When it comes to SEO, we tend to think of it as a marketing tool that focuses on consumers. You optimize your pages so that you maximize your chances at being discovered by someone doing a Google search, with the hopes of them becoming a customer or client of yours. The thing is that SEO can be just as important for talent acquisition. The basic principles are the same as for consumers: you want to maximize the chances that they’ll click on the link to your page in the Search Engine Results Page (SERP).
- May 31
- 6 min read