Google Ads for Recruitment
Google Ads has often been overlooked as a platform in recent years—which is odd, considering that it offers you the ability to appear as sponsored content right there on the Google search results page.
While it has long been a bastion of traditional marketing and advertising, recruiters are finally beginning to see the potential that such a platform has to strengthen their employer brands and attract potential candidates, with more than 90% of the world population using Google.
What you get through the SmartDreamers bespoke AdBuilder:
- Save your customized audience to use for future campaigns;
- Target based on domains, interests and URLs;
- Machine Learning Algorithms to suggest the optimal budget amount for your campaign;
- Dedicated CTAs depending on the desired outcome;
- Ad formats supported: box, desktop and mobile.