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Marketing meets talent acquisition

Everything you need to know about recruitment marketing. From talent attraction to employer branding, candidate experience, and more.

The Impact of Machine Learning on Modern Recruitment

Recruitment has changed a lot over the decades. What used to be done via print classified ads and fax machines is now, for many businesses, almost entirely digital—with even job interviews sometimes taking place over Skype. In some ways, recruiters’...

Don't Have a Facebook Career Page? Here's Why You Should

Facebook is gigantic. To paraphrase Douglas Adams (albeit he was talking about space), you won’t believe how vastly, hugely, mind-bogglingly big it...

Can Marketing Automation Help Your Social Media Recruitment Efforts?

In 1982, a few years before the creation of the World Wide Web, computer scientists at Carnegie Mellon University in Pittsburgh, Pennsylvania decided...

How (and Why) to Attract Quality Job Candidates on Facebook

The title of this post may be a little misleading, because we’re actually going to start with the “why” and move on to the “how” as we go. But it is...

5 Best Practices for Recruitment Marketing on Facebook

Of the seven billion people on this planet, two billion use Facebook at least once a month. Each day, Facebook has more than a billion unique...

5 Key Metrics for Tracking Your Employer Brand

Employer branding isn’t something you have, it’s something you do. This is the reason that so many businesses struggle when trying to measure the...

Hire Developers Faster with These 5 Tips

As of a few years ago, there were five job openings for every job-seeking developer in the United States. The unemployment rate for developers...

The Employer Branding Playbook

Your company is a great place to work, and you’ve got a strong employer brand to show for it. But how do you turn that employer brand into a steady flow of qualified applicants?

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How to Define Your Employee Value Proposition

In today’s red-hot market for top talent, it can be difficult for companies to stand out from the crowd. According to a recent poll, 57% of recruiters

Can Recruitment Marketing Automation Decrease Time to Hire?

Marketing automation is all the rage, and recruitment marketing is sure to follow the same trend into the world of automated workflows. But will it...

What Your Employer Brand Says to Potential Applicants

There are too many definitions of marketing to count, but one of our favorites comes from Dr. Philip Kotler, who says, “Marketing identifies...

5 Steps for Crafting the Perfect Job Posting

Not many people think of them in these terms, but job listings are actually important pieces of employer branding. Yes, they often (though not...

The Top 5 Recruitment Channels in Japan 2020

It’s hardly a secret that the Japanese recruitment market is one of the toughest in the world. In Tokyo right now there are two job openings for...

The Recruitment Marketer's Guide to Lead Generation

Let’s say you’re in the HR department at a promising new startup. One day, one of your most talented developers abruptly quits, giving no notice and...

The 5 Biggest Obstacles to Hiring Your Top Candidate

Somewhere out there, right now, is the developer, or marketer, or manager who’s going to make a huge impact on your business. Let’s be optimists for...

What is the Future of Employer Branding?

There’s no denying that in the last few years employer branding has become a much more central piece of the talent acquisition puzzle. Talk to any...

5 Ways for Recruiters to Increase Apply Rates

Anyone who works in recruiting can tell you that competition for talent is the most intense it’s been in years. As a result, most applicants can...

Recruiting Developers: Crafting an Online Hiring Strategy

Recruiting a developer can be extremely time and resource intensive, often taking over a month and costing upwards of $30,000. Given this fact, and...

A Recruitment Marketer's Guide to the Candidate Journey

They say you shouldn't judge someone until you've walked a mile in their shoes—good advice for anyone, but incredibly potent when it comes to...

How to Amplify Your Employer Brand on Social Media

Your company is a great place to work, and you’ve got a strong employer brand to show for it.

But what do you have to show for your employer brand?...

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