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Google Ads is one of the most intriguing advertising platforms on the web, offering businesses the chance to appear as sponsored results in Google search results. While it has long been a bastion of traditional marketing and advertising, recruiters...
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4 mins read
Do businesses really need a strong employer brand to hire the best candidates? If employer branding does make an impact on hiring and talent...
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4 mins read
Genpact has always prided itself on innovation. When the company spun off from General Electric in 2005, they were determined to spread the gospel of...
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4 mins read
On a fundamental level, what are the differences between traditional marketing and recruitment marketing? In both cases, businesses are seeking to...
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4 mins read
At the beginning of 2018, Facebook announced (as it so often does) that it was changing its algorithm. This time, its goal was to show users less...
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4 mins read
Of all the platforms that are currently available for recruitment marketing, Google Ads can often seem like the most complicated. Setting up a...
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4 mins read
It’s no secret that in many industries right now, there simply isn't enough talent to go around. Companies have tried to combat this talent shortage...
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4 mins read
Fun fact: only 20% of potential job candidates frequent traditional job boards like Craigslist and Indeed. Of the remaining 80%, most already have a...
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3 mins read
Kurt Vonnegut once said, in response to the question of why one should write books when senators and generals and other important people won’t read...
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3 mins read
The way people search for jobs changed in the last years, and Google remains one of the main starting places in looking for a job. This means that...
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7 mins read
In sales and marketing, the sales pipeline refers to the process of moving customers and potential customers through the buyer’s journey from...
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3 mins read
Successful recruitment isn’t about sourcing the most applicants, it’s about sourcing the right applicants. Unfortunately, many of the strategies that...
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3 mins read
Following the Rio Olympics in 2016, it seemed like there was a surge of interest in Brazil as a business destination. As the largest country in Latin...
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2 mins read
When you think of the most obvious places to promote your employer brand, your first thoughts might be of professional networks like LinkedIn, or...
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4 mins read
We’ve spoken more than once on this blog about the power of recruitment marketing automation. And, indeed, by streamlining the process of purchasing,...
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3 mins read
Recruiters use all sorts of metrics to track their efforts: retention rate, time to hire, time to fill, etc. But in many hiring departments one...
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4 mins read
Recruitment has changed a lot over the decades. What used to be done via print classified ads and fax machines is now, for many businesses, almost...
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3 mins read
Facebook is gigantic. To paraphrase Douglas Adams (albeit he was talking about space), you won’t believe how vastly, hugely, mind-bogglingly big it...
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3 mins read
In 1982, a few years before the creation of the World Wide Web, computer scientists at Carnegie Mellon University in Pittsburgh, Pennsylvania decided...
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