand as a Startup
Sometimes as a startup it feels like the only way to accomplish anything is through sheer force of will. You often don’t have the resources you need to behave like a traditional company, so any time there’s a push to hire new employees you’re stuck crossing your fingers and hoping for a referral to come through. After all, when you’re a growing company it’s almost impossible to attract top candidates to your careers page without a personal connection—right? Well, it’s not quite impos...
Andrei Lucaci
Can Video Content Save Recruiters Money?
Video marketing. You’ve probably heard about it by now, it’s making waves in the online marketing world. What you might be wondering is if it’s something you should be bothering with. Well, the short answer is a resounding YES. For details on the how and why read on. The first step, some basics on why video works so well for recruitment marketing:   Humans are visual creatures. We simply remember images better than words. Video is ext...
SmartDreamers Team
Why the Future of Recruitment Is Inbound
In 2006, HubSpot coined the phrase “Inbound Marketing” as a key part of its larger "inbound" methodology. The term refers to a proactive method of attracting, engaging, and delighting potential customers through carefully targeted and crafted web content. The idea is that by offering up educational blog posts, whitepapers, and emails that help your audience identify their pain points and understand potential solutions, you can gain the trust of your ideal buyers. Eventually, this leads to boosted sales, business growth, and happy, repeat customers.   These days...
Ovidiu Marginean

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What Recruitment Marketing Metrics Should You Be Tracking?
In today’s hyper-competitive job market, it’s extremely difficult for a company to stand out. That’s where recruitment marketing comes in, but how to know if your campaigns are paying off? With data, of course! Data, in this case, means metrics. Metrics are the key to showing you where the ROI is, where the budget is being wasted, and which pieces of your campaign are worth the effort. We’ve compiled a short list of our favorite metrics, these are the ones that every RM team should be monitoring to have a firm grasp on how successful their efforts are. Some are concre...
SmartDreamers Team
The Startup's Guide to Accelerating Talent Acquisition
In the world of startups, growth is good. Not just good, growth is pretty much the holy grail of startup culture. Growing a business comes with a lot of built-in risks. Most startups are working with limited cashflow, limited time, and a limited amount of built-in hiring expertise. According to CB Insights, 70 percent of upstart tech businesses fail,...
SmartDreamers Team
Kaufland’s Perspective: Blue Collar vs. White Collar Recruiting
At Kaufland, we have to hire a high volume of blue collar workers each year. With nearly 1,300 hypermarkets in Europe (including 126 stores in Romania and 2 logistics centers, with 2 more stores planned for the near future in Moldova), we employ 150,000 workers throughout 7 countries. At the same time, we need to hire a number of white collar positions. As you can imagine, the recruitment and talent acquisition costs for hiring on this scale can get quite high—even higher in times like these when employee turnover across ...
Estera Anghelescu
Recruiting & Employer Branding Director @ Kaufland
How Talent Acquisition Leaders Drive Digital Transformation in Retail
Historically, retail businesses haven’t been the quickest to change. Compared to industries like tech and automotive where new technologies are always being created, refined, and integrated into daily life, many brick and mortar retailers have gotten by for long stretches of time by doing business the way they’ve always done it. As new industries and technologies change and evolve all around us, however, it looks like retail is finally ready for its digital transformation. After ...
Daniel Spinciu
What Are the Biggest HR Hurdles for Fast-Growing Startups?
Every startup’s dream is having the chance to grow at light speed. It means that you’re doing something right, that your investors can see your vision and are willing to support you, and you get to go all-in on your product or service. What many businesses realize late in the game, however, is that the reality of growing a startup can also be harsh and grueling. Why? Well, a number of reasons, but chief among them is the difficulty of making sure that the growth of your team keeps pace with the growth ...
SmartDreamers Team
Boost Reach 3x by Turning Your Employees Into Brand Ambassadors
At this point, we all know about brand ambassadors, right? Or at least we’ve all heard about “influencers” on social media being paid to endorse a brand of...well, anything. What about employer brand ambassadors? This is a largely unused marketing opportunity just waiting to be tapped into.  After all, the average employee's social account has 3 times the reach of a typical corporate account, meaning that each employee you turn into a brand ambassador can have a tremendous impact on your overall reach.  Bef...
SmartDreamers Team
Can Hunters and Farmers Help You Build a Strong HR Pipeline?
Recruitment marketing runs on the idea that effective talent acquisition in the modern talent market requires recruiters to borrow strategies from traditional marketing. This winds up including a lot of social media content creation, as well as the adoption of automated workflows that can save users time and energy. But where else might recruiters profitably look for new ideas and techniques for winning the war for talent? Is it possible that the sales world, for instance, might have some useful techniques and insights for the modern HR department?   Today, we’...
Cristina Rotari
How Can Automation Maximize Your Recruitment ROI?
In recruitment, as in so many other fields, it can be difficult to separate the innovations from the buzzwords. Things like employer branding, recruitment marketing, recruitment automation, etc. all sound nice enough on their face, but how can recruiters and other HR personnel figure out if there’s any substance to them? To really evaluate a new trend or a new concept, you need to find something concrete to use as a yardstick—something like the actual implications a given business practice might have on your ROI.    For
SmartDreamers Team
Meet the New and Improved SmartDreamers Ad Builder
Today, SmartDreamers is unveiling major changes to its ad builder that will seamlessly connect recruiters to the entire internet, empowering them to work smarter and more improve ROI.   A perfectly crafted ad can be a thing of beauty. No doubt in your own experience as a web user you’ve encountered a wide range of quality levels for ads being targeted to you—and I’m betting that it was the ones that were well-designed that really caught your attention. Or, at least, ...
SmartDreamers Team
The Best Employer Branding on the Web in 2019
  With the scales tipped in favor of candidates, employer branding has taken on a new level of importance. There just aren’t enough candidates, and those who are looking to change jobs often have their pick of several competing offers to consider. How to make your company stand out among the crowd? Make sure your employer brand is top-tier. The public as well as potential candidates, active job seekers as well as passive, are watching how companies treat their people. Ho...
SmartDreamers Team
How Can RMA Help Fast-growing Startups in 2019?
It’s no secret that growing a business at light-speed comes with a lot of built in risks. If you fail to grow your market and get a robust sales cycle underway, the whole business could start to fall apart. If, on the other hand, you find yourself in a position where you can’t meet demand, you risk permanent harm to your corporate reputation. If you can’t find the right team, the odds of either of the preceding risks occurring begins to skyrocket. Sure, some risk is inevitable, but this rea...
SmartDreamers Team
Snapchat vs Youtube: Where Should Recruiters Spend Their Time?
You’ve been advertising on Snapchat recently, because you read somewhere that it was a good place to find millennials. Then someone said you should be using Youtube to spread a general awareness campaign among a larger audience. Now, however, you need to cut budget and figured one of these has to go. Which will it be? Slow down! Maybe you don’t have to cut a channel completely, what if you could readjust your focus so that each was being used more appropriately? If you can do that, you may be able to afford to keep both channels going, and since they each have serious...
SmartDreamers Team

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