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The Ultimate Guide to Crafting Employer Branding Videos

Without a doubt, video is the rising star of social media content, and the reasons why are pretty clear. Let’s start with the numbers: Facebook users watch 8 billion videos per day, 300 hours of video are uploaded to YouTube every minute, and video content taken as a whole is expected to make up 82% of internet traffic by 2021. If we take things a step further, we can see that video content also plays a major role of boosting engagement levels on virtually all social media platforms thanks to its power to convey a deep, meaningful message to users within seconds.   Think about it: they say a picture’s worth a thousand words; so what does that make a video? An...
Ana Mares
How RPA Will Change the World of Recruitment Marketing
New and emerging technologies have always played a big part in the way that companies recruit. The introduction of the telephone into wide business use changed the way recruiters found and interacted with talent. The birth of the internet did the same again. If we’re willing to get a little bit wonkier, the introduction of the first ATS into the HR tech market made quite a splash, offering recruiters new tools for tracking applications and developing relationships. At the present moment, technological change is playing just as big a role in recruitment as ever. And possibly the most impactf...
Ceusan Mihai
What is Employer Brand Gravity (and Why Should You Care)?
You’ve been working on spreading your employer brand through ongoing recruitment marketing campaigns. You’ve even got your social media presence on message. Now it’s time to work on your employer brand gravity. Yep, gravity. Brand gravity is the term for when a brand has the emotional pull necessary for people to remember you and your company, even when they don’t really know why. In terms of recruitment marketing, it means you have people going straight to your careers page when they’re ready to look for an opening, because they already know and love your
SmartDreamers Team
The Top 5 Recruitment Channels in the United States
Recruitment channels. There are just so many of them to choose from, right? How do you know where your candidate personas are hanging out in order to get your employer brand in front of them? Well, a great place to start is by looking at social media statistics for the market you’re in (or expanding into). Today we’re looking at the market in the United States, where Pew research shows that 68% of adults are on Facebook, while Youtube captures 74% of the adult population as ...
SmartDreamers Team
How-to: Building the Perfect Applicant Funnel
Recruitment marketing is still in its infancy when compared to either its older sibling HR recruiting, or its first cousin Marketing. There are plenty of ways you can streamline and improve your recruitment marketing tactics by borrowing from both of these related practices.   Today we’re going to go over building the perfect applicant funnel, pulling when necessary from the marketing world for explanations. Think of this as a How-To Guide for building your applicant funnel.
SmartDreamers Team
How UiPath's Team Has Grown from 100 to 2,700 in 2 Years
For anyone who already knows what RPA (robotic process automation) is, UiPath should require no introduction. They were Romania’s first “unicorn” startup, and they recently announced a new valuation at nearly $7 billion—no mean feat for a company that was operating with just 50 employees as recently as 2015. Today, the company has more than 2,000 workers in offices spread across the world. They’ve ...
Viorela Marcu
Avoiding The Black Hole: Where Your Employer Brand Meets Your ATS
Or maybe we should say, “where you don’t want your employer brand meeting your ATS?” The “ATS black hole” is that dark corner of your ATS, the place some applicants go, never to be heard from again. And that’s the last thing your all-important employer brand needs: people you don’t even know out there ready to badmouth your company for something you might not have even been aware of. You work hard to establish your employer brand. You create imaginative recruitment marketing campaigns to get t...
SmartDreamers Team

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5 Tips for Making Your ATS a Recruitment Marketing Machine
As a recruiter, your applicant tracking system (ATS) is one of your most important tools. Without one, it would be exponentially more difficult and time consuming to track all of the applications that are coming in, pull critical information from those applications, and find the right applicant info for review at the right time. In short, your hiring process would be chaos.    All of that is more than enough to ask from a piece of technolog...
SmartDreamers Team
Facebook vs. Instagram: Which is the Best Fit for Your Employer Brand?
It’s a question we’ve asked on this blog before: what is the best venue for promoting your employer brand and spreading your EVP? And while there is, of course, no one-size fits all answer, recruiters and hiring managers do often find themselves tasked with choosing the employer branding venue that will yield the best results in terms of ROI, employer brand gravity generated, and successful talent pipeline growth. How do recruiters make these determinations in a smart, considered way...
SmartDreamers Team
How RMA Promotes Diversity in Hiring
At this point, we’ve all heard the statistics: more diverse teams promote internal innovation, improve sales, and develop better products. You don’t necessarily need a reason to strive for inclusiveness in the workplace, but there are plenty of them to choose from. In spite of this fact, many or even most businesses are still struggling to create diverse workforces. This can be attributed to a whole host of factors, from work environment to historical factors, but on some level your ability to field a diverse team comes down to your ability to hire a diverse team.
Adrian Cernat
How Can Recruitment Marketing Impact Business Growth?
Let’s say you’re a scrappy young startup. You’ve got an innovative product and a dedicated team. While you’re certainly not working out of your friend’s garage anymore, you’re still in a pretty small, bare-bones office space without too many frills—which is just as well, because there aren’t too many people around to appreciate those frills. This is all well and good for now, but you know that it’s not going to be this way forever. Heck, maybe it’s not even going to be this way by the end of the year. If your business is really firing on all cylinders, there’s a good chance that in the near...
SmartDreamers Team
Guest Post: Employer Branding in the Automotive Industry
The automotive industry will evolve more in the next 5 years than it has in the last 50. Automakers across the world are working to create electric and autonomous vehicles as the industry changes rapidly around them. At Groupe Renault Romania, we are working to reinvent mobility for all, leveraging fast-paced technological change into cutting edge innovations that will dramatically evolve the way people use the vehicle: for example, if today robo-vehicle ride-hailing services are concepts, tomorrow they will become reality. As the industry evolves and what...
Ema Dobre
5 Key Components of a Robust Talent Network
The recruiting world can learn a lot from the marketing realm, especially now that recruitment marketing is becoming more established. Organized campaigns, content marketing, and using social media to reach passive job hunters are some of the ideas that made their way in between these two sectors. Another idea that makes sense to cross over is the idea of a multi-channel approach to building a talent network. Just what is a talent network in this context? It’s your followers on social media, readers of your content, and your pool of potential candidates. It’s the p...
SmartDreamers Team
Can Automation Help You Spread Your EVP?
Employer brand and EVP: they’re not the same thing. Sure, they’re related, and they’re often used interchangeably, but there are important differences between the two. While your employer brand is a story that potential recruits can latch onto as they move deeper and deeper into your recruitment funnel, it doesn’t necessarily need to provide too many specifics about the way that your organization provides value to its people. EVP, in this regard, is just the opposite: it should be a concrete acco...
SmartDreamers Team
6 Social Media Stats Recruiters Need to Know
The era of job boards is over. Recruiters in the modern talent market need to attract passive, not just active, job candidates in order to find and retain the best hires. For most modern HR teams, a crucial part of passive candidate attraction revolves around the use of platforms like Facebook, LinkedIn, Twitter, YouTube, and any other social media site you care to mention. Why? Because these are the places where virtually all job candidates—passive and active alike—already spend their ti...
Adrian Cernat
The Top 5 Recruitment Channels in Great Britain
Britain has been in the news quite a bit recently, but mixed in with all the political noise there’s one salient point you can be forgiven if you missed—employment is at record levels. The 2018 average unemployment number was just 4.2% (source). The question remains, where should you be courting passive job seekers? Social media provides the answer. Numbers for social ...
SmartDreamers Team
How to Use Snapchat for Recruitment
A few years ago, it was only really savvy recruiters who thought to use Snapchat to attract new applicants. As an opening gambit, most business who were attuned to the platform’s potential were using it to offer potential candidates a unique, creative way to apply for jobs. A company would send out a Snap advertising a position, and would promise a job interview to the person with the best or most creative response—whether this meant engaging with a particular brand in a fun way, showing off some skills with visual media, or anything else that might entice people into this new version of th...
SmartDreamers Team
5 Myths About Employer Branding
Ah, employer branding. As with any popular—dare we say trendy?—topic, discussions of employer brands and employer branding are often loaded with misconceptions. Some people are confused about what it is, some are confused about how it works, and some are confused about how to do it. The result? General difficulty for recruiters trying to create, leverage, or refine a strong employer brand, owing to the many and manifold myths that surround this critical recruiting topic. Luckily, we’re here to help! ...
SmartDreamers Team
The Top 10 Quotes About Talent and Leadership
At SmartDreamers, we’re working hard every day to help businesses get faster, smarter, and better when it comes to recruitment marketing. Why? Because nothing ever gets accomplished without a team—and nothing great gets accomplished with...
Adrian Cernat

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