Recruitment is a central part of almost any business. Are you doing everything you can to ensure that you’re hiring the best possible applicants to work for you? In marketing, one of the most commonly used tools is the “buyer persona”: an archetype of a business’s perfect customer, what they look like, and how to approach and attract them as a business. The persona tool can be used outside of just marketing, however. Talent Acquisition is one of the best areas to make use of personas, where recruiters build their ideal candidate for a specific role. Building candidate personas is crucial to having a strong TA strategy. So, here are some of the most important steps of building candidate personas for your recruiters to work with.
- Sep 22
- 6 min read