LinkedIn is like Facebook in a lot of ways—but in others, it's completely different. For starters, this channel is focused heavily on career development and networking.
Over 70% of the active users on this platform are from outside of the US, with the largest segments of users (after the US) residing in India, Brazil, Great Britain, and Canada.
According to Omnicore research, “61 million LinkedIn users are senior-level influencers and 40 million are in decision-making positions.” This means that if you’re recruiting for C-suite or other decision-maker positions, LinkedIn offers a lot of promise.
What you get through the SmartDreamers bespoke AdBuilder:
- Save your customized audience to use for future campaigns;
- Target based on company, demographics, education, job experience and interests;
- Possibility to narrow or exclude to further refine your targeted audience;
- Machine Learning Algorithms to suggest the optimal budget amount for your campaign;
- Dedicated CTAs depending on the desired outcome;
- Ad formats supported: for Image or Video ads desktop and mobile, and for Text banner and column.