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Talent Analytics

Understand what drives talent attraction and candidate engagement.

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NewProductAI ChatbotAnswers candidates 24/7, in your brand's voice.↗
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In and outs on how to build the ultimate career website.

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From the blog

What is Recruitment Marketing Automation?

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Customers
Insights

TALENT ANALYTICS

Connected analytics across your entire talent funnel

SmartDreamers Analytics is talent acquisition analytics for enterprise employers. See how every channel, campaign, and page performs, from first click to application, and invest where it pays off.

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JobsCRMMarketingWebsiteReportsAutomation
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Dashboards

Careers websiteJun 10, 2026 - Jul 7, 2026

Career page conversion

Sessions12.4KAll visitsUsers8.1K65.3% of sessionsApplication started8456.8% of sessionsSubmissions2051.7% of sessions65.3%10.4%24.3%
Website Sessions12,475+12.5%
Career Page Conversion Rate6.8%+8.3%
Average Engagement Time2m 47s+9.4%
Application started845+3.4%
ReportsDashboardsWebsiteCampaignsAI ChatbotCRMCareers websiteEmail Campaigns
JobsCRMMarketingWebsiteReportsAutomation
Search

Campaigns Analytics

Jun 10, 2026 - Jul 7, 2026
Spent$3,090Views73,874Clicks3,212
01002003004005006007008009001,000Jan 20Feb 20Mar 20Apr 20May 20Jun 20Jul 20Aug 20Sep 20Oct 20Nov 20Dec 20Jan 21Feb 22Mar 23Apr 24May 25
Sep 20Spent$735Clicks520
Spent ($)Clicks
ChannelsCampaignsAds
Search
Campaign nameStatusCreated onViewsClicksApplication startedSubmissions
93,057 (100%)73,084 (100%)32,094 (100%)8,412 (100%)
Tech Talent SpotlightActive12.05.202618,057 (41,29%)12,984 (34,98%)7,098 (33,09%)2,931 (34,84%)
Graduate Careers 2026Active12.07.202616,984 (33,11%)11,093 (20,29%)5,094 (23,01%)2,105 (25,02%)
Women in EngineeringActive09.05.202612,985 (22,09%)9,974 (13,21%)3,028 (19,54%)1,288 (15,31%)
Life at Quantum Employer BrandClosed12.05.20268,948 (11,09%)7,984 (11,09%)2,093 (12,91%)742 (8,82%)
Customize columnsMetricsSelect allSelectedReset SearchCreated onViewsClicksApplication startedSubmissionsCTRVideo playsCreated onViewsClicksApplication startedSubmissionsSaveCancel

See the full talent journey in one connected view

Connect data across attraction, career sites, CRM, and your ATS to understand what’s driving performance, uncover opportunities, and make better talent decisions.

Talent Attraction Analytics

See which campaigns, channels, and audiences drive engagement and qualified candidates, so you can optimize your recruitment marketing investment.

CMS analytics

Careers Website Analytics

Understand how candidates discover and engage with your careers site, from traffic and content performance to job views and conversions.

Campaign analytics

CRM Analytics

Measure how talent communities and campaigns perform, track candidate engagement, and understand what moves talent closer to applying.

CRM Analytics

ATS Analytics

Bring top-of-funnel data into your ATS and connect it with recruitment outcomes to see what drives results across the entire talent funnel.

ATS analytics
CMS analytics
Campaign analytics
CRM Analytics
ATS analytics
  • Sessions 12,4K 12,5%
  • Unique visitors 8,1K 9,8%
  • Applications started 845 19,3%
  • Applications 205 12,5%
  • Hired 23 2,7%
  • Cost per click $0,84 6,2%
  • Cost per hire $1.240 8,4%
  • Click-through rate 3,6% 4,1%
  • Bounce rate 38% 3,2%
  • Conversion rate 4,2% 1,1%
  • Email open rate 46% 5,4%
  • Budget spent $18,6K 11,0%
  • Drop-off rate 27% 4,6%
  • Organic traffic 5,6K 21,4%
  • Talent community 3,2K 14,2%
  • Time to apply 2m 14s 12,0%
  • Social likes 1,9K 7,3%

Frequently asked questions

Track performance across your entire talent funnel, from attraction campaigns and career website engagement to CRM activity, applications, and hires. Bring data from SD, your ATS, and other sources into one connected view to understand what’s working, where candidates drop off, and what ultimately drives recruitment outcomes.

SD captures top-of-funnel candidate and source data across attraction campaigns, career websites, and CRM interactions, then pushes this data into your ATS alongside each candidate record. As candidates progress through the recruitment process, SD connects that journey with ATS outcomes such as applications, interviews, offers, and hires, creating an end-to-end view of what drives results across your talent funnel.

Yes. Create dashboards around the metrics that matter to your teams, from campaign performance to applications, hires, and cost per hire.

SD supports you throughout implementation, including tracking pixel deployment, ATS source configuration, and UTM setup. Our team works with you to ensure data is captured and structured consistently across your talent ecosystem, creating a reliable foundation for connected, end-to-end analytics.

Schedule a product demo

See how leading employers use SD Talent Analytics to connect data across talent attraction, career websites, CRM, and ATS, creating an end-to-end view of the talent funnel and turning insights into better recruitment decisions.

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