<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=88070&amp;fmt=gif">

Kaufland’s Perspective: Blue Collar vs. White Collar Recruiting

At Kaufland, we have to hire a high volume of blue-collar workers each year. With nearly 1,300 hypermarkets in Europe (including 126 stores in Romania and 2 logistics centers, with 2 more stores planned for the near future in Moldova), we employ 150,000 workers throughout 7 countries. At the same time, we need to hire a number of white-collar positions. As you can imagine, the recruitment and talent acquisition costs for hiring on this scale can get quite high—even higher in times like these when employee turnover across the entire retail sector is astronomically high.

  • Aug 21
  • 4 min read

How Talent Acquisition Leaders Drive Digital Transformation in Retail

Historically, retail businesses haven’t been the quickest to change. Compared to industries like tech and automotive where new technologies are always being created, refined, and integrated into daily life, many brick and mortar retailers have gotten by for long stretches of time by doing business the way they’ve always done it. As new industries and technologies change and evolve all around us, however, it looks like retail is finally ready for its digital transformation. After all, how are companies supposed to keep up with e-commerce giants like Amazon if they’re not willing to adapt?

 

  • Aug 13
  • 4 min read

What Are the Biggest HR Hurdles for Fast-Growing Startups?

Every startup’s dream is to have the chance to grow at light speed. It means that you’re doing something right, that your investors can see your vision and are willing to support you, and that you get to go all-in on your product or service. What many businesses realize late in the game, however, is that the reality of growing a startup can also be harsh and grueling. Why? Well, a number of reasons, but chief among them is the difficulty of making sure that the growth of your team keeps pace with the growth of your operations.

  • Aug 12
  • 4 min read

How Can Automation Maximize Your Recruitment ROI?

In recruitment, as in so many other fields, it can be difficult to separate the innovations from the buzzwords. Things like employer branding, recruitment marketing, recruitment automation, etc. all sound nice enough on their face, but how can recruiters and other HR personnel figure out if there’s any substance to them? To really evaluate a new trend or a new concept, you need to find something concrete to use as a yardstick—something like the actual implications a given business practice might have on your ROI. 

  • Aug 06
  • 4 min read

The Best Employer Branding on the Web in 2019

 

  • Aug 01
  • 4 min read

Snapchat vs Youtube: Where Should Recruiters Spend Their Time?

You’ve been advertising on Snapchat recently, because you read somewhere that it was a good place to find millennials. Then someone said you should be using Youtube to spread a general awareness campaign among a larger audience. Now, however, you need to cut budget and figured one of these has to go. Which will it be?

  • Jul 23
  • 5 min read

How Auchan Recruits Retail Talent in a Difficult Labor Market

Over the past 55 years, Auchan has spread its chain of supermarkets and hypermarkets to 17 countries across three continents (Europe, Africa, and Asia). They have 10,000 employees spread across 50 stores in Romania alone, and their hiring needs are as robust as you would expect for a company of its size and scope. Though Auchan has a long history of success as an organization, it still has to face the same challenges that other employers in the retail space regularly encounter: high hiring volumes, high turnover, and high competition for the best candidates.

  • Jul 19
  • 4 min read

How Retail Recruiters Can Fight the 60%(!) Industry Turnover Rate

Yes, you read that right: the turnover rate in retail right now is a little over 60%, more than quadruple the United States average across all industries. Even the turnover rate for CEOs in retail is high right now (23%), albeit probably for different reasons.

  • Jul 18
  • 5 min read

Can Google Analytics Help You Track Your Employer Brand?

An employer brand is a terrible thing to waste. After all, it takes a lot of time and effort to craft a narrative that positions your business as an employment destination, and then roll out a series of ads and posts on social media and other web platforms in order to make sure that your ideal applicants are actually encountering this narrative. So, how do you know if your employer brand is going to waste? Easy, measure it. How do you measure? Well, that one’s a little more complicated.

  • Jul 16
  • 4 min read

How to Optimize Your Talent Pipeline

Whether you’re a well-established business or a burgeoning startup, your talent pipeline is one of your most valuable assets. If you have an existing flow of interested, qualified applicants into your hiring process at all times you can be virtually assured of quicker time to fill, quicker time to hire, and, as a result, lower cost per hire than you would if you had to start your talent search from scratch every time there was a vacancy. Of course, a talent pipeline can be somewhat of a nebulous concept: you might think that yours is fairly robust, but when it comes time to source some candidates you find that it’s still difficult to get the right person.

  • Jul 11
  • 4 min read

How to Attract Young Talent When Recruiting for BPO

Like it or not, the image that most people have of BPO jobs is pretty grim: they imagine dingy call centers where workers take on undesirable shifts for poor wages, and they look at the high attrition rates within the industry as proof. Unsurprisingly, this has a tendency to make life difficult for recruiters—especially those who are using traditional methods like job boards and recruiting agencies in order to find qualified talent. Often, you have to settle for whatever talent you can find, and the self-fulfilling prophecy of low quality hires and high turnover rates continues anew. 

  • Jul 05
  • 4 min read

The Ultimate Guide to Crafting Employer Branding Videos

Without a doubt, video is the rising star of social media content, and the reasons why are pretty clear. Let’s start with the numbers: Facebook users watch 8 billion videos per day, 300 hours of video are uploaded to YouTube every minute, and video content taken as a whole is expected to make up 82% of internet traffic by 2021. If we take things a step further, we can see that video content also plays a major role of boosting engagement levels on virtually all social media platforms thanks to its power to convey a deep, meaningful message to users within seconds.

  • Jun 26
  • 4 min read

How RPA Will Change the World of Recruitment Marketing

New and emerging technologies have always played a big part in the way that companies recruit. The introduction of the telephone into wide business use changed the way recruiters found and interacted with talent. The birth of the internet did the same again. If we’re willing to get a little bit wonkier, the introduction of the first ATS into the HR tech market made quite a splash, offering recruiters new tools for tracking applications and developing relationships. At the present moment, technological change is playing just as big a role in recruitment as ever. And possibly the most impactful technology gaining traction on the market right now is RPA, or robotic process automation.

  • Jun 20
  • 4 min read

What is Employer Brand Gravity (and Why Should You Care)?

You’ve been working on spreading your employer brand through ongoing recruitment marketing campaigns. You’ve even got your social media presence on message. Now it’s time to work on your employer brand gravity. Yep, gravity.

  • Jun 13
  • 5 min read

The Top 5 Recruitment Channels in the United States

Recruitment channels. There are just so many of them to choose from, right? How do you know where your candidate personas are hanging out in order to get your employer brand in front of them? Well, a great place to start is by looking at social media statistics for the market you’re in (or expanding into).

  • Jun 11
  • 5 min read

How-to: Building the Perfect Applicant Funnel

Recruitment marketing is still in its infancy when compared to either its older sibling HR recruiting, or its first cousin Marketing. There are plenty of ways you can streamline and improve your recruitment marketing tactics by borrowing from both of these related practices.

  • May 28
  • 4 min read

How UiPath's Team Has Grown from 100 to 2,700 in 2 Years

For anyone who already knows what RPA (robotic process automation) is, UiPath should require no introduction. They were Romania’s first “unicorn” startup, and they recently announced a new valuation at nearly $7 billion—no mean feat for a company that was operating with just 50 employees as recently as 2015. Today, the company has more than 2,000 workers in offices spread across the world. They’ve helped organizations like NASA, General Electric, Lufthansa, and many others to reimagine their operations by automating processes that once had to be performed by hand—making them one of the most intriguing and innovative software startups in the world. 

  • May 22
  • 5 min read

Avoiding The Black Hole: Where Your Employer Brand Meets Your ATS

Or maybe we should say, “where you don’t want your employer brand meeting your ATS?”


The “ATS black hole” is that dark corner of your ATS, the place some applicants go, never to be heard from again. And that’s the last thing your all-important employer brand needs: people you don’t even know out there ready to badmouth your company for something you might not have even been aware of.

  • May 21
  • 5 min read

5 Tips for Making Your ATS a Recruitment Marketing Machine

As a recruiter, your applicant tracking system (ATS) is one of your most important tools. Without one, it would be exponentially more difficult and time-consuming to track all of the applications that are coming in, pull critical information from those applications, and find the right applicant info for review at the right time. In short, your hiring process would be chaos.

  • May 15
  • 4 min read
1 ...
2 3 4 5 6
... 7

Subscribe to our blog

Get the latest posts in your email