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How to Turn Your Startup Story Into Your EVP

  The number one hurdle for candidates considering a new job is that they often can’t envision what their day-to-day life would look like at a new company.    A clear EVP can help them to do just that.    Considering the times we live in it’s safe to say that candidates will take more time looking out for information about your company, what kind of team they’ll be working with on what types of projects, and it clues them in to what sort of career trajectory, work-life balance, and daily tasks they’ll experience in your employ.    Sure, things like salary and benefits remain extremely im...
SmartDreamers Team
How Automation Makes Life Easier in a Candidate's Market
By now, you’ve heard us talk about the wonders of recruitment marketing automation (RMA) and all the joy it can bring to your recruiting efforts. You’ve also listened to us go on about how it’s a candidate’s market out there.   Have you made the connections?   Just in case, we want to take this opportunity to dive into the variety of ways RMA can make everyone’s lives a bit easier given the current job market.   Other than the obvious fact that automation takes the rote, time-consuming tasks like data entr...
SmartDreamers Team
How to Manage Your Employer Brand Through the Coronavirus Crisis
It goes without saying, the last several months have been a tough.   With some heavy news cycles and uncertain times all around, you are probably feeling a little lost wondering how to manage your employer brand during this challenging time. A lot of things are changing, there are notable shifts in candidate behaviour, media consumption and the use of social platforms that require brands to reconsider how they relate to their users.   If the global COVID-19 crisis has taught us anything, it’s how many options we have for ...
SmartDreamers Team
How Social Media Is Changing Recruitment
The recruiting world has undergone a seachange in the last few years. Actually, it’s seen several in rapid succession, with each new wave sweeping over the HR landscape bringing with it cutting-edge technology and better, more efficient ways to do recruiting.   One of the first of these waves of change was the shift in the global labor market to being heavily candidate-focused.   There are less quality candidates per opening than ev...
SmartDreamers Team
How Big Players in Retail Do Employer Branding
Over the last decade, retail sales and jobs have continued to grow.   In the US, the sales have been growing steadily since 2015.   But this growth story has something to hide: lots of struggles on the hiring side.
Daniel Spinciu
Why (and How) Recruiters Should Segment Their Audience
If you’re a recruiter, a hiring manager, or a recruitment marketer, take a second to think about your existing team. At a medium or large company, you’re likely to see a lot of diversity. People of different ages, different experience levels, and different goals or interests.   Audience segmentation is about winning your ideal candidates and picking the right way of interaction with them. If we take a look at what models are usually used for segmenting audiences, we can specify four main catego...
SmartDreamers Team
What Makes Recruitment Data-driven?
Data. Is. Everywhere.   “Big data” is the buzzword of choice for those looking to demonize social media companies, ecommerce giants, and government agencies alike.    Data-driven recruitment simply means using the data collected by your IT systems (HRIS, ATS, RMA, etc.) to power talent acquisition decision making.    - like whether or not your last 5 hires were successful through; - the details like which sources are ...
SmartDreamers Team

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Why Should Recruiters Focus on Passive Job Seekers?
Think back over your last 9-10 hires. Where were they sourced?     Chances are, based solely on statistics, 7-8 of them were not looking for a new role, and reached out to you based on your employer brand. They likely either came from your social media presence or an employee referral. 
SmartDreamers Team
How Recruiters Can Get More Out of Google Analytics
“Data-driven recruiting.” Has a nice, cutting-edge, 21st-century sound, doesn’t it?   The question is, just what is data-driven recruiting and how can you go about getting some for your company?      - Every move we make online is tracked and the data stored for companies like Google to use for everything from making our searches better to more accurately targeting advertising acr...
SmartDreamers Team
The Top Channels for BPO Recruitment
Business process outsourcing, or BPO, is a dispersed industry by nature. As such, operations need to be agile, lean, and able to scale up to meet demands with little or no notice. When you combine those needs with the fact that the primary demographic of BPO workforce being Generation Z (18-25 years old), you start to see the complications in hiring for this industry.   BPO is also a large-scale global industry with a value of
SmartDreamers Team
How EU Tech Companies Build an Employer Brand in a Market Hungry for Talent
The Star-Trek like future...is happening today.   There’s a tech startup frenzy, the IT outsourcing market is booming, digitalization is spreading in every vertical.   Machine learning, VR, AR, AI, Big Data, Blockchain, cloud computing…the ecosystem is ever-changing.   On the other side of things,
Alina Belascu
Growth Consultant at MAN Digital
5 Predictions for Recruitment in 2020
We don’t have to tell you that the HR world is ever-changing and that to keep up recruiters in particular need to be fast on their feet, able to pivot and change course mid-stream. That said, there are some constants, like putting candidates first. Or that personalized communication will always trump bland boilerplate.   Taking into account our own recent experiences in recruitment marketing, combined with our years of experience helping fellow recruiters make the most of their resou...
SmartDreamers Team
5 Unique Challenges for Recruiting IT Talent
Every recruiter, in every department, at every company on the planet thinks their situation is uniquely challenging. We’re not going to dispute those claims. Seriously, the current world-wide job market has amped up the difficulty for everyone across the HR field.    When it comes to IT recruiting, however, our experience has shown that many of these same challenges are amplified to a whole new level. At the same time, other challenges just seem to melt away completely.
SmartDreamers Team
CRM vs ATS: What's the Difference?
A huge transformation is taking place. A shift in the talent acquisition world from being a largely reactive effort to a predominantly proactive one. This is leading to confusion across sectors, as recruiters and talent acquisition leaders struggle to find the candidates for their open positions and build sustainable talent pools for the future.  
Alpar Major
What is Inbound Recruitment Marketing?
Inbound methodologies have taken the marketing world by storm over the last few years. And with RM already borrowing pages from the marketing playbook left and right, it was only a matter of time before these techniques made their way across the marketing/HR divide.
SmartDreamers Team
What Are the Keys to a Thriving HR Ecosystem?
HR technology in 2019 is changing rapidly. According to Crunchbase, VCs invested the equivalent of 700 million USD in recruiting software startups this year alone. The race to define the perfect HR technology ecosystem is on in full force, and there are as many potential answers as there are startups. Even amidst all of these new and exciting developments, one thing remains pretty clear: there are a lot of considerations that go into defining the right technology for any given HR team, and making that determination rea...
Cristina Rotari
5 Strategies for Leveraging Technology in Recruitment
The labor market turned a corner when no one was looking. It’s now largely, if not completely, candidate-driven. That means HR departments and contract agencies alike are scrambling to find the best ways to attract candidates for their openings. This situation is leading to a set of problems recruiters have never had to deal with in modern memory:   • Lack of quality candidates • Low engagement • Losing great candidates to the competition • Putting together a st...
SmartDreamers Team
The Top 5 Metrics for Measuring Candidate Experience
Candidate experience has always been a primary concern for HR and recruitment marketing. That said, the current candidate-centered job market has pushed it even further into the spotlight. If a candidate doesn’t have a good experience working with you, or if your online presence doesn’t resonate with them, they’ll just walk next door to your competitor.   That means you stand to lose not only that great, high-quality candidate but also any future referrals they might have brought along, as well as the stellar reviews they could have left on
SmartDreamers Team
What is RPA’s Role in the Future of Recruitment Marketing?
Technology moves fast, and these days so does recruitment. The introduction of recruitment marketing automation into the HR landscape, for instance, represented a big technological shift, and that's just one of a new of new concepts and ideas that are changing that ways in which businesses connect to new candidates. And of those emerging technologies, robotic process automation, or RPA, has direct applicability to the RM world. In short, RPA consists of software-based robots, or “bots,” that can be co...
SmartDreamers Team

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