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What is RPA’s Role in the Future of Recruitment Marketing?

Technology moves fast, and these days so does recruitment. The introduction of recruitment marketing automation into the HR landscape, for instance, represented a big technological shift, and that's just one of a new of new concepts and ideas that are changing that ways in which businesses connect to new candidates. And of those emerging technologies, robotic process automation, or RPA, has direct applicability to the RM world. In short, RPA consists of software-based robots, or “bots,” that can be configured to reproduce formerly human-centered computer activities like clicking on a drop-down menu and making a selection. This is revolutionary, since, before now, the only way to automate a sequence of tasks was to use an API or another back-door method to connect to the software, and these frequently required coding skills. Unsurprisingly, the effects on talent acquisition can be considerable:

  • Oct 23
  • 5 min read

How Does Recruitment Marketing Automation impact the Candidate’s Journey?

Recruitment marketing and customer experience exist in a mutually beneficial feedback loop, with each feeding and at the same time playing off against each other. That means that any change made to your RM efforts will have an impact on the way your potential candidates and applicants experience their time interacting with you. It also means that you need to be paying attention to those experiences so you can adjust and tweak your marketing to reflect what you learn.

  • Oct 15
  • 4 min read

Mobile Recruitment: Why It Matters

Recruitment marketing has one primary goal, to reach the right potential candidates, at the right time, and in the right place. Increasingly, that means on their mobile devices. To wit, candidates now spend more than five hours a day on their smartphones, and up to 70% of web traffic happens on a mobile device (CIODive, 2018). Yet, for some reason, fewer than 1 in 10 companies say they have a mobile-friendly application process. How many awesome candidates are those other 9 missing out on? And how much would you love to have them in your applicant funnel instead?

  • Oct 08
  • 4 min read

Why Candidate Experience affects your Recruitment Marketing

Recruitment marketing is about attracting passive job seekers and making them want to search for openings at your company. What role does candidate experience (CX) play in that? Well, since CX refers to each and every touchpoint a potential applicant encounters on their way from audience member to employee, and those touchpoints are created by your recruitment marketing efforts, we’d say quite a bit, wouldn’t you? After all, 80–90% of talent say a positive or negative candidate experience can change their minds about a role or company (https://talentadore.com).

  • Sep 17
  • 5 min read

The Top Recruitment Marketing Channels in Germany

Of all the countries in western Europe, Germany has been the slowest to warm up to social media. Whether that’s a holdover from the Cold War era and people’s lingering concerns over governmental prying, or whether it’s due to the coming generation’s distrust for the privacy policies many social media companies have in place remains to be seen.

  • Sep 10
  • 4 min read

How to Build Your Employer Brand as a Startup

Sometimes as a startup it feels like the only way to accomplish anything is through sheer force of will. You often don’t have the resources you need to behave like a traditional company, so any time there’s a push to hire new employees you’re stuck crossing your fingers and hoping for a referral to come through. After all, when you’re a growing company it’s almost impossible to attract top candidates to your careers page without a personal connection—right? Well, it’s not quite impossible. In fact, it’s exactly what a strong employer brand is designed to help you do.

  • Sep 06
  • 4 min read

Why the Future of Recruitment Is Inbound

In 2006, HubSpot coined the phrase “Inbound Marketing” as a key part of its larger "inbound" methodology. The term refers to a proactive method of attracting, engaging, and delighting potential customers through carefully targeted and crafted web content. The idea is that by offering up educational blog posts, whitepapers, and emails that help your audience identify their pain points and understand potential solutions, you can gain the trust of your ideal buyers. Eventually, this leads to boosted sales, business growth, and happy, repeat customers.

  • Aug 29
  • 5 min read

What Recruitment Marketing Metrics Should You Be Tracking?

In today’s hyper-competitive job market, it’s extremely difficult for a company to stand out. That’s where recruitment marketing comes in, but how to know if your campaigns are paying off? With data, of course!

  • Aug 27
  • 4 min read

The Startup's Guide to Accelerating Talent Acquisition

In the world of startups, growth is good. Not just good, growth is pretty much the holy grail of startup culture. Growing a business comes with a lot of built-in risks. Most startups are working with limited cashflow, limited time, and a limited amount of built-in hiring expertise.

According to CB Insights, 70 percent of upstart tech businesses fail, usually about 20 months after first raising financing. Among the many reasons, 23% of startups cited an inadequate team as a causative factor to their failure! In this specific context,  everyone is jockeying for position, for funding, and for people. It’s that last one that we find the most interesting since, well that’s our thing, but also because the need for talent acquisition means the HR department (or the person multitasking as HR) has to be able to scale rapidly as the company grows.

  • Aug 22
  • 5 min read

Kaufland’s Perspective: Blue Collar vs. White Collar Recruiting

At Kaufland, we have to hire a high volume of blue collar workers each year. With nearly 1,300 hypermarkets in Europe (including 126 stores in Romania and 2 logistics centers, with 2 more stores planned for the near future in Moldova), we employ 150,000 workers throughout 7 countries. At the same time, we need to hire a number of white collar positions. As you can imagine, the recruitment and talent acquisition costs for hiring on this scale can get quite high—even higher in times like these when employee turnover across the entire retail sector is astronomically high.

  • Aug 21
  • 3 min read

How Talent Acquisition Leaders Drive Digital Transformation in Retail

Historically, retail businesses haven’t been the quickest to change. Compared to industries like tech and automotive where new technologies are always being created, refined, and integrated into daily life, many brick and mortar retailers have gotten by for long stretches of time by doing business the way they’ve always done it. As new industries and technologies change and evolve all around us, however, it looks like retail is finally ready for its digital transformation. After all, how are companies supposed to keep up with e-commerce giants like Amazon if they’re not willing to adapt?


  • Aug 13
  • 4 min read

What Are the Biggest HR Hurdles for Fast-Growing Startups?

Every startup’s dream is having the chance to grow at light speed. It means that you’re doing something right, that your investors can see your vision and are willing to support you, and you get to go all-in on your product or service. What many businesses realize late in the game, however, is that the reality of growing a startup can also be harsh and grueling. Why? Well, a number of reasons, but chief among them is the difficulty of making sure that the growth of your team keeps pace with the growth of your operations.

  • Aug 12
  • 4 min read

How Can Automation Maximize Your Recruitment ROI?

In recruitment, as in so many other fields, it can be difficult to separate the innovations from the buzzwords. Things like employer branding, recruitment marketing, recruitment automation, etc. all sound nice enough on their face, but how can recruiters and other HR personnel figure out if there’s any substance to them? To really evaluate a new trend or a new concept, you need to find something concrete to use as a yardstick—something like the actual implications a given business practice might have on your ROI. 

  • Aug 06
  • 4 min read

The Best Employer Branding on the Web in 2019


  • Aug 01
  • 3 min read

Snapchat vs Youtube: Where Should Recruiters Spend Their Time?

You’ve been advertising on Snapchat recently, because you read somewhere that it was a good place to find millennials. Then someone said you should be using Youtube to spread a general awareness campaign among a larger audience. Now, however, you need to cut budget and figured one of these has to go. Which will it be?

  • Jul 23
  • 5 min read

How Auchan Recruits Retail Talent in a Difficult Labor Market

Over the past 55 years, Auchan has spread its chain of supermarkets and hypermarkets to 17 countries across three continents (Europe, Africa, and Asia). They have 10,000 employees spread across 50 stores in Romania alone, and their hiring needs are as robust as you would expect for a company of its size and scope. Though Auchan has a long history of success as an organization, it still has to face the same challenges that other employers in the retail space regularly encounter: high hiring volumes, high turnover, and high competition for the best candidates.

  • Jul 19
  • 4 min read

How Retail Recruiters Can Fight the 60%(!) Industry Turnover Rate

Yes, you read that right: the turnover rate in retail right now is a little over 60%, more than quadruple the United States average across all industries. Even the turnover rate for CEOs in retail is high right now (23%), albeit probably for different reasons.

  • Jul 18
  • 5 min read

Can Google Analytics Help You Track Your Employer Brand?

An employer brand is a terrible thing to waste. After all, it takes a lot of time and effort to craft a narrative that positions your business as an employment destination, and then roll out a series of ads and posts on social media and other web platforms in order to make sure that your ideal applicants are actually encountering this narrative. So, how do you know if your employer brand is going to waste? Easy, measure it. How do you measure? Well, that one’s a little more complicated.

  • Jul 16
  • 4 min read

How to Optimize Your Talent Pipeline

Whether you’re a well-established business or a burgeoning startup, your talent pipeline is one of your most valuable assets. If you have an existing flow of interested, qualified applicants into your hiring process at all times you can be virtually assured of quicker time to fill, quicker time to hire, and, as a result, lower cost per hire than you would if you had to start your talent search from scratch every time there was a vacancy. Of course, a talent pipeline can be somewhat of a nebulous concept: you might think that yours is fairly robust, but when it comes time to source some candidates you find that it’s still difficult to get the right person.

  • Jul 11
  • 3 min read
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