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Marketing meets talent acquisition

Everything you need to know about recruitment marketing. From talent attraction to employer branding, candidate experience, and more.

What is Recruitment Marketing, and How Can it Help Recruiters?

Have you noticed a shift in the tasks you’re being asked to do as a recruiter recently? Things like monitoring your company’s reputation on review sites, being sure to respond to mentions on social media, and even writing posts for the company blog...

How to Design the Perfect Job Landing Page

At one time or another, we’ve all been there: scrolling through your phone, you come across a job posting or an ad for a position that looks...

Why Recruitment Marketing Automation is the Future of Hiring

If you had a crystal ball, and you asked what the future of HR and talent acquisition was going to look like, what do you think you would see? For...

7 Emerging Trends in Talent Acquisition in 2020

And just like that, we find ourselves almost tending the second half of 2020.

As we reflect back, there are encouraging signs that some of the...

Best Practices for a Career Newsletter To Drive Conversions

A career-focused email newsletter is a fantastic way to keep your talent pool updated on company happenings, alert them to new openings, and...

How (and Why) You Should Track Your Recruitment Marketing Results

Here’s the thing about recruitment marketing: it’s complicated. Not so much in theory, but in practical fact an effective recruitment marketing...

The Employer Branding Playbook

Your company is a great place to work, and you’ve got a strong employer brand to show for it. But how do you turn that employer brand into a steady flow of qualified applicants?

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How to Track the Entire Talent Acquisition Funnel

Candidate journey, recruitment funnel, applicant funnel, talent acquisition funnel...so many trips and funnels it can be hard to keep them all...

How Automation Makes Life Easier in a Candidate's Market

By now, you’ve heard us talk about the wonders of recruitment marketing automation (RMA) and all the joy it can bring to your recruiting efforts....

How Social Media Is Changing Recruitment

The recruiting world has undergone a seachange in the last few years. Actually, it’s seen several in rapid succession, with each new wave sweeping...

How Big Players in Retail Do Employer Branding

Over the last decade, retail sales and jobs have continued to grow.

In the US, sales have been growing steadily since 2015.

Why (and How) Recruitment Marketers Should Segment Their Audience

If you’re a recruiter, a hiring manager, or a recruitment marketer, take a second to think about your existing team. At a medium or large company,...

Why Should Recruiters Focus on Passive Job Seekers?

Think back over your last 9-10 hires. Where were they sourced?

How Recruiters Can Get More Out of Google Analytics

“Data-driven recruiting.” Has a nice, cutting-edge, 21st-century sound, doesn’t it?

The question is, just what is data-driven recruiting and how...

The Top Channels for BPO Recruitment

Business process outsourcing, or BPO, is a dispersed industry by nature. As such, operations need to be agile, lean, and able to scale up to meet...

Learn how F500 companies are using SmartDreamers to transform talent acquisition