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Ovidiu Marginean

Ovidiu Marginean

How to Track the Entire Talent Acquisition Funnel

Candidate journey, recruitment funnel, applicant funnel, talent acquisition funnel...so many trips and funnels it can be hard to keep them all straight, let alone know which to focus your attention and energy on.

 

While the topic of all these funnels and journeys is more than enough subject matter for a lengthy book, today we’re focusing on one and how to go about tracking your candidates as the make their way from first-time reader to happy new hire.

  • May 13
  • 8 min read

Why the Future of Recruitment Is Inbound

In 2006, HubSpot coined the phrase “Inbound Marketing” as a key part of its larger "inbound" methodology. The term refers to a proactive method of attracting, engaging, and delighting potential customers through carefully targeted and crafted web content. The idea is that by offering up educational blog posts, whitepapers, and emails that help your audience identify their pain points and understand potential solutions, you can gain the trust of your ideal buyers. Eventually, this leads to boosted sales, business growth, and happy, repeat customers.

  • Aug 29
  • 5 min read
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