Of all the countries in western Europe, Germany has been the slowest to warm up to social media. Whether that’s a holdover from the Cold War era and people’s lingering concerns over governmental prying, or whether it’s due to the coming generation’s...
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5 mins read
In today’s hyper-competitive job market, it’s extremely difficult for a company to stand out. That’s where recruitment marketing comes in, but how to...
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4 mins read
In the world of startups, growth is good. Not just good, growth is pretty much the holy grail of startup culture. Growing a business comes with a lot...
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5 mins read
Every startup’s dream is to have the chance to grow at light speed. It means that you’re doing something right, that your investors can see your...
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4 mins read
In recruitment, as in so many other fields, it can be difficult to separate the innovations from the buzzwords. Things like employer branding,...
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4 mins read
You’ve been advertising on Snapchat recently, because you read somewhere that it was a good place to find millennials. Then someone said you should...
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5 mins read
An employer brand is a terrible thing to waste. After all, it takes a lot of time and effort to craft a narrative that positions your business as an...
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3 mins read
Whether you’re a well-established business or a burgeoning startup, your talent pipeline is one of your most valuable assets. If you have an existing...
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3 mins read
You’ve been working on spreading your employer brand through ongoing recruitment marketing campaigns. You’ve even got your social media presence on...
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4 mins read
Recruitment channels. There are just so many of them to choose from, right? How do you know where your candidate personas are hanging out in order to...
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3 mins read
Recruitment marketing is still in its infancy when compared to either its older sibling HR recruiting, or its first cousin Marketing. There are...
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3 mins read
Or maybe we should say, “where you don’t want your employer brand meeting your ATS?”
The “ATS black hole” is that dark corner of your ATS, the place...
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4 mins read
As a recruiter, your applicant tracking system (ATS) is one of your most important tools. Without one, it would be exponentially more difficult and...
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3 mins read
It’s a question we’ve asked on this blog before: what is the best venue for promoting your employer brand and spreading your EVP? And while there is,...
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3 mins read
Let’s say you’re a scrappy young startup. You’ve got an innovative product and a dedicated team. While you’re certainly not working out of your...
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3 mins read
The recruiting world can learn a lot from the marketing realm, especially now that recruitment marketing is becoming more established. Organized...
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3 mins read
Employer brand and EVP: they’re not the same thing. Sure, they’re related, and they’re often used interchangeably, but there are important...
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3 mins read
Britain has been in the news quite a bit recently, but mixed in with all the political noise there’s one salient point you can be forgiven if you...
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3 mins read
