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In recruitment, as in so many other fields, it can be difficult to separate the innovations from the buzzwords. Things like employer branding, recruitment marketing, recruitment automation, etc. all sound nice enough on their face, but how can...
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You’ve been advertising on Snapchat recently, because you read somewhere that it was a good place to find millennials. Then someone said you should...
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An employer brand is a terrible thing to waste. After all, it takes a lot of time and effort to craft a narrative that positions your business as an...
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Whether you’re a well-established business or a burgeoning startup, your talent pipeline is one of your most valuable assets. If you have an existing...
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You’ve been working on spreading your employer brand through ongoing recruitment marketing campaigns. You’ve even got your social media presence on...
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Recruitment channels. There are just so many of them to choose from, right? How do you know where your candidate personas are hanging out in order to...
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Recruitment marketing is still in its infancy when compared to either its older sibling HR recruiting, or its first cousin Marketing. There are...
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Or maybe we should say, “where you don’t want your employer brand meeting your ATS?”
The “ATS black hole” is that dark corner of your ATS, the place...
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As a recruiter, your applicant tracking system (ATS) is one of your most important tools. Without one, it would be exponentially more difficult and...
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It’s a question we’ve asked on this blog before: what is the best venue for promoting your employer brand and spreading your EVP? And while there is,...
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Let’s say you’re a scrappy young startup. You’ve got an innovative product and a dedicated team. While you’re certainly not working out of your...
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The recruiting world can learn a lot from the marketing realm, especially now that recruitment marketing is becoming more established. Organized...
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Employer brand and EVP: they’re not the same thing. Sure, they’re related, and they’re often used interchangeably, but there are important...
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Britain has been in the news quite a bit recently, but mixed in with all the political noise there’s one salient point you can be forgiven if you...
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A few years ago, it was only really savvy recruiters who thought to use Snapchat to attract new applicants. As an opening gambit, most business who...
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Ah, employer branding. As with any popular—dare we say trendy?—topic, discussions of employer brands and employer branding are often loaded with...
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Whether you’re a large tech company or a growing startup, you’ve probably noticed that attracting top talent into your recruitment funnel is harder...
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50% of Instagram users follow at least one brand, and even more say that they’ve learned about a product or service via Instagram. That’s 50% of 800...
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