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Marketing meets talent acquisition

Everything you need to know about recruitment marketing. From talent attraction to employer branding, candidate experience, and more.

How Can Automation Maximize Your Recruitment ROI?

In recruitment, as in so many other fields, it can be difficult to separate the innovations from the buzzwords. Things like employer branding, recruitment marketing, recruitment automation, etc. all sound nice enough on their face, but how can...

Snapchat vs Youtube: Where Should Recruiters Spend Their Time?

You’ve been advertising on Snapchat recently, because you read somewhere that it was a good place to find millennials. Then someone said you should...

Can Google Analytics Help You Track Your Employer Brand?

An employer brand is a terrible thing to waste. After all, it takes a lot of time and effort to craft a narrative that positions your business as an...

How to Optimize Your Talent Pipeline

Whether you’re a well-established business or a burgeoning startup, your talent pipeline is one of your most valuable assets. If you have an existing...

What is Employer Brand Gravity (and Why Should You Care)?

You’ve been working on spreading your employer brand through ongoing recruitment marketing campaigns. You’ve even got your social media presence on...

The Top 5 Recruitment Channels in the United States

Recruitment channels. There are just so many of them to choose from, right? How do you know where your candidate personas are hanging out in order to...

The Employer Branding Playbook

Your company is a great place to work, and you’ve got a strong employer brand to show for it. But how do you turn that employer brand into a steady flow of qualified applicants?

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How-to: Building the Perfect Applicant Funnel

Recruitment marketing is still in its infancy when compared to either its older sibling HR recruiting, or its first cousin Marketing. There are...

Avoiding The Black Hole: Where Your Employer Brand Meets Your ATS

Or maybe we should say, “where you don’t want your employer brand meeting your ATS?”

The “ATS black hole” is that dark corner of your ATS, the place...

5 Tips for Making Your ATS a Recruitment Marketing Machine

As a recruiter, your applicant tracking system (ATS) is one of your most important tools. Without one, it would be exponentially more difficult and...

Facebook vs. Instagram: Which is the Best Fit for Your Employer Brand?

It’s a question we’ve asked on this blog before: what is the best venue for promoting your employer brand and spreading your EVP? And while there is,...

How Can Recruitment Marketing Impact Business Growth?

Let’s say you’re a scrappy young startup. You’ve got an innovative product and a dedicated team. While you’re certainly not working out of your...

5 Key Components of a Robust Talent Network

The recruiting world can learn a lot from the marketing realm, especially now that recruitment marketing is becoming more established. Organized...

Can Automation Help You Spread Your EVP?

Employer brand and EVP: they’re not the same thing. Sure, they’re related, and they’re often used interchangeably, but there are important...

The Top 5 Recruitment Channels in Great Britain

Britain has been in the news quite a bit recently, but mixed in with all the political noise there’s one salient point you can be forgiven if you...

How to Use Snapchat for Recruitment

A few years ago, it was only really savvy recruiters who thought to use Snapchat to attract new applicants. As an opening gambit, most business who...

5 Myths About Employer Branding

Ah, employer branding. As with any popular—dare we say trendy?—topic, discussions of employer brands and employer branding are often loaded with...

The Importance of a Strong EVP in Tech Recruiting

Whether you’re a large tech company or a growing startup, you’ve probably noticed that attracting top talent into your recruitment funnel is harder...

6 Tips for Better Recruiting on Instagram

50% of Instagram users follow at least one brand, and even more say that they’ve learned about a product or service via Instagram. That’s 50% of 800...

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