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Marketing meets talent acquisition

Everything you need to know about recruitment marketing. From talent attraction to employer branding, candidate experience, and more.

Introducing SmartDreamers Nurture – A Candidate Centric Communication Engine

The context of the global pandemic has sparked innovations in how companies engage with their talent pool remotely. Since casting the widest net is not a viable option, recruiters today tap into strategies that help them focus on quality leads...

The Top Recruitment Channels in India

India is poised to become the third-largest economy in the world. Let that sink in. Behind only the US and China, India is set on a meteoric path of...

The Tech Talent Shortage: How Recruitment Marketing Automation Can Help

Tech companies resort to all kinds of stunts, publicity moves, and shenanigans to try and differentiate themselves from their competitors to hire top...

What is Recruitment Marketing, and How Can it Help Recruiters?

Have you noticed a shift in the tasks you’re being asked to do as a recruiter recently? Things like monitoring your company’s reputation on review...

How to Design the Perfect Job Landing Page

At one time or another, we’ve all been there: scrolling through your phone, you come across a job posting or an ad for a position that looks...

Why Recruitment Marketing Automation is the Future of Hiring

If you had a crystal ball, and you asked what the future of HR and talent acquisition was going to look like, what do you think you would see? For...

7 Emerging Trends in Talent Acquisition in 2020

And just like that, we find ourselves almost tending the second half of 2020.

As we reflect back, there are encouraging signs that some of the...

The Employer Branding Playbook

Your company is a great place to work, and you’ve got a strong employer brand to show for it. But how do you turn that employer brand into a steady flow of qualified applicants?

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Best Practices for a Career Newsletter To Drive Conversions

A career-focused email newsletter is a fantastic way to keep your talent pool updated on company happenings, alert them to new openings, and...

How (and Why) You Should Track Your Recruitment Marketing Results

Here’s the thing about recruitment marketing: it’s complicated. Not so much in theory, but in practical fact an effective recruitment marketing...

How to Track the Entire Talent Acquisition Funnel

Candidate journey, recruitment funnel, applicant funnel, talent acquisition funnel...so many trips and funnels it can be hard to keep them all...

How Automation Makes Life Easier in a Candidate's Market

By now, you’ve heard us talk about the wonders of recruitment marketing automation (RMA) and all the joy it can bring to your recruiting efforts....

How Social Media Is Changing Recruitment

The recruiting world has undergone a seachange in the last few years. Actually, it’s seen several in rapid succession, with each new wave sweeping...

How Big Players in Retail Do Employer Branding

Over the last decade, retail sales and jobs have continued to grow.

In the US, sales have been growing steadily since 2015.

Why (and How) Recruitment Marketers Should Segment Their Audience

If you’re a recruiter, a hiring manager, or a recruitment marketer, take a second to think about your existing team. At a medium or large company,...

Why Should Recruiters Focus on Passive Job Seekers?

Think back over your last 9-10 hires. Where were they sourced?

Learn how F500 companies are using SmartDreamers to transform talent acquisition