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Ana Mares

Ana Mares

SmartDreamers Partners with Appcast to Leverage Programmatic Job Advertising

In April 2021 we started a strategic partnership with Appcast, the global leader in programmatic recruitment advertising technology and services, part of Stepstone, the leading e-recruiting player active in 21 countries.
Leveraging advanced technology, unmatched market data and a team of the industry’s best recruitment marketers, Appcast’s technology and services manage over half a billion dollars in job advertising annually on behalf of more than 1,500 clients.

Appcast is revolutionizing how companies attract game-changing talent for their open positions. Leveraging data and advanced programmatic technology, Appcast uses complex algorithms to help employers increase engagement with qualified candidates by showing people the right job ads, at the right time, in the right place.

Launching job campaigns is a seamless process
So, what does this partnership mean? For starters, through the SmartDreamers platform, employers now have the opportunity to programmatically advertise jobs directly with Appcast’s programmatic job ad exchange. This partnership will benefit recruitment teams by streamlining the job advertising process and will offer job seekers greater visibility across roles of interest to them.

  • Apr 12
  • 1 min read

The Ultimate Guide to Crafting Employer Branding Videos

Without a doubt, video is the rising star of social media content, and the reasons why are pretty clear. Let’s start with the numbers: Facebook users watch 8 billion videos per day, 300 hours of video are uploaded to YouTube every minute, and video content taken as a whole is expected to make up 82% of internet traffic by 2021. If we take things a step further, we can see that video content also plays a major role of boosting engagement levels on virtually all social media platforms thanks to its power to convey a deep, meaningful message to users within seconds.

  • Jun 26
  • 4 min read

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