Recruitment marketing is about attracting passive job seekers and making them want to search for openings at your company. What role does candidate experience (CX) play in that? Well, since CX refers to each and every touchpoint a potential...
•
6 mins read
Of all the countries in western Europe, Germany has been the slowest to warm up to social media. Whether that’s a holdover from the Cold War era and...
•
5 mins read
In today’s hyper-competitive job market, it’s extremely difficult for a company to stand out. That’s where recruitment marketing comes in, but how to...
•
4 mins read
In the world of startups, growth is good. Not just good, growth is pretty much the holy grail of startup culture. Growing a business comes with a lot...
•
5 mins read
Every startup’s dream is to have the chance to grow at light speed. It means that you’re doing something right, that your investors can see your...
•
4 mins read
In recruitment, as in so many other fields, it can be difficult to separate the innovations from the buzzwords. Things like employer branding,...
•
4 mins read
You’ve been advertising on Snapchat recently, because you read somewhere that it was a good place to find millennials. Then someone said you should...
•
4 mins read
An employer brand is a terrible thing to waste. After all, it takes a lot of time and effort to craft a narrative that positions your business as an...
•
3 mins read
Whether you’re a well-established business or a burgeoning startup, your talent pipeline is one of your most valuable assets. If you have an existing...
•
3 mins read
You’ve been working on spreading your employer brand through ongoing recruitment marketing campaigns. You’ve even got your social media presence on...
•
4 mins read
Recruitment channels. There are just so many of them to choose from, right? How do you know where your candidate personas are hanging out in order to...
•
3 mins read
Recruitment marketing is still in its infancy when compared to either its older sibling HR recruiting, or its first cousin Marketing. There are...
•
3 mins read
Or maybe we should say, “where you don’t want your employer brand meeting your ATS?”
The “ATS black hole” is that dark corner of your ATS, the place...
•
4 mins read
As a recruiter, your applicant tracking system (ATS) is one of your most important tools. Without one, it would be exponentially more difficult and...
•
3 mins read
It’s a question we’ve asked on this blog before: what is the best venue for promoting your employer brand and spreading your EVP? And while there is,...
•
3 mins read
Let’s say you’re a scrappy young startup. You’ve got an innovative product and a dedicated team. While you’re certainly not working out of your...
•
3 mins read
The recruiting world can learn a lot from the marketing realm, especially now that recruitment marketing is becoming more established. Organized...
•
3 mins read
Employer brand and EVP: they’re not the same thing. Sure, they’re related, and they’re often used interchangeably, but there are important...
•
3 mins read
