Google Analytics for Recruitment

Gain valuable insights into your candidates' behavior on the web by connecting Google Analytics to your SmartDreamers command center.

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What is Google Analytics and How Does it Work?


Google Analytics (GA) is a free web analytics tool designed to help companies evaluate their website traffic and investigate the effectiveness of their digital marketing actions.

A company's website, or in our case, career page, is the core of their online or digital presence and has the potential to offer a comprehensive view of the performance of all running campaigns destined to promote the company's brand or open positions.

GA works by placing several tracking lines of code into the website's structure that are destined to record the various activities of all visiting users.


Connecting Google Analytics within SmartDreamers


All it takes is a Google Analytics account, and you can add Google Analytics tracking to your recruitment campaigns. This way, Google is able to send data straight to your SmartDreamers reporting module.


This will give users a much better overview of their entire career sites’ traffic and performance, on top of the campaigns running with SmartDreamers.

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Find out how you can hire faster and better

Talk with the SmartDreamers experts and see how you can centralise candidates sourcing in one business application, integrated with your CRM and ATS.