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How to become an employer of choice for passive candidates

As competition for top talent heats up, more and more employers are looking to become the employer of choice for passive candidates.

  • Nov 24
  • 13 min read

Why TikTok for recruitment is the way to go in 2023


  • Nov 14
  • 13 min read

Introducing the New Master Account For Multiple Teams Management


  • Aug 10
  • 2 min read

Top 5 Key Metrics For Career Pages


  • Jul 04
  • 4 min read

5 Ways to Improve Your Recruitment Game for the New Era of Talent Shortage

COVID-19 has made things difficult for talent acquisition teams across industries. Companies had to adapt to sudden changes that came with COVID-related restrictions. With this new landscape, we’ve now entered a period of talent shortage where prime candidates are becoming rarer and rarer by the day. 

  • May 20
  • 6 min read

How to make your career page the number one source for hiring

In today’s recruiting landscape, companies rely on third-party platforms, like LinkedIn, recruitment agencies, and others, to generate hires. While these platforms are valuable, companies ideally want to have their career page be their number one source of hiring. 

  • Apr 21
  • 7 min read

Recruitment Automation in the Age of Remote Work

Remote work is the new normal. With that in mind, how should you adapt your recruitment strategy to account for the permanence of remote work, even in a post-COVID world? This article will go into how you can use automation to make sure your recruitment processes are well-suited for the new age of remote work. 

  • Feb 25
  • 5 min read

How to Use Recruitment Marketing Automation to Attract Passive Candidates

A lot of recruitment focuses on attracting active candidates: those who are already looking for a job. The reality is that 75% of the workforce are passive candidates, meaning they are not actively looking for jobs even though they might be interested in new opportunities. 

  • Jan 14
  • 6 min read

Candidate Experience: The Future of Hiring

When thinking about User Experience (UX), most companies tend to focus on customer experience more than anything else. And it makes sense: customers are the people who buy what you sell, and companies want to give them the best experience possible to maximize customer satisfaction and retention.

  • Dec 16
  • 6 min read

Announcing SD Attract 3.0: transform your sourcing ecosystem into a talent pipeline engine.

After six months and more than 7,000 hours of development, we are excited to announce SD Attract 3.0.

We are privileged to work with companies using SD Attract across the globe and gather feedback from visionary employer branding and talent acquisition leaders. The result is a sourcing automation engine built by talent acquisition specialists for the new online sourcing environment.

So far, more than 25,000 campaigns have been created with SD Attract 3.0. The next 100,000 will be built faster and better.

  • Nov 01
  • 2 min read

Are You Building Candidate Personas To Attract Ideal Employees?

Recruitment is a central part of almost any business. Are you doing everything you can to ensure that you’re hiring the best possible applicants to work for you? In marketing, one of the most commonly used tools is the “buyer persona”: an archetype of a business’s perfect customer, what they look like, and how to approach and attract them as a business. The persona tool can be used outside of just marketing, however. Talent Acquisition is one of the best areas to make use of personas, where recruiters build their ideal candidate for a specific role. Building candidate personas is crucial to having a strong TA strategy. So, here are some of the most important steps of building candidate personas for your recruiters to work with. 

  • Sep 22
  • 7 min read

The Problem With AI in Talent Acquisition

AI’s presence across the economy is growing rapidly. It can be found in sales, manufacturing, customer service, marketing, and even in recruiting. The trend toward AI has also made it desirable in general, with businesses making sure to tell their customers that they use AI to make their product.

  • Jul 23
  • 6 min read

How to Create Lead Generation Engines in Talent Acquisition

Traditionally, the way companies have gone about talent acquisition has followed a transactional model. Companies announce that they have a job opening through various channels (word of mouth, ads, job portals) and they wait for job-seekers to apply to it. This strategy has worked for as long as anyone can remember, but that doesn’t mean it’s the best approach. 

  • Jun 16
  • 6 min read

Is Your Career Page SEO Ready?

When it comes to SEO, we tend to think of it as a marketing tool that focuses on consumers. You optimize your pages so that you maximize your chances at being discovered by someone doing a Google search, with the hopes of them becoming a customer or client of yours. The thing is that SEO can be just as important for talent acquisition. The basic principles are the same as for consumers: you want to maximize the chances that they’ll click on the link to your page in the Search Engine Results Page (SERP). 

  • May 31
  • 6 min read

The Optimal Mix in Recruitment Marketing: Advertising Jobs vs. Content

Most companies today are heavily focused on job advertising, or emphasizing why qualified candidates should apply for a position, with a more transactional approach in talent acquisition. However, without variety in their recruitment marketing their efforts will fall short.

  • May 07
  • 8 min read

Key Metrics for Employer Branding


It is common knowledge that any business should have a corporate brand; the company's mission, values, and objectives, but what about the employer branding? Employer branding is how a company presents itself to a potential employee. This includes its reputation as a place to work and the employee value proposition, which is created through current and past workers. In today’s competitive job market employer branding is crucial for the success of a company. Employer brand metrics helps a business grow, acquire customers, and most importantly, it helps with finding talent. The better your company looks, the better quality of hires you’ll attract.

  • Apr 15
  • 7 min read

SmartDreamers Partners with Appcast to Leverage Programmatic Job Advertising

In April 2021 we started a strategic partnership with Appcast, the global leader in programmatic recruitment advertising technology and services, part of Stepstone, the leading e-recruiting player active in 21 countries.
Leveraging advanced technology, unmatched market data and a team of the industry’s best recruitment marketers, Appcast’s technology and services manage over half a billion dollars in job advertising annually on behalf of more than 1,500 clients.

Appcast is revolutionizing how companies attract game-changing talent for their open positions. Leveraging data and advanced programmatic technology, Appcast uses complex algorithms to help employers increase engagement with qualified candidates by showing people the right job ads, at the right time, in the right place.

Launching job campaigns is a seamless process
So, what does this partnership mean? For starters, through the SmartDreamers platform, employers now have the opportunity to programmatically advertise jobs directly with Appcast’s programmatic job ad exchange. This partnership will benefit recruitment teams by streamlining the job advertising process and will offer job seekers greater visibility across roles of interest to them.

  • Apr 12
  • 1 min read

SmartDreamers Partners with Indeed to Boost Recruiting Efficiency

In January 2021 we started a strategic partnership with Indeed, the world’s number one job search engine. The platform includes job listings from major job boards and company career pages. It generates more than 250 million unique job seekers every month and it’s accessible across 60 countries and 28 languages.

  • Feb 09
  • 3 min read

The Small Steps That Make A Big Impact on Candidate Experience

Every little helps. This was the guiding principle for Tesco’s famous advertising campaign that turned the British retailer into a market leader. But the idea of how small things add up to make a big difference rings true – and not just when it comes to customer journeys. If you look at candidate experience as a sequence of interactions with your company, even small gestures can go a long way – especially in the context of a global pandemic.

In fact, the way companies respond during these trying times will define their brand for decades, explains Mark Cuban in a CNBC interview. At the same time, a company’s reputation isn’t solely defined by what they’re currently doing – it can also be defined by what they aren’t doing. Because the truth is – what we fail to observe can sometimes batter the strategy of any great talent acquisition team.

  • Jan 06
  • 5 min read
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