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Introducing SmartDreamers Nurture – A Candidate Centric Communication Engine

The context of the global pandemic has sparked innovations in how companies engage with their talent pool remotely. Since casting the widest net is not a viable option, recruiters today tap into strategies that help them focus on quality leads instead. Automated lead nurture platforms have taken center stage. And for a good reason.

  • Nov 12
  • 5 min read

The Top Recruitment Channels in India

India is poised to become the third-largest economy in the world. Let that sink in. Behind only the US and China, India is set on a meteoric path of economic development and job sector growth.

  • Oct 08
  • 5 min read

The Tech Talent Shortage: How Recruitment Marketing Automation Can Help

Tech companies resort to all kinds of stunts, publicity moves, and shenanigans to try and differentiate themselves from their competitors to hire top candidates. This comes in the form of anything from massive policy announcements to crazy signing bonuses for new hires. We’re not saying that these techniques can’t be effective, but from our perspective they seem like shortcuts. Not all shortcuts are bad—some of them save time and energy in a way that boosts ROI—but these kinds of shortcuts seem to skip all of the important stuff, i.e. laying the groundwork for future recruitment success. After all, once the barbecue is over and the swag has been handed out, how many of the attendees are you ever going to hear from again? Perhaps more importantly, how many are ever going to hear from you again? 

  • Aug 20
  • 5 min read

What is Recruitment Marketing, and How Can it Help Recruiters?

Have you noticed a shift in the tasks you’re being asked to do as a recruiter recently? Things like monitoring your company’s reputation on review sites, being sure to respond to mentions on social media, and even writing posts for the company blog you weren’t even aware existed? That means your department is moving into taking a longer view of the recruiting process and pivoting to include what’s called recruitment marketing.

  • Aug 14
  • 6 min read

How to Design the Perfect Job Landing Page

At one time or another, we’ve all been there: scrolling through your phone, you come across a job posting or an ad for a position that looks interesting. You click the link, and it takes you to a landing page that loads at glacial speeds. A second before you would have closed on the window and gone on with your day, the page finally loads—and it’s a mess. It’s clearly not optimized for mobile, and it’s got endless dry paragraphs of awkwardly formatted text, all in print too tiny to read.


At this point, most of us have given up, but if you soldier on you’re eventually presented with a deeply infuriating application, with no autofill functionality, no way to save, and potentially more than an hour’s worth of redundant forms to fill out.

  • Jul 03
  • 5 min read

Why Recruitment Marketing Automation is the Future of Hiring

If you had a crystal ball, and you asked what the future of HR and talent acquisition was going to look like, what do you think you would see? For many of you, the world that’s coming to mind is defined by AI-powered chatbots and advanced algorithms for sorting potential candidates. You might even be picturing a world where job interviews are enhanced with augmented-reality applications and analyzed in real time to help optimize hiring decisions.


  • Jun 17
  • 4 min read

7 Emerging Trends in Talent Acquisition in 2020

And just like that, we find ourselves almost tending the second half of 2020.


As we reflect back, there are encouraging signs that some of the trends we saw first emerge in late 2019/early 2020 are not only still going strong but are in fact ramping up for a big close to the year. 


We’ve gathered our top 7 of these trends, the ones we see not only going strong, but gathering steam and getting set to make an even bigger impact on talent acquisition not only today, but well into the future.

  • Jun 10
  • 7 min read

AI vs. RPA: What’s the Difference (and Why Should Recruiters Care?)

Why did you get into recruiting?

  • Jun 05
  • 5 min read

Best Practices for a Career Newsletter To Drive Conversions

A career-focused email newsletter is a fantastic way to keep your talent pool updated on company happenings, alert them to new openings, and generally ensure that you and your company stay top-of-mind.

  • May 28
  • 7 min read

How (and Why) You Should Track Your Recruitment Marketing Results

Here’s the thing about recruitment marketing: it’s complicated. Not so much in theory, but in practical fact an effective recruitment marketing strategy has a ton of moving parts and potentially dozens of individual pieces of content spread across multiple channels and media.


This is, of course, the goal—you need lots of content in order to develop employer brand gravity and generate any amount of inbound pull to your careers page.


At the same time, however, it can often be really difficult to figure out what’s working and what’s not.

  • May 20
  • 5 min read

How to Track the Entire Talent Acquisition Funnel

Candidate journey, recruitment funnel, applicant funnel, talent acquisition funnel...so many trips and funnels it can be hard to keep them all straight, let alone know which to focus your attention and energy on.


While the topic of all these funnels and journeys is more than enough subject matter for a lengthy book, today we’re focusing on one and how to go about tracking your candidates as the make their way from first-time reader to happy new hire.

  • May 13
  • 9 min read

How to Turn Your Startup Story Into Your EVP


  • Apr 27
  • 5 min read

How Automation Makes Life Easier in a Candidate's Market

By now, you’ve heard us talk about the wonders of recruitment marketing automation (RMA) and all the joy it can bring to your recruiting efforts. You’ve also listened to us go on about how it’s a candidate’s market out there.


Have you made the connections?


Just in case, we want to take this opportunity to dive into the variety of ways RMA can make everyone’s lives a bit easier given the current job market.

  • Apr 08
  • 5 min read

How to Manage Your Employer Brand Through the Coronavirus Crisis

  • Apr 01
  • 7 min read

How Social Media Is Changing Recruitment

The recruiting world has undergone a seachange in the last few years. Actually, it’s seen several in rapid succession, with each new wave sweeping over the HR landscape bringing with its cutting-edge technology and better, more efficient ways to do recruiting.

  • Mar 17
  • 8 min read

How Big Players in Retail Do Employer Branding

Over the last decade, retail sales and jobs have continued to grow.


In the US, the sales have been growing steadily since 2015.


  • Mar 05
  • 10 min read

Why (and How) Recruitment Marketers Should Segment Their Audience

If you’re a recruiter, a hiring manager, or a recruitment marketer, take a second to think about your existing team. At a medium or large company, you’re likely to see a lot of diversity. People of different ages, different experience levels, and different goals or interests.

  • Feb 20
  • 4 min read

What Makes Recruitment Data-driven?

Data. Is. Everywhere.

  • Feb 12
  • 6 min read

Why Should Recruiters Focus on Passive Job Seekers?

Think back over your last 9-10 hires. Where were they sourced?

  • Feb 04
  • 5 min read
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