Every little helps. This was the guiding principle for Tesco’s famous advertising campaign that turned the British retailer into a market leader. But the idea of how small things add up to make a big difference rings true – and not just when it comes to customer journeys. If you look at candidate experience as a sequence of interactions with your company, even small gestures can go a long way – especially in the context of a global pandemic.
In fact, the way companies respond during these trying times will define their brand for decades, explains Mark Cuban in a CNBC interview. At the same time, a company’s reputation isn’t solely defined by what they’re currently doing – it can also be defined by what they aren’t doing. Because the truth is – what we fail to observe can sometimes batter the strategy of any great talent acquisition team.