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Monica Cocian

Monica Cocian

How (and Why) You Should Track Your Recruitment Marketing Results

Here’s the thing about recruitment marketing: it’s complicated. Not so much in theory, but in practical fact an effective recruitment marketing strategy has a ton of moving parts and potentially dozens of individual pieces of content spread across multiple channels and media.


This is, of course, the goal—you need lots of content in order to develop employer brand gravity and generate any amount of inbound pull to your careers page.


At the same time, however, it can often be really difficult to figure out what’s working and what’s not.

  • May 20
  • 5 min read

How to Attract Young Talent When Recruiting for BPO

Like it or not, the image that most people have of BPO jobs is pretty grim: they imagine dingy call centers where workers take on undesirable shifts for poor wages, and they look at the high attrition rates within the industry as proof. Unsurprisingly, this has a tendency to make life difficult for recruiters—especially those who are using traditional methods like job boards and recruiting agencies in order to find qualified talent. Often, you have to settle for whatever talent you can find, and the self-fulfilling prophecy of low quality hires and high turnover rates continues anew. 

  • Jul 05
  • 4 min read

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