--- title: The Top 5 Recruitment Channels in Brazil 2020 description: Following the Rio Olympics in 2016, it seemed like there was a surge of interest in Brazil as a business destination. The question these days is, what channels make the most sense for recruiters trying to find talent in this burgeoning market for 2020? image: https://www.smartdreamers.com/hubfs/The%20Top%205%20Recruitment%20Channels%20in%20Brazil-01.png --- [ d ](https://www.smartdreamers.com/) Menu Solutions TALENT ATTRACTION ### [Social media advertising](https://www.smartdreamers.com/social-media-recruitment) [All your social media channels available on one platform.](https://www.smartdreamers.com/social-media-recruitment) ### [Retargeting](https://www.smartdreamers.com/remarketing) [Bring back career page visitors and generate more applications.](https://www.smartdreamers.com/remarketing) ### [Employer branding](https://www.smartdreamers.com/employer-branding) [Your target audience and your EB brought together.](https://www.smartdreamers.com/employer-branding) ### [Diversity and inclusion](https://www.smartdreamers.com/diversity-and-inclusion) [All your D&I platforms in one unified platform.](https://www.smartdreamers.com/diversity-and-inclusion) TALENT EXPERIENCE ### [Career page CMS](https://www.smartdreamers.com/career-site) [Take control of your career page and make it outstanding.](https://www.smartdreamers.com/career-site) ### [Landing pages](https://www.smartdreamers.com/custom-landing-pages) [Create custom branded landing pages at scale.](https://www.smartdreamers.com/custom-landing-pages) ### [Forms](https://www.smartdreamers.com/convert-forms) [Build lead capture or any other forms, integrated with your ATS.](https://www.smartdreamers.com/convert-forms) ### [Talent Community](https://www.smartdreamers.com/talent-community) [All you need to build a Talent Community, on one platform.](https://www.smartdreamers.com/talent-community) TALENT ANALYTICS ### [Sourcing channels analytics](https://www.smartdreamers.com/sourcing-channels-metrics) [All metrics, from all sourcing channels, in one interface.](https://www.smartdreamers.com/sourcing-channels-metrics) ### [Career pages analytics](https://www.smartdreamers.com/career-page-analytics) [Track candidate behavior on all your career pages.](https://www.smartdreamers.com/career-page-analytics) ### [ATS data tracking](https://www.smartdreamers.com/ats-and-crm-metrics) [Connect SmartDreamers with your ATS to track soucing channels' ROI with precision.](https://www.smartdreamers.com/ats-and-crm-metrics) AUTOMATION ### [CRM](https://www.smartdreamers.com/crm) [Build and nurture relationships with all candidates](https://www.smartdreamers.com/crm) ### [Processes automation](https://www.smartdreamers.com/recruitment-marketing-automation) [Make your talent acquisition ecosystem fully automated](https://www.smartdreamers.com/recruitment-marketing-automation) --- ### [Integrations](https://www.smartdreamers.com/integrations) [Learn how SmartDreamers integrates with your ATS and other tools, creating a streamlined Talent Acquisition process from the first interaction to hiring.](https://www.smartdreamers.com/integrations) Insights [**Blog**](https://www.smartdreamers.com/blog) Insights from the world of recruitment marketing. 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As the largest country in Latin America, it boasts the world’s 8th largest GDP, and more than two dozen of the world’s 2,000 largest companies call it home.     From a recruitment marketing perspective, Brazil’s web browsing habits are worth getting excited over. In 2014, fewer than 50% of Brazilians had internet access.  By 2017, that number had increased to 66% (thanks in large part to government efforts to bolster internet penetration), meaning that almost 150,000,000 of the country’s residents were online, making it the world’s fourth largest internet user by population. ![The top 5 RC in Brazil visuals-02](https://www.smartdreamers.com/hs-fs/hubfs/The%20top%205%20RC%20in%20Brazil%20visuals-02.png?width=1000&name=The%20top%205%20RC%20in%20Brazil%20visuals-02.png) Not only are these users connected to the web, they’re enthusiastic about it: three-fourths of Brazil’s internet users use it for four to five hours per day, while social media users, as of a few years ago, were spending 3.8 hours per day on social platforms. We’ve extolled the virtues of using social media to recruit active and passive candidates [many](https://www.smartdreamers.com/blog/5-myths-about-recruitment-marketing)  [times](https://www.smartdreamers.com/blog/5-strategies-for-building-a-stronger-talent-pipeline) [before](https://www.smartdreamers.com/blog/recruiting-developers-crafting-an-online-hiring-strategy) on this blog, and Brazil offers a great example of why that can be so effective. ![The top 5 RC in Brazil visuals-04](https://www.smartdreamers.com/hs-fs/hubfs/The%20top%205%20RC%20in%20Brazil%20visuals-04.png?width=1000&name=The%20top%205%20RC%20in%20Brazil%20visuals-04.png) The question remains, however, [which channels](https://www.smartdreamers.com/blog/the-top-5-recruitment-channels-in-japan) should recruiters utilize to attract, source, and convert their candidate personas? ## 1. Facebook It may not come as much of a surprise that the world’s largest social network is also Brazil’s largest social network. What *might* be surprising, however, is that in Brazil Facebook remains a destination for younger internet users, with more than 90% of users aged 15-32 having signed up for [Facebook](https://www.smartdreamers.com/blog/how-and-why-to-attract-quality-job-candidates-on-facebook). Contrast this with the United States, where Facebook's younger users are increasingly being drawn away by apps like Snapchat. ![The top 5 RC in Brazil visuals-06](https://www.smartdreamers.com/hs-fs/hubfs/The%20top%205%20RC%20in%20Brazil%20visuals-06.png?width=1000&name=The%20top%205%20RC%20in%20Brazil%20visuals-06.png) • Facebook can be a powerful tool for reaching younger Brazilians with your employer brand (through employment-focused content, ads, and sponsored posts).  • Brazil’s labor laws are so strict, even among tech companies and startups it’s less common for workers to seek out things like stock options, focusing instead on salaries and benefits. If you present your employer brand and EVP in a way that reflects this reality, [Facebook](https://www.smartdreamers.com/blog/dont-have-a-facebook-career-page-heres-why-you-should) can be an extremely useful tool for familiarizing potential applicants with your business.  ![The top 5 RC in Brazil visuals-05](https://www.smartdreamers.com/hs-fs/hubfs/The%20top%205%20RC%20in%20Brazil%20visuals-05.png?width=1000&name=The%20top%205%20RC%20in%20Brazil%20visuals-05.png) ## 2. Facebook Messenger/WhatsApp In addition to having a large number of internet users, Brazil also has a relatively high rate of mobile phone usage, meaning that recruiters can gain a hiring advantage by focusing their efforts on mobile experiences.    #### **Facebook Messenger** For our purposes, one of the key focal points here is that [Facebook](https://www.smartdreamers.com/blog/5-best-practices-for-recruitment-marketing-on-facebook)’s standalone messenger app ranks, on its own, as one of the most-used platforms in the country.   HubSpot, found that open rates and click rates were actually much higher in Facebook Messenger than e-mail, meaning that more users would (in the case of recruitment marketing efforts in particular) be more likely to engage with employer branded content, absorb messaging about your EVP, and ultimately submit a job application.  ![The top 5 RC in Brazil visuals-07](https://www.smartdreamers.com/hs-fs/hubfs/The%20top%205%20RC%20in%20Brazil%20visuals-07.png?width=1000&name=The%20top%205%20RC%20in%20Brazil%20visuals-07.png)The fact that Facebook Messenger is so prevalent in Brazil makes this market an ideal venue for continuing to test this supposition. #### **WhatsApp** The other key focal point is WhatsApp, which actually boasts even more users than Facebook Messenger.  Today, [96% of Brazilians ](https://hbr.org/2016/04/the-rise-of-whatsapp-in-brazil-is-about-more-than-just-messaging)with access to a smartphone use WhatsApp as their primary method of communication. ![The top 5 RC in Brazil visuals-08](https://www.smartdreamers.com/hs-fs/hubfs/The%20top%205%20RC%20in%20Brazil%20visuals-08.png?width=1000&name=The%20top%205%20RC%20in%20Brazil%20visuals-08.png) It lacks the potential for integration with Facebook that Messenger has, but it can be used (to considerable effect!) in exactly the same way. Again, it’s widespread usage among mobile phone users (and mobile phones’ widespread usage among Brazil’s population) means that both passive and active job seekers are likely to be using this app regularly, making it an ideal venue for promoting your employer brand and familiarizing potential applicants with your unique EVP. ## 4. YouTube While not technically a social media site *per se*, YouTube is another of the most-used web apps in Brazil, and as such it can be an extremely useful tool for promoting your employer brand and attracting job candidates.    • you are able to tell vibrant, colorful stories about your company, your brand, and people that would be difficult or impossible to convey in text- or image-based ads; • you can highlight your employees and their experiences working with your company, giving potential applicants the inside scoop into what life would be like if they took a job with you; • because this type of advertising goes through Google’s AdWords platform, you typically only pay for clicks, rather than impressions—which can be a huge boon when going after passive job seekers who might not engage with your brand the first time they encounter it. ## 5. Instagram Last but not least we come to Instagram. In the past few years, [Instagram](https://www.smartdreamers.com/blog/the-recruitment-marketers-guide-to-instagram) usage has really grown in Brazil. More than that, it’s still thought of as a platform that hasn’t reached a saturation point with corporate advertising. ![The top 5 RC in Brazil visuals-09](https://www.smartdreamers.com/hs-fs/hubfs/The%20top%205%20RC%20in%20Brazil%20visuals-09.png?width=1000&name=The%20top%205%20RC%20in%20Brazil%20visuals-09.png) Thus, this site’s growing popularity makes it another viable option for going after passive job seekers. Because Instagram is now owned by Facebook, it shares Facebook’s ads platform, meaning that you have a high degree of freedom and flexibility when it comes to targeting your ideal job candidates and crafting an ad that displays your employer brand to its best advantage. In this way, you can begin to build a reputation and a modicum of trust in this exciting, expanding recruitment market. - [Facebook](https://www.facebook.com/sharer/sharer.php?u=https://www.smartdreamers.com/blog/the-top-5-recruitment-channels-in-brazil) - [Twitter](https://twitter.com/intent/tweet?text=https://www.smartdreamers.com/blog/the-top-5-recruitment-channels-in-brazil) - [Linkedin](https://www.linkedin.com/shareArticle?mini=true&url=https://www.smartdreamers.com/blog/the-top-5-recruitment-channels-in-brazil) ### What to read next [![](https://www.smartdreamers.com/hubfs/The%20Top%205%20Recruitment%20Channels%20in%20Great%20Britain-01.png) ](https://www.smartdreamers.com/blog/recruitment-channels-great-britain) - [**Social Recruiting**](https://www.smartdreamers.com/blog/tag/social-recruiting) ### [The Top 5 Recruitment Channels in Great Britain](https://www.smartdreamers.com/blog/recruitment-channels-great-britain) - By SmartDreamers Team - • - 3 mins read [![](https://www.smartdreamers.com/hubfs/Blog_SmartdreamersArtboard_17.jpg) ](https://www.smartdreamers.com/blog/the-top-5-recruitment-channels-in-japan) - [**Social Recruiting**](https://www.smartdreamers.com/blog/tag/social-recruiting) ### [The Top 5 Recruitment Channels in Japan 2020](https://www.smartdreamers.com/blog/the-top-5-recruitment-channels-in-japan) - By SmartDreamers Team - • - 3 mins read [![](https://www.smartdreamers.com/hubfs/5%20Tips%20for%20Sourcing%20Candidates%20Through%20Social%20Media-01.jpg) ](https://www.smartdreamers.com/blog/sourcing-candidates-social-media) - [**Social Recruiting**](https://www.smartdreamers.com/blog/tag/social-recruiting) ### [5 Tips for Sourcing Candidates Through Social Media](https://www.smartdreamers.com/blog/sourcing-candidates-social-media) - By SmartDreamers Team - • - 3 mins read ### Stay up to date with the latest news and articles in recruitment marketing