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How to Track the Entire Talent Acquisition Funnel

Candidate journey, recruitment funnel, applicant funnel, talent acquisition funnel...so many trips and funnels it can be hard to keep them all straight, let alone know which to focus your attention and energy on.


While the topic of all these funnels and journeys is more than enough subject matter for a lengthy book, today we’re focusing on one and how to go about tracking your candidates as the make their way from first-time reader to happy new hire.

  • May 13
  • 8 min read

How to Turn Your Startup Story Into Your EVP


  • Apr 27
  • 5 min read

How Automation Makes Life Easier in a Candidate's Market

By now, you’ve heard us talk about the wonders of recruitment marketing automation (RMA) and all the joy it can bring to your recruiting efforts. You’ve also listened to us go on about how it’s a candidate’s market out there.


Have you made the connections?


Just in case, we want to take this opportunity to dive into the variety of ways RMA can make everyone’s lives a bit easier given the current job market.

  • Apr 08
  • 4 min read

How to Manage Your Employer Brand Through the Coronavirus Crisis

  • Apr 01
  • 6 min read

How Social Media Is Changing Recruitment

The recruiting world has undergone a seachange in the last few years. Actually, it’s seen several in rapid succession, with each new wave sweeping over the HR landscape bringing with it cutting-edge technology and better, more efficient ways to do recruiting.

  • Mar 17
  • 8 min read

How Big Players in Retail Do Employer Branding

Over the last decade, retail sales and jobs have continued to grow.


In the US, the sales have been growing steadily since 2015.


  • Mar 05
  • 9 min read

Why (and How) Recruiters Should Segment Their Audience

If you’re a recruiter, a hiring manager, or a recruitment marketer, take a second to think about your existing team. At a medium or large company, you’re likely to see a lot of diversity. People of different ages, different experience levels, and different goals or interests.

  • Feb 20
  • 4 min read

What Makes Recruitment Data-driven?

Data. Is. Everywhere.

  • Feb 12
  • 5 min read

Why Should Recruiters Focus on Passive Job Seekers?

Think back over your last 9-10 hires. Where were they sourced?

  • Feb 04
  • 4 min read

How Recruiters Can Get More Out of Google Analytics

“Data-driven recruiting.” Has a nice, cutting-edge, 21st-century sound, doesn’t it?


The question is, just what is data-driven recruiting and how can you go about getting some for your company? 

  • Jan 28
  • 5 min read

The Top Channels for BPO Recruitment

Business process outsourcing, or BPO, is a dispersed industry by nature. As such, operations need to be agile, lean, and able to scale up to meet demands with little or no notice. When you combine those needs with the fact that the primary demographic of BPO workforce being Generation Z (18-25 years old), you start to see the complications in hiring for this industry.

  • Jan 21
  • 5 min read

How EU Tech Companies Build an Employer Brand in a Market Hungry for Talent

The Star-Trek like future...is happening today.


  • Jan 09
  • 9 min read

5 Predictions for Recruitment in 2020

We don’t have to tell you that the HR world is ever-changing and that to keep up recruiters in particular need to be fast on their feet, able to pivot and change course mid-stream. That said, there are some constants, like putting candidates first. Or that personalized communication will always trump bland boilerplate.

  • Dec 17
  • 4 min read

5 Unique Challenges for Recruiting IT Talent

Every recruiter, in every department, at every company on the planet thinks their situation is uniquely challenging. We’re not going to dispute those claims. Seriously, the current world-wide job market has amped up the difficulty for everyone across the HR field. 

  • Dec 12
  • 5 min read

CRM vs ATS: What's the Difference?

A huge transformation is taking place. A shift in the talent acquisition world from being a largely reactive effort to a predominantly proactive one. This is leading to confusion across sectors, as recruiters and talent acquisition leaders struggle to find the candidates for their open positions and build sustainable talent pools for the future.


A good size piece of this confusion is fueled by a common misunderstanding of the tools available and where they fit into a strong talent acquisition strategy. Topping that list are the ATS and CRM, and working out how they work together is what this article is all about. Let’s dive in.

  • Nov 21
  • 7 min read

What is Inbound Recruitment Marketing?

Inbound methodologies have taken the marketing world by storm over the last few years. And with RM already borrowing pages from the marketing playbook left and right, it was only a matter of time before these techniques made their way across the marketing/HR divide.


Inbound recruitment marketing is the practice of engaging with passive job seekers so that when they’re ready, and you have an appropriate opening, they jump at the opportunity to change companies. 

  • Nov 19
  • 7 min read

What Are the Keys to a Thriving HR Ecosystem?

HR technology in 2019 is changing rapidly. According to Crunchbase, VCs invested the equivalent of 700 million USD in recruiting software startups this year alone. The race to define the perfect HR technology ecosystem is on in full force, and there are as many potential answers as there are startups. Even amidst all of these new and exciting developments, one thing remains pretty clear: there are a lot of considerations that go into defining the right technology for any given HR team, and making that determination really requires a deep dive into the way that candidates are attracted, engaged, and converted in the modern era.

  • Nov 14
  • 5 min read

5 Strategies for Leveraging Technology in Recruitment

The labor market turned a corner when no one was looking. It’s now largely, if not completely, candidate-driven. That means HR departments and contract agencies alike are scrambling to find the best ways to attract candidates for their openings. This situation is leading to a set of problems recruiters have never had to deal with in modern memory:

  • Nov 07
  • 6 min read

The Top 5 Metrics for Measuring Candidate Experience

Candidate experience has always been a primary concern for HR and recruitment marketing. That said, the current candidate-centered job market has pushed it even further into the spotlight. If a candidate doesn’t have a good experience working with you, or if your online presence doesn’t resonate with them, they’ll just walk next door to your competitor.

  • Oct 29
  • 5 min read
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