Genpact Case Study

How Recruiters can cut their Time Spent Promoting Jobs by 80%

For the past 20 years, Genpact has managed to build a solid reputation as a global leader in providing digital solutions to its customers in a wide range of industries.

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Industry

BPO Industry

 

Location

Global

 

Main features

Advertising, Reports, Engage, Convert

For the past 20 years, Genpact has managed to build a solid reputation as a global leader in providing digital solutions to its customers in a wide range of industries.

The company now has nearly 80,000 employees on its payroll, and a recruitment process set out to:

  • Attract the best candidates;
  • Strengthen the employer branding across the web.

Genpact turned to SmartDreamers looking for an innovative solution to make achieving the above-mentioned goals quicker and more convenient.
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Here is how Genpact used SmartDreamers to boost their recruitment process and ultimately increase the number and quality of their applicants.

1. Automating Recruitment Marketing Activities with a Few Clicks

By using SmartDreamers to automate their recruiting marketing activities, Genpact recruiters were able to manage job advertising across the web from a single platform.

The SmartDreamers dashboard served as a command centre to promote jobs across 14 recruitment channels in a quick and easy way. In addition to traditional recruiting platforms, Genpact was able to automate their job promotion efforts on:

  • online communities;
  • social media;
  • YouTube;
  • and other virtual media.
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2. An Integrated Approach to Leveraging Multiple Channels for Job Advertising

The pool of active candidates is currently down to only 20% of the market.

SmartDreamers has provided Genpact with an easy way to reach the other 80% who are not actively looking for a job but who may still consider making a career move if the position was right.

This way, Genpact recruiters were able to access a network of alternative recruitment channels where the right candidates are most likely to spend their time:

  • on social media where thousands of interactions happen every day online communities
  • different websites which have a niche audience
  • online publications with millions of readers
  • popular news portals
  • and more


This integrated approach came with significant benefits, giving Genpact an opportunity to reach a wider pool of candidates and gain an increased level of exposure for the Genpact brand in an unconventional way.

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"What we love most about SmartDreamers is the simplicity to automate the recruitment marketing process with just a few clicks."

Genpact Recruitment Team

Also, the time needed to promote jobs was significantly less, as mentioned in this testimonial:

“Promoting each job separately on classic as well as alternative recruitment channels is a time consuming process. SmartDreamers has provided us with the solution of the automated recruitment marketing process, which led to resource savings in the HR department.”

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Highlights

The SmartDreamers platform helped Genpact achieve a 736,588 reach among bilingual and trilingual candidates and spend 80% less time promoting jobs across the web.

By using cutting-edge software, Genpact was successful at automating their recruitment marketing activities and leveraging alternative challenges for job advertising.

As a result, the company's goals to attract the best candidates and gain more exposure for their brand are now easier to achieve than ever.

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