Insights from the world of recruitment marketing.
Ebooks, podcasts, and more from the talent acquisition space.
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Everything you need to know about recruitment marketing. From talent attraction to employer branding, candidate experience, and more.
Recruiters use all sorts of metrics to track their efforts: retention rate, time to hire, time to fill, etc. But in many hiring departments one metric stands above the rest in terms of weight and importance. Yes, we’re talking about cost per hire....
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5 mins read
Recruitment has changed a lot over the decades. What used to be done via print classified ads and fax machines is now, for many businesses, almost...
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4 mins read
Facebook is gigantic. To paraphrase Douglas Adams (albeit he was talking about space), you won’t believe how vastly, hugely, mind-bogglingly big it...
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4 mins read
In 1982, a few years before the creation of the World Wide Web, computer scientists at Carnegie Mellon University in Pittsburgh, Pennsylvania decided...
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4 mins read
The title of this post may be a little misleading, because we’re actually going to start with the “why” and move on to the “how” as we go. But it is...
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5 mins read
Of the seven billion people on this planet, two billion use Facebook at least once a month. Each day, Facebook has more than a billion unique...
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5 mins read
Employer branding isn’t something you have, it’s something you do. This is the reason that so many businesses struggle when trying to measure the...
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4 mins read
Your company is a great place to work, and you’ve got a strong employer brand to show for it. But how do you turn that employer brand into a steady flow of qualified applicants?
As of a few years ago, there were five job openings for every job-seeking developer in the United States. The unemployment rate for developers...
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3 mins read
In today’s red-hot market for top talent, it can be difficult for companies to stand out from the crowd. According to a recent poll, 57% of recruiters
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3 mins read
Marketing automation is all the rage, and recruitment marketing is sure to follow the same trend into the world of automated workflows. But will it...
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3 mins read
There are too many definitions of marketing to count, but one of our favorites comes from Dr. Philip Kotler, who says, “Marketing identifies...
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3 mins read
Not many people think of them in these terms, but job listings are actually important pieces of employer branding. Yes, they often (though not...
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3 mins read
It’s hardly a secret that the Japanese recruitment market is one of the toughest in the world. In Tokyo right now there are two job openings for...
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3 mins read
Let’s say you’re in the HR department at a promising new startup. One day, one of your most talented developers abruptly quits, giving no notice and...
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3 mins read
Somewhere out there, right now, is the developer, or marketer, or manager who’s going to make a huge impact on your business. Let’s be optimists for...
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3 mins read
There’s no denying that in the last few years employer branding has become a much more central piece of the talent acquisition puzzle. Talk to any...
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3 mins read
Anyone who works in recruiting can tell you that competition for talent is the most intense it’s been in years. As a result, most applicants can...
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3 mins read
Recruiting a developer can be extremely time and resource intensive, often taking over a month and costing upwards of $30,000. Given this fact, and...
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3 mins read
They say you shouldn't judge someone until you've walked a mile in their shoes—good advice for anyone, but incredibly potent when it comes to...
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7 mins read