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Marketing meets talent acquisition

Everything you need to know about recruitment marketing. From talent attraction, to employer branding and candidate experience.

Why (and How) Recruitment Marketers Should Segment Their Audience

If you’re a recruiter, a hiring manager, or a recruitment marketer, take a second to think about your existing team. At a medium or large company, you’re likely to see a lot of diversity. People of different ages, different experience levels, and...

Why Should Recruiters Focus on Passive Job Seekers?

Think back over your last 9-10 hires. Where were they sourced?

How Recruiters Can Get More Out of Google Analytics

“Data-driven recruiting.” Has a nice, cutting-edge, 21st-century sound, doesn’t it?

 

The question is, just what is data-driven recruiting and how...

The Top Channels for BPO Recruitment

Business process outsourcing, or BPO, is a dispersed industry by nature. As such, operations need to be agile, lean, and able to scale up to meet...

5 Predictions for Recruitment in 2020

We don’t have to tell you that the HR world is ever-changing and that to keep up recruiters in particular need to be fast on their feet, able to...

5 Unique Challenges for Recruiting IT Talent

Every recruiter, in every department, at every company on the planet thinks their situation is uniquely challenging. We’re not going to dispute those...

The Employer Branding Playbook

Your company is a great place to work, and you’ve got a strong employer brand to show for it. But how do you turn that employer brand into a steady flow of qualified applicants?

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What is Inbound Recruitment Marketing?

Inbound methodologies have taken the marketing world by storm over the last few years. And with RM already borrowing pages from the marketing...

5 Strategies for Leveraging Technology in Recruitment

The labor market turned a corner when no one was looking. It’s now largely, if not completely, candidate-driven. That means HR departments and...

The Top 5 Metrics for Measuring Candidate Experience

Candidate experience has always been a primary concern for HR and recruitment marketing. That said, the current candidate-centered job market has...

What is RPA’s Role in the Future of Recruitment Marketing?

Technology moves fast, and these days so does recruitment. The introduction of recruitment marketing automation into the HR landscape, for instance,...

How Does Recruitment Marketing Automation impact the Candidate’s Journey?

Recruitment marketing and customer experience exist in a mutually beneficial feedback loop, with each feeding and at the same time playing off...

Mobile Recruitment: Why It Matters

Recruitment marketing has one primary goal, to reach the right potential candidates, at the right time, and in the right place. Increasingly, that...

Why Candidate Experience affects your Recruitment Marketing

Recruitment marketing is about attracting passive job seekers and making them want to search for openings at your company. What role does candidate...

The Top Recruitment Marketing Channels in Germany

Of all the countries in western Europe, Germany has been the slowest to warm up to social media. Whether that’s a holdover from the Cold War era and...

What Recruitment Marketing Metrics Should You Be Tracking?

In today’s hyper-competitive job market, it’s extremely difficult for a company to stand out. That’s where recruitment marketing comes in, but how to...

The Startup's Guide to Accelerating Talent Acquisition

In the world of startups, growth is good. Not just good, growth is pretty much the holy grail of startup culture. Growing a business comes with a lot...

What Are the Biggest HR Hurdles for Fast-Growing Startups?

Every startup’s dream is to have the chance to grow at light speed. It means that you’re doing something right, that your investors can see your...

How Can Automation Maximize Your Recruitment ROI?

In recruitment, as in so many other fields, it can be difficult to separate the innovations from the buzzwords. Things like employer branding,...

Learn how other leading companies are using SmartDreamers to transform talent acquisition