Inside Recruitment Marketing Podcast: Is Automation Recruitment's Major Trend for 2020?
Automation has become a hot topic this year, but will it stay hot in 2020? In this episode, our guest, Tom Haak, director of the HR Trend Institute, will speak about just that! Put your headphones on for episode #2 of the Inside Recruitment Marketing podcast!
Every recruiter, in every department, at every company on the planet thinks their situation is uniquely challenging. We’re not going to dispute those claims. Seriously, the current world-wide job market has amped up the difficulty for everyone across the HR field. When it comes to IT recruiting, however, our experience has shown that many of these same challenges are amplified to a whole new level. At the same time, other challenges just seem to melt away completely.
The automotive industry provides a fascinating canvas on which to experiment and test out different recruiting techniques and tactics. With its unique mix of blue-collar, white-collar, creative, and scientific all in one place, the automotive workforce is one of the most diverse out there. Additionally, there are some specific aspects of the automotive sector that make it especially ch...
Every day, you work hard to roll out a recruitment marketing strategy that will attract the top candidates on the market. But to successfully pull off your latest talent acquisition feat, you'll need to gather and measure recruitment data from a variety of sources. The question is: How and why do you do so? In the first episode of the Inside Recruitment Marketing Podcast, Tarina Pop, Head of Recruitment Marketing at SmartDreamers, will answer that question and more...
Employer branding has never been so important. With the shift in the job market to a candidate-centered focus, how you present your company, your EB, and your brand voice is of paramount importance. You need to position yourself as the employer of choice, so when passive job seekers decide they’re ready to jump ship, they know where to look. Your branding strategy is what helps increase the quality of candidates, reduce hiring costs, and retain the talent you already have.
A huge transformation is taking place. A shift in the talent acquisition world from being a largely reactive effort to a predominantly proactive one. This is leading to confusion across sectors, as recruiters and talent acquisition leaders struggle to find the candidates for their open positions and build sustainable talent pools for the future.
Inbound methodologies have taken the marketing world by storm over the last few years. And with RM already borrowing pages from the marketing playbook left and right, it was only a matter of time before these techniques made their way across the marketing/HR divide.
HR technology in 2019 is changing rapidly. According to Crunchbase, VCs invested the equivalent of 700 million USD in recruiting software startups this year alone. The race to define the perfect HR technology ecosystem is on in full force, and there are as many potential answers as there are startups. Even amidst all of these new and exciting developments, one thing remains pretty clear: there are a lot of considerations that go into defining the right technology for any given HR team, and making that determination rea...
The labor market turned a corner when no one was looking. It’s now largely, if not completely, candidate-driven. That means HR departments and contract agencies alike are scrambling to find the best ways to attract candidates for their openings. This situation is leading to a set of problems recruiters have never had to deal with in modern memory: • Lack of quality candidates • Low engagement • Losing great candidates to the competition • Putting together a st...
It’s no secret that hiring software developers and engineers is a difficult task. As more and more businesses outside the traditional tech world start to take digital transformation seriously, the competition for technical talent feels like it’s never been stiffer. And, by and large, the numbers bear this feeling out: the tech unemployment rate in the United States right now is a microscopic 2%, and things are just as dire elsewhere (in the UK, for instance, nearly 90% of companies expect a shortage of skilled tech workers in the next year). This incredibly h...
Candidate experience has always been a primary concern for HR and recruitment marketing. That said, the current candidate-centered job market has pushed it even further into the spotlight. If a candidate doesn’t have a good experience working with you, or if your online presence doesn’t resonate with them, they’ll just walk next door to your competitor. That means you stand to lose not only that great, high-quality candidate but also any future referrals they might have brought along, as well as the stellar reviews they could have left on
Technology moves fast, and these days so does recruitment. The introduction of recruitment marketing automation into the HR landscape, for instance, represented a big technological shift, and that's just one of a new of new concepts and ideas that are changing that ways in which businesses connect to new candidates. And of those emerging technologies, robotic process automation, or RPA, has direct applicability to the RM world. In short, RPA consists of software-based robots, or “bots,” that can be co...
It’s like they say, what happens in Vegas… gets blogged about later on. Or, what happens in Vegas helps us to better understand the future of work and technology. Okay, maybe these aren’t the catchiest sayings—but we’ll stand by the sentiments! Okay, for those of you who haven’t had October 4th 2019 circled prominently on your calendars since the last HR Tech Conference a year ago, here’s the relevant background: this past week, SmartDreamers attended the large...
It is a truth universally acknowledged that the status quo in hiring and talent acquisition just isn’t cutting it. Not only is an incredibly competitive talent market making things like job boards and recruiting agencies less effective than ever, an increasing (and laudable) push across multiple industries towards more diverse and inclusive hiring is presenting us with a clear picture of all the ways that hiring processes can go wrong. When homogenous teams in the workplace are described as a systemic issue, this is partially what’s meant: that the processes that we have in place for attrac...
Recruitment marketing and customer experience exist in a mutually beneficial feedback loop, with each feeding and at the same time playing off against each other. That means that any change made to your RM efforts will have an impact on the way your potential candidates and applicants experience their time interacting with you. It also means that you need to be paying attention to those experiences so you can adjust and tweak your marketing to reflect what you learn. One less explored area of this interplay is the additional impact that recruitment marketing...
“143 applications. 106 companies. 4 real-life HR challenges. 4 winners. 3 global companies. 1 pitch day.” That’s how the first ever Heineken HR Brewhouse competition described itself, and we can tell you from first hand experience that it was exactly as exhilarating as it was made out to be. Though we didn’t wind up winning the competition in our category (congrats to SAP alongside Eightfold, Sonru & Plum on taking the crown for SuccessFactors!), we had a weekend of learning, growth, and innov...
Recruitment marketing has one primary goal, to reach the right potential candidates, at the right time, and in the right place. Increasingly, that means on their mobile devices. To wit, candidates now spend more than five hours a day on their smartphones, and up to 70% of web traffic happens on a mobile device (CIODive, 2018). Yet, for some reason, fewer than 1 in 10 companies say they have a mobile-friendly application process. How many awesome candidates are th...
Technology has already revolutionized HR. Everything from streamlining candidate communication via email, focusing data storage and retrieval with cloud services, and analyzing employee performance—21st-century tech has already had a lasting impact on the sector. That said, emerging technologies like artificial intelligence (AI), robotic process automation (RPA) and advanced analytics coming out of the data sciences are all set to create even bigger waves as we enter the belly of the century. The Changing Labor Market We don’t have to tell you that ...
Hoo boy, where to begin… I don’t know what you were up to last week, but the SmartDreamers team was off on a whirlwind adventure in Amsterdam. What were we doing there, you ask? We were attending this year’s Hiring Success EU—an annual conference led by our friends at SmartRecruiters that covers everything related to recruitment, hiring, and talent acqui...
