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Marketing meets talent acquisition

Everything you need to know about recruitment marketing. From talent attraction to employer branding, candidate experience, and more.

5 Predictions for Recruitment in 2020

We don’t have to tell you that the HR world is ever-changing and that to keep up recruiters in particular need to be fast on their feet, able to...

5 Unique Challenges for Recruiting IT Talent

Every recruiter, in every department, at every company on the planet thinks their situation is uniquely challenging. We’re not going to dispute those...

CRM vs ATS: What's the Difference?

A huge transformation is taking place. A shift in the talent acquisition world from being a largely reactive effort to a predominantly proactive one....

What is Inbound Recruitment Marketing?

Inbound methodologies have taken the marketing world by storm over the last few years. And with RM already borrowing pages from the marketing...

What Are the Keys to a Thriving HR Ecosystem?

HR technology is changing rapidly. According to Crunchbase, VCs invested the equivalent of 700 million USD in recruiting software startups this year...

5 Strategies for Leveraging Technology in Recruitment

The labor market turned a corner when no one was looking. It’s now largely, if not completely, candidate-driven. That means HR departments and...

The Employer Branding Playbook

Your company is a great place to work, and you’ve got a strong employer brand to show for it. But how do you turn that employer brand into a steady flow of qualified applicants?

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The Top 5 Metrics for Measuring Candidate Experience

Candidate experience has always been a primary concern for HR and recruitment marketing. That said, the current candidate-centered job market has...

What is RPA’s Role in the Future of Recruitment Marketing?

Technology moves fast, and these days so does recruitment. The introduction of recruitment marketing automation into the HR landscape, for instance,...

How Does Recruitment Marketing Automation impact the Candidate’s Journey?

Recruitment marketing and customer experience exist in a mutually beneficial feedback loop, with each feeding and at the same time playing off...

Mobile Recruitment: Why It Matters

Recruitment marketing has one primary goal, to reach the right potential candidates, at the right time, and in the right place. Increasingly, that...

Why Candidate Experience affects your Recruitment Marketing

Recruitment marketing is about attracting passive job seekers and making them want to search for openings at your company. What role does candidate...

The Top Recruitment Marketing Channels in Germany

Of all the countries in western Europe, Germany has been the slowest to warm up to social media. Whether that’s a holdover from the Cold War era and...

How to Build Your Employer Brand as a Startup

Sometimes as a startup it feels like the only way to accomplish anything is through sheer force of will. You often don’t have the resources you need...

Why the Future of Recruitment Is Inbound

In 2006, HubSpot coined the phrase “Inbound Marketing” as a key part of its larger "inbound" methodology. The term refers to a proactive method of...

What Recruitment Marketing Metrics Should You Be Tracking?

In today’s hyper-competitive job market, it’s extremely difficult for a company to stand out. That’s where recruitment marketing comes in, but how to...

The Startup's Guide to Accelerating Talent Acquisition

In the world of startups, growth is good. Not just good, growth is pretty much the holy grail of startup culture. Growing a business comes with a lot...

Kaufland’s Perspective: Blue Collar vs. White Collar Recruiting

At Kaufland, we have to hire a high volume of blue-collar workers each year. With nearly 1,300 hypermarkets in Europe (including 126 stores in...

How Talent Acquisition Leaders Drive Digital Transformation in Retail

Historically, retail businesses haven’t been the quickest to change. Compared to industries like tech and automotive where new technologies are...

Learn how F500 companies are using SmartDreamers to transform talent acquisition