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Marketing meets talent acquisition

Everything you need to know about recruitment marketing. From talent attraction to employer branding, candidate experience, and more.

Optimizing Job Application Forms: Single-Step vs. Multi-Step Approaches

The job application form is a pivotal element in a candidate's journey, often serving as their first interaction with a potential employer. This initial experience can significantly influence a company's overall talent acquisition strategy. For...

Chatbot Versus Job Search: Which Is Better

From the viewpoint of job seekers navigating a career website, the traditional process typically involves looking through job listings and then...

Talent Acquisition Technology Predictions for 2024

As 2024 unfolds, we are witnessing a rapid evolution in the talent acquisition sector. The advancements of AI and machine learning are heralding a...

Recruitment Marketing as a Core Function in Talent Acquisition

In the dynamic market of talent acquisition, a significant paradigm shift is occurring. The adoption of recruitment marketing is not just a trend but...

5 ways to use an ATS to improve the candidate experience

Let's talk about the importance of applicant experience. Why? Because, like it or not, your recruitment success depends on it. In a recent study, ...

Introducing the New Master Account For Multiple Teams Management

Designing and implementing a recruitment marketing strategy requires a solid foundation for process management. The talent acquisition tech stack is...

Top 5 Key Metrics For Career Pages

We said it multiple times, and we'll say it again: your career page should be the number one source for hiring. However, for most companies, the...

The Employer Branding Playbook

Your company is a great place to work, and you’ve got a strong employer brand to show for it. But how do you turn that employer brand into a steady flow of qualified applicants?

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5 Ways to Improve Your Recruitment Game for the New Era of Talent Shortage

COVID-19 has made things difficult for talent acquisition teams across industries. Companies had to adapt to sudden changes that came with...

Recruitment Automation in the Age of Remote Work

Remote work is the new normal. With that in mind, how should you adapt your recruitment strategy to account for the permanence of remote work, even...

Announcing SD Attract 3.0: transform your sourcing ecosystem into a talent pipeline engine.

After six months and more than 7,000 hours of development, we are excited to announce SD Attract 3.0.

We are privileged to work with companies using...

Is Your Career Page SEO Ready?

When it comes to SEO, we tend to think of it as a marketing tool that focuses on consumers. You optimize your pages so that you maximize your chances...

Key Metrics for Employer Branding

It is common knowledge that any business should have a corporate brand; the company's mission, values, and objectives, but what about the employer...

The Top Recruitment Channels in India

India is poised to become the third-largest economy in the world. Let that sink in. Behind only the US and China, India is set on a meteoric path of...

The Tech Talent Shortage: How Recruitment Marketing Automation Can Help

Tech companies resort to all kinds of stunts, publicity moves, and shenanigans to try and differentiate themselves from their competitors to hire top...

What is Recruitment Marketing, and How Can it Help Recruiters?

Have you noticed a shift in the tasks you’re being asked to do as a recruiter recently? Things like monitoring your company’s reputation on review...

How to Design the Perfect Job Landing Page

At one time or another, we’ve all been there: scrolling through your phone, you come across a job posting or an ad for a position that looks...

Why Recruitment Marketing Automation is the Future of Hiring

If you had a crystal ball, and you asked what the future of HR and talent acquisition was going to look like, what do you think you would see? For...

7 Emerging Trends in Talent Acquisition in 2020

And just like that, we find ourselves almost tending the second half of 2020.

As we reflect back, there are encouraging signs that some of the...

Learn how F500 companies are using SmartDreamers to transform talent acquisition