Do businesses really need a strong employer brand to hire the best candidates? If employer branding does make an impact on hiring and talent acquisition, where does that impact come from and how can businesses make the most of it? Sure, the talent...
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Genpact has always prided itself on innovation. When the company spun off from General Electric in 2005, they were determined to spread the gospel of...
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4 mins read
On a fundamental level, what are the differences between traditional marketing and recruitment marketing? In both cases, businesses are seeking to...
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4 mins read
At the beginning of 2018, Facebook announced (as it so often does) that it was changing its algorithm. This time, its goal was to show users less...
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Of all the platforms that are currently available for recruitment marketing, Google Ads can often seem like the most complicated. Setting up a...
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It’s no secret that in many industries right now, there simply isn't enough talent to go around. Companies have tried to combat this talent shortage...
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Fun fact: only 20% of potential job candidates frequent traditional job boards like Craigslist and Indeed. Of the remaining 80%, most already have a...
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Kurt Vonnegut once said, in response to the question of why one should write books when senators and generals and other important people won’t read...
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The way people search for jobs changed in the last years, and Google remains one of the main starting places in looking for a job. This means that...
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In sales and marketing, the sales pipeline refers to the process of moving customers and potential customers through the buyer’s journey from...
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Successful recruitment isn’t about sourcing the most applicants, it’s about sourcing the right applicants. Unfortunately, many of the strategies that...
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Following the Rio Olympics in 2016, it seemed like there was a surge of interest in Brazil as a business destination. As the largest country in Latin...
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When you think of the most obvious places to promote your employer brand, your first thoughts might be of professional networks like LinkedIn, or...
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We’ve spoken more than once on this blog about the power of recruitment marketing automation. And, indeed, by streamlining the process of purchasing,...
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Recruiters use all sorts of metrics to track their efforts: retention rate, time to hire, time to fill, etc. But in many hiring departments one...
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Recruitment has changed a lot over the decades. What used to be done via print classified ads and fax machines is now, for many businesses, almost...
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Facebook is gigantic. To paraphrase Douglas Adams (albeit he was talking about space), you won’t believe how vastly, hugely, mind-bogglingly big it...
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In 1982, a few years before the creation of the World Wide Web, computer scientists at Carnegie Mellon University in Pittsburgh, Pennsylvania decided...
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The title of this post may be a little misleading, because we’re actually going to start with the “why” and move on to the “how” as we go. But it is...
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