Key Metrics for Employer Branding
It is common knowledge that any business should have a corporate brand; the company's mission, values, and objectives, but what about the employer branding? Employer branding is how a company presents itself to a potential employee. This includes its reputation as a place to work and the employee value proposition, which is created through current and past workers. In today’s competitive job market employer branding is crucial for the success of a company. Employer brand metrics helps a business grow, acquire customers, and most importantly, it helps with finding talent. The better your company looks, the better quality of hires you’ll attract. The problem ...
In April 2021 we started a strategic partnership with Appcast, the global leader in programmatic recruitment advertising technology and services, part of Stepstone, the leading e-recruiting player active in 21 countries. Leveraging advanced technology, unmatched market data and a team of the industry’s best recruitment marketers, Appcast’s technology and services manage over half a billion dollars in job advertising annually on behalf of more than 1,500 clients. Appcast is revolutionizing how companies attract game-changing talent for their open positions. Leveraging data and adva...
In January 2021 we started a strategic partnership with Indeed, the world’s number one job search engine. The platform includes job listings from major job boards and company career pages. It generates more than 250 million unique job seekers every month and it’s accessible across 60 countries and 28 languages. So, what does this partnership mean? For starters, it means employers have the opportunity to both publish and ...
Every little helps. This was the guiding principle for Tesco’s famous advertising campaign that turned the British retailer into a market leader. But the idea of how small things add up to make a big difference rings true – and not just when it comes to customer journeys. If you look at candidate experience as a sequence of interactions with your company, even small gestures can go a long way – especially in the context of a global pandemic. In fact, the way companies respond during these trying times will define their brand for decades, explains Mark Cuban in a
The context of the global pandemic has sparked innovations in how companies engage with their talent pool remotely. Since casting the widest net is not a viable option, recruiters today tap into strategies that help them focus on quality leads instead. Automated lead nurture platforms have taken center stage. And for a good reason. Nurturing at scale comes along with some unique opportunities—both for candidates and Talent Acquisition teams alike. Higher candidate response rates and faster time to hire are top of mind. However, the most valuable outcome by f...
India is poised to become the third largest economy in the world. Let that sink in. Behind only the US and China, India is set on a meteoric path of economic development and job sector growth. The government of India estimates there to be over 100 million people on the cusp of joining the workforce in the next 3 years alone. That’s right, over 100 million new employees ready to get to work in India’s burgeoning...
These days, good coders are hard to find. It’s not that there are fewer of them now than there used to be, or even that the rate with which they’re entering the job market is slowing, but rather that the need for recruits with coding skills continues to skyrocket every year. The ability to program used to be the sole province of techies working at software companies and startups, but today nearly every ...
Today, the auto industry faces a number of unique challenges: creating cars that drive themselves, developing engines that can run more effectively on alternative fuels, and introducing greater digital connectivity into the automotive ecosystem are just the tip of the iceberg. Each of these challenges is also, of course, an opportunity. After a difficult period during and after the global recession, automakers are in an exciting ...
Tech companies resort to all kinds of stunts, publicity moves, and shenanigans to try and differentiate themselves from their competitors to hire top candidates. This comes in the form of anything from massive policy announcements to crazy signing bonuses for new hires. We’re not saying that these techniques can’t be effective, but from our perspective they seem like shortcuts. Not all shortcuts are bad—some of them save time and energy in a way that boosts ROI—but...
Have you noticed a shift in the tasks you’re being asked to do as a recruiter recently? Things like monitoring your company’s reputation on review sites, being sure to respond to mentions on social media, and even writing posts for the company blog you weren’t even aware existed? That means your department is moving into taking a longer view of the recruiting process and pivoting to include what’s called recruitment marketing. Recruitment marketing is the use of tactics borrowed from the world of content, or inbound, marketing and applying them to more traditional HR ...
In some ways, the retail industry is unlike many others. There’s a tremendous diversity of size, scope, and cultures among the many businesses that need retail help—and there’s just as much diversity among the job candidates themselves: you’ll find everyone from students seeking short-term or part-time employment to career veterans with a penchant for salesmanship. There is, however, one way in which hiring for retail positions is very similar to hiring in most other industries: finding the right people can be extremely difficult.
At one time or another, we’ve all been there: scrolling through your phone, you come across a job posting or an ad for a position that looks interesting. You click the link, and it takes you to a landing page that loads at glacial speeds. A second before you would have closed on the window and gone on with your day, the page finally loads—and it’s a mess. It’s clearly not optimized for mobile, and it’s got endless dry paragraphs of awkwardly formatted text, all in print too tiny to read. At th...
Jerome Ternynck is the Founder and CEO of SmartRecruiters and the author of “Hiring Success - How Visionary CEOs Compete for the Best Talent”. In this episode of the Inside Recruitment Marketing podcast, we’ll talk about the link between Talent ...
If you had a crystal ball, and you asked what the future of HR and talent acquisition was going to look like, what do you think you would see? For many of you, the world that’s coming to mind is defined by AI-powered chatbots and advanced algorithms for sorting potential candidates. You might even be picturing a world where job interviews are enhanced with augmented-reality applications and analyzed in real time to help optimize hiring decisions. One day, that might be what the world of hiring looks like—perfect synergy between job seekers, recruiters, hiring...
And just like that, we find ourselves almost tending the second half of 2020. As we reflect back, there are encouraging signs that some of the trends we saw first emerge in late 2019/early 2020 are not only still going strong but are in fact ramping up for a big close to the year. We’ve gathered our top 7 of these trends, the ones we see not only going strong, but gathering steam and getting set to make an even bigg...
Why did you get into recruiting? We’re going to hazard a guess and say it wasn’t because you love inputting potential candidate information into spreadsheets for hours on end. Oh, then moving that data around between your CMS and CRM systems, and if you’re really lucky, into a legacy ATS that doesn’t even allow bulk imports. If that’s how you’re spending your days, read on for a rundown of some of the emerging...
A career-focused email newsletter is a fantastic way to keep your talent pool updated on company happenings, alert them to new openings, and generally ensure that you and your company stay top-of-mind. After all, isn’t the idea to have a group of high-quality potential candidates ready and willing to jump on your open positions? With that in mind, we’ve pulled together a list of our top 9 recommended best practices for building a career newsletter that will help dri...
Here’s the thing about recruitment marketing: it’s complicated. Not so much in theory, but in practical fact an effective recruitment marketing strategy has a ton of moving parts and potentially dozens of individual pieces of content spread across multiple channels and media. This is, of course, the goal—you need lots of content in order to develop employer brand gravity and generate any amount of ...
Candidate journey, recruitment funnel, applicant funnel, talent acquisition funnel...so many trips and funnels it can be hard to keep them all straight, let alone know which to focus your attention and energy on. While the topic of all these funnels and journeys is more than enough subject matter for a lengthy book, today we’re focusing on one and how to go about tracking your candidates as the make their way from first-ti...
