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Marketing meets talent acquisition

Everything you need to know about recruitment marketing. From talent attraction to employer branding, candidate experience, and more.

How to become an employer of choice for passive candidates

As competition for top talent heats up, more and more employers are looking to become the employer of choice for passive candidates.

Why TikTok for recruitment is the way to go in 2023

You must be out of touch these days if you have yet to hear about TikTok or know what Tiktok is. And if you think that TikTok is all about young...

Introducing the New Master Account For Multiple Teams Management

Designing and implementing a recruitment marketing strategy requires a solid foundation for process management. The talent acquisition tech stack is...

Top 5 Key Metrics For Career Pages

We said it multiple times, and we'll say it again: your career page should be the number one source for hiring. However, for most companies, the...

5 Ways to Improve Your Recruitment Game for the New Era of Talent Shortage

COVID-19 has made things difficult for talent acquisition teams across industries. Companies had to adapt to sudden changes that came with...

How to make your career page the number one source for hiring

In today’s recruiting landscape, companies rely on third-party platforms, like LinkedIn, recruitment agencies, and others, to generate hires. While...

Recruitment Automation in the Age of Remote Work

Remote work is the new normal. With that in mind, how should you adapt your recruitment strategy to account for the permanence of remote work, even...

The Employer Branding Playbook

Your company is a great place to work, and you’ve got a strong employer brand to show for it. But how do you turn that employer brand into a steady flow of qualified applicants?

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How to Use Recruitment Marketing Automation to Attract Passive Candidates

A lot of recruitment focuses on attracting active candidates: those who are already looking for a job. The reality is that 75% of the workforce are...

Announcing SD Attract 3.0: transform your sourcing ecosystem into a talent pipeline engine.

After six months and more than 7,000 hours of development, we are excited to announce SD Attract 3.0.

We are privileged to work with companies using...

Are You Building Candidate Personas To Attract Ideal Employees?

Recruitment is a central part of almost any business. Are you doing everything you can to ensure that you’re hiring the best possible applicants to...

The Problem With AI in Talent Acquisition

AI’s presence across the economy is growing rapidly. It can be found in sales, manufacturing, customer service, marketing, and even in recruiting....

How to Create Lead Generation Engines in Talent Acquisition

Traditionally, the way companies have gone about talent acquisition has followed a transactional model. Companies announce that they have a job...

Is Your Career Page SEO Ready?

When it comes to SEO, we tend to think of it as a marketing tool that focuses on consumers. You optimize your pages so that you maximize your chances...

The Optimal Mix in Recruitment Marketing: Advertising Jobs vs. Content

Most companies today are heavily focused on job advertising, or emphasizing why qualified candidates should apply for a position, with a more...

Key Metrics for Employer Branding

It is common knowledge that any business should have a corporate brand; the company's mission, values, and objectives, but what about the employer...

SmartDreamers Partners with Appcast to Leverage Programmatic Job Advertising

In April 2021 we started a strategic partnership with Appcast, the global leader in programmatic recruitment advertising technology and services,...

SmartDreamers Partners with Indeed to Boost Recruiting Efficiency

In January 2021 we started a strategic partnership with Indeed, the world’s number one job search engine. The platform includes job listings from...

The Small Steps That Make A Big Impact on Candidate Experience

Every little helps. This was the guiding principle for Tesco’s famous advertising campaign that turned the British retailer into a market leader. But...

Introducing SmartDreamers Nurture – A Candidate Centric Communication Engine

The context of the global pandemic has sparked innovations in how companies engage with their talent pool remotely. Since casting the widest net is...

Learn how F500 companies are using SmartDreamers to transform talent acquisition